SEO writing is a lucrative career path. The industry is growing rapidly, and the demand for quality content that ranks highly in search engines is insatiable.
First things first, though:
| Takeaways |
|---|
| 1. SEO writing offers lucrative career prospects, as businesses invest heavily in online visibility and content marketing. |
| 2. The demand for SEO writers is on the rise, providing ample opportunities to secure stable and well-paying jobs in the digital marketing industry. |
| 3. A combination of excellent writing skills and SEO expertise is essential to succeed in this field and cater to both search engines and readers effectively. |
| 4. SEO writers play a pivotal role in driving organic traffic to websites, increasing brand exposure, and improving search engine rankings. |
| 5. Continuous learning and staying updated with SEO trends are crucial to maintain a competitive edge and deliver valuable results for clients or employers. |
| 6. SEO writing allows for versatility, enabling writers to work as freelancers, agency employees, or in-house content creators for various industries and niches. |
| 7. Building a portfolio and showcasing successful SEO writing projects can significantly boost the chances of landing high-paying freelance gigs and long-term clients. |
| 8. Embracing creativity while adhering to SEO best practices can create compelling content that resonates with audiences and drives higher engagement and conversions. |
| 9. Collaborating with digital marketing teams and SEO experts fosters a holistic approach to content creation, ensuring alignment with overall marketing strategies. |
| 10. The potential for personal growth and professional development in the SEO writing field makes it an appealing and rewarding career choice for aspiring writers and marketers alike. |
What Is SEO Writing?
SEO stands for “Search Engine Optimization” Basically, this means making sure your webpage shows up at the top of search results when people Google something related to it. A lot of this work happens behind the scenes with keywords and titles, but what really distinguishes one page from another is its content.
That’s where SEO writers come in! SEO writers are like ghostwriters for large companies (and sometimes individuals). They write about topics that are relevant to the company or individual they’re working with, using the right keywords to make sure the content shows up in search results—but they don’t include their own name on the piece!
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Why SEO Writing Is An Excellent Career Choice
Here are just a few of the reasons why SEO writing is such an excellent career choice:
1. The Potential To Earn A Good Wage
Most SEO writers earn between $30 and $60 per hour. The more you write, the faster you get—and the more you can charge! Plus, if you work as a freelancer, there’s no limit to how much money you can earn.
2. A Booming Industry
The industry of online content has been growing at an exponential rate over the past several years, and it shows no signs of slowing down. There will always be a demand for great writers who know how to make content rank highly in search engine results.
3. You Have Control Over Your Schedule
As an SEO writer, you have control over your own time. You get to decide how long you’ll work each day and when you’ll take breaks (if any). Plus, since most SEO writing jobs are remote, location doesn’t matter—you can work from anywhere with internet access!
4. Demand For Content Marketing
The demand for content marketing is growing. According to a recent survey published by Siege Media.
- 51% of information seekers come to content through organic search
- A survey conducted by the Content Marketing Institute found that 46% of businesses want to increase their spending on content creation in 2022
- It’s good to know that 92% of marketers view content as a business asset!
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5. It’s Easy To Get Started
You don’t need any special training or certifications to start writing SEO content—all you need is some basic instruction and a computer! The rest is just elbow grease and practice.
6. It Can Be A Full-Time Job—Or Just A Side Hustle
Whether you want to make this your career or just pick up some extra cash on the side, it’s possible with SEO writing! No matter how much time you have available, there are companies out there looking for writers like you to help them create the best SEO content.
7. You’ll Never Be Bored
You might be a writer who enjoys specializing in one particular niche, or you might want to keep things fresh by shifting from one industry to another. Either way, with SEO writing, you’ll never have to worry about running out of content ideas to work on. Plus, the field is constantly evolving as search engines change the way they rank websites (which happens all the time), so you’ll always have something new to learn.
8. No Formal Education Is Required
There are no educational requirements needed to become an SEO writer; all you really need is a good grasp of spelling and grammar and the ability to write engaging content! You can learn about SEO by reading blogs and taking free courses online or by joining paid training programs.
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9. It’s Not As Competitive As Other Careers
There are only so many people who are qualified to do things like brain surgery or programming, but there are a lot of people who can write competent copy. So while there might be more competition for those sorts of careers, it’s actually pretty easy to get your foot in the door with SEO writing.
SEO Writers Play A Key Role In The Digital World
Imagine that you’re searching for a product online. You pull up your search engine of choice, type in your query, and start looking through the results. But what if the first result is an article that’s not at all relevant to your search? Or what if you click on the second result, but it’s not actually about what you’re looking for? Or maybe you have to scroll past three paragraphs of text before you find out if this is even the right article for you.
If any of these scenarios sound familiar, then you know exactly why SEO writing is so important. It may seem like a small part of creating content for the web, but it’s actually one of the most crucial aspects.
