If you’re in the tech industry, you probably already know that marketers can come from all kinds of different backgrounds.
I’ve had the pleasure of knowing a marketer who was formerly a dancer, another who was a mechanical engineer, and yet another who became an online marketing expert as part of his own business.
But did you know that there are marketers who were previously writers? Those who worked in fashion? And ones who started out as photographers? Really, a marketer has to be able to do it all.
When it comes to the world of marketing and sales, the fact is that some people are just so good at being creative with their words and know exactly how to use them to sell products or services that they can make a career transition into marketing and be really successful at it.
Being good at your job takes more than just technical skills; it takes creativity and storytelling talent too! In this article, I’ll share what I learned while talking with one of the best copywriters out there: [insert name].
|– Emphasize the value of concise and impactful insights in marketing discussions.
|– Prioritize the importance of understanding your target audience’s needs and preferences.
|– Utilize data-driven decision-making to refine marketing strategies effectively.
|– Explore innovative ways to engage and resonate with the audience through storytelling.
|– Adapt and apply successful marketing practices from experienced marketers to your own projects.
Make Your Emails Open To More People
If you want to increase the number of people who open your emails, there’s a simple answer: make them long enough.
What do I mean by “long enough”? Well, it depends on who you’re sending the email to and what their expectations are for length in that context.
If you’re sending an email newsletter to potential clients, it probably needs more information than if you’re sending one to customers or friends (but not everyone has the same needs).
In general though, I think most people would agree that an appropriate length is somewhere between 1-3 screens worth of text per email (some people can read two full pages in one sitting;
Some readers only read one page every day). So if your emails are less than 400 words, they might be too short. And if they’re more than 2-3000 words each time they might be too long!
In marketing research, storytelling isn’t just a creative tool – it’s a strategic approach that engages and resonates with audiences. Learn how to harness the power of storytelling to enhance your research insights and connect with your audience. Dive into the narrative at The Power of Storytelling in Marketing Research.
Don’t Be Afraid To Ask For What You Want
You might be afraid to ask for what you want, but don’t be.
The best way to get what you want is to ask for it straight out. I’m not suggesting that you be pushy or aggressive.
But if you’re going to get any traction with your idea, then it’s important that people know exactly what they’re getting into when they buy into it and more importantly, why they should buy into it.
You want to play with formatting and text layout in order to emphasize the features of your product or service.
Attach images rather than using them as backgrounds to keep your content looking clean and professional;
This will make people more likely to take notice of the content itself instead of just passing by because everything looks untidy or unprofessional-looking (which makes people feel like there’s no point investing their time).
You also should tell yourself a story about how this particular idea came about: who inspired them? Where did inspiration come from? Why does this project exist? What problem does it solve?
These stories help give meaning to why someone would make such an initiative happen in their community.
And when others hear these stories told by one person who has created something fantastic out of nothing but hard work and determination (and maybe even some good luck), then they’ll become more confident about supporting their cause too!
A solid foundation in observation, inference, and testing is essential for robust marketing research. Explore how the scientific method guides your research journey, from data collection to drawing conclusions. Discover the scientific approach at Observation, Inference, and Testing.
Emphasize Emotions And Stories Rather Than The Product Or Service
When you’re marketing a product or service, there’s a lot of competition out there. If you want to stand out from the crowd, you have to do something different something that will make people pay attention to your brand and remember it later on.
Emotions are what help us connect with each other as human beings. You can use emotions in marketing because they not only help people understand your product or service better and buy it more easily; but also because of their lasting effects on memory!
And let’s face it: we all remember things that were emotional for us (like how much we cried when we watched Titanic).
The most successful marketers know how important this is and they use stories extensively in their campaigns.
These stories can be about themselves (their own experiences), other people (what happened to them), or even fictional characters/plots (which happens quite often in advertisements).
They tell these stories over and over again until they become associated with their product or company name just like anything else would be after only hearing it once … such as “I am beating.”
Focus On “You”
Marketing is about connecting with people, and there’s no better way to do that than by using “you.” When you write your copy or speak in public or send out emails or any other form of communication, use “you” as much as possible.
