Growing your business is hard enough. Marketing it shouldn’t have to be. With thousands of tactics and strategies out there, it’s often impossible to know which one will work best for you. That’s why we’ve created this guide:
So you can get the rundown on our content marketing formula straight from our CMO and a few veteran marketers in our community.
Learn how we’ve grown businesses just like yours through a combination of SEO, content promotion, influencer marketing, social media advertising, and more, and how you can do the same.
| Key Takeaways |
|---|
| 1. Discover the hidden strategies behind scaling marketing efforts. |
| 2. Unveil the formula for achieving remarkable marketing results on a larger scale. |
| 3. Learn how to optimize campaigns to reach a wider audience without compromising effectiveness. |
| 4. Understand the tactics for maintaining consistency while expanding your marketing impact. |
| 5. Gain insights into the critical components of successful large-scale marketing campaigns. |
1. Create A Master Content Plan
Create a master content plan. Your business is probably working hard to build a robust content strategy and calendar, and you should be!
But it’s not enough to just create these things. You also need to make sure they’re aligned with each other and that they’re driving results for your business.
Create a content audit. This step will help you identify what types of content are missing from your marketing mix, and which ones need improvement or new versions made.
And where there are opportunities for growth through repurposing existing assets into new formats (like podcasts or video).
Create a content map: Once your audit is complete and you understand the gaps in your current efforts, it’s time for this step where you’ll outline how all of these pieces fit together into one cohesive plan with clear goals for each piece.
So that everyone on the team can get excited about contributing their part in making them happen!
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2. Set Up A Project Management System
Here’s the deal: as a marketer, you’re probably working harder than ever before. But if you don’t have some sort of system in place to manage your projects and campaigns – and especially if you’re not measuring results – it can feel like time is slipping by while nothing gets done.
Luckily, there are plenty of tools available that make managing your marketing workflow easy. There are also some great templates out there so that even the most novice user can create an effective project management system right off the bat!
This section will walk through how to set up a project management system (including why this is important).
What elements should be included within such a system, and how one might go about implementing such a tool into their workflow process/style at work or home life respectively 🙂
3. Outline Your Editorial Calendar
The editorial calendar is a roadmap for your content strategy and is a vital piece of your overall marketing plan. It’s essentially a calendar that outlines your content goals for the next 6-12 months, quarter, month, week, and day.
It helps you to:
- Plan all of your content so it can be created promptly.
- Keep track of when you have published certain types of posts in the past (e.g., weekly blog posts) so you can plan accordingly moving forward and avoid overlaps or gaps between publications.
- Be prepared when something happens like an event or holiday and need quickly create an appropriate response with new content (e.g., social media campaigns).
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4. Connect With An Editor
If you want your content to hit its mark, you need a good editor. They’re the secret sauce that makes great writing truly shine, so I’ve dedicated this section of my post to how you can find and work with one for your business.
First things first: what does an editor do? An editorial team is not just there to proofread every line of text before it goes live on social media they’re also responsible for making sure each piece is clear and effective in its right (and meets all quality standards).
That means working closely with writers from start to finish; reviewing their work; selecting the best pieces; fact-checking them; making sure they align with the company’s voice and mission statement; editing out any unnecessary jargon or filler words;
Adding new information where necessary (such as by conducting research); laying out everything uniformly across various platforms so it looks professional no matter where it’s published;
Formatting images in ways that make sense within each piece of content while also lending a consistent look across different types of content the list goes on!
5. Manage The Review Process
If you want your content to be successful, you must manage the review process. This means making sure that the right people are involved in approving content and that there’s a clear process for reviewing and approving new or updated content.
It can be tempting to have multiple people involved in reviewing your content before it gets published, after all, everyone has their own opinion on what constitutes good content.
But if this happens too often, it can lead to delays in getting content to live and not having a clear record of who reviewed what so you can go back if something needs changing later on down the line.
Instead: rely on yourself (or one other person) as the main reviewer with others providing input where necessary; create an approved list of reviewers; have regular meetings where everyone checks their lists against each other; use tools like Google Docs & Sheets or Trello.
So you always know what stage every piece is at; ensure there’s clear workflow from the draft stage through pre-production into full production; tidy up old drafts but don’t save them forever—less than 3 months is usually plenty for most businesses!
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6. Measure Success
If you can’t measure it, you can’t improve it.
The definitions of success will vary depending on your goals and objectives, but here are some common metrics that most businesses use to measure their marketing effectiveness:
Acquisition: Did we get new customers? How many people did we acquire? What kind of ROI did we get from this channel or campaign?
Engagement: Did they come back again? How often do they interact with us after first contact (phone call, email, web form submission)? Do they move into the conversion funnel as a result of each interaction (a certain number of visits/calls/forms submitted)?
Do they convert into paying customers? Are those repeat purchases coming through our CRM system? Can we track sales by specific channels or campaigns over time so we can see which ones are working best for us long-term (and which ones aren’t)?
7. Hire Authors And Editors
If you’re looking to scale your content team, the best way to do so is by hiring freelance writers and editors.
