Top 9 Spreadsheets For Online Marketing Research

Spreadsheets are great for organizing information, but they can do so much more than that. Spreadsheets can help you get your hands on a ton of useful data about a company or industry:

From keywords, people are searching for to competitor analysis and social media metrics. Of course, there is no one-size-fits-all approach to research but these 9 spreadsheets will help you get started in the world of online marketing research.

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Spreadsheet Tips & Tricks for Marketers – YouTube

Takeaways
Excel templates are valuable resources for online marketing research.
Marketing spreadsheets can help streamline marketing processes.
Market research tools provide valuable insights into consumer behavior.
Using spreadsheets and tools can improve data organization and analysis.
The right tools can optimize marketing strategies and decision-making.
Proper research techniques and tools enhance understanding of market trends.
Leveraging Excel templates can track campaign performance and KPIs.
Market research tools aid in competitor analysis and identifying opportunities.
Marketing spreadsheets facilitate collaboration and reporting within teams.
Data-driven decision-making is crucial for successful online marketing.

Table of Contents

1. Google Sheets

Google Sheets is a free online spreadsheet program that you can use to track your research. It’s available online and offline, so it’s easy to access on any device. Because it’s an online tool, you can share your data with others and collaborate with them using the same sheet.

Google Sheets is a good choice for beginners who want to learn about spreadsheets but don’t need all of the features found in Microsoft Excel (or who just want something free).

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2. Microsoft Excel Online Or Excel For Windows

Microsoft Excel is one of the most popular spreadsheet applications in the world. It’s used for analyzing and visualizing data as well as presenting findings.

You can use Microsoft Excel Online or Excel for Windows. If you’re on a Mac, it’s available through Office 365.
If you already have a license for Microsoft Office 365 or Office 2019, then you can access it from anywhere (on any device) by logging into your account. This also gives you access to other software such as Word and PowerPoint that are part of that suite of products as well as OneNote.

Microsoft has made it easy to learn how to use this powerful tool with its online tutorials provided by Lynda.com which include videos covering everything from creating simple spreadsheets up to creating more complex data visualizations using Power Query & Power Pivot!

3. Open Office Calc

Open Office Calc is a free spreadsheet program, similar to Excel. It works on both Windows and Mac computers, as well as the Google Docs suite (it’s also compatible with other services like Dropbox).

Open Office is free to download and install on your computer, but you’ll have to pay for a license if you want to use it for business purposes. If you’re looking for something more customizable than Google Sheets or an alternative interface from Excel, this might be worth checking out.

4. Zoho Sheet

Zoho Sheet is a free online spreadsheet application that allows you to create, view, and edit spreadsheets from anywhere. You can also collaborate with other people in real-time.

Zoho Sheet offers many features including:

The ability to create and share spreadsheets with others
A mobile app for iOS and Android devices
Email notifications when someone adds comments or makes changes to your spreadsheet

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5. Onpage Optimization Worksheet

This free tool is designed to help you optimize your on-page SEO. You enter a URL and it gives you an analysis of how well that site is optimized, as well as provides suggestions for improvements.

It also helps you find opportunities for improvement by identifying potential issues with keywords, meta descriptions, titles, and more. It even provides a checklist of things that need to be fixed on the page (such as broken links or missing alt text).

This worksheet can help improve your overall rankings by making small changes that will have a bigger impact than one large change would make alone it’s easy to get overwhelmed when looking at all the things that need improving on your site!

6. Google Analytics Worksheet

If you’re a marketer, you’ve likely heard of Google Analytics. It’s one of the most powerful free tools available for tracking website traffic and has been used by some of the biggest brands in the world to gain an edge over their competition. But what are some ways it can be used?

The main function of this spreadsheet is to help you create custom reports that will allow you to monitor how people interact with your website or app.

This can show you which pages receive the most traffic, where people come from (i.e., search engines), what keywords they used to find your company, which products/services are generating sales leads, etcetera.

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7. Link Building Analysis Spreadsheet

This spreadsheet is a comprehensive list of link-building tools, strategies, and resources. You can see tried-and-true methods such as broken link building and outreach to influencers, or you can get more creative with social media campaigns that drive traffic back to your site.

