In this article, you’ll learn the most effective ways to get more of your emails opened by customers. From the headline to the body copy and even the subject line, we cover every aspect of your email marketing strategy. We’ll also show you how to develop a better understanding of your target audience and optimize your emails accordingly so that they are relevant to each reader. Let’s get started!
| Takeaways |
|---|
| 1. Craft compelling subject lines that pique curiosity and convey value. |
| 2. Utilize personalization to make emails more relevant and engaging. |
| 3. Experiment with different send times to determine optimal open rates. |
| 4. Segment your email list based on recipient preferences and behaviors. |
| 5. Test and analyze your email campaigns to identify successful strategies. |
1. Get To The Point
The most effective way for you to get your customers to open your emails is by being clear about what the email will contain. No one wants to read a long email with no value, so be direct and let them know what they can expect from the content of your message. You should also use numbers or symbols to capture their attention:
Use numbers if certain features or benefits are important for people who receive your messages, such as new products or services that have been added since they last received an update on a particular topic.
Use symbols if you want readers to focus on a specific date or timeframe when considering how quickly they need something (e.g., only today). You could also use an asterisk at the end of a sentence where there is more information available but it isn’t an essential part of understanding what you’re saying right now (e.g., “For more information visit our website”).
Writing compelling email subject lines is a crucial skill for any email marketer. Learn how to craft subject lines that entice readers to open your emails in our guide on writing epic email subject lines that make people open your emails.
2. Personalize Your Subject Line And Content
Email recipients are more likely to open emails that are personalized to them. Personalized subject lines increase open rates by 26%, while personalized content increases open rates by 16%.
Email automation software can help you personalize emails, like MailChimp’s Smart Triggers or Customer.io’s dynamic email automation engine. Even if you don’t use something like that, there are simple things you can do in your email editor to help keep your subject lines and content relevant for each subscriber.
3. Don’t Be A Stranger
If you’re using a tool like Mailchimp, you’ll see that it’s easy to set up a schedule for your emails. The best way to keep customers engaged and coming back is not spamming them with emails too often, so make sure you’re sending the right emails at the right time.
Maintain an email marketing schedule based on what works for your business and its customers (e.g., once per week or once per month). Even if you don’t have a subscription form on your website yet, use online tools like SurveyMonkey and Typeform to collect contact information from customers who’ve given their permission and send regular updates with valuable information about your company or products.
Make sure your content is relevant: For example, if someone signs up for one of our courses but then doesn’t attend any lectures over the next few weeks or months, don’t assume they’re still interested in learning more about microservices architecture send them an email asking if they’d be interested in resuming their studies at some point down the road!
Successful email marketing involves clever tricks that set you apart. Discover the secret technique used by accomplished email marketers in our article about the clever trick all successful email marketers use to enhance their campaigns.
4. Write A Compelling Preheader
A preheader is a short text that appears at the top of an email’s preview in an inbox. The preheader is important because it’s one of the first things a consumer sees when they receive your email, so it’s crucial to get this right. Here are some tips on how to write compelling preheaders:
Tell them what they can expect from reading your email. This will help them decide if they want to open it or not. For example: “This month’s newsletter will teach you how to be more productive with Slack” or “Our best selling product has just been discounted for 24 hours only”.
Use numbers and facts that grab attention and make people want more information about what your business offers. For example: “In our last survey, over 70% of customers said they would recommend us” or “We’ve recently launched two new products – check out both now.”
5. Send Your Emails From A Real Person
If you are creating an email campaign, then you should be sending it from a real person. Even if that person is yourself. If your email is coming from a legitimate address and has a name attached to it, then it will be more effective than one that comes from some generic account with the word “free” in the subject line.
To create an effective subject line, avoid using all caps, exclamation points, and words like free or sale in the title because these can make them seem spammy and unappealing. You want your customers to open your emails because they like what you’re selling or offering for sale not because they feel obligated to do so!
Building a strong email subscriber list is the foundation of effective email marketing. Find out more about the importance and uses of email subscriber lists in our discussion on what email subscriber lists are and how they’re used in your marketing strategy.
