Why Is Digital Marketing Growing? (Expert Overview)

Digital marketing has been around for a long time, but it has changed dramatically over the years. The technology is better, more sophisticated consumers are online and mobile usage is soaring. So why is digital marketing growing? Here’s the answer!

What is Digital Marketing? | A 5-Minute Overview
1. Digital marketing is experiencing significant growth due to its effectiveness in reaching a wider audience and driving business success.
2. Experts attribute the growth of digital marketing to advancements in technology, increased internet usage, and changing consumer behaviors.
3. The cost-effectiveness and measurable results of digital marketing strategies make it an attractive option for businesses of all sizes.
4. Mobile devices and social media platforms play a crucial role in the expansion of digital marketing opportunities.
5. Continuous learning and staying up-to-date with the latest trends are essential for marketers to leverage the full potential of digital marketing.

More Sophisticated Consumers

The more you think about it, the more it makes sense that digital marketing is growing. More sophisticated consumers are demanding better customer service and higher-quality products. They research products or services before buying them and are likely to compare prices from different providers before making a purchase. 

These days, people have their brands they think about what they want their lives to look like and what kind of person they want to be seen as in the eyes of others. 

Customers who feel like they’re getting good value for their money will go out of their way to tell other people about a positive experience with your brand or product; customers who feel ripped off won’t hesitate to share their bad experience online (and probably won’t stay quiet long).

Building a successful digital marketing strategy requires understanding what makes it so effective. Check out our expert overview on Why Is Digital Marketing So Successful? to gain insights into the key factors behind its success.

Digital Marketing Enables Targeted Messaging

Digital marketing is a great way to take your business to the next level. With digital marketing, you can target specific customers and reach out to them based on their needs and interests.

For example, if you have a product that’s popular among women in their late 30s who live in the city, digital advertising can help you reach them through Facebook ads or by displaying your ads on websites they visit frequently. And once these potential customers see your ad, they might click on it so that they can learn more about what you have to offer!

Mobile Usage Is Soaring

Mobile usage is growing, and it’s the most important channel for reaching your audience. So much so that it’s far more important than desktop marketing and even social media like Facebook and Twitter. As mobile devices become more powerful, more people are using them to access social media platforms daily.

Mobile marketing campaigns are easier to set up than you might think. You can have an effective campaign up and running in no time and at a fraction of the cost of traditional methods such as billboards or TV ads!

Google Loves Content Marketing

The first reason digital marketing is growing is that content is king. It’s what people want, and it’s what Google wants. People are more likely to engage with you if you provide them with high-quality, relevant content that answers their questions. 

The more time they spend on your website or blog, the more likely they’ll be to share it with their friends. Content marketing also helps build trust between you and prospective customers, which makes them more likely to buy from you when they do decide it’s time for that next purchase.

Learn from the experts on how digital marketing plays a crucial role in shaping a brand’s success. Discover why Digital Marketing Is Important to a Brand Like Kia and how it can elevate your brand’s presence in the competitive market.

Digital Marketing Is About The Customer Experience

As you can see, the customer journey is a key component of digital marketing. This means that digital marketing is about the customer experience. It’s not enough anymore to have an awesome website and social media presence; you have to make sure that your brand offers a great experience across all channels.

Your customers are online 24/7/365 in fact, they’re probably online right now! So if there’s an opportunity for them to interact with your brand or even just get information about it, they will take advantage of it. That’s why digital marketing has become so important: because it allows you to reach out and interact with your customers wherever they are.*

Conversion Rate Optimization Is Getting More Sophisticated

If you’re a digital marketer, conversion rate optimization is probably something you’ve heard of. It’s a process of testing different versions of a web page to see which one performs better.

In simple terms, it means finding out what makes people take the action that you want them to take on your website and making sure that those things are easy for users to find and interact with.

A/B Testing Is Part Of People’s DNA

A/B testing is the process of testing different versions of a webpage, or any other digital marketing asset, to see which performs best. If you’ve ever used Facebook ads, then you’re familiar with A/B testing the platform will automatically show you whether your ad performed better with a blue background or red one.

A great way to improve your website’s conversion rate is by using A/B testing. For example: if your landing page has three different calls to action and you want to find out which works best for your audience and business goals!

As the digital landscape continues to evolve, staying updated on the latest trends and practices is essential. Dive into our expert overview on Will Digital Marketing Continue to Grow? to understand the potential future of digital marketing.

Digital Marketing Helps You Eliminate Waste Or Shoveling Verbiage

Digital marketing is about getting to the point. In a world where people are increasingly busy, and where they have limited attention spans, digital marketing is a way of being efficient with your time. It’s not just about making money; it’s also about using your resources efficiently and that means that you need to be concise in how you present yourself and what you do.

Digital marketing is about being effective. People want results; if they don’t see results from their investment in your business, then there’s no reason for them to keep investing in it. 

You need to make sure that every dollar invested into digital marketing goes towards achieving something meaningful or helpful for those who’ve made investments with you already (or might still do so).

World-Class A/B Testing Software Is Affordable And Easy To Use

A/B testing is a way to test different versions of a website or app to see which is better. Companies often use A/B testing software like Optimizely, VWO, and Google Analytics Content Experiments to run experiments on their websites and apps. 

The results from these tests show whether certain changes make their websites more effective at creating conversions (like sales).

You can use A/B testing software to compare two different versions of your website or app to find out:

  • Which one works better? (The winning version will have more conversions)
  • Why does the winning version works better than the losing one

Social Media Sites Are Focused On Content Marketing, Not Interruptions

Social media sites are focused on content marketing, not interruptions.

