I’m a marketer, and I know that getting the wrong data can be costly. That’s why I use SurveyMonkey Audience to collect accurate data from people who are exactly my target demographic.
The results I’ve gotten have been on point. Here are some of the reasons why it makes sense for me to use SurveyMonkey Audience:
| Takeaways |
|---|
| 1. SurveyMonkey Audience offers specialized tools for targeted market research through surveys. |
| 2. Utilizing surveys helps gather valuable insights directly from the intended audience. |
| 3. SurveyMonkey Audience can provide a more controlled and tailored approach to data collection. |
| 4. The platform allows integration with social media, combining survey research with online engagement. |
| 5. Choosing SurveyMonkey Audience showcases an alternative to traditional social media targeting. |
I Know Exactly Who Is Filling Out My Survey
The first benefit is the most obvious. You can see exactly who and how many people are filling out your survey. This allows you to make decisions based on data rather than hunches or assumptions, which helps you make better marketing decisions.
- You know how many people are filling out your survey. If a large number of users drop off after the first question, then it might be due to poor design or usability problems with your survey’s flow (and not necessarily because they don’t want to answer questions)
- You know what demographics are responding at which stages in the process, allowing you to understand where problems lie and make adjustments accordingly.
Exploring the potential of customer targeting through surveys? Discover practical tips and strategies in our guide on How to Use Social Media for Marketing Research. Leverage the power of social platforms to gather valuable insights from your audience.
I Know The Exact Demographics Of The People I Am Targeting
You can target your customers using SurveyMonkey Audience, a feature that allows you to create a custom audience based on the demographics of people who downloaded your survey. This lets you know exactly who is in your audience, so you can make sure they receive the most relevant content and offers.
If you want to reach out to people with a specific age range or income level, all you have to do is ask the right questions in your survey. For example: “What’s your annual household income?” or “What is your age?”
If someone answers these questions correctly (and gives up their contact information), then they’re included in this custom audience that has been created just for them.
If someone doesn’t answer one or both of these questions correctly (or if they give up their contact information but don’t answer those two questions), then they won’t be included in this custom audience because it only includes people who answered those two questions correctly.
People Are Honest
People are more honest when they are anonymous and not being judged. They’re also more honest when they don’t feel pressured by a salesperson.
These two factors anonymity and lack of pressure are why I use SurveyMonkey Audience to find out what my customers want, instead of going out on the street and asking them myself (or, worse yet, paying an agency to do it).
By the way: if you’re already familiar with SurveyMonkey Audience but haven’t considered using it for this purpose yet, please keep reading.
Looking for a different approach to research? Check out the insights in “Why I Don’t Use Consumer Data for My Research” to understand the considerations behind not relying solely on consumer data in your studies.
There Are No Distractions
When you’re on Facebook or any other website for that matter, there are distractions all around you. Pollution of the mind is a real thing and it can affect your results.
If a user has to focus on something else while responding to a survey question, they won’t be as engaged in the process and their answers might not be as accurate.
When people take surveys in their browser or on Facebook they have so many different things going on at once that it’s hard for them to stay focused on just one thing in your survey.
But with SurveyMonkey Audience you don’t have any of these distractions because:
No social media distractions; You can keep yourself from getting distracted by your friends who are sharing photos from their vacation or whatever else happens in their life if you’re not interested in keeping up with them right now.
You can also avoid those pesky Facebook ads trying to sell you things (which is why most people use ad-blocking apps). Even better yet, this means that no one will see your face when answering questions about themselves.
This is particularly helpful when asking sensitive questions such as income level or political affiliation which tend to cause people some discomfort when asked directly, but since no one sees who’s taking the survey (just their answers), respondents feel more comfortable giving honest responses knowing nobody knows whose answers they gave either.
I Can Create A Questionnaire That Is Relevant To What My Customer Wants
The most important thing to remember is that it’s not just about gathering information. It’s about making sure you are collecting the right information. This means that you need to make sure your questionnaire is relevant and will be engaging enough for the people who take it.
A great way to do this is by making sure your questions are open-ended (i.e., not multiple choice). Multiple-choice questions don’t allow respondents to answer in their own words, which can lead to a less authentic experience for them and therefore lower engagement levels on your survey.
While we don’t recommend having one question per page or paragraph like some other solutions out there tend toward, we do want you to ensure that each question has plenty of room for answers so that respondents aren’t squished together creating confusion in their answers.
