Why Is Digital Marketing Exciting? (EXPERT Predictions)

If you’re a young marketer or someone who wants to break into the digital marketing industry, then this post is for you! In this article, we will explore the reasons why it’s exciting to be a digital marketer and why this is an industry that you should consider entering.

New to Digital Marketing: 10 Essential Tips for a Strong Start
1. Digital marketing holds great potential for businesses and individuals seeking a dynamic career in a rapidly evolving field.
2. Experts predict continued growth and significance of digital marketing, making it a compelling choice for aspiring professionals.
3. The excitement in digital marketing arises from its ability to connect with global audiences, leverage innovative technologies, and drive tangible results.
4. Choosing a digital marketing career offers opportunities for creativity, adaptability, and staying at the forefront of industry trends.
5. Embracing digital marketing enables businesses to reach their target audience effectively, enhance brand visibility, and achieve business objectives.

There’s Room To Grow

Another reason why digital marketing is exciting is that there’s room to grow. As you climb the ladder, you can apply your skills and experience to move into higher roles or even management positions.

You can start in a junior role and work your way up when you’re ready, or if your boss thinks you’re ready for an opportunity. The same goes for management roles: the more seniority and experience you gain in digital marketing, the greater chance there will be for promotions within your company or elsewhere.

While some doubt whether digital marketing will replace traditional marketing entirely, it’s undeniable that digital marketing skills are becoming increasingly essential in today’s business landscape.

The Digital Industry Is Booming

The digital marketing industry is booming. The industry is expected to grow by 20% by 2020 and be worth $300 billion by 2020. It’s predicted that the digital marketing industry will be worth $1 trillion by 2025! You can see why it’s exciting to be in this field.

You Get To Learn About New Platforms And Technology

It’s always exciting to learn something new. As a digital marketer, you’ll never have to worry about getting bored. Digital marketing is constantly changing, and you need to keep up with the latest trends. 

You need to be able to adapt quickly and learn new skills as they become available. You will also likely be required to learn new tools on the job or in school so that you can successfully do your job well.

You Can Choose Your Career Path

Marketing is a highly flexible career path. You can work in any industry and for any size company, and the opportunities available to you are endless.

It’s hard to imagine a single niche that hasn’t been touched by digital marketing at some point or another and if it has, chances are good there will be a job opening for someone with your skills soon.

You can choose from dozens of different roles within the digital marketing field: 

You could work as an SEO specialist or an email marketing manager; you could become a Social Media Manager at a large corporation or start up your own social media consulting business; you might even find yourself creating content for brands across various platforms like blogs and newsletters.

In the rapidly evolving world of marketing, the question arises: Will digital marketing skills overtake traditional marketing? Embracing the digital realm might just be the key to staying ahead in the game.

Your Job Will Never Be Boring

Digital marketing is a constantly evolving field because it’s driven by technology. The internet and mobile devices have changed the way we communicate, shop, and live our lives. The tools we use to reach people online are changing fast as well.

New platforms like Facebook and Twitter require marketers to adapt to new ways of interacting with customers and prospects at scale. 

New technologies like machine learning are making it possible for companies to automate many processes that were once only possible through human labor, freeing up time for more valuable activities like creating content or analyzing data. 

And new trends emerge all the time: consumers want faster delivery options; brands want their ads on social media; everyone wants augmented reality on their phones!

The speed at which things change in digital marketing can be overwhelming at first, but if you’re willing to invest some time into studying the industry’s trends and staying engaged with current events in your field (here are some great sources), then you’ll never have a boring day at work again!

You Can Specialize In Any Aspect Of Marketing

If you’re creative and driven, digital marketing is a great field to get into because you can specialize in any aspect of marketing. 

You don’t have to go for the broad strokes; if you want to work exclusively with social media, email marketing, or PPC ads, that is possible! If you want to specialize in a specific industry or type of product or service (like pet supplies), that can be an option as well.

You Can Easily Switch Between Companies, Industries, And Roles

You can easily switch between companies, industries, and roles. You can work in a variety of different industries, like retail or health care. You could also switch between roles such as marketing manager or SEO expert. If you don’t like where you are working now, then simply find another company that will be the right fit for you.

If you love traveling, digital marketing is perfect for this! You can have a job located anywhere in the world and still do your work remotely (which means no office politics to deal with).

Curious about how a brand like Kia leverages the power of online strategies? Discover why digital marketing is important to a brand like Kia as experts share insights on building a strong digital presence.

Diverse Career Options

With digital marketing, you don’t have to choose between working in a large company or a small one. You can find opportunities at both! 

The field also opens up a wide variety of industries you could work within. If you want to be challenged and work with cutting-edge technologies, try an industry like technology or media (think to the game). 

If you prefer the flexibility that comes with being your boss, get into eCommerce! Or if you just love making people happy, consider customer service jobs they exist practically everywhere.

You Get To Work Remotely

The internet is a beautiful thing. It allows us to do our jobs virtually anywhere, and if you’re not already taking advantage of this benefit, you should be! Working in the comfort of your home or the local coffee shop can make a world of difference when it comes to productivity and quality time spent with friends and family outside of work.

Being A Digital Marketer Helps You Understand Your Customers Better

As you can see, being a digital marketer helps you understand your customers better. This is crucial to creating marketing campaigns that resonate with them and help grow your business.

Understanding who your customers are and what they want helps you create products that they’re excited about. Knowing the challenges they face helps you create solutions for those problems and then communicate them to potential customers effectively through marketing campaigns that are tailored specifically to their needs.