The best part? Everything is organized by category so you don’t have to sift through each tool individually to find what works for you.

8. Libreoffice Calc (Free)

LibreOffice Calc is the spreadsheet component of the LibreOffice suite, one of three options for free, open-source office software. It’s also part of Apache OpenOffice. That means it can be used to create spreadsheets, charts, and pivot tables as well as macros (which are programs that automate certain functions).

It’s easy to learn how to use this program because its interface is similar to Microsoft Excel but it does have some differences you should be aware of before diving in.

For example, if you want a chart for your data in a LibreOffice Calc spreadsheet or want to add a macro that will let visitors see live data from outside sources on your website (like Twitter), then look no further than this tool!

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9. Apple Numbers (Not Free)

Apple Numbers is a free spreadsheet app for Mac. It’s not as powerful as Excel or Google Sheets, but it’s a good option if you are already an Apple user.

With Apple Numbers, you can easily create and edit spreadsheets on your computer and sync them with iCloud so they’re always up-to-date across devices. You can also use the app to create graphs and charts that help you visualize your data in fun ways.

There’s even an option to add Smart Annotation which lets users draw on top of any chart or table within the app (and then share their sketches).

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Final Thoughts

I hope this list has been helpful for you and will help you to make better decisions about which spreadsheet tool is right for your business.

If there are tools that have been left out of this list and you feel should be included, please let us know in the comments below or by emailing [email protected]

People Also Ask

What Is A Spreadsheet?

A spreadsheet is a document that’s used for storing, sorting, and manipulating data. A spreadsheet program allows you to create spreadsheets with rows and columns that contain cells that can hold text or numbers.

You can enter formulas into cells and perform calculations, such as sums and averages. You can also edit existing data, add new rows and columns, or delete rows or columns.

How Do I Create An Online Marketing Plan?

To create an online marketing plan, start by identifying your target audience and their needs or wants, then outline how you will reach them.

For example, if you sell baby clothes and want to reach expectant mothers, you could use Facebook ads or Instagram influencers to advertise your products.

You could also partner with bloggers who specialize in parenting topics or write a blog post about why new parents should invest in quality baby clothing during the first few months of their babies lives.

What’s The Difference Between A Ppc Campaign And Seo Strategy?

A PPC campaign involves paying for ads on Google or other major search engines; an SEO strategy involves optimizing your site so that it ranks well on search engine results pages (SERPs).

Both are important parts of any successful digital marketing strategy because they help drive traffic to your website but only one will cost money

What Is An Excel File?

An Excel file is a spreadsheet. A spreadsheet is a program that allows you to organize and manipulate data in rows and columns. Each row represents one piece of information, such as a customer’s name, email address, or phone number.

The columns contain the different categories of information you’re organizing. For example, if you’re creating an Excel file for customer data, one column might be “Last Name,” another might be “Email Address” and so on.

You can use Excel files for many purposes, but they’re especially useful for storing large amounts of data or performing complex calculations on that data.

What Is The Best Spreadsheet For Online Marketing Research?

Several online marketing research spreadsheets work well for different purposes. For example, if you’re looking to find the top influencers in your industry, you may want to consider using a tool like Buzzsumo.

This tool allows you to search for specific keywords and influencers, and then it provides data on their social media engagement and reach within their industry.

If you want to get more granular with your research, then you might want to consider using a tool like Google Keyword Planner or SEMrush when conducting keyword research.

Both of these tools provide details about how many people search for specific keywords each month and what those keywords mean for your business.

Why Should I Use An Online Marketing Research Spreadsheet? If I Can Just Use Google Analytics Instead?

While Google Analytics is great for tracking website visitors and conversions over time, it doesn’t tell you anything about the people who are visiting your website or engaging with your content online.

That’s where an online marketing research spreadsheet comes into play! It allows you to dig deeper into who these visitors are (including demographic information), what they’re interested in learning more about (based on their search)

Why Do I Need One?

You need one because you’ll be doing some of your marketing research, and it’s important to be able to analyze the data you collect to get better results. A spreadsheet will help you do this by allowing you to analyze large amounts of data quickly and easily.

