What Is Digital Marketing? (EXPERT Information)

Digital marketing is the future of business, and if you’re not using digital marketing to promote your products and services then you’re missing a huge opportunity to grow your business. 

In this article, we’ll cover what digital marketing is, why it’s important, how to create a digital marketing strategy, and much more. If you’re ready to take your company into the future then let’s get started!

A 5-Minute Overview of What Digital Marketing Consultants Do
1. Digital marketing is crucial for businesses to thrive in the online world.
2. It involves various strategies and channels to promote products and services effectively.
3. Understanding customer behavior and data analysis are essential components of successful digital marketing.
4. Digital marketing offers exciting career opportunities with high demand in the job market.
5. Staying updated with the ever-evolving digital landscape is key to mastering digital marketing.

What Is Digital Marketing?

What is digital marketing? Digital marketing is a strategy that uses the internet and other forms of electronic media to reach consumers directly with their smartphones, computers, and tablets. It’s one of the most effective ways to reach your target audience on a global scale.

Digital marketing has evolved rapidly over time, but it still shares certain characteristics with traditional forms of advertising. For example:

  • You have an idea of what you want to say (i.e., “our product will make you feel great”).
  • You go out into the world and find people who are interested in what you have to say (i.e., “our potential customers”).
  • You tell those people about your idea (i.e., through an ad campaign).

Building a successful digital marketing strategy is essential for any business to thrive in the online world. Check out our comprehensive guide on What is Digital Marketing? to gain expert information and insights into the world of digital marketing.

Why do You need To Be Using Digital Marketing?

Digital marketing is the most effective way to reach your audience and get your message across. It can also be used for a lot more than just selling products and services, which makes it a great investment for any business or brand!

The Types Of Digital Marketing

Digital marketing is a broad term for the use of the internet, mobile phones, social media, search engines, and other digital platforms to reach an audience. It includes email marketing, search engine optimization (SEO), pay-per-click (PPC), social media marketing, affiliate marketing, and conversion optimization.

Digital Marketing Vs Traditional Marketing

Although digital marketing and traditional marketing both have their pros and cons, the two strategies are not mutually exclusive. The best way to market a new product is by using both digital and traditional strategies together.

Traditional marketing involves using direct mail campaigns, television advertisements, billboards, and other forms of advertising that target specific consumers in a particular area or demographic. 

Digital marketing involves using online ads such as Google AdWords or Facebook ads (known as “display”), emails sent out through email newsletters (known as “email”), and social media posts on sites like Facebook or Twitter (known as “social media”).

The advantage of traditional marketing over digital videos is that they tend to reach a wider audience because they’re broadcasted over television channels across the country/world; whereas digital videos can only be seen if someone has internet access when they watch it – not everyone has internet access all day long!

Digital marketing not only boosts sales but also plays a crucial role in improving customer relationships. Discover how effective digital marketing can enhance customer interactions in our article on How Does Digital Marketing Improve Customer Relationships? – Explained by experts.

How To Build A Digital Marketing Strategy

Define your objectives. What are the goals and objectives of your campaign? For example, if you want new clients to find you online and call you, then this is an ideal opportunity to utilize digital marketing tactics such as search engine optimization and pay-per-click advertising.

Define your audience. Who are the people that will benefit from seeing your content? How can you reach them to drive traffic back to your website or social media channels?

Define competitors. Who does what you do already online and how do they do it? What strategies are working for them that could be replicated or improved upon in some way by yours or another competitor’s business model when building a digital marketing strategy for small businesses like yours?

Define goals & budget: What is the goal of each tactic being implemented within this digital marketing strategy (e.g., increase email subscribers, sell more products on the website)? How much money should be allocated towards each tactic based on its effectiveness at achieving goals over time (e.g., 5% increase year-over-year in sales revenue vs $100k spent annually)?

