Why Is Digital Marketing So Popular (It’s NOT What You Think)

Digital marketing may be a lot more popular than you think. According to the 2018 Digital Marketing Trends Survey, 92% of companies worldwide are using digital marketing and more than half of those businesses believe that their digital marketing initiatives have been successful. 

The survey also found that nearly two-thirds of companies are looking to increase their investments in digital channels over the next 12 months. That’s because successful marketers know that in today’s market it takes more than just sending out a few emails or posting on Facebook to make an impact with potential clients or customers.

In this article, we’ll discuss why so many companies are investing in digital marketing and how it can help them achieve success. But first, let’s take a look at some examples of how digital platforms have impacted different industries globally:

why you should learn digital marketing
Digital marketing popularity is multifaceted.
It goes beyond just being cost-effective.
Strategic targeting and better ROI are key drivers.
The ability to measure and adapt is crucial.
Digital marketing is essential for business growth.

Anyone Can Do It

You don’t need to have any special skills to get started with digital marketing.

Digital marketing is easy to learn, and even if you don’t know how to do it, there are lots of resources available online that can help you understand the basics.

One of the most popular ways that people learn digital marketing is by joining a course or program that teaches them everything they need to know about the topic.

Building a successful digital marketing strategy requires staying ahead of the curve. Check out our expert’s insights on whether digital marketing will replace traditional marketing to understand the evolving landscape of marketing.

Digital Marketing Is Everywhere

Digital marketing is everywhere. It’s not just about websites, social media, and email anymore. Digital marketing can be found in everything from apps and mobile devices to smartwatches and even the Internet of Things (IoT). 

Digital marketers are constantly trying to figure out how they can use digital tools to reach their audience in new ways and get them engaged with the brand or service being marketed.

Digital Marketing Is Relatively Inexpensive

Let’s face it: digital marketing is relatively inexpensive compared to other types of marketing. With a small budget, you can reach more customers than you ever have before. 

If your business has a limited budget and you’re not sure if your product or service will work in the marketplace, digital marketing is an excellent resource for testing your ideas without investing heavily in traditional advertising methods. 

For example, social media allows businesses to share information with their followers while simultaneously listening to what their consumers are saying about them this gives them insight into what’s working and what isn’t working with potential customers 

Before committing significant resources toward paying for costly advertising campaigns that may not resonate with consumers at all!

Curious about the future of digital marketing? Our experts share their exciting predictions that might change the game for businesses. Don’t miss this exclusive analysis!

Digital Marketing Is Now The Norm

An important factor that makes digital marketing so popular is its newness of it. As a relatively new form of marketing, digital marketing has managed to stay fresh and innovative. In many ways, it remains an evolving industry that is constantly coming up with new strategies and tactics for companies to use to engage their target audience and increase sales.

Digital marketing is also very convenient because you can do it from anywhere in the world with any device you have handy (e.g., your laptop or smartphone). This convenience appeals to consumers who are always on the go and looking for ways they can get things done without having to go through too much hassle or expense from their end.

It’s Highly Measurable

With digital marketing, you can track every single click and interaction. This is why it’s so popular you know exactly how effective your campaigns are. You see how many people are visiting your website and what they’re doing on the site. You can track where they come from, how long they stay on the site, where in the world they live, and more.

You also know how much money you make from each ad campaign because each ad has a specific cost-per-click (CPC) value attached to it which is tracked carefully by Google Ads or Facebook Ads (or whichever platform you use).

You Can Target Specific Audiences For Very Specific Actions

As you can imagine, the ability to target specific audiences allows you to very precisely focus your campaign. You can target a specific audience based on their interests, location, or age. You can even target the action they take when viewing your ad, for example, clicking on the link or signing up for a newsletter.

The other advantage of digital marketing is that it allows you to get results in real-time. If visitors aren’t converting into leads or customers as quickly as expected, then you can immediately change your strategy so that these visitors are directed towards another landing page with different messaging and images (or both).

The digital marketing industry is constantly evolving, and understanding its growth is crucial for businesses. Our expert provides an insightful overview of why digital marketing is growing that can help you stay competitive.

Most People Use The Internet For Research

The Internet is an invaluable source of information, entertainment, commerce, and communication. It’s no wonder that it is so popular. Most people go online to:

  • Do research, including finding information on products or services they are looking for
  • Shop (you can buy almost anything online)
  • Communicate with friends and family via email or social media platforms like Facebook and Twitter
  • Find entertainment in the form of games, music, and videos

You Have A Lot Of Freedom With Content And Creativity In Digital Marketing

Digital marketing is all about creativity. There are so many different types of media and content to use, that you can focus your creativity on how you present your product or brand. Are you a visual person? 

