A Guide To Your Facebook Marketing Performance

Facebook marketing is all about bringing the right content to the right people at the right time. In this post, we’ll take a look at Facebook’s range of tools for monitoring your performance and understanding how you can optimize your marketing on Facebook.

Facebook Marketing: A Complete Video Guide for 2023
Key Takeaways
1. Understanding the nuances of Facebook’s platform is crucial for effective marketing.
2. Monitoring and analyzing audience insights can guide your content and ad strategies.
3. Creating engaging and visually appealing content can lead to higher engagement rates.
4. Setting clear goals and tracking relevant metrics help measure campaign success.
5. Regularly updating and optimizing your Facebook marketing strategy is essential.
6. Experiment with different types of content and ad formats to find what resonates best.
7. Utilizing Facebook’s targeting options can help you reach the right audience segments.
8. Consistent interaction and engagement with your audience can build brand loyalty.
9. Integrating Facebook advertising with broader marketing efforts can yield better results.
10. Staying updated on platform changes ensures your strategies remain effective.

The Objective Of The Campaign

Once you’ve figured out your objective, it’s time to set up the campaign. Here’s what you need to know:

  • The target market. Who are you trying to reach?
  • Frequency of posts. How often should we post?
  • Sourcing of content. Where do we get our posts from?
  • Variety of content. What types of posts should we include in the feed? We recommend publishing at least two types of content (like photos and videos) per day.

Style of content what kind of tone should we use when sharing with our audience? What voice is right for us? For example, if your brand has a sense of humor or sarcasm, those attributes will come through in the way you deliver information about products or services.

Timing and type of message posted on Facebook can affect how much engagement (likes/comments) each post receives from fans who see it in their newsfeeds. 

We recommend posting between 9 am-5 pm EST Monday through Friday since these times get more traffic than other times during the workday when people are busy doing other things offline I n#8220;

If you’re looking to enhance your Facebook marketing performance, it’s essential to understand the power of social media for marketing research. Leveraging social platforms can provide valuable insights into your audience’s preferences and behaviors.

The Target Market

Once you’ve chosen your audience, Facebook will begin to target them based on their demographics, interests, behaviors, and location. You can also focus on the following:

  • Device: Desktop computer or mobile device?
  • Time of day: Are most people online during work hours or after dark?
  • Day of week: Is there a particular day when more people log in than others (like Mondays)?
  • Seasonal events/holidays/special days: Does your audience go crazy for certain occasions (like Christmas or Valentine’s Day)? You’ll want to get in front of them with ads then!

You can also use Facebook’s custom audiences feature to target users who have already interacted with your business’s website or app. 

This is an effective way of getting potential customers back into your funnel so they can learn more about what you offer and purchase from you again down the line.

Frequency Of Posts

The frequency of posts depends on the nature of your business. If you’re a daily service, such as a restaurant or salon, then it’s best to post daily. 

If you offer products or services, then the frequency will likely depend on what kind of product or service you sell and how long it takes before they need to be replaced/replaced again.

If we look at this through an example: if someone buys an iPhone every few years, they might have one for 3 years before needing another one (assume each iPhone lasts 2 years). 

In this case, it might make sense to post once per week instead of multiple times per day since there are no urgent calls to action (like “buy now” or “don’t miss out”).

When aiming to improve your marketing strategies, remember that increasing conversion rates is a key factor. Discover the practical tips and techniques that can help you turn clicks into loyal customers and boost your business success.

Sourcing Of Content

So you have a marketing strategy and a budget. Now what? When it comes to creating content for your Facebook ads, the first step is sourcing it. 

You’ll want to source content that’s relevant to your audience, campaign, and brand but also make sure it’s relevant to the product or service you’re selling. 

If you’re targeting female college students in LA, for example, posting an ad with a picture of an elderly woman will likely not perform as well as one featuring an attractive young man stopping traffic on Sunset Blvd while taking selfies with his phone.

Think about how each piece of content fits into your overall strategy: Does it align with other pieces? Does it match up with what competitors are doing? Does the subject matter align with the company’s mission statement and values? If not, why include those pieces at all?

Variety Of Content

Text Posts

These are the most traditional type of posts that you can do on Facebook, and they’ll probably be your go-to format.


If you want to direct people to a third-party website or landing page, link directly to it in a text post.