Considering a career in digital marketing? Get valuable insights and advice from experts in our article on Why Is Digital Marketing a Good Career? and explore the exciting opportunities this field has to offer.

Tips For Creating A Successful Digital Marketing Plan

To create a successful digital marketing plan, you need to:

Define your goals. What do you want to achieve with your digital marketing? Do you have a target audience in mind and know what they’re looking for? Do you have clear objectives, like increased sales or brand awareness? Or is it all about generating leads and getting people on the phone?

Set a budget. Your budget will depend on what type of business you run and what industry sector it’s in. Whether or not there’s an opportunity for paid advertising will also influence how much money can be spent on other aspects of the plan such as content creation or social media management tools. 

Be realistic about what’s achievable given these factors; usually, it makes sense to start small and grow over time rather than bite off more than can be chewed at once!

The 5 Most Powerful Ways To Grow Your Business With Digital Marketing

When you think of digital marketing, you probably think of websites and social media platforms. But there are other ways to use the internet to grow your business ways that don’t involve building your website or creating a Facebook page. Here are five powerful ways:

Use social media to build an audience. Social media can be used to connect with potential customers, existing customers, and those who may be interested in your products or services but haven’t heard about them yet. 

While it’s important not to rely too much on social media for growth (it will only work if you have something worthwhile), it can be a great place for businesses that have already established themselves elsewhere online by providing expert advice, discounts, or other incentives for following them on certain platforms

Staying ahead in the digital marketing landscape requires understanding and adapting to its ever-evolving nature. Learn about the dynamic changes in digital marketing from our insightful post on Why Does Digital Marketing Evolve? – Expert Thoughts.

Differences Between Digital And Traditional Marketing

Digital marketing is different from traditional marketing because it’s more targeted, measurable, and cost-effective.

Digital marketers also can scale their campaigns quickly because digital channels are cheap to create and publish content on.

Digital marketers can use digital technologies to create more engaging experiences for their customers by personalizing the customer experience based on each individual’s needs and wants.

If You’re Not Doing Digital Marketing, Then You Are At A Major Disadvantage

If you’re not doing digital marketing, then you are at a major disadvantage. That’s because the digital marketing space is fast-paced and constantly evolving. To stay ahead of the curve (and your competition), you need to know how to use the latest platforms, software, and trends to get more sales for your business.

If you want to learn more about digital marketing and how it can help grow your business’s customer base, check out our blog post on what is digital marketing today!

Curious about the advantages of digital marketing for your business? Our expert answer in Why Is Digital Marketing Good? sheds light on why digital marketing is an effective and valuable tool for brand growth.


If you’re not doing digital marketing, then you are at a major disadvantage. There are so many options available for free or at a low cost that anyone can start to use today. If you have been thinking about getting started, now is a perfect time!

Further Reading

Digital Marketing Specialist Job Description: Learn about the responsibilities and requirements of a digital marketing specialist role.

Digital Marketing Specialist – A Comprehensive Guide: Explore a detailed guide on becoming a digital marketing specialist and excelling in the field.

What is a Digital Marketer?: Understand the key aspects and skills required to be a successful digital marketer.


What does a digital marketing specialist do?

A digital marketing specialist is responsible for developing and implementing online marketing strategies to promote products and services effectively.

What are the key skills required for a digital marketing specialist?

Key skills for a digital marketing specialist include proficiency in SEO, social media marketing, content creation, data analysis, and campaign management.

What qualifications are needed to become a digital marketing specialist?

Typically, a bachelor’s degree in marketing, advertising, or a related field is preferred. However, practical experience and certifications in digital marketing are also valuable.

How does digital marketing differ from traditional marketing?

Digital marketing involves promoting products and services through online channels, while traditional marketing focuses on offline advertising methods like print, TV, and radio.

What career opportunities are available for digital marketing specialists?

Digital marketing specialists can pursue various career paths, including roles in SEO, social media management, email marketing, content marketing, and digital analytics.