I love Facebook. It’s one of my favorite social media channels and a fantastic way to connect with like-minded entrepreneurs, potential clients, and great people in general. However, anyone who’s tried to run a Facebook business page can tell you that it isn’t always smooth sailing.
There are definitely some tricks to the trade, but by following these tips you’ll be well on your way to establishing yourself as an authority in your niche and maybe even making some sales along the way.
| Takeaways |
|---|
| 1. Prioritize audience engagement and interaction. |
| 2. Create and share valuable, relevant content. |
| 3. Utilize visual elements for higher engagement. |
| 4. Consistent posting maintains a strong presence. |
| 5. Leverage Facebook Insights for performance insights. |
| 6. Implement targeted ads to reach specific audiences. |
| 7. Respond promptly to comments and messages. |
| 8. Participate in Facebook groups to foster community. |
| 9. Utilize hashtags to enhance content discoverability. |
| 10. Collaborate with influencers for wider reach. |
Use High-Quality, Professional Images
This is more important than you may think. When people come across your page, the first thing they’ll see are your images. If those images are blurry or cropped poorly, it can give the wrong impression of your brand and products.
Images should be high quality and professional-looking but they don’t have to be fancy or expensive. You can use stock photos from sites like Unsplash where photographers release their work under Creative Commons licenses that allow for unrestricted commercial use (for example, here’s one photographer’s page).
Or you can ask family members or friends who own cameras whether they’ll let you borrow one so that you can take photos on location at events or businesses in town (and just make sure that everyone knows what they’re signing up for!).
These types of images will help tell an authentic story about yourself as a person/business owner/brand etc., which will increase trustworthiness among potential customers and other viewers who visit your Facebook page regularly.”
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Optimize Your Cover Photo Size
Because your cover photo is the first thing people see when they visit your page, it’s important that you optimize the size of the image. Facebook recommends uploading a cover photo that is at least 851 x 315 pixels in size and, if possible, uses more than one image to tell a story or highlight key features of your business.
To publish an image as your cover photo on Facebook:
Click “Update Cover” at the top of your Page Profile tab (under About). This will open up a new window where you can select an existing profile picture or upload a new one from your computer or mobile device.
You can also use this option to change other parts of what appears under “Featuring Your Business” such as text or contact information; however, these elements are not required for publishing an image as a Facebook Cover Photo.
Once there are no more changes needed within this section click Save Changes at the bottom right corner of the page; then go back into editing mode by clicking Update again near the upper right corner where it says “Return To Editing Mode.”
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Don’t Be Afraid To Experiment With Video
Video is one of the most powerful tools in social media marketing, and it’s a great way to connect with your audience in a personal way. In fact, 80% of people watch videos on Facebook every day and more than half of them prefer watching videos over reading text.
Video also conveys information faster than any other medium people are 2x more likely to remember something they saw on a video versus if they read about it or heard about it and allows you to build trust with your audience by showing them how your company operates behind closed doors and how you deliver on promises. So don’t hesitate if you want to give it a shot.
Post Regularly
You should post regularly, but not too much. While you don’t want to overdo it, it’s also important not to let your audience forget about their favorite brand. Posting once a week is a good rule of thumb.
If you have more than one Facebook page for your company (say, a personal account and another for business), then make sure everything gets posted on both pages at the same time so that no followers are left out in the cold.
Be careful with how often you share content too much repetition can annoy people and turn them off from following or engaging with your page in general. If every other post is just an ad or promotion, readers will tune out faster than they would if they saw mostly original content instead of advertisements every day.
Don’t worry if you miss posting once in a while; there’s no need to feel guilty about missing days here and there when life gets busy! Just try not going on vacation without letting someone else know how long “vacation” means…
Live Video Is All The Rage These Days And For Good Reason
Live video is a great way for you to connect with your audience live and in real-time. It allows them to see how you work, what you do, and what sets you apart from the competition.
Live video also allows you to interact with your audience in ways that other types of content don’t allow for. You can ask them questions or get their opinions on different topics. You can engage in real dialogue with people who might otherwise never have said anything at all!
But perhaps most importantly: live video drives sharing. People love sharing something they feel strongly about, whether it’s an opinion or just something funny they saw on another page (and let’s be honest: if a friend shared something funny about me then I would probably share it too).
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Make Sure Users Can Easily Contact You On Your Page
You should have the ability to easily contact your business via Facebook Messenger. This is important for both customer service and marketing purposes.
Use a chatbot to answer customer questions and provide support.
Promote your business on Facebook Messenger by using an app like Chatfuel or ManyChat (which we use at Buffer).
Use an analytics platform like Chatbase that will give you insights into how people are interacting with your chatbot content, as well as how effective it is in keeping users engaged with the page itself.
Don’t Use Page Templates That Don’t Align With Your Goals
If you’ve been in the Facebook marketing game for a while, you know that there are a lot of Page templates out there. Some are free, some aren’t. It can be tempting to use one of these ready-made layouts so that you don’t have to spend time designing your own but the problem is that many of them don’t align with your unique goals as a business owner and they may not give you the best results either. So what should you do instead? Start by asking yourself three important questions:
What Is My Purpose For Running This Page? Why Am I Doing This?
Who am I trying to reach with this page and what do they want from me (and vice versa)? How can I use Facebook Ads (or other paid ads) alongside organic content to create an engaging experience tailored specifically for each potential customer’s needs?
