Where To Find Free Market Research Information Online

Market research is essential to the success of any business. 

It’s the process of collecting data to help you make informed decisions about what your customers want and need, where your competition is falling short, and how you can best position yourself so that more people take notice. 

When you’re strapped for cash, though, paying hundreds or even thousands of dollars for market research may not be an option. That’s where these free market research resources come in handy.

9 Free Market Research Tools you should be using Right Now
1. Explore various online platforms for free market research data.
2. Utilize online surveys and questionnaires for customer insights.
3. Leverage social media for monitoring industry trends and discussions.
4. Check out blogs and articles sharing valuable market research tips.
5. Consider using free market research tools for informed decisions.

1. U.S Census Bureau

If you know that your market research project is going to focus on the U.S., then the U.S Census Bureau is a good place to start. The U.S. Census Bureau conducts surveys and gathers data on a wide range of topics, such as demographics, population, and economic trends. 

They have some very useful datasets available for free download at their website if you’re working with money (and if not why are you here?).

The best part about using the census bureau is its wealth of general information about America’s demographics which can be used in conjunction with other sources for more specific information about groups within those demographics (e.g., gender).

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2. Free B2B Business Data And Search Engine

  • Search by keyword, company name, or location
  • Search by industry, product, or service
  • Search by company size

Search by company type (private vs. public) Note: For example, if you’re a private investor looking to buy small businesses but don’t have time or money to conduct your own research on each company before you buy it. 

You could use this tool to find out exactly what business owners want from potential buyers and make appropriate offers that will get them on board with selling their companies. 

This is especially helpful if the sellers are hesitant about selling because they feel like there’s no market for their product/service.

3. National Center For Education Statistics

The National Center for Education Statistics provides access to a wide range of data and statistics on education in the United States. You can find data from the U.S. Department of Education, National Center for Education Statistics, and U.S. Census Bureau here.

Some examples include:

Educational Attainment in the United States: 2016 – Provides an overview of educational attainment by race/ethnicity since 1940 (e.g., high school dropout rates)

Early Childhood Longitudinal Program Scorecard – Includes state-by-state comparisons of scores on a variety of dimensions related to early childhood education such as enrollment rates, quality measures, and preschool funding

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4. U.S Small Business Center

The Small Business Administration (SBA) has several resources available to help entrepreneurs get started. The SBA offers free training programs, workshops, and other peer-to-peer support services to help you get your business off the ground. 

Additionally, there are resources on the site for those who are interested in working with the government or starting a business in their state or city.

5. Online Surveys And Polls

If you’re looking to conduct market research or survey your target audience, there are some great sites that can help. But as with any site, it’s important to know what you’re getting into before you sign up and start putting out surveys.

Here are five of the best sites for conducting surveys:

Survey Monkey – This is one of the most popular and reliable options on the market today, so it’s no surprise that this site has been around since 1999! 

You can use the platform to create surveys with multiple choice questions or open-ended ones that allow respondents to type in their answers (if they need more space). 

The cost varies depending on how much time you spend working on your survey and how many people will be taking part in it; 

A free plan lets users create unlimited surveys but only allows them access from one device at a time., which is perfect for those who just want an overview of their target audience without spending too much money or time on the project itself.

Identifying the right participants for your marketing research is crucial. Discover how to identify the right person for your research panel and gather valuable insights.

6. Local Library

If you’re looking for a place to find free market research information online, your local library is a great place to start. It’s likely that they have books, journals, and magazines on the topic you’re researching. 

You can also ask their staff if they have access to any of these publications through an online subscription database or database app like Proquest or EbscoHost.

If your library doesn’t have access to the magazine(s) you need as part of its collection, ask how much it costs per issue versus buying multiple copies of the magazine off Amazon or another retailer site (which may not be discounted at all). 

If there are no other options available from your local library then consider purchasing one single issue from Amazon so that at least one person has access in case those numbers go up further down the line (or just because!).

7. Google Keyword Planner

Google Keyword Planner is a free tool that you can use to find the best keywords for your website or blog. You can use this tool to find the most searched keywords for your niche and get ideas for blog posts.

It’s also a great way to see what other people are writing about in your niche, which gives you new ideas on how you can improve your content marketing strategy.

8. Amazon Pay Per Click Advertising Program

Another great place to find information is Amazon. Amazon is a huge online retailer, and as such, it has a large number of users and products. This makes it a great place to advertise! 

The Pay Per Click advertising program is sophisticated, allowing advertisers to target their potential customers by keyword, location, and more.

Understanding your customer base is essential for success. Learn why it’s important to track the shape of your customer base and make informed decisions based on data.

9. Trade Journals And Trade Associations

Trade Journals and Trade Associations are a good place to find market research information. Trade journals, like the Wall Street Journal or Forbes magazine, feature articles about trends in the finance industry. 

Trade associations often offer seminars on topics such as marketing and advertising. These organizations will also share information at their events that can help you understand your market better.

10. Online Focus Groups

Focus groups are a great way to get feedback from your target market. These are small groups of people who have been carefully selected according to their demographics and psychographics (what they like, what they don’t like). 

They’re then brought together to meet with you or your company’s marketing team for an hour or two to discuss the product or service you’re getting ready to launch.

While focus groups aren’t free, there are companies that offer them for free in exchange for compensation such as points or gift cards. 

If you’re interested in this type of research method but don’t want to pay someone out-of-pocket money that could go toward other areas of your business, look into these companies instead!

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By using these ten free-market research sources, you can save time and money on your market research efforts. In addition, you may even discover new insights into your target audience that would have never been identified if it weren’t for a specific source listed above.

Further Reading

Here are some additional resources to explore for further insights into market research tools:

Comparing 8 Powerful Market Research Tools Learn about a selection of market research tools that can provide valuable insights for your business strategies.

Effective Market Research Tools You Should Use Discover a range of market research tools recommended for enhancing your understanding of your target audience and market trends.

Free Market Research Tools for Informed Decision-Making Explore free market research tools that can help you make informed decisions by gathering relevant data and insights.


What are the key benefits of using market research tools?

Market research tools offer several benefits, such as enabling businesses to gather valuable data about their target audience, competitors, and industry trends. These insights can guide strategic decisions, product development, and marketing campaigns.

How do market research tools assist in competitor analysis?

Market research tools help businesses analyze competitors by providing data on their online presence, social media engagement, content strategies, and more. This information helps identify competitive strengths and weaknesses.

Are there any free market research tools available?

Yes, there are free market research tools available that provide basic insights into customer preferences, industry trends, and keyword analysis. While they may have limitations compared to paid tools, they can still offer valuable information for smaller businesses.

How can market research tools contribute to product development?

Market research tools can provide insights into customer needs, pain points, and preferences. This information can guide the development of products that align with consumer demands, increasing the chances of success in the market.

Can market research tools assist in identifying emerging trends?

Absolutely, market research tools can track emerging trends by monitoring social media discussions, online forums, and industry news. This helps businesses stay ahead of the curve and adapt their strategies accordingly.