This will make you more relatable to your target audience. People don’t connect with a company or brand they connect with people who are like them. So when you’re writing copy for your website, use phrases like “you,” “your,” and “yours.” Also try saying things like:
- You want to get better results from every campaign you run.
- You need help managing all the moving parts of your business so that you can focus on what matters most: growing sales!
Use Words Other Than “Like” In Your Emails To Make It Personal
One of the things that I learned in this session was to use words other than “like” in your emails. The reason is that it’s too generic and makes you sound like you don’t have anything else to say.
Instead, try using more specific words that let people know who you are and what you’re doing in your life right now.
For example, if someone says they like coffee, you could respond by saying how much you love drinking coffee at night or how much it helps get through a long day at work. This lets them know how much thought went into answering their question rather than just saying “Me too.”
Embarking on a journey into the world of marketing research? Gain insights from someone who’s been through it all. Discover valuable lessons and experiences from the article What I Learned Studying, Applying, and Breaking into Marketing Research.
Balance Between Creative And Technical Specifications
It’s very easy to get caught up in the creative side of marketing. This is partly because you’re doing something new, and free reign is exciting.
But it’s also because your inner perfectionist wants everything to be right; you have a vision of what success should look like, and when it deviates from that vision you feel frustrated.
But there are two problems with this approach: firstly, we can’t pre-empt how our customers will respond to our efforts; secondly, when we try too hard to impose our will on them we end up losing sight of what matters the user experience.
In my experience there are two key ingredients for successful campaigns: clarity about what needs to happen on both sides (creative and technical); and balance between these two factors (creative vs technical).
Play With The Formatting To Emphasize The Importance Of A Feature
As you’re writing your copy, remember that formatting can be a powerful tool for highlighting key points. Bold text, italics and underlining are all good options for doing this.
You should also use lists and bullet points to provide structure and order. They help your reader know where they are in the article and what comes next an important part of making it easy for them to read through your sales copy with ease!
Finally, bold text or italics can be used to emphasize important points if they are not already emphasized by their placement within a list or as the first point in a list (because these will always be highlighted).
Attach Text Rather Than Images For A Cleaner Look And Feel
As a web developer, I understand the struggle of trying to find the perfect image for a given situation. Not only is it difficult to find an image that conveys your message in just the right way, but there’s also the issue of making sure it looks good on all types of browsers and devices.
If you think about it, this is a lot like writing copy: You want something that is easy-to-read, flexible in its formatting options, searchable by Google and other search engines (including bots), and compatible with mobile devices (including smartphones).
And compatible with screen readers used by people who are visually impaired or blind. Text does all these things well and you don’t need Photoshop!
The added benefits of using text rather than images include accessibility for people who use screen readers or live with visual impairments; compatibility across different browsers and devices;
Greater flexibility in how content can be styled; lower cost than photography or illustration fees; increased speed at which content can be created (especially if you already have existing copy); increased SEO potential because search engines index text more often than images.
And this isn’t just theory! In fact there’s data showing that website visitors spend 12% more time on websites where they’re able to read pages rather than browse them visually only
Marketing research unveils truths that can be both enlightening and challenging. Explore the candid examination of the complexities in marketing research and gain a deeper understanding of its intricacies. Delve into the discussion at The Inconvenient Truth of Marketing Research.
Tell A Story About How You Came Up With The Product Or Service Idea
The next time you’re thinking about how to tell a story, think about this: it’s not just the story itself that matters, but the context and setting in which the story is told.
Imagine if someone told you their life story, but they started at age 40 instead of 0. You’d feel like something was missing. Or imagine if someone told you their life story, but they framed it as “the best ways I found to make money.”
Sure, that’s a useful tip…but people don’t want just tips! They want stories that show them how they can relate to the person telling them these tips so that when they apply those tips themselves (hopefully).
They will have some context for understanding why those tips are important or even possible in the first place.
It’s kind of like when we were kids and our parents would tell us things like “do your homework” or “eat your vegetables.”
We knew what these things meant because we had seen them happen firsthand or heard similar stories from other kids’ parents;
But unless there was an actual story attached to them (like maybe one day when my mom got really mad at me for not doing my homework), then all those words were just meaningless filler noise without any real meaning whatsoever!
