You’ve heard it before: content is king. But unfortunately, most of us don’t have the time or resources to create truly great content at every turn.
So to take your content to the next level and stand out from the crowd, you need to learn how to write SEO-friendly copy that will help your readers find what they’re looking for and then keep them coming back for more.
We’ve all read articles and guides on SEO copywriting before (and if you haven’t, I highly recommend reading those as well), but here are some specific tips that can help improve your existing work or inspire new pieces of written content:
|1. Focus on reader value and relevance.|
|2. Incorporate target keywords naturally.|
|3. Craft compelling meta descriptions.|
|4. Use headers and subheaders for structure.|
|5. Optimize images with descriptive alt text.|
|6. Prioritize readability and user experience.|
|7. Leverage internal and external links strategically.|
|8. Balance keyword usage to avoid over-optimization.|
|9. Implement schema markup for enhanced visibility.|
|10. Monitor and adapt content based on performance.|
Focus On The User, Not Search Engines
One of the most important considerations when creating content is to think about your audience. You want to give them something they want and need, not just what Google wants to see.
There are two ways you can approach this: by focusing on the user or by focusing on search engines. For example, if you have an e-commerce store selling clothing for teens and college students, it’s going to be pretty obvious that teens and college students should be your target audience.
If you can create a piece of content that speaks specifically to them for example, a guide explaining how to dress like a “cool guy” or a list of trendy trends then it will do much better than a general article about fashion tips that was written for everyone regardless of age or gender (but made for no one).
When it comes to SEO writing, it’s essential to steer clear of outdated practices. Discover why you should ignore these ridiculous SEO writing rules to stay on top of your content game.
Understand That SEO And Content Marketing Are Both About People
One of the most important things you can do as a content marketer understands that search engine optimization (SEO) and content marketing are both about people.
The first step in creating great SEO copywriting is to figure out who you’re writing for, why they care about what you have to say, and how your message will resonate with them.
If you don’t know these things upfront, it doesn’t matter how good your keywords are or how much research goes into crafting the perfect meta description you won’t be able to connect with your audience on an emotional level.
Use Keywords In Your Content Title And Header
It’s important to use keywords in the title and header of your content. This will help Google know exactly what you’re talking about so that when someone searches for a keyword from your topic, they’ll find you first.
In addition to using those keywords in the title and header of your content, make sure you also use them in:
- The first sentence of each paragraph.
- The first sentence of the first paragraph in each section (if there are multiple sections).
Use Keywords In Your Content
When writing content, it is important to use keywords. The best way to do this is by using the keyword in your title, headings, and body copy. This will help search engines understand what you are trying to say and rank you accordingly.
One way of staying on the right side of over-optimization is by using keyword density checker tools like Serpstat or WordStream. They can help show how many times a particular word appears within an article compared to other words/phrases and give an overall score for how ‘optimized’ it is at any given time.
You should also consider including these words in the first 100 words of your content because that’s where Google displays them in search results (in bold.) For example: “Welcome back!
In today’s post, I’m going discuss…” If they appear here they’ll appeal more strongly than if placed towards the end of an article because readers tend not to read past this point anyway unless their query was answered by then.”
Want to take your content creation skills to the next level? Check out our comprehensive guide on writing like an SEO wizard to master the art of crafting compelling and search-friendly content.
Focus On A Single Keyword Phrase Per Page
When it comes to SEO copywriting, the keyword phrase is king. So what do you do when you want to create a page about something that doesn’t have a single keyword phrase?
You can use multiple keyword phrases, but if you run into any issues with conflicting data or poor rankings after your first month of ranking well on Google and Bing, then it may be worthwhile to make one of these pages more focused on one keyword phrase.
Link To Other Pages On Your Site, To Build Topic Authority On Your Page
Links to other pages on your site, especially if those pages are related to the content you’re writing about, can help build topic authority on that page. They also help build trust with your users and a more natural backlink profile.