Finally, understanding how people interact with brands today helps companies like ours build customer relationships that deepen over time (and become lifelong). It also allows us to improve our customer service by responding quickly when there’s an issue or concern, and showing appreciation for positive feedback from users on social media!

Great Salary Potential

Digital marketing is exciting for many reasons, but one of the great benefits is that salaries are high in this industry. 

The demand for digital marketers in the United States has increased by 24% over the past five years, according to a report from LinkedIn and Burning Glass Technologies. This means that there’s more competition than ever before but also more opportunities for those who know how to get ahead of their peers.

The best digital marketers can earn six figures or more annually by working at companies like Facebook and Google or as consultants on their account management teams. 

Some roles such as social media managers pay even better than average: an annual salary ranging between $73K and $103K (depending on location). 

If you’re interested in exploring digital marketing careers but worried about being trapped at a small startup with little room for growth, don’t fret: there are plenty of organizations offering excellent compensation packages right now!

The digital landscape is constantly evolving, and businesses need to keep pace. Explore an expert overview of why digital marketing is growing to understand the driving forces behind this dynamic and ever-expanding field.

All Types Of Businesses Need Digital Marketers

You don’t need to be a tech company or have a ton of money to hire a digital marketer. Yes, many of the top digital marketing jobs are indeed at huge companies like Facebook and Microsoft but there are also plenty of opportunities for digital marketers at smaller businesses. Some of our most successful clients run companies with just 20 employees or less!

You don’t need an e-commerce website or app. If you sell any kind of product or service at all (even something as simple as sandwiches), then yes: hiring someone who can help increase your online visibility is worth considering!

The Industry Is Evolving All The Time

The industry is evolving all the time, and it’s exciting to see just how fast things can change. The way we connect with people has changed, and more businesses are becoming aware of this. They’re using social media platforms to engage with their audience in new ways, rather than just posting content on a website or sending out newsletters.

The digital marketing world is constantly changing because people are always adapting and learning from what others have done before them. 

The best thing you can do as a marketer right now is to keep up-to-date with current trends whether it be through reading blogs or watching videos online as they will help you improve your skillset as well as give you inspiration for your campaigns!

Vital Role In Driving Performance

Digital marketing is a vital component of any business. It’s not just about driving awareness and engagement, it’s also about driving performance. The digital marketing industry is estimated to reach $100 billion by 2020 in the U.S alone (according to Zenith).

Digital marketing helps businesses drive loyalty, sales, revenue, and even brand awareness. But how exactly does digital marketing do this? Let’s look at each of these metrics individually:

Fun Challenges And Constant Learning Curve

The digital marketing field is one of the most exciting fields in the world because it never stands still. The industry changes constantly and with these changes come new challenges, new skills to learn and develop, and an exciting learning curve.

You will always be challenged by the ever-changing nature of this niche, which means that you’re never bored when you work in digital marketing. Your job will always require you to keep up with trends, adapt quickly as they change, and work hard at mastering new skill sets so that you can stay ahead of your competition.

In a world increasingly reliant on digital connectivity, it’s no surprise that experts believe digital marketing is the future. Discover the 15 compelling reasons why businesses must adapt and thrive in the digital era.

Getting Into The Digital Marketing Field Is A Smart Choice

You can choose your career path. If you enjoy working in one industry, you may end up spending the majority of your time there and never have to meet a client or prospect face-to-face. If you prefer a wide range of clients and industries, then digital marketing gives you access to all kinds of industries and people.

Digital marketers frequently work remotely, which means they don’t have to commute every day—a huge win for anyone who hates traffic or can’t stand taking public transportation! Some companies even pay for their employees’ housing if they’re willing to relocate for the job.

You get to work with people from all over the world. Working as a digital marketer means that as long as someone has an internet connection, he or she is able and willing to communicate with you via email or website chat! 

This makes it easy for prospective clients from around the globe who speak different languages than yours (or even none at all) to be able and willing to communicate with each other too!

You’ll learn about new technologies every day not just one thing but many things at once! Digital marketers must understand how technology works before creating campaigns that rely on it because when something goes wrong during execution.


I hope that this post has given you some insight into the exciting world of digital marketing. If you’re looking for a career that challenges you, pays well, and lets you learn about new technologies and platforms all the time, then this industry could be the perfect fit for you.

Further Reading

Why Choose a Career in Digital Marketing: Explore the reasons why digital marketing is a promising career option and the exciting opportunities it offers.

4 Big Benefits of a Digital Marketing Career: Discover the significant advantages and rewards of pursuing a career in the digital marketing industry.

Why Choose a Career in Digital Marketing: Uncover the compelling reasons why digital marketing is a path worth considering and how it can open doors to diverse job roles.


What are the key advantages of a digital marketing career?

Digital marketing careers offer numerous benefits, including flexible work options, high demand, opportunities for creativity, and a chance to stay at the forefront of technological advancements.

What skills are essential for success in the digital marketing industry?

To thrive in digital marketing, individuals should possess skills such as data analysis, content creation, social media management, search engine optimization (SEO), and a strong understanding of consumer behavior.

How can I get started in the digital marketing field?

Getting started in digital marketing involves gaining relevant education, certifications, and hands-on experience through internships or entry-level positions. Networking and building a portfolio can also significantly enhance job prospects.

What job roles are available in digital marketing?

Digital marketing offers diverse job roles, including digital marketing manager, social media specialist, SEO analyst, content strategist, email marketing coordinator, and digital advertising executive, among others.

How does digital marketing impact businesses and their success?

Digital marketing plays a pivotal role in helping businesses reach their target audience, increase brand visibility, drive website traffic, generate leads, and ultimately boost revenue. It enables businesses to adapt to the digital age and compete effectively in the online market.