In fact, according to Neil Patel, “SEO writers play a key role in the digital world.” They help ensure people can find relevant content when they need it most—like when they’re searching online! And they also make sure that content ranks well on Google so as many people as possible will see it.
That’s why SEO writers are such an integral part of any content team: They help create engaging copy that will rank well with search engines and appeal to audiences alike! With their expertise
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Do’s And Don’ts Of Finding Freelance Work As Seo Writing
Do:
1. Make a list of high-authority sites that are in your niche. Look for blogs that have a lot of social media followers and a high Domain Authority score. They probably have the budget to pay for good content, so you want to get on their radar.
2. Create a short, 1-paragraph pitch that includes your education and experience, as well as how much money you’re looking to make per article. This will help save you time because you won’t have to write out long intro emails every time you see an opportunity.
3. When you find opportunities (such as job listings or calls for content submissions), send your short pitch. You can also post the pitch on places like Twitter and LinkedIn, or sign up for mailing lists that notify you when sites need content like this.
4. If someone responds to your pitch, it’s totally okay to ask them if they are open to paying by the word—or even paying more if the article is longer than usual! Don’t be afraid to negotiate with them over price, but be sure not to insult them in any way or talk down about your own skills either. Just keep it professional and friendly.
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Dont’s
1. Spend too much money on an SEO writing certification program
They can be expensive, but the certification itself doesn’t really hold much weight in the industry; it’s more important that you’ve got experience and samples to show potential clients.
2. Don’t make money the only thing that matters to you
If you’re passionate about something else outside of writing (for example), keep doing it! You’ll stay fresh and have more energy when it comes time for writing projects, which makes them easier and more fun.
3. Focus solely on getting paid gigs without building your portfolio first.
It’s important that you’ve got some experience under your belt before jumping headfirst into this type of work, so spend some time building up a portfolio before sending sometimes looking for a paid job.
4. Not pay close attention to the client’s brief
If the brief says to use the word “flavor” instead of “taste,” don’t use “taste.” Make sure you’re following all directions because not doing so could lead to really bad reviews and lost future business opportunities.
Further Reading
Why SEO is a Great Career Choice: Explore the reasons why SEO can be a rewarding and promising career path.
Content Writing Career: Discover the exciting world of content writing and its potential as a career choice.
Is SEO a Good Career?: Find out if pursuing a career in SEO is a smart and beneficial decision for your future.
People Also Ask On SEO Writing
People ask me some pretty wild questions about SEO writing, and I get it. SEO is a wide field, and it can be hard to parse out what’s actually worth your time and what’s not.
So let’s take a look at some of the common questions I hear, and see if we can’t make them a little clear.
Why Is SEO So Important?
Search engines like Google use algorithms to scan websites for keywords and relevant content to generate results for users. The more popular your website is, the easier it will be for Google to find it and include it in search results.
How Does SEO Work?
SEO stands for Search Engine Optimization, and it works by getting your content to appear higher up on search results pages when people search for a specific term.
The goal of SEO is to get your content to show up first when someone searches for a certain phrase.
For example, if you own a restaurant and you have a blog post about how to make the perfect steak, then when someone searches for “perfect steak” in Google, you want your blog post to show up before anyone else’s.
To do that, you need to make sure that your website is optimized for search engines. This means that you arrange the content on your site in a way that search engines understand.
What Does An SEO Writer Do?
An SEO writer is a person who writes in a way that optimizes content for search engines. This means that the words you choose to write are the ones that people are searching for. For example, if you’re writing about what it means to be an SEO writer, maybe you think of the phrase “SEO writer.” However, if you were to check Google Trends, you’d see that people are more interested in reading about “what is an SEO writer.” This means that you should use the phrase “what is an SEO writer” instead.
What Types Of Clients Hire SEO Writers?
As an SEO writer, you are responsible for using keywords in an article or blog post to help a website rank higher in search results. For example, if you write articles about gardening, the company you work for might want you to use certain keywords, such as “best fertilizer,” “how to grow hydrangeas,” and/or “how long does it take for seeds to sprout?”
You’d be expected to research how many people are searching for those phrases every month, what other websites rank highly for them, and how often your competitors use them in their own content. You’d then want to come up with a list of possible keywords that would drive more traffic to your company’s site and add them to your content.
How Much Can You Charge For SEO Work?
For example, if you’re providing basic SEO services (including keyword research and on-site optimization), you can expect to charge from $500–$2,000 per month. But if you’re doing more extensive work that requires a more intensive strategy, you’ll need to adjust your price accordingly.
Why Should You Create A Portfolio?
Having a portfolio on hand will ensure that you’re ready for any opportunity that comes your way. Whether it’s an interview or meeting with a potential client, you’ll be able to quickly pull up samples of your work at a moment’s notice.
