With so many different digital marketing roles out there, it’s hard to know where to start. You could work in-house for a brand or agency or even try your hand at freelance work.
The good news is that the digital marketing industry is growing rapidly and offering plenty of opportunities for new graduates so no matter what kind of job you’re looking for, there’s probably one out there with your name on it!
| Takeaways |
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| 1. Explore Various Career Paths: A digital marketing degree opens doors to a wide range of career opportunities in industries such as e-commerce, technology, advertising, and healthcare. Take the time to research and discover the diverse job roles available to leverage your skills effectively. |
| 2. Acquire In-Demand Skills: Digital marketing degrees provide you with essential skills like online advertising, social media marketing, data analytics, and content creation. Embrace continuous learning to stay updated with the latest trends and tools in the rapidly evolving digital landscape. |
| 3. Build a Strong Online Presence: As you learn the intricacies of digital marketing, apply the knowledge to create and strengthen your own online brand. Employ various digital marketing strategies to showcase your skills and accomplishments, attracting potential employers or clients. |
| 4. Gain Practical Experience: Seek internships or part-time positions in marketing agencies or companies to gain hands-on experience. Real-world projects will not only enhance your skills but also help you build a portfolio that demonstrates your capabilities to prospective employers. |
| 5. Network and Collaborate: Establish connections within the digital marketing industry. Attend conferences, webinars, and networking events to build professional relationships. Collaboration with peers and professionals can lead to valuable insights and potential career opportunities. |
Search And Social Media Engineer
A search and social media engineer is the perfect role for someone who loves technology and wants to make an impact on their team. The job requires a good understanding of SEO, analytics, and social media platforms like Facebook and Twitter.
You can learn these skills by getting certified in Social Media Marketing (SMM) through your local college or university. If you want to get started right away, you can also learn these skills online at Udemy or Lynda.com where you’ll find courses that teach everything from keyword research to how to use Hootsuite as a marketing tool.
As a search and social media engineer, you’ll be working closely with other members of your team so you must have excellent communication skills as well as some experience managing multiple projects simultaneously to succeed in this role!
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Inbound Marketing Manager
Inbound marketing is the process of nurturing leads and turning them into customers. Inbound marketing managers are responsible for planning, executing, and measuring their company’s inbound marketing strategy.
A job seeker should be prepared to demonstrate strong communication skills, both written and verbal; a keen eye for detail; knowledge of SEO principles; an understanding of how content will be distributed across different media outlets; experience with marketing automation software such as Hubspot or Marketo
Proficiency in Microsoft Excel (or similar software); and comfort working within a fast-paced environment where deadlines are critical in other words, you need to be organized!
The path to becoming an inbound marketing manager requires at least two years of experience managing campaigns across multiple channels (social media platforms like Facebook or Twitter), as well as some combination of blogging/writing experience or content creation capabilities.
Additionally, it helps if you’ve worked within one or more specialized niches like eCommerce retailing or B2B SaaS companies before transitioning into higher-level roles.
As far as salaries go: according to Glassdoor data on median annual salaries by industry sector (as updated 10/2018), Inbound Marketing Managers earn approximately $120k annually nationwide but beware that there can be huge disparities depending on where they live!
Web Analyst/User Experience Designer
What is a web analyst?
A web analyst is someone who analyzes user behavior on the internet. They might look at how people are using a website, what they’re searching for and clicking on, or how long users are staying on the site. They use all this information to figure out where users are getting confused or overwhelmed so they can improve their experience.
Web analysts usually work in teams with other designers and developers to determine how best to improve the user experience of a website or app. They also conduct interviews with real users about their experiences using the site (or new features) to get feedback that can help shape future projects.
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Search Specialist
Search specialists are responsible for maintaining and optimizing search engine results for their company’s websites. Search specialists are also responsible for creating and implementing search engine marketing campaigns. Finally, they’re tasked with creating and implementing search engine optimization (SEO) campaigns.
