Why Is Digital Marketing A Good Career? (Answer)

Digital marketing has become one of the most important aspects for businesses. It’s not just about having a website and buying ads on Facebook or Instagram. 

Digital marketers understand how companies can improve their online presence and how to get customers to buy from them. You don’t need an expensive degree or years of experience in this field – all you need is passion, curiosity, and willingness to learn new things every day!

Why is Digital Marketing a Good Career Choice?
Digital marketing offers excellent career prospects with numerous opportunities for growth.
It is a dynamic field that allows professionals to stay updated with evolving technologies.
Digital marketers can make a significant impact on businesses through effective strategies.
The demand for digital marketing professionals is high in various industries worldwide.
A career in digital marketing allows for creativity and innovation in promotional efforts.

It Is A Diverse, Flexible Career

Flexible working hours, a diverse range of roles and industries, and the ability to choose where you work – digital marketing is a great career for those who crave flexibility.

You can work from any location (or combination of locations) in the world. You can work for different companies, or even switch between agency and client-side roles throughout your career. You could choose to specialize in one industry or another or pick up a new skill set by moving into an entirely different industry altogether.

Digital marketing has seen remarkable success in recent years. Understanding the reasons behind its triumph can be beneficial for aspiring marketers. Explore our article on Why Is Digital Marketing So Successful? to gain valuable insights into the secrets of its effectiveness.

You Can Work From Anywhere

You can work from anywhere. That’s one of the best things about digital marketing you don’t have to be in an office to earn a living. Many professionals use coffee shops, coworking spaces, hotel rooms, and other places as their offices. Some even work on their laptops while they’re traveling by train!

If you’re interested in this kind of flexibility and freedom, then you might want to consider becoming a digital marketer.

It Is An Evolving Field

Digital marketing is an evolving field, which means that you can always learn new skills and keep up with the latest trends. When you’re working in a digital marketing agency, you’ll have access to the best resources available. If there’s something new happening in the industry, your company will be on top of it and so will you!

The Digital Marketing Industry Pays Well

The digital marketing industry pays well and this is one of the main reasons why it’s a good career choice. Digital marketers make an average salary of $105,639 per year in the US, according to PayScale. 

This is above what other marketing professionals earn: for example, those in public relations make an average of $57,676 per year and those with advertising backgrounds make approximately $65,728 per year.

Furthermore, digital marketing salaries are above the national average for all professions. In Australia (a country with a population similar to that of New York City), the median income is $48,049; similarly, in the UK it’s £25,814, and finally, in Canada, it’s CA$50k (although this number varies depending on location).

If you’re considering a career in the digital realm, learning digital marketing is a crucial step. Find out more about the importance of acquiring digital marketing skills in our post on Why Learn Digital Marketing? and get ready to pave your way to success in this dynamic field.

You Can Find Your Passion In This Field

Digital marketing is a great way to learn more about yourself and your interests. You will find out what you are good at, and then you can use that knowledge to develop your career path as a digital marketer. If you like working with people, then this might be the right career for you!

You will also learn how to work within a team, which is very important because teamwork is involved in every digital marketing job out there. You will make new friends along the way, who can help guide and shape your future as well!

Digital Marketers Are In Demand

There is a need for more digital marketing professionals, and it’s only going to grow as the industry continues to expand. The demand for online marketing has grown at an explosive rate since the creation of the internet itself. 

As technology advances and becomes more accessible, so does the number of resources available through mobile devices, streaming services, and social media platforms like Facebook, Twitter, and Instagram. By now you’ve probably heard about “the digital era.

The growth of these technologies means there’s a growing number of businesses trying to reach consumers in new ways and they need an army of people who can help them do this effectively (that’s where you come in!).

It’s Recession Proof

Digital marketing is a good career choice because it’s recession-proof. When the economy tanks, you’ll still get paid, and if you’re smart about it and invest your money wisely, you’ll be able to keep your income steady even through an economic downturn.

Digital marketing is also a long-term strategy: It can take years for an investment in digital marketing to pay off in full because of how much time it takes for ad campaigns to reach their full potential. 

Since digital marketing is such a long-term investment, many people see this as an opportunity to diversify their portfolios with a variety of different investments that may or may not succeed immediately but will hopefully come back when things pick up again!

Improving customer relationships is vital for any business, and digital marketing plays a significant role in achieving that goal. Discover how digital marketing enhances customer connections in our article on How Does Digital Marketing Improve Customer Relationships? and unlock the potential for greater engagement and loyalty.