6. Choose Your Words Wisely
The language you use in your subject line is crucial to how people perceive it. You want to convey what’s in it for them by using strong verbs and adjectives, but not ones that are too pushy or salesy. For example:
- Use action-packed words like “receive” or “save” instead of “get” (the latter can come across as too forceful)
- Be specific with the terms you choose; don’t just say “free” because there’s an implicit understanding that you’re offering something valuable; spell out exactly what they’ll be getting when they click on the link (e.g., 20% off!)
- If at all possible, make sure your subject line doesn’t contain all caps; this makes it look spammy!
7. Use Bullet Points To Break Up Text
Bullet points are a great way to break up text and make your emails easier to read. But don’t just use them for the sake of it you should only use bullet points if they’re actually necessary!
If you have a lot of information in your email, consider breaking it up with a few bullet points here and there. This will help your customers stay engaged and read the rest of the email without getting distracted by long paragraphs that might be difficult to take in at once.
8. Don’t Just Send Any Old Thing To Grow Your List
If you want to grow your email list, don’t just send any old things to random people. You can end up with subscribers who never make a purchase or even open your emails.
Instead, offer something relevant to your brand and products. If you don’t have a product to offer, offer a discount on future purchases or give away something relevant instead (for example, ebooks or webinars). This will get them on your list by giving them exactly what they need: some incentive for opening up new opportunities for you both!
9. Highlight Offers And Special Deals
You can also use your subject line and body copy to highlight special offers. This is a great way to encourage customers to open your email because it allows them to save money or get something exclusive. Here are some examples of special offers you could use:
- Discounts on products and services
- Promotions (e.g., buy one get one free)
- Exclusive content is only available by signing up for your newsletter
- Free shipping on certain products within a certain time frame
An email opt-in page is a key tool for growing your freelance business. Learn how to create a compelling opt-in page that captures potential clients’ attention in our guide on making an email opt-in page for your freelance business and boosts your subscriber list.
10. Start With Why Not How Or What
The first step is to make sure the reader knows why they should care about what you have to say. This can be accomplished with a short but powerful “why” paragraph that communicates your main point and tells the reader why they should keep reading.
The next step is to tell them how or what you’re going to do for them, which can be done by answering the following question: “So what?” If your customer reads this question and thinks back on their own lives or business, they’ll realize right away how important your product or service will be to them. For example: “I’m going to teach you everything I know about building websites.”
You might wonder where these two steps fit in an email subject line, after all, there’s no room at all! That’s why I recommend taking this approach instead: Start with why not how or what (for example: Want more clients? Read this!). This way, it doesn’t matter if someone looks at only part of the email because he/she will still understand its purpose and intent without having seen anything else yet!
11. Segment, Segment, Segment
You can also segment your email list based on location, interests, purchase history, and other criteria. Segmenting allows you to send targeted messages that are relevant to each group of customers. For example: if you have an e-commerce store with a very large customer base, some of your customers likely live in different states or countries across the world.
So instead of sending a mass email out to all these customers, try segmenting them into smaller groups such as “People who bought Shoes A on May 25th” or “People who live in Australia” and then send them relevant emails based on their needs.
12. Create Trust
The more you can establish trust, the better. By showing customers how others are using your product or service and what benefits they receive from it, you can create a community of customers who will feel confident about buying from you.
Use real-life stories to build trust and make them relatable: Testimonials that have been written by other people are always better than those that have been made up. Showing images of customers who use your products or services helps build credibility too; they’re more believable than words alone!
Video testimonials are also great because they allow you to see how people react when talking about their experience with your company or product/service. Social proof is another way to establish trustworthiness if someone else has done something similar before and liked it enough to recommend it, chances are good that other people will like it as well!
Email marketing differs significantly from traditional marketing methods. Understand the distinctions between these approaches in our article on how email marketing is different from traditional marketing and how each can complement your overall marketing strategy.
Final Thoughts
The best way to get customers to open your email is to make sure they understand the value of what you’re offering. Make it easy on them, and they’ll be much more likely to engage with the content. Make sure that the subject line is clear and concise so that people know what exactly they’ll get from reading your message. If you’ve never sent an email blast before, it’s probably a good idea to start small. Otherwise, there’s a chance that people will become annoyed with you if they receive too many emails in a short period.