Curious about measuring your Facebook marketing performance? Our guide, “A Guide to Your Facebook Marketing Performance,” can help you navigate the intricacies of evaluating your campaigns and making informed decisions.
People Like To Give Their Opinion
As a small business owner, you’re probably already aware of how important it is to listen to your customers. But it can be hard to find the time and resources necessary for large-scale customer feedback initiatives.
That’s where SurveyMonkey Audience comes in. With this tool, you can quickly and easily reach out to your most passionate customers with surveys that ask them exactly what they think about what you do.
SurveyMonkey Audience lets people share their opinions in exchange for rewards like coupons or gift cards, which makes them feel good about themselves in addition to letting them have their say.
This means that more people will participate than if they weren’t rewarded at all which means even more data for you.
And because these surveys are conducted online instead of over the phone (which is usually less convenient), everyone has access regardless of their location or transportation options (or age).
The Cost Per Response (Cpr) Is Low
When you’re trying to get data from your customers, the cost per response is an important metric to consider. The lower the CPR, the better! Because of how cheap it is to collect data through SurveyMonkey Audience, our CPR has been lower than other options like Facebook ads or Google Surveys.
Surveymonkey Audience’s Demographic Data Is Updated Daily And Guaranteed To Be Current And Accurate
SurveyMonkey Audience is a trusted company. They offer a guarantee that the data they provide is accurate, and their privacy policy states that the information they collect will not be sold or shared with third parties.
In addition to having an excellent reputation, SurveyMonkey Audience offers daily updates on their database of consumer behavior and interests, ensuring that your target audience will be up-to-date with their demographics.
You can trust SurveyMonkey Audience because they are audited by third-party firms who verify how well they uphold their promises regarding transparency and accuracy in data collection and reporting and SurveyMonkey Audience passes these audits every time.
I Can Target My Customers By Job Title, Industry, Or Seniority Level For B2b Surveys
Job titles are excellent for targeting your customers, especially if you have a B2-B business. You can target people by their job titles using SurveyMonkey Audience’s advanced matching algorithm that uses machine learning to determine the likelihood of finding a match between a respondent and an audience member.
It’s highly effective at identifying employees who work in similar professions to yours or in other related industries.
Seeking ways to optimize your marketing budget? Dive into “The Best Way for Marketers to Save Money” to uncover cost-effective strategies that align with your business goals.
Using Multiple Questions Will Result In Better Quality Responses
When you ask one question, the respondent has to consider and answer that one question. When you ask multiple questions, they can answer more than one. This allows them to be more comprehensive in their responses and also increases the likelihood of honest answers.
One of the biggest benefits of using SurveyMonkey Audience is that it allows me to get additional information about my customers that I would not otherwise have access to due to privacy concerns or because they are unavailable elsewhere (e.g., Facebook).
For example, if someone filled out an exit survey on my website asking what they thought about their experience with us and how likely they were going to recommend us or purchase from us again.
We could use this data for marketing purposes since it’s based on actual behavior rather than self-reported intent which may not always be accurate.
My Email Is Safe Because We Use Surveymoneky’s Trusted Servers To Send Out Your Invitation Emails
Your email is safe because we use SurveyMonkey’s trusted servers to send out your invitation emails. They also verify the device and operating system of each respondent they collect, which helps ensure that each survey is completed on a user’s actual device.
To protect your email address, you can set up a password for it if you want to keep it private or only share it with respondents who take surveys with you regularly. You can also choose how many times someone has taken a survey before they’re eligible for an incentive (like a discount).
It’s Easy To Integrate Into My Workflow As A Marketer Or Small Business Owner
SurveyMonkey Audience is a tool for marketers and small business owners that makes it easy to create a survey and send invitations to your customers. It’s also super easy to use you can get started in minutes with just one click.
This is great because there are many different ways you can use SurveyMonkey Audience, such as:
- Integrating it into your existing workflow
- Creating surveys on the fly, when you have time
You Can Provide An Incentive For The Respondent When You Have A Budget For It, But You Don’t Have To Spend Any Money If You Don’t Want To
You can also provide an incentive for the respondent. For example, if you are a small business owner and want to gain insight into your customer base, SurveyMonkey Audience’s free plan will allow you to send out surveys that are only open to those who have opted-in to receive them from you.