How Can I Learn To Become A Professional SEO Writer?
The first step is to learn the basics of search engine optimization. You can do this by checking out the free on-demand course, Fundamentals of SEO. This course covers everything from keyword research and on-page optimization to link-building and content strategy.
Next, you’ll want to take some time to practice what you learned in the Fundamentals course. You can read about how to get started with your practice here.
The final step is to find work as an SEO writer. With the skills you’ve acquired from our Fundamentals course, along with some of your own experience writing optimized copy, you’ll be ready to find work with clients all over the world. You can start by checking out some job listings on Upwork.
Is SEO Writing A Good Career?
Well, I can tell you that it is a great career. I have been doing this for over 2 years now, and I love everything about the job. The flexibility is incredible, I get to write all the time, and I make really good money.
Is SEO Writing Profitable?
The answer is a resounding “YES!” In fact, the SEO industry is predicted to hit $80 billion by 2020. That’s a lot of money. And that means that there’s plenty of room for you to get in on the action.
Is SEO A Lucrative Career?
Well, let me tell you: It sure can be! Nowadays, almost every business has a website. And they all want people to be able to find them on Google and other search engines. This means that hiring an SEO expert to optimize their website for search results is often a “must” for many companies.
And if you’re good at what you do (or are willing to put in the time to become good), there’s almost no limit to how much money you can make.
Is SEO Writing Easy?
SEO writing is easy because it’s just like making a dish that you know people will love. You’ve got all the ingredients for success in your grasp. You start with a great recipe, and then you get to work.
Is SEO Writing Hard?
SEO writing is a balancing act that involves a lot of research and planning. You have to make sure your content is written well enough that it convinces the reader to take any action, while also making sure it’s optimized to be found by search engines.
Is SEO Writing In Demand?
The short answer is yes. In fact, the industry has grown in leaps and bounds over the last decade. Here’s why it’s such a popular skill right now.
1. The internet has become our go-to information source
People used to go to libraries and ask their friends to find out things they wanted to know. Nowadays, most people turn to the internet first for answers. This has made companies realize that being at the top of search results is essential for getting customers.
2. It’s one of the most accessible forms of writing
SEO writing is one of the easiest types of writing to learn, especially if you have a background in marketing or content writing. It only requires you to be able to write clearly and understand how search engines work.
Will SEO Exist In 5 Years?
Unsurprisingly, the answer is a resounding YES. But what’s going to change?
The biggest shift has already happened: Google (and other search engines) are prioritizing a user’s location when it comes to search results. What that means for you as an SEO writer is that you’ll have to optimize your content for your target audience.
Not only do you need to make sure that your content is full of relevant keywords and phrases, but those keywords should match your audience’s language and dialect—and even if it doesn’t, it should at least be familiar enough that they’ll feel comfortable reading.
Is SEO A Boring Job?
It depends. But if you’re the type of person who likes to play detective and solve puzzles, then it’s not boring at all. And if you like getting results, then it’s really not boring at all. Also if you like using tools to solve problems and do research, then it’s definitely not boring at all
Is SEO A Stressful Job?
SEO isn’t necessarily a stressful job. The most stressful thing about it is understanding the ever-changing landscape of SEO, and how Google and other search engines keep changing their algorithms. But if you’re willing to learn, educate yourself, and stay on top of best practices, it can be a great field to work in!
Does SEO Require Coding?
No, SEO doesn’t require coding! However, some SEO knowledge can come in handy. That’s because when you’re working with your code, you can easily optimize it for search engines and keywords. Even if you don’t have any coding experience, the basic knowledge of how web pages work can help you structure your content and website in a way that increases its visibility online.
How Much Do SEO Content Writers Make?
Freelance SEO content writers make anywhere from $0.50 to $1.25 per word. A full-time SEO content writer can make upwards of $60,000 a year.
Are There Any Certifications For SEO Writers?
There are no required certifications to be an SEO writer. The most important thing is to understand what SEO writers do and how they do it.
Are All SEO Writers Independent Contractors?
Well, that depends on who you ask. Some SEO writers are employed by one company or another to write their content for them, and others work for themselves. It just really depends on the individual writer and what they’re looking for out of their career.
When Writing SEO Content, Do You Need To Be An Expert In Every Topic?
In fact, you don’t need to be an expert in any topic to write about it—you just need to know how to research the proper keywords, find reliable sources, and use other tools to help you craft your article. It’s more important that you’re able to showcase your knowledge of SEO than that you’re an expert in a given topic.
What’s The Difference Between SEO Writing And Regular Writing?
SEO writers consider search engine optimization and keywords when crafting content. It’s about driving traffic to your site by playing with what people are searching for. SEO writers focus on finding out which terms are popular and optimizing their content to match.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.