Be Active In Other Facebook Groups In Addition To Your Own
This is a great way to connect with your target audience and find out more about their needs, wants and desires. You can also use Facebook groups to keep up with what your competitors are doing. If you see them post something that’s working well for them, then it might be worth checking out too!
Finally, Facebook groups are the perfect place to find out what people think of your business – try asking for feedback by posting a question in one of the groups you’re active on.
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Do Research With Facebook Live Polling And Survey Integration
To be successful in your social media marketing strategy, you need to know what your target audience wants. That’s why it’s important to do some general market research before creating a business page and starting to post content on it.
One great way to understand more about your prospective customers is by using Facebook Live polling and survey integration. When you use this feature, you can ask people questions that will help give you an idea of how they think and feel about certain things or topics related to your business.
You can also use this feature to get feedback on specific products or services that might be relevant to them as well as any other type of information that would benefit from having answers from many different individuals instead of just one person’s opinion (which might not always be accurate).
Build Relationships With Your Audience
Engaging with your audience is a two-way street. It’s not just about posting updates, it’s about creating meaningful conversations and relationships with the people who follow you.
By engaging with your audience, you’re helping to build a community of like-minded individuals who can support and encourage each other. You’re also building trust by showing them that their input is valued and appreciated and this will make them more likely to come back for more when they see that you care about what they have to say.
Keep A Close Eye On Facebook Insights
Facebook Insights is a great tool for tracking your performance, and it can help you find out what posts are resonating with your audience.
You can also use Insights to see which types of content perform best at different times of the day, week or month. If you’re doing live video broadcasts, for example, it makes sense to do more during peak hours when more people are online.
Other metrics like organic reach and video views will give you valuable information about how well each post has been received by viewers so that you can make better decisions about future content creation and promotion strategies.
Boost your fan engagement on Facebook by following this comprehensive 7-step guide. Implement these strategies and watch your fan base grow and interact more actively.
Use A Facebook Chatbot To Maximize Engagement
Chatbots are becoming a popular way for brands to interact with their customers, especially on Facebook. In fact, Facebook has made it easy for businesses to set up a chatbot without having to code one from scratch.
This is because they have created an option called “Messenger Platform” that allows you to build your own custom Messenger bot using the same tools used by developers at Facebook and other companies.
Now that we know how useful chatbots can be for businesses on Facebook, let’s take a look at 7 different ways that they can benefit your business:
A great business page is all about efficiency, quality, and staying true to who you are as a brand or entrepreneur.
Tips for Running a Successful Facebook Business Page
Be Yourself A great business page is all about efficiency, quality, and staying true to who you are as a brand or entrepreneur. When you run your Facebook page, don’t try to be someone else just be yourself.
If you’re authentic, people will like and trust what you say more than if it feels like an advertisement or sales pitch (even if it’s not). You want customers to know who they’re dealing with and go into their purchase with confidence in what they’re getting from you: your personality!
Showcase Your Personality Through Content That Reflects Your Core Values & Mission Statement In The Way That Only You Can Do It: People don’t want generic content on Facebook because everyone else has that too; instead focus on creating content that showcases your unique point-of-view while still being relevant within the context of whatever industry/niche category it falls into (i.e., “How do I know what kind of movie I should watch tonight?”).
Once people start following/liking/subscribing because they feel connected through shared values/mission statements then they’ll become loyal customers over time – which leads us directly into the next tip.
Conclusion
If you make your Facebook page as awesome and as engaging as possible, it will be easier to convince people to buy from your business. They’ll see that you really care about your customers and are willing to put in the effort for them.
Further Reading
Explore more resources to enhance your understanding of running a successful Facebook business page:
Infographic: 15 Must-Know Tips for a Successful Facebook Business Page Learn key insights through an informative infographic on essential tips for managing your Facebook business page effectively.
Top 10 Must-Read Tips to Run a Successful Facebook Business Page Dive into a curated list of must-read tips that can help you navigate the challenges of maintaining a thriving Facebook business page.
How to Create a Facebook Business Page: A Step-by-Step Guide Follow a comprehensive guide that walks you through the process of creating a Facebook business page, ensuring you start off on the right foot.
FAQs
Here are some commonly asked questions about running a successful Facebook business page:
How can I increase engagement on my Facebook business page?
To boost engagement, focus on creating relevant and valuable content that resonates with your target audience. Incorporate interactive elements like polls, contests, and live videos to encourage active participation.
What is the significance of consistent posting on my business page?
Consistent posting keeps your audience engaged and informed. It establishes a regular presence, helping to maintain interest and attract new followers. Aim for a balanced posting schedule to avoid overwhelming or underwhelming your audience.
How do I measure the effectiveness of my Facebook marketing efforts?
Utilize Facebook Insights and analytics tools to track metrics such as reach, engagement, click-through rates, and conversions. Regularly assess these metrics to understand what strategies are working and where adjustments are needed.
How can I effectively target my desired audience on Facebook?
Utilize Facebook’s audience targeting features, including demographics, interests, and behaviors, to refine your audience reach. Creating custom audiences and lookalike audiences based on existing customer data can also enhance targeting accuracy.
What role does visual content play in a successful Facebook business page?
Visual content, such as images, videos, and infographics, is highly engaging and shareable. Incorporating visually appealing elements can capture attention, convey messages effectively, and help your content stand out in users’ feeds.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.