Further Reading
Explore these resources to delve deeper into improving email open rates:
Constant Contact – How to Improve Email Open Rates: Learn actionable tips to enhance your email open rates and engage your audience effectively.
Entrepreneur – 8 Proven Strategies to Get People to Open and Read Your Emails: Discover proven strategies to increase email open rates and capture your recipients’ attention.
PCMag – 9 Ways to Make Customers Want to Open Your Emails: Find out nine effective ways to make your emails more compelling and enticing for your customers.
People Also Ask
Why Do Customers Unsubscribe From Emails?
One reason is that they simply don’t enjoy receiving them (it’s not very exciting). The other reason might be that they feel overwhelmed by all the information they receive in their inboxes every day (this can lead some people back into spam folders). If you want your company name or product name out there as much as possible, then consider using social media instead of email marketing.
How Do I Personalize My Emails?
There are a lot of different ways you can use data about your customer to make an email more personalized. For example, you can use their name or other information about their preferences when creating an email. If you know that someone likes yoga, you could include a link in your email that takes them to a yoga class near them.
If someone lives in San Francisco, you could give them information about the weather there rather than in Los Angeles where they might be traveling for work at the moment. This type of personalization will help make your emails more effective because it makes them more relevant to each recipient.
How Do I Make Sure My Images Don’t Go Overboard And Look Like Spam?
You want to make sure the image on your email is relevant and appropriate for the audience you’re sending it to. For example, if you’re sending an email about a new product or service that’s designed for kids, then an image of a kid could be appropriate. If you’re not sure, then ask yourself if there’s any way someone could see that image and think it was spammy or inappropriate for the audience you’re sending it to. If so, then don’t use it!
I Keep Getting Complaints About My Content Being Too Promotional/Salesy, What Should I Do?
Make sure that your content is not only relevant to the recipient but also valuable to them as well. Make sure that you’re not just sending out an email every week saying hey buy this thing! Instead, try sending out an email every month with useful information that people would want to receive even if they weren’t on your list.
You can also try sending out a free report or ebook instead of an email! This way it’s not so salesy and it gives you a chance to show off some of the benefits of what you offer without being too pushy about it right away!
Is There A Way To Get Customers To Open My Emails?
Yes! There are a few things you can do to help your emails get opened.
First, make sure that the subject line is relevant to the content of the email. If it’s not, it might be easy for your audience to dismiss it as spam or junk mail.
Second, make sure that the first sentence of your email is compelling enough to make people want to read more of it.
Third, use a call-to-action in your email that clearly tells people what they should do next.
Lastly, if you’re sending an email with an offer or promotion in it, include a link back to your website so they can learn more about what they’re interested in buying before taking any action whatsoever.
Why Does It Matter If I Get A Customer To Open My Emails?
You need to get your customers to open your emails because that’s how you’ll be able to communicate with them, and that’s how they’ll know what’s happening with their orders and payment transactions. If they’re not opening your emails, then it’s going to be harder for you to keep track of their needs and wants.
How Long Should My Email Be?
It’s important to keep your emails short and sweet. Your customers are busy, and they don’t want to read too much. Keep your emails short and to the point, with a clear call-to-action at the end that makes it easy for them to take action.
How Often Should I Send Emails?
The answer is: always! You should be sending out emails regularly so that people get used to seeing your brand in their inboxes. Make sure you’re sending emails at least once per week, and preferably more frequently than that if you’re sending out too many emails at once, then it’s likely your customers will start ignoring them altogether.
What Kind Of Content Should I Include In My Emails?
Try including links to useful resources like whitepapers or case studies; these will help build trust with customers and show them why they need your product/service in their life! You can also use emojis in your subject lines; this has been shown over and over again to increase open rates by as much as 20%.
How Can I Get Customers To Click On My Emails?
The best way to get customers to click on your emails is by using headlines that are more informative than they are salesy. This way, when a customer sees multiple emails from you in their inboxes, they will be more likely to open yours because it won’t look like just another sales pitch or ad for your company’s products or services.
How Do I Get Customers To Buy What I’m Selling After They Open My Email?
To get customers to buy what you’re selling after they open your email, you must provide them with a clear call-to-action (CTA) at the bottom of the email that tells them exactly what action they need to take next (whether that’s making a purchase or clicking on a link).
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!