Digital Marketing Is Not Just A Job, It’s A Lifestyle

Digital marketing is not just a job, it’s a lifestyle. When you’re working in digital marketing, you are surrounded by people who are passionate about what they do. You’ll find yourself surrounded by passionate people who also share your passion for the same things that you do. 

This is great because it means that you don’t have to go out and find other people who share your interests or hobbies they already work at the company! If you love coffee or food trucks or video games, chances are good there will be someone else on staff who loves these things too!

As a bonus, when everyone around you shares the same passions as yourself (and has access to the same information), this makes work easier and more fun for everyone involved. 

It also means less time spent looking through profiles on dating websites trying to find someone with similar interests-because chances is good that the person has already found him/herself here at The Company so simply give them a call when they’re off-shift instead!

Every Business Needs Digital Marketing

Digital marketing is a necessity for businesses. It’s about reaching customers where they are, engaging them, and creating a positive brand experience. It’s also about making sure that your business has a positive customer experience, which will keep them coming back to your brand.

You, Will, Learn To Understand The Customer Lifecycle And Market Trends Better

Marketing is about understanding the customer, which means knowing when they are in the buying process, what their pain points are when it comes to buying your products or services and how you can help them achieve their goals. 

This includes understanding where they are in their lifecycle so that you know when they need more information or support at various stages of their journey with your brand:

Awareness-Who is this product for? What benefits does it offer?

Consideration-How do I buy this product? Where should I go to get it? Is it worth paying more money for a premium version of this service/goods?

Purchase-Should I purchase now or wait until later (or never)? If I decide not to buy now, why did I decide not to make the purchase right away instead of continuing down my path towards being aware of an issue that needs solving by purchasing something from another company instead?

Considering a career in digital marketing but unsure about your decision? Check out our comprehensive list of Top Reasons why individuals choose to pursue a path in this exciting field. Discover your motivation and take the leap towards an inspiring career journey.

You Get To Work With Creative People, Which Makes Work Fun!

As a digital marketer, you get to work with creative people who are passionate about their work. You also get the opportunity to work with clients who are passionate about their business and industry. Why is this important? 

Because when you have a team of like-minded individuals coming together to collaborate on something they love, you will find yourself working harder and enjoying more success than ever before!

You Should Choose Digital Marketing As A Career Because It Has So Many Benefits For Your Personal And Professional Life

Digital marketing is a great career choice because you will learn to understand the customer lifecycle and market trends better. You will also get to work with creative people, which makes work fun! Digital marketers have access to the latest technologies. 

Plus, you can work from anywhere in the world if you want to travel or go on vacation for a few weeks.

The future of marketing lies in the digital realm, and understanding its significance is essential for businesses and marketers alike. Uncover the expert insights on Why Digital Marketing Is the Future? and prepare yourself for the transformative journey ahead in the ever-evolving landscape of digital advertising.


While there are many ways to go about choosing a career, we hope that this article has helped you understand the benefits of digital marketing and its potential for your future. The world of digital marketing is constantly changing, but those who adapt to these changes will be in a strong position for success.

Further Reading

Why Choose a Career in Digital Marketing?: Explore the benefits and opportunities of pursuing a career in digital marketing.

Digital Marketing Career: Your Path to Success: Learn about the potential pathways and growth prospects in the digital marketing industry.

Why Digital Marketing? Understanding the Impact: Discover the significance and impact of digital marketing in today’s business landscape.


What are the key skills required for a digital marketing career?

Digital marketing professionals benefit from possessing skills such as data analysis, content creation, SEO knowledge, social media expertise, and the ability to adapt to new technologies.

What are the career growth opportunities in digital marketing?

Digital marketing offers diverse career paths, including roles like SEO specialist, social media manager, content strategist, digital advertising expert, and marketing automation specialist.

Is a degree required to start a career in digital marketing?

While a degree can be advantageous, it is not a strict requirement. Practical experience, certifications, and a strong digital portfolio can often be more valuable for landing a digital marketing job.

How does digital marketing impact business growth?

Digital marketing plays a crucial role in business growth by increasing online visibility, engaging with target audiences, generating leads, and driving conversions through various digital channels.

Are there any specific certifications that can enhance a digital marketing career?

Several certifications, such as Google Ads, Google Analytics, HubSpot Inbound Marketing, and Facebook Blueprint, can enhance a digital marketer’s skills and credibility, leading to better career opportunities.