10 Website Analysis Tools Every Marketer Should Be Using

As a marketer, you need to constantly track the performance of your website. Website analysis tools make this much easier. They help you understand which keywords perform well and give you an insight into what your target audience is looking for. 

There are plenty of website analysis tools available on the market but we’re here to share with you 26 tools that will help your marketing team with their daily tasks.

Top 10 Digital Marketing Tools In 2022 – YouTube
1. Website analysis tools are essential for optimizing marketing strategies.
2. These tools provide insights into website performance, user behavior, and conversion rates.
3. Google Analytics is a popular tool for comprehensive website analytics.
4. SEMrush offers competitor analysis and SEO insights.
5. Crazy Egg helps visualize user interaction through heatmaps.
6. Hotjar provides user behavior analysis with session recordings.
7. Ahrefs assists in backlink analysis and SEO improvement.
8. Optimizely enables A/B testing and optimization of website elements.
9. Moz offers SEO tools and site performance metrics.
10. HubSpot provides an all-in-one marketing platform with analytics capabilities.

1. Google Analytics 

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It also helps you gain a better understanding of your website visitors and capture more leads, sign ups and sales from them. 

Analytics can be integrated into most browsers or installed as a stand-alone tool on your computer to track websites’ performance.

Such as where visitors come from, how long they spend on the site, where they go when they leave the page (exit pages) and any errors that occur in loading pages. 

As you know that Google is aware of everything happening on their servers so using this tool will help you to analyze data related to your website efficiently.

Google Analytics helps you track and improve your website performance as well as measure advertising ROI using campaign measurement features available within Analytics (such as custom variables).

Building a strong foundation for your marketing research endeavors is crucial. Learn the ins and outs of What Marketing Research Is & How to Do It with our comprehensive guide.

2. Google Search Console 

Google Search Console is a free tool that helps you monitor your website’s search performance in Google Search results. You can use it to check your site’s rankings, traffic, and more. You can also use it to fix errors that might be affecting your website’s performance in Google Search.

Google Analytics will give you some data about what people are searching for on your site, but Google Search Console provides a lot more detail about how specific keywords are performing for you (along with the number of clicks those keywords receive).

Which phrases users search for most often when they’re looking for something like yours, and where those searches take place (i.e., desktop versus mobile).

3. Ahrefs 

Ahrefs is an SEO and content marketing tool. It’s an all-in-one suite of tools for SEO, from keyword research to link building.

It can also be used for content marketing purposes; you can use it to find relevant keywords and backlinks that will help you create more effective content.

Ahrefs offers a ton of features that make it a complete link building toolkit: Ahrefs will tell you how many links are pointing at a website, what kind of sites are linking to it (and who).

If there have been any recent changes in the number of new links or backlinks pointing at this site since last time you checked (or when they last reindexed their database), and even where these links come from geographically speaking all with just one click!

Social media has become a goldmine for gathering insights. Discover the power of using social media for marketing research and harness its potential to drive your marketing strategies.

4. Alexa’s Website Ranking Software 

Alexa is a free website ranking tool that’s owned by Amazon. Alexa uses a toolbar to track how many people are visiting your site and how long they’re spending on it, giving you data that can help improve your site’s user experience.

Alexa also gets its data from sites that use its toolbar, which means it gets more accurate information about what people are doing on other websites than Google Analytics does and it provides this information for free!

While Alexa has around 3 million users worldwide (and 10 million websites), its audience has grown as more people switch to mobile devices for their internet needs. As such, Alexa now tracks over 100 million people visiting their mobile apps each month!

5. Moz 

Moz is a popular, free SEO tool that’s been around for years. The website offers a lot of features and data, which makes it easy to use and understand.

Moz has an enormous amount of information on each of their tools allowing you to learn everything from how they work to why they’re useful in your digital marketing strategy.

If you’re just getting started with Moz or using it for the first time, here are some quick tips:

If you have an account with Moz already, sign in before using any other feature so that all your data is saved automatically when viewing reports or doing a search. 

This allows them to save all the information automatically without having to type anything again if there aren’t any changes made by another user since last session was logged out (which was probably yesterday). It also saves time because there won’t be any logging in again!

6. SEMRush 

SEMRush is a powerful and reliable marketing tool for analyzing your competitors’ organic and paid search performance. It provides detailed information on the keywords your competitors are ranking for, as well as their organic and paid search positions.

One of its most useful features is the “Keyword Position Summary” report: This report shows you exactly what keywords your competitor ranks first, second, third etc., so that you can analyze the competition in your niche area more effectively. 

You can also find out which keywords they’re bidding on through AdWords campaigns (which means they’re actively trying to attract visitors).

Don’t miss out on the hidden gems of marketing research tools. Explore our guide to The Top 10 Most Powerful Marketing Research Tools that you might not have come across before.

7. SimilarWeb 

SimilarWeb is a website traffic analysis tool that provides detailed insights into the traffic of any website. 

With SimilarWeb, you can see what websites are getting more organic traffic than you, track how well your own content performs, and even follow competitors’ marketing campaigns to improve your own.