To become one of these digital marketing professionals, you’ll need to earn a degree in online marketing or digital media. This could be your bachelor’s, masters, or doctoral degree depending on which path you take and how much experience you already have in the field.
Digital Project Manager
As a Digital Project Manager, you’re responsible for managing all aspects of digital projects. You’ll work with clients, creative teams, developers, and other team members to ensure that the project is completed successfully.
The job requires excellent communication skills, problem-solving abilities, and attention to detail. Skills that are important include:
Project Management: You will be responsible for managing the entire project from start to finish. This includes everything from planning out work schedules to scheduling meetings with clients.
Time Management: Your ability to manage your time will play a crucial role in whether or not you succeed as a Digital Marketing professional. With so many deadlines coming up at once and so many new projects starting you’ll have to learn how to prioritize tasks effectively if you want everything done on time!
Marketing Copywriter/Content Marketer
Whether you’re trying to get into content marketing as a career, or you just want to put your degree to use in another field, writing for the web is a great place to start. If you have a degree in digital marketing and haven’t yet found a job or internship that uses those skills, it might be time to consider making the transition.
Content marketing is all about creating and distributing content like blog posts and social media posts to attract potential customers. It’s all part of what’s known as inbound marketing: using strategies like SEO (search engine optimization)
Social media promotion, email campaigns, and PPC (pay-per-click) ads on Google/Bing/Yahoo! etc., rather than traditional outbound marketing tactics such as cold calling or direct mailers.
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Information Architect
As an information architect, your main job is to organize the content on a website. You’re responsible for how users find what they’re looking for, which means you’ll have to know how to work with search engines, databases, and other data sources.
You’ll also need strong writing skills: you’ll be putting together user guides and instructional videos that walk people through complicated concepts.
And since your goal is to make sure every piece of information is stored in one place and easy to find later on (which helps both users and site owners), your content must be accurate you don’t want someone accidentally going down a rabbit hole when they’re trying to read about mice!
In addition to those technical skills, an information architect needs good critical thinking skills so they can see patterns in websites that are confusing or inefficient; good listening abilities so they can understand their audience’s needs; and empathy for users who might not always know where exactly something should go online (or even why).
Online Community Coordinator/Social Media Manager
The online community coordinator/social media manager is responsible for managing the brand’s online presence. This person creates content, designs and maintains social media platforms, and handles customer service inquiries.
Because of how busy this role can be, you must be someone who can multitask effectively and work independently. You should have good communication skills with a knack for copywriting.
You’ll also need experience in one or more of the following areas: SEO; Google Analytics; Facebook advertising; Twitter advertising campaigns; ad creation/management (Snapchat); Instagram stories management (Snapchat).
Account Manager For Advertising Or Marketing Agency
An account manager is a person who manages the relationship between a business and its clients. Account managers are responsible for ensuring that their client’s advertising campaign or marketing strategy meets all of their business goals, and to keep them happy by meeting these goals.
Account Managers usually work at advertising agencies or marketing firms. They may also be self-employed contractors who work on projects for different companies at once; however, this is more common in smaller businesses rather than larger ones where there are more resources available.
They’re responsible for everything from setting up meetings with clients so that they can discuss what needs to be done (and making sure those meetings happen), to following up on changes that need to be made after each meeting, such as new budget allocations or
Deadlines being missed due to unforeseen circumstances like bad weather conditions preventing staff members from getting to work on time etc., which means working closely with other departments within their own company as well as outside partners before agreeing upon how best to approach each issue presented by our client base.
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Digital Strategist
A digital strategist is a person who uses information, data, and technology to help businesses make better decisions. If you have what it takes to be a digital strategist, this could be the perfect career for you!
To become a digital strategist, you need to understand all of these things:
The user-What are they looking for? How do they want to interact with your product or service?
The business-What is the business trying to accomplish? How can we help them achieve their goals through digital marketing?
The technology-Are there new tools that we should be using to improve our campaigns?