Photos Or Videos

You’ve probably heard about the importance of image content in social media marketing for some time now. It’s just as important as ever on Facebook too! Be sure to include photos in all your organic posts whenever possible; 

This will increase engagement and boost reach too! If a photo won’t work for what you’re trying to convey, then try using video instead.

It’s another great way of effectively increasing engagement (and maybe even getting more likes) without having any impact on your organic reach at all!

In a world filled with advertising noise, it’s crucial to understand how to differentiate between effective and ineffective approaches. Our guide on distinguishing effective from ineffective advertising can provide valuable insights for making your marketing efforts stand out.


If you want to direct people away from Facebook and onto another site (such as one where they can buy something), put up an ad instead ads are much better suited than organic posts when it comes down specifically to increasing conversions like this one would need…

Style Of Content

Crafting a style guide for your brand, audience, or both

Creating a style guide for your business is an important step toward establishing consistency across all of your marketing channels. Your style guide should include:

A glossary of terms that defines terms used within the document and throughout your marketing materials. Examples include “Facebook,” “Facebook Business Manager,” “Facebook Ads Manager,” etc., which are likely already defined in other documents you already have created.

A list of rules (or standards) that dictate how content should be formatted and designed for example Facebook posts must be no more than 280 characters; all images should be at least 860 pixels wide; all link text should match up with an H1 header on our website.

An example design template with placeholder text to give marketers an idea of what their posts will look like when published for example: Here’s a blank canvas so you can get started building out a post!

Timing Of Posts

The next thing to know about your Facebook posts is that they can be sent out at different times of the day. This will depend on what kind of audience you have, what timezone they’re in, and so on.

Peak Time For Your Audience 

If you have a lot of people from New York City who are interested in what you post (or if most of them are awake during certain hours), then it’s probably best to send out your posts when most people will be online to see them.

Not Peak Time For Your Audience 

Of course, there may also be some people who aren’t active during peak hours but still want to see what’s going on with your brand or business. It might make sense to post things later in the day when fewer people are viewing them (but not so late as those who work night shifts).

Type Of Posts

You should be aware of the type of post you make. This is because the type of post you make depends on your objective, target audience, brand, and product or service.

To help you figure out what type of post to use, here are some examples below:

If your objective is to get more likes and comments on your page then you should make an emotional post that evokes a strong feeling such as anger or sadness in people. 

For example: “This person just stole my car!”; or “Hahaha…this is so funny!”. You can also use videos or images with text overlay if possible (like this).

If your objective is to increase sales then it’s better that you create an educational piece that explains a new feature about something like how TSA Precheck works at airports. 

That way people will remember what they learned when they need it later down the road when they are buying tickets online before traveling somewhere else far away from home where there aren’t any precleared lanes available yet (e.g., Las Vegas).

If your online surveys haven’t been yielding the results you hoped for, it’s time to delve into the reasons why. Our article on the 13 reasons why your online surveys don’t get the results you want offers valuable insights into optimizing your survey strategies for better outcomes.

Engagement Level

You want to see a high level of engagement on your Facebook posts. In other words, you want many people to interact with your content and share it with others.

The best way to judge this is by looking at the number of likes and shares each post gets. You can also take note of how many comments appear in the thread below every post.

This will give you some idea about how well people are responding to your content and whether or not they are actively reading it (more on that in the next section).

Influencers Used

You may already be familiar with influencers. They’re the people who have large followings on social media and can help you promote your brand or product by sharing content. 

The idea is that if a person with a large following posts about your product, more people will see it than if you posted it on your account.

One way to use an influencer is through an affiliate program sometimes called a “sponsored partnership.” 

This means that when someone clicks on an affiliate link (which links directly to the page where they can purchase the item), they’ll receive some sort of compensation for referring their audience to buy it. 

For example, an influencer could earn money every time someone buys something using their link!

Another way that brands use influencers is through something called native advertising: ads that look like regular blog posts but have been created by advertisers as paid advertisements for certain products/services/brands.

Website Access From Facebook

To add your website to Facebook, follow these steps:

Go to your Facebook page and click the “Publishing Tools” drop-down menu in the left sidebar of your Page Dashboard.

Click on “Website” from this list to get started with adding a link to your site or blog (or whatever it is you want people to visit).

Enter the URL for your website into the form field provided, then click Save Changes at the bottom of this page after making any changes needed (like adding text to accompany it). 

You can also use this form if you want people visiting from Facebook who doesn’t have accounts with Google Analytics installed will be sent through a short survey asking them where they heard about this website before coming here today!