There are three main options:


This is a quick view of how many visitors each site has had in the last month and how many pages they’ve visited or engaged with on their site (such as adding items to cart or completing an action). 

The overview also includes some basic information about the company (like its headquarters location) as well as links to other tools like Alexa and SEMrush. 

These tools work together to provide marketers with deeper insight into their competitors’ performance than they would get from any single platform alone!

Traffic Sources

SimilarWeb breaks down each website’s organic search results by keyword so you can see which terms are driving more traffic than others when someone searches for those terms within Google’s search engine results pages (SERPs). 

This information helps marketers determine which keywords have good potential for boosting ad spend when running paid advertising campaigns through AdWords or other platforms.

Such as Facebook Ads Manager because it tells them what topics might be most popular among searchers at any given moment – perfect for targeting ads during holiday seasons like Christmas when shoppers tend towards shopping-related queries.”

8. PageSpeed 

PageSpeed is a Google tool that helps you to optimize your website for speed. It checks your site on a variety of different criteria, such as how quickly your page loads in the browser and how many resources are used by each page.

It’s completely free, easy to use and runs in real-time so you can see how your website is performing right now. There’s also a mobile version if that’s important to you (and it should be).

The PageSpeed Insights tool gives recommendations on what changes you should make and provides information about why these changes will improve performance (or not).

Saving money is a top priority for marketers. Uncover the best way for marketers to save money without compromising on the quality and effectiveness of your research initiatives.

9. GTMetrix 

GTMetrix is a free web tool that can help you identify and fix speed issues on your website. With one click, you can get an instant report of the total page size, number of requests, estimated load time and more.

GTMetrix also provides suggestions for how you might improve these metrics (such as reducing image sizes or optimizing your CSS). 

This information is useful for both developers and non-developers alike because it provides insight into where potential bottlenecks are coming from without requiring any coding knowledge to fix them.

10. Screaming Frog 

This is a free tool that allows you to crawl your site and analyze it. It’s an SEO tool, so it will give you information about how well your website is optimized for search engines.

This tool can also be used as a website crawler, measuring crawl rate and speed of the website. You can use this information for troubleshooting purposes or when building links for your new site launch.

Another great feature of this software is that it will give you recommendations on how to improve your website structure, page load speed and internal linking structure – all things that help with SEO!

Woorank lets you perform detailed audits of your website on more than 70 criteria in just minutes.

Woorank is a free website analysis tool that lets you conduct detailed audits of your website on more than 70 criteria in just minutes. 

It provides information about the quality and performance of your website, including SEO, usability, social media and security issues. Woorank offers three main tools:

Website Auditor

This is a comprehensive audit tool that looks at many different aspects of your site such as SEO and security. It also has an “analyze” feature where you can click on specific elements for more information about them (e.g., click on meta tags to see how many are missing or too long).

Speed Test 

You can use this to test how fast your site loads from various locations around the world (it will automatically change the DNS setting for you). The results will give a rating for each location based on load times the faster the better!

Innovation can reshape the landscape of market research. Dive into 10 examples of how Tumblr users completely changed market research and learn how unconventional approaches can yield valuable insights.


Now that you know all about the tools available to help you analyze your website, it’s time to start putting these tools into action. If you haven’t already done so, we recommend installing Google Analytics on your website to get started. 

This will provide you with a wealth of information about who is using your website and how. From there, consider installing one of the other plugins or adding one of the other tools recommended in this post. 

By taking advantage of as many of these tools as possible, you’ll be able to better understand your customers and their behavior while also gaining insight into opportunities for growth.

Further Reading

Explore more about marketing analytics tools with these helpful resources:

Improvado’s Guide to Marketing Analytics Tools: Dive into a comprehensive guide on various marketing analytics tools and how they can enhance your decision-making process.

Top Marketing Analytics Tools You Should Know: Discover a curated list of the best marketing analytics tools that can empower your marketing strategies with actionable insights.

Choosing the Right Marketing Analytics Tool: Learn about key considerations for selecting the right marketing analytics tool to optimize your campaigns and measure success effectively.


What are marketing analytics tools?

Marketing analytics tools are software solutions designed to help businesses analyze and measure the performance of their marketing campaigns and strategies.

How do marketing analytics tools work?

Marketing analytics tools gather data from various sources, such as website traffic, social media interactions, and email campaigns, and provide insights through data visualization and reporting.

What benefits do marketing analytics tools offer?

Marketing analytics tools offer insights into campaign effectiveness, audience engagement, ROI assessment, and data-driven decision-making, leading to improved marketing strategies.

Are marketing analytics tools suitable for small businesses?

Yes, many marketing analytics tools offer solutions tailored for small businesses, providing valuable insights even for organizations with limited resources.

Can marketing analytics tools integrate with other platforms?

Most marketing analytics tools offer integration capabilities with popular platforms such as Google Analytics, social media platforms, and customer relationship management (CRM) systems for seamless data flow.

Leave a Comment