Use Relevant Examples In Your Copy
If you’re writing copy for a new product or service, you need to be sure that the examples are relevant to your target audience. For example, if you are writing about a solution for small business owners, it may not make sense to use an example related to the financial industry.
On the other hand, if you are writing copy for online home loans and mortgages, then including examples of small businesses might be helpful (especially if they happen to be owned by your target audience).
In addition to being relevant, your examples should also relate directly back to solving a problem or offering a benefit in as clear and easy-to-understand terms as possible.
If this sounds like too much work it’s not! As long as life around us keeps happening (and marketers keep promoting), there will always be plenty of potential material at our fingertips!
Give Customers Lots Of Options That They Can Choose From
When you’re selling something, give customers lots of options that they can choose from.
That way, if you ever run out of inventory in your store or are too busy to answer all their questions yourself, there’s still a way for them to get what they want.
Give customers a choice of how they want to pay for the product credit card or cash? If you only accept credit cards (and most people do).
This is a great way for customers who don’t have one but are still interested in buying something from you, because now they know exactly how much money is left over after paying for gas and groceries for the week. And then there’s always next time!
Give them a choice of how they want to receive the product via email attachment or snail mail?
This will help ensure that everyone gets their order as quickly as possible without having to wait around indefinitely while someone else tries on his new shoes at home while he waits patiently outside because he forgot his keys inside again…
Looking to tap into a sought-after market? Marketing research holds the key to unlocking insights that can open doors to in-demand markets. Learn how to leverage research to your advantage and expand your reach. Discover the path to gaining access at How Marketing Research Can Help You Gain Access to an In-Demand Market.
You Have Lots Of Resourceful Friends!
It’s easy to underestimate the impact of people in your network. They can be so helpful, especially if you are looking to take your business to the next level.
There is an opportunity for everyone who wants to help others! You should never underestimate anyone’s ability or desire to make a difference in your life and career.
There are many people out there that have no idea how much they could impact our success by simply sharing their knowledge and experience with us.
If you’re looking for something specific and don’t know how to find it, try asking someone in your network if they’d be willing (or able) to help out with what you need. And don’t worry about being too awkward the worst thing that can happen is that person says no!
So, what did I learn from this incredibly intelligent marketer? A lot. I learned that you need to work hard. I learned that you can’t be afraid of failure.
And most importantly, I learned that marketing is something that can be personally rewarding and professionally successful if done correctly. But most experts say the same thing what makes it different for me? Well, for one thing, I have my own personal experience working with a brilliant marketer who has helped me get where I am today, and who continues to help me improve my skills every day.
Here are some additional resources to deepen your understanding of marketing strategies, planning, and insights:
30 Things to Do as a Marketing Manager Short Description: Explore a comprehensive list of 30 actionable tasks that can help marketing managers enhance their strategies and drive success.
Crafting a 90-Day Marketing Plan in 90 Minutes Short Description: Discover a time-efficient approach to creating a robust 90-day marketing plan, complete with tips and insights for effective implementation.
Top 10 Marketing Books of All Time Short Description: Access a curated list of the top 10 marketing books that have stood the test of time, offering invaluable knowledge and perspectives.
Here are some frequently asked questions related to marketing strategies and planning:
What are the key elements of a successful marketing plan?
A successful marketing plan typically includes a clear understanding of target audiences, well-defined goals, strategies for product positioning, effective communication channels, and a comprehensive analysis of competition.
How can I streamline my marketing tasks as a manager?
To streamline marketing tasks, consider using project management tools, automating repetitive processes, delegating responsibilities, and maintaining open communication with your team.
What are some recommended books for gaining marketing insights?
Explore books like “Influence: The Psychology of Persuasion” by Robert Cialdini, “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger, and “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath.
How can I create a marketing plan with limited time?
Start by focusing on your core objectives, conducting a SWOT analysis, prioritizing key strategies, and setting measurable goals. Break down tasks into manageable steps to make the most of your time.
How do I adapt my marketing strategies to changing trends?
Stay updated on industry trends through continuous learning, monitor your competition, gather customer feedback, and be willing to adjust your strategies based on new insights and emerging technologies.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.