Do I Need Any Special Skills?

If you’ve ever used Excel or Google Sheets before, then yes you already have the skills necessary! If not, don’t worry we’ll guide you through everything step-by-step so that even if this is your first time working with spreadsheets, we’ll have no problem getting started together.

How Do I Get Started?

First off: sign up for our email list below! Then click here for more information about how to get started with spreadsheets for online marketing research today.

What Kinds Of Spreadsheets Do People Use For Online Marketing Research?

There are two main types: analytical and reporting. Analytical spreadsheets are used to calculate mathematical models based on data sets while reporting spreadsheets are used to generate reports based on those models.

What Kind Of Information Should I Include In My Spreadsheet?

This depends on the purpose of your spreadsheet. If you’re using an analytical spreadsheet, include information that will help you calculate your model such as headers, numbers, formulas, and functions (i.e., [1 + 1 = 2]).

If you’re using a reporting spreadsheet, include information that will help readers understand the output of your models such as headers, images, and text (i.e., “This report shows revenue growth over time”).

How Can I Use A Spreadsheet To Track My Website’s Performance?

You can use a spreadsheet to track your website’s performance by entering data such as page views and unique visitors over time.

This will help you see how your site’s traffic changes week to week or month to month so that you can make better decisions about how to improve your SEO strategy moving forward.

What Are Some Good Tools For Tracking Social Media Activity On Facebook Or Twitter?

There are many different tools available today that allow companies to track their social media activity across multiple platforms (including Facebook and Twitter). Some of these tools include Buffer, Hootsuite, Sprout Social, and Hootsuite Pro

What Is The Purpose Of Spreadsheets For Online Marketing Research?

The purpose of spreadsheets for online marketing research is to help you create a better user experience by understanding your customers and what they want.

Spreadsheets are a great way to organize data and display it in ways that make sense to you so that you can spot trends and make decisions based on what you’re seeing.

Why Would I Use Spreadsheets For Online Marketing Research?

Online marketing research involves gathering data from many sources and organizing it into a coherent format. You can do this manually by entering the data into a spreadsheet or get it done automatically by using an online tool such as Google Sheets or Microsoft Excel.

What Types Of Online Marketing Research Can I Do With Spreadsheets?

There are many different types of online marketing research projects that can be done with spreadsheets including market sizing, competitive analysis, keyword research, and audience segmentation studies among others…

What Is The Difference Between A Spreadsheet And An Excel Table?

An Excel table is like a spreadsheet, but it has special features for working with data in rows and columns. You can use an Excel table to organize the data you want to manipulate by columns and rows.

Why Should I Use A Spreadsheet For Online Marketing Research?

Spreadsheets are ideal for tracking information about your customers, such as their demographics, interests, and purchase history. They are also good tools for making calculations based on data collected from surveys or other customer feedback tools.

How Do I Create A New Spreadsheet?

Go to File New in Google Sheets or Microsoft Excel. The first time you open a new spreadsheet, it will ask if you want to start with a blank sheet or template.

Choose Blank Sheet if you want to start from scratch with your data; choose Template if you want the benefit of a pre-existing layout that includes titles, formulas, formatting, and chart types already set up.

What Is The Purpose Of An Online Marketing Research Spreadsheet?

Online marketing research spreadsheets are used by marketers to collect data, sort it, and analyze it to make decisions about their marketing strategies.

A typical online marketing research spreadsheet might include information such as your company’s revenue, number of customers, and customer satisfaction ratings.

It can also include statistics on your competitors’ businesses, as well as social media analytics and other information that can help you decide how to improve your business.

How Do I Create An Online Marketing Research Spreadsheet?

There are several different types of online marketing research spreadsheets available for purchase or download from websites like Google Docs or Excel Templates for Businesses.

However, many companies prefer to use specialized software programs that have been designed specifically for this purpose.

Some of these programs include tools that allow you to import data from social media platforms like Facebook and Twitter.

As well as track your website traffic through Google Analytics, reports so that all of this information can be compiled into one place so it’s easy to access whenever you need it without having to go searching around on multiple websites trying to find what you’re looking for.

Costantine Edward

Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.