This means that no one will be able to create a survey unless they’ve given their consent. And this is great because it prevents spamming and makes sure only people who’re genuinely interested in what you have to say receive it as opposed to receiving unsolicited information from businesses or brands that aren’t relevant at all.
And if other marketing initiatives need funding? You can use the money saved on using SurveyMonkey Audience as compared with Facebook Ads or another platform instead of having wasted dollars on ads that may not perform well anyway (especially since Facebook has been known for its recent problems).
Wondering about the effectiveness of Twitter for targeting millennials? Explore the insights in “Is Twitter the Best Way to Reach Millennials?” to gain a fresh perspective on the platforms that resonate with different audience segments.
Use SurveyMonkey Audience If You Want To Collect Data That Is More Accurate And Less Expensive Than Other Options Like Facebook Ads
SurveyMonkey Audience is a great tool if you want to target your customers in a more personal way. It gives you the ability to send out invitations, which is especially useful when targeting people who have already visited your website.
You can also target by job title, industry, and seniority level. This type of targeting is much more accurate than Facebook ads because it’s based on data from actual customers or visitors that are already in your database.
This makes it less expensive than other methods like Facebook ads because there’s no risk of wasting money on clicks from fake accounts or bots (fake accounts used by scam artists).
Final Thoughts
I think the key takeaway from all this should be that SurveyMonkey Audience is a great way to target your customers, and it’s also much cheaper than Facebook ads. I’m a big fan of these surveys because they’re so easy to integrate into my workflow as a marketer or small business owner.
They can be used for any purpose you need, whether it’s getting feedback on an idea, finding out what people think about your product or service, creating awareness around an issue that’s important to you, or even just having some fun with friends!
Further Reading
Explore more resources related to audience targeting and market research:
SoftwareAdvice: SurveyMonkey Audience Reviews: Read user reviews and experiences with SurveyMonkey Audience, a platform for conducting market research through surveys.
LinkedIn: How Do You Learn Your Target Audience Skills in Advertising?: Gain insights into learning effective target audience skills in advertising through real-world experiences and expert advice.
SurveyMonkey: Target Audience on Facebook: Discover how SurveyMonkey offers solutions for targeting your audience on Facebook, combining the power of surveys with social media.
People Also Ask
What Is Facebook Targeting?
Facebook uses “look-alike audiences” to target your customers. It is a form of retargeting that allows you to reach people who are similar to those who have already purchased from you.
What Is SurveyMonkey Audience?
SurveyMonkey Audience allows you to reach the exact audience you want with highly relevant ads that are guaranteed to be shown only to your target audience. With this tool.
You can create custom audiences based on survey data from your website or mobile app, allowing you to make sure that your ads are seen by exactly the right people at exactly the right time.
What Is The Surveymonkey Audience Feature?
SurveyMonkey Audience is a feature that allows you to run surveys based on your existing customers’ data. It allows you to target specific groups of people, like customers who’ve bought a specific product or service in the past six months.
How Does It Work?
SurveyMonkey Audience allows you to upload a list of emails or phone numbers and it will create a custom audience for each one. You can then use these audiences as targets for your Facebook ads or other advertising campaigns on other platforms such as Google Ads or Twitter Ads.
The tool scans all the contact information in these lists and matches them with various data points including email addresses, phone numbers, job titles, company names, and more
How Do I Know If This Kind Of Targeting Will Work For Me?
The tool is great for companies and organizations who want to reach their ideal clients with relevant messaging and offers. It works best when paired with other forms of digital marketing, such as search engine optimization (SEO), social media advertising, and retargeting ads.
That being said, even if it isn’t possible for you right now (due to budget constraints), using SurveyMonkey Audience is still worth considering because it can help build a better picture of your target audience so that you’ll be able to reach them.
How Do I Get Started With Surveymonkey Audience?
SurveyMonkey Audience is a fast, easy way to create surveys and conduct research among the people you care about. It’s perfect for a variety of users from understanding your customers to asking a simple survey of your employees or students.
Create a list of people based on their demographic information (gender, age, race/ethnicity) or personal interests (sports teams they follow). Once you have your list, use it as the target audience for a survey or poll that you can send through email or social media.
How Does Surveymonkey Audience Work?
SurveyMonkey Audience allows you to create audiences based on demographics (gender, age, race/ethnicity) or interests (sports teams they follow).
You can then use those audiences as targets for surveys and polls you send through email or social media. We’ll even help you build better surveys with our free in-app tool.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.