Facebook and Twitter are more interested in providing value to their users than they are in interrupting them with ads. This is why you see so many articles that teach people how to use social media effectively or the latest statistics on how many people use it. 

It’s also why you see so many promotional posts from brands that don’t necessarily do much for the user. 

They’re trying to build their brand presence by simply being present as often as possible; and while this can work well for some brands (like Coca-Cola), others will find themselves drowning out everything else if they don’t learn how to speak with a human voice on platforms like Facebook and Twitter.

Tight budgets and efficient resource allocation are critical for businesses. Learn more about Why Digital Marketing Is More Cost-Effective Than Traditional Marketing and discover how businesses can optimize their marketing strategies.

Data Visualization Makes It Possible

Data visualization is the process of creating a visual representation of data. It allows us to make sense of information that might otherwise seem overwhelming, and it helps people understand the data they are looking at. Data visualization also makes it easy for people to communicate their findings with other people.

The best way to think about this is by looking at an example: If you were trying to explain how many steps someone walked during an average day at work or school, you could use numbers and write out all the details (e.g., “Steps walked Monday: 456; Steps walked Tuesday: 519; Steps walked Wednesday…”),

But that’s not very effective when trying to communicate something quickly or clearly! 

Instead, imagine drawing a picture where each box represents 100 steps now your audience can instantly see what kind of activity level someone was achieving on any given day without reading through line after line of text (and also remember exactly how much activity they did compare with others).

Google Analytics Has Never Been Better

Google Analytics is one of the first tools that you should know about. This tool allows you to see how people are interacting with your website, and it can help determine which parts are working well and which ones need improvement. 

It also allows you to track where visitors are coming from so that you can focus on promoting in places where people already have an interest in your brand or product.

The Cloud Makes It Possible To Share Data Across Departments And Companies In Real Time

Cloud computing is a cost-effective way to share data across departments and companies in real-time. 

Companies can access all their data from anywhere, at any time which allows them to monitor their performance and make the necessary adjustments before they hit problems. The cloud also makes it possible for companies to integrate multiple devices into one system, which gives employees access wherever they need it.

It’s Easier For Everyone To Produce Content, Including Videos

Video content is another great way to communicate a message. Whether you are explaining how your product or service works, showing how it can be used, or demonstrating how it will change lives for the better (or worse), video is an effective tool that more companies should be using. 

Videos are also becoming more popular on social media platforms like Facebook and YouTube. User-generated videos have become so popular that they have spawned entire businesses off of them! 

Companies like YouTubers Life and The Young Turks make millions of dollars every year because they create entertaining videos people want to watch again and again.

More Data Is Becoming Readily Available (And Actionable)

More data is becoming readily available and actionable. Data scientists have long been the ones who had access to all the information, but now more people are collecting it with connected devices than ever before. This has made it easier for businesses to analyze customer behavior and make informed decisions.

For example, if you’re a restaurant owner and need to know how many people have visited your establishment in the past week compared to last year’s numbers (and also want to see this information broken down by meal), you can quickly pull up that data on your phone using Google Analytics or similar software tools.

Building strong relationships with customers is the cornerstone of successful marketing. Explore our guide on How Digital Marketing Improves Customer Relationships to understand the various ways digital marketing can foster trust and loyalty among your audience.

Digital Marketing Is A Great Option For Expanding Your Company’s Reach And Staying Ahead Of Competitors

The growth of digital marketing has been spurred on by the massive popularity of mobile devices. As more and more people are using their phones and other devices to access the internet, it’s become easier than ever to find something online. 

If your company has a website, then you have a great opportunity to reach customers through search engine optimization (SEO) and other digital marketing strategies like email marketing, social media ads, and more.

When done right, these tactics can help you expand your company’s reach while staying ahead of competitors who may be using outdated methods that don’t work as well as they used to.


I hope this article has given you a better understanding of digital marketing and why it’s so important for businesses today. As we saw, the industry is growing rapidly and becoming more sophisticated at the same time. 

You now have all the resources you need to get started with digital marketing, including free software like Google Analytics and HubSpot that will help you track your results along with expert advice from people like Neil Patel who know what works best when it comes to A/B testing different types of content on social media sites like Facebook or Twitter.

Further Reading

Why Is Digital Marketing Important for Business: Discover the crucial role digital marketing plays in driving business growth and reaching a wider audience.

10 Undeniable Reasons You Need Digital Marketing: Explore the undeniable benefits of incorporating digital marketing strategies into your business for long-term success.

What Is Digital Marketing: Get a comprehensive understanding of digital marketing and its various components to enhance your online presence.


What are the key benefits of digital marketing for businesses?

Digital marketing offers businesses increased visibility, targeted audience reach, cost-effectiveness, improved customer engagement, and data-driven insights to optimize marketing strategies.

How does digital marketing differ from traditional marketing?

While traditional marketing relies on traditional media channels like print and television, digital marketing leverages online platforms and technologies to reach and engage with a broader audience.

What are the essential components of a successful digital marketing strategy?

A successful digital marketing strategy typically includes elements like SEO, social media marketing, content marketing, email marketing, and paid advertising to achieve specific business goals.

How can digital marketing help businesses generate leads and conversions?

Digital marketing enables businesses to target their ideal audience, create personalized content, and implement effective lead generation and conversion strategies to drive more sales and revenue.

What are the latest trends in digital marketing to watch out for?

Some of the latest trends in digital marketing include voice search optimization, AI-powered marketing automation, interactive content, and a focus on creating personalized user experiences.