Then use images and videos. Are you more of an auditory person? Use audio clips to convey your message uniquely. How about using text to explain something complex? You’re free to do whatever best serves the purpose of your campaign!

This freedom allows marketers to target their audience more effectively by tailoring their messages according to what people respond best to whether it’s visuals or text-based information (or both). 

It also means that marketers have access to more options when it comes time for them to create content for any given campaign: video might be better suited for some campaigns than others; 

Still, images might work better than motion graphics if those particular visuals will resonate with users on a deeper level; the long-form text could be used as part of a longer piece such as an article rather than just being included within smaller snippets throughout social media posts whatever works best will depend entirely upon what type(s)

Digital Marketing Is Easier To Track Compared To Other Types Of Marketing

Digital marketing is easier to track compared to other types of marketing. You can track everything from clicks to conversions, what content is popular and what content isn’t, and how many people have visited your website and social media accounts. 

The data you will get from digital marketing is extremely valuable because it allows you to see everything that’s working for or against your business.

Digital Marketing allows brands to be more personal with their audience by providing an interactive experience between both parties which helps build trust between them through a one-on-one relationship where customers feel like they are being listened to rather than talked at.

It gives brands the chance for feedback from their customers about their products/services via polls, surveys etc-this feedback can then be used in future marketing campaigns.

Product development as well as used directly with customers through social media platforms like Facebook Messenger or Whatsapp where messages are sent directly between two people rather than being broadcast out to millions of people who may not even care about what I’m selling right now!

Wondering why digital marketing has become so effective? Learn the secrets behind its success in our comprehensive guide on why digital marketing is effective. Discover strategies that work!

You Can Reach A Global Audience

For the first time in history, you can reach a global audience. This is because of the Internet and social media. People from all over the world are now connected through these tools. They have access to information about products and services from all over the world, which means that they can buy those products or services from anywhere in the world too!

This is good news if you’re trying to sell your products or services online. It means that people who might have never heard of you before will now be able to discover them online and perhaps choose to buy them from you instead of someone else’s website (or brick-and-mortar store).

Digital Marketing Is Becoming The Norm On The Internet, And You Should Embrace It

Digital marketing is becoming the norm on the internet, and you should embrace it.

Digital marketing is everywhere. It’s in your social media feeds and on your mobile devices, and it’s used by big brands and small businesses alike to reach potential customers. 

If you don’t have a website or an email list yet, chances are that your competitors do and that could mean losing out on valuable business opportunities for years to come.

From social media advertising to paid search engine ads (PPC), digital marketing offers many ways to connect with potential customers without having to spend as much money as traditional print advertisements would require. 

The best part? Digital ads can be targeted based on demographics like gender or location so they’re more likely than ever before to deliver results!

Attracting fans and engaging your audience is vital for any business. Find out why digital marketing is crucial for attracting fans and how it can help you build a loyal customer base.


Digital marketing is here to stay, so you might as well embrace it. You can see that there are many benefits to having a digital marketing campaign, and the list goes on and on. 

Further Reading

What Is Digital Marketing?: A comprehensive guide explaining the fundamentals of digital marketing and its various components.

The Benefits of Digital Marketing: Discover the advantages of leveraging digital marketing strategies to reach a wider audience and boost your business.

10 Undeniable Reasons You Need Digital Marketing: Uncover the essential reasons why digital marketing has become a crucial aspect of modern business success.


What is digital marketing?

Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands to a targeted audience, driving engagement, leads, and conversions.

How can digital marketing benefit my business?

Digital marketing offers various benefits, such as increased brand visibility, better audience targeting, measurable results, and cost-effectiveness compared to traditional marketing methods.

Which digital marketing channels are the most effective?

The effectiveness of digital marketing channels varies based on the nature of your business and target audience. Commonly used channels include social media, email marketing, search engine optimization (SEO), and content marketing.

How can I measure the success of my digital marketing efforts?

Measuring digital marketing success involves tracking key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates, and return on investment (ROI).

Is digital marketing suitable for small businesses?

Yes, digital marketing is especially beneficial for small businesses as it provides a level playing field to compete with larger enterprises, offering cost-effective ways to reach and engage potential customers.