Let’s say you’re writing a blog post about dog training and include an image of a dog in the article. In addition to providing context for that photo, maybe one of your products is something like this:
- A harness that lets you walk multiple dogs at once
- A collar that helps keep dogs from pulling while walking
Deliver Value With Every Piece Of Content You Create
SEO is important, but it should never be the goal. Your content needs to deliver value to your audience. This is what will keep them coming back for more and sharing their experience with others. If you’re only focused on SEO or driving traffic, then you’ll end up with bland content that doesn’t engage users or provide any lasting value.
Your goal is to create something worth reading, not just something that ranks well in Google’s search results.
Write Descriptive Anchor Text For Your Links
You may have heard that descriptive anchor text is important for your SEO. Well, here’s why:
- Descriptive anchor text is more likely to be clicked on.
- Descriptive anchor text is more likely to be shared.
Descriptive anchor text is more likely to be indexed by search engines, which means it could help with conversions and rankings! That’s why you should incorporate descriptive anchor text in your link-building strategy and make sure that the links leading back to your site contain specific keywords related to the content of those pages (not just “click here!”).
Boosting traffic through effective SEO copywriting requires a solid understanding of do’s and don’ts. Explore our insights into SEO copywriting do’s and don’ts to enhance your content strategy and drive better results.
Create A Natural Backlink Profile By Reaching Out To Other Sites.
When you’ve published a piece of content, don’t be afraid to reach out to other sites with a link. But don’t just ask for links, be friendly about it! The best way to approach this is by asking if they would like to share your post on their social media channels or blog (if applicable).
If they say no, that’s cool but ask why so that you can learn from their response and improve the next time around.
It’s also worth noting that some sites will never link back at all (especially if they’re not in competition with yours), so don’t waste your time reaching out unless there’s a good chance it will work out well for you both parties involved.
While SEO copywriting can work wonders, some tactics can lead to undesired consequences. Learn about the SEO copywriting tactics that may land you in trouble and discover alternative strategies for lasting success.
Write Long-Form Content (Over 1,000 Words)
Long-form content is more likely to rank well and get shared. Long-form content is more likely to be read, shared, and linked to other sites. You should write long-form content if you want people to read what you wrote and pass it on. That makes sense, right?
Plan Your Content Before You Write It And Follow These Seo Tips To Create Better Content
- Plan your content before you write it.
- Create a keyword list and use tools like Google’s Keyword Planner and Wordtracker to help you determine what keywords are most important for your site.
Use the adverb rule: When writing around a particular keyword, try to use “kind of” or “really” instead of using the actual search phrase when possible.
For example, if you’re writing about how to make money online, instead of saying “How To Make Money Online,” say something like “How Kind Of Make Money Online?” or “How to Make Money Online?” This makes your content more readable while keeping the focus on the main keyword (in this case “make money online”).
Becoming a pro in SEO writing involves mastering Google’s algorithms and best practices. Dive into our comprehensive SEO writing guide and uncover strategies for making your content stand out in search engine rankings.
This is just the beginning of your journey. These tips are just the tip of the iceberg when it comes to creating better content, but they’re a great place to start. You must stay focused on your audience, and always remember that you’re writing for them not Google!
Non-Obvious Copywriting Tips: Explore lesser-known yet effective copywriting tips to enhance your content’s impact.
SEO Copywriting Tips for Success: Dive into actionable tips for combining SEO techniques with compelling copywriting to drive better search results.
Mastering SEO Copywriting: Discover advanced insights into SEO-driven copywriting strategies for improving your content’s visibility and reach.
And here’s the FAQs section:
What are some non-obvious tips for effective copywriting?
Non-obvious copywriting tips often involve leveraging psychology, storytelling, and unique language to engage and convert readers.
How can I improve my copy’s SEO performance?
To improve SEO performance, focus on optimizing content with relevant keywords, using headers and subheaders, and crafting meta descriptions that encourage clicks.
How does SEO copywriting differ from traditional copywriting?
SEO copywriting incorporates keyword research and optimization to improve a piece’s visibility in search engine results, while traditional copywriting aims to engage and persuade readers.
What role does user intent play in SEO copywriting?
Understanding user intent helps tailor your copy to address what users are searching for, leading to more relevant content and higher engagement.
Are there tools to assist in SEO copywriting?
Yes, various tools like keyword research tools, SEO plugins, and content analysis tools can assist in optimizing your copy for search engines and users.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.