Number Of Leads Generated From Ads/Posts/Boosts

You can monitor your ad performance in several ways, including:

Several leads were generated from ads/posts/boosts. This is a good indicator of whether or not people are engaging with and clicking on your ads.

Cost Per Lead

The cost to generate one lead through an ad campaign is calculated by dividing the total ad spend by all the leads generated by this campaign (assuming you have a fixed amount that you’re willing to pay for each lead).

Cost Per Purchase

The cost to generate one sale through an ad campaign is calculated by dividing the total ad spend by all sales made as a result of this campaign.

Number Of Leads Generated Through Retargeting

Retargeting is a way to reach people who have visited your website but haven’t converted. You can use retargeting ads to generate leads, sales, and email signups on Facebook.

When you set up a retargeting campaign with AdRoll, we’ll automatically determine which ad formats are right for each customer segment based on their activity online. 

This helps us show the right message at the right time like when someone is researching products or services that you offer. And best of all? You don’t have to do any of this manually!

Number Of Leads Generated Via Competitions

To generate leads for sales: You can do this by asking your audience to enter a competition to win an iPad, laptop, or other expensive product. 

This is a great way to get people interested in your brand and then convert them into customers by offering them something like a $300 gift card after they purchase something else from you (this will help make up for the price of the prize).

To generate leads for free: You can ask your audience to enter a competition to win something like tickets to an event or concert or even just some food vouchers. 

People love free stuff so it works well if you want them as customers later on! Or maybe they’re not interested yet but they’ll still be happy that they won something!

To generate leads for new products: If you have some kind of new product coming out soon and want people who haven’t heard about it before then hosting competitions could work very well. 

Just tell everyone about what kind of prizes there are up for grabs like tickets to concerts etcetera then give them a time limit until submissions close which gives them incentive because no one wants last-minute details 😉

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Number Of Sales Made Through The Facebook Page

This is a very useful metric. It tells you how many sales came from your Facebook page and the website, as well as those generated by Facebook ads.

This metric provides an overview of how effective your Facebook marketing strategy has been in generating actual sales for your business or brand.

Cost Per Sale Compared To Other Sources

The cost per sale is one of the most important metrics in your Facebook marketing performance. The cost per sale is the amount of money you need to spend to get a new customer or sale. 

This can be calculated by dividing the total advertising costs by the total number of sales made, then multiplying that by 100%.

Here’s an example:

Total advertising costs: $1,000

Total number of sales: 15 (this includes both physical products and digital downloads)

Cost per sale = ($1000/$15) * 100% = 66%


It’s important to know what goes into creating a Facebook ad. Not only do you need to know how much you’re spending and which ads are working best, but also what kinds of ads are generating the most leads and sales. 

To help with that, we’ve compiled all the information from our experience in this blog post. We hope it helps you get started on your marketing goals!

Further Reading

Explore these resources to deepen your understanding of Facebook marketing:

HubSpot’s Guide to Facebook Marketing: Gain insights into effective strategies for leveraging Facebook’s platform to enhance your marketing efforts.

Hootsuite’s Facebook Marketing Tips: Discover practical tips and techniques for optimizing your Facebook marketing campaigns and reaching your target audience effectively.

Reliablesoft’s Comprehensive Guide to Facebook Marketing: Dive into a comprehensive guide that covers various aspects of Facebook marketing, from setting up your business page to implementing successful advertising campaigns.


How can I improve my Facebook marketing performance?

Enhancing your Facebook marketing performance requires a combination of strategies, such as engaging content creation, targeted advertising, and analyzing audience insights.

What are some effective tips for running successful Facebook marketing campaigns?

Running successful Facebook marketing campaigns involves understanding your audience, setting clear goals, creating compelling ad visuals, and regularly monitoring campaign performance.

Are there any reliable sources for learning about Facebook marketing strategies?

Certainly, resources like HubSpot’s guide on Facebook marketing and Hootsuite’s blog provide valuable insights and tips to help you master effective Facebook marketing strategies.

How can I measure the effectiveness of my Facebook marketing efforts?

You can measure the effectiveness of your Facebook marketing by tracking key metrics such as reach, engagement, click-through rates, and conversions using Facebook’s Insights and other analytics tools.

What role does content play in Facebook marketing?

Content is a cornerstone of successful Facebook marketing. High-quality, relevant content can engage your audience, foster connections, and drive actions, ultimately contributing to the success of your marketing campaigns.