Competition-Who is our competitors and how are they doing what they do best (and worst)? Where can we learn from them to move forward with our growth strategy as well as theirs; how can we use each other’s strengths against them when necessary (ie: if there’s something cool that one competitor does better than another competitor)?
Market trends-What will happen next year about consumer behavior or technological advancements within this field/industry/etc, We need to know where things are headed so that when it happens again next year then everyone will still remember us after four years go by between then now.”
Junior Strategist In A Marketing Agency
So, you’ve graduated with your digital marketing degree and are ready to put those skills to use in the real world. And you’re probably wondering what your first job could be. It can be tough to know what kind of role you’d like or even if you should go straight into an agency or work for yourself.
So, let’s have a quick look at what being a junior strategist means and who they are.
Junior Strategist
The role of a junior strategist is usually defined as someone who has less experience than their senior colleagues but still has some years under their belt.
They typically work alongside more experienced strategists on larger projects and gather insight from them throughout. They might also assist with smaller tasks such as research or brainstorming sessions when they’re starting in their career too!
Marketing Coordinator Or Specialist For An Internal Department
A marketing coordinator or specialist can be a great way to start your career.
A marketing coordinator is responsible for a specific project, like a marketing campaign or product launch. They typically report directly to the marketing manager and have some flexibility in the time they spend on each task.
Marketing coordinators may also be assigned to an internal department, like customer service or sales, where they focus on supporting those teams with marketing-related work (such as providing content).
User Experience (Ux) Designer Or Researcher
User Experience (UX) designers and researchers are responsible for designing and testing the user experience of a product or service. UX designers are responsible for the overall look and feel of a product or service.
User research involves conducting interviews, surveys, focus groups, and other methods to learn about people’s behaviors, motivations, and attitudes towards products or services.
Once you’ve gathered this information, you can then use it to create personas that are fictional representations of your target audience that help guide your design process and set goals for improving user engagement with your product or service.
Knowledge is accessible online, even for free. Uncover the possibilities of learning digital marketing without spending a dime. Check out where you can learn digital marketing for free and kickstart your journey in the field.
Conclusion
By now, you know how to use your digital marketing degree in the real world. We hope that this article has helped you get an idea of what jobs are out there as well as how to prepare yourself for them. It’s also important that you know what kind of company culture might fit best with your personality and skill set.
As we mentioned before, there’s no one right answer when it comes down to deciding whether or not going into the field is worth it what matters most is finding something that makes sense for who you are today (and tomorrow).
Further Reading
What Can You Do With a Digital Marketing Degree?: Discover the various career opportunities and paths available to graduates with a digital marketing degree.
Jobs You Can Get With a Digital Marketing Degree: Explore the different job roles and industries where a digital marketing degree can open doors.
Digital Marketing Major Jobs: Learn about the specific job options and job market prospects for individuals with a major in digital marketing.
FAQs
What are the key benefits of a digital marketing degree?
A digital marketing degree equips individuals with in-demand skills such as online advertising, social media marketing, and data analytics, making them valuable assets for businesses looking to establish a strong online presence.
What types of industries hire digital marketing degree graduates?
Digital marketing professionals are sought after in various industries, including e-commerce, technology, advertising agencies, entertainment, and healthcare, among others.
Can I pursue a career in digital marketing without a formal degree?
While a degree can provide a strong foundation, individuals can enter the digital marketing field through self-learning, certifications, and gaining practical experience. Formal education is not always a mandatory requirement.
What job titles can I expect with a digital marketing degree?
With a digital marketing degree, job titles may include Digital Marketing Specialist, SEO Analyst, Social Media Manager, Content Marketing Manager, and Email Marketing Specialist, among others.
How does a digital marketing degree prepare students for the job market?
A digital marketing degree curriculum typically includes hands-on projects, real-world case studies, and internships that give students practical experience and help them build a portfolio to showcase their skills to potential employers.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.