Freelance writers are an easy way to get started. You can hire them on Upwork or Freelancer, or if you have a bit more cash and/or can afford to wait longer, you can hire reputable freelancers directly through their social media channels.
Many of these freelancers have extensive portfolios that demonstrate their knowledge of writing and editing.
Some freelancers also have experience using specific tools like Storyline 360 or HaikuDeck; this will make it easier for them to jump into your projects once they start working with you!
If possible, work with someone who has written about topics similar to yours before—this will give them an advantage when it comes time for content creation because they know what resonates with readers in this space like nothing else does!
8. Grow Long-Tail Traffic
The other side of the coin is long-tail keywords. These are more specific and therefore more relevant to your business, but they’re also harder to rank for because they’re less competitive.
This means that you don’t have as much competition, but it also means that there’s less demand for those keywords in the SERPs and fewer people searching for them.
To get traffic from long-tail keywords, you need a lot of inbound links pointing back at your domain (or websites).
If you’ve built links consistently through guest posting or content marketing over time and created high-quality content on authority sites with lots of traffic (like Huffington Post), then long-tail traffic should come naturally as a result.
9. Match Your Content To Your Sales Funnel
The next step is to map out your sales funnel so you can match your content to the stage of each buyer’s journey.
Content should help with lead generation. Your content should be designed to attract more visitors and generate leads, which are people who have expressed interest in learning more about your product or service.
Content should help with conversion: You want potential customers to experience a high level of engagement and listen carefully to what you have to say, so they’re likely to convert into paying customers!
Most companies don’t even realize that this is an issue, but it’s critical for driving results at scale with marketing automation software.
10. Start Driving Organic Search Results Through A Blog Audit
A blog audit is a process of analyzing your blog and your competitors’ blogs to find out what’s working, what’s not, and how you can improve.
In addition to helping you develop a strategy for content marketing that works for your audience, it also allows you to learn from the most successful people in the industry or niche.
A blog audit begins with an examination of each page on your site: what topics are covered? Are there any gaps in coverage? What about keywords?
Do they align with reader interests? What about keyword density? Are there too many or too few words related to this topic on each page? These are just some questions that need answering during this phase.
A similar exercise should be done on competitor sites as well – paying close attention to which articles get the most social shares, comments, and backlinks; why these articles perform so well; what topics readers find interesting;
Who writes about these topics regularly (or infrequently); etc., all help inform future content plans as well as SEO strategies such as using keywords more frequently than competitors but less often than Google’s guidelines dictate (which is usually one per 200 words).
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11. Conduct Ongoing Keyword Research
You’ve got your SEO strategy in place and are now ready to start generating traffic, leads, and sales. But before you can do that, you need to understand the keywords that your audience is searching for.
Keyword research is an important part of SEO because it tells us what people are looking for online (and thus what potential customers might be interested in buying from us).
Keywords can also provide insight into how people think about our business or industry and what words they use when they describe their problems.
And needs that help us better understand who our target audience is so we can speak directly to them with content that resonates with them on an emotional level.
Keyword research doesn’t have to be complicated either; there are many ways you can conduct keyword searches yourself or automate the process with tools like Google’s Keyword Planner Tool, Ahrefs Keywords Explorer tool, and Moz Searchlight tool (to name just a few).
12. Develop An Internal Link Strategy
Linking to relevant, useful, and interesting content is an easy way to keep people coming back.
But what’s more important than the number of links you have is the quality of those links. Your internal pages should be linked to at least as much as your homepage, if not more.
If no one is linking from your site to a particular page or resource then chances are it isn’t very useful for your visitors and needs reviewing for relevance.
It’s also good practice to link outwards within your site too – this helps with brand awareness (your brand name appears in search results).
And can drive traffic to other areas such as blog posts or products/services pages which may otherwise not get enough attention on their own merits alone.
13. Achieve Technical SEO Excellence With A Site Crawl Audit
The site crawl audit is a key step in the technical SEO process. A site crawl audit allows you to identify issues that might be preventing your content from ranking, and it’s also a good way to get started on creating an actionable plan for improving the overall health of your website.
When conducting a site crawl audit, you’ll want to pay attention to various things such as:
- Duplicate content;
- Canonicalization issues;
- Internal links;
- Redirect chains; and more. You can use tools like Screaming Frog or DeepCrawl for this purpose, but most major crawlers have some level of functionality built-in already (e.g., Moz Pro).
14. Get Smart About On-Site Optimization For Desktop And Mobile Devices
This is a no-brainer, but it’s important to note that even though you’ve built a responsive site, there are still things you can do to make sure your desktop visitors get the most out of their experience. There are five key areas to focus on:
Responsive design: Make sure that all of your images are optimized for display across multiple screens.
This means using the right file format and size (JPEG or GIF), optimizing colors to look good at different resolutions, and making sure your images have alt text (so screen readers can read out loud what each image depicts).
Theme: Your site should have an attractive theme that works well across all devices without sacrificing functionality or performance.
A great theme includes lots of white space, plenty of headroom between elements so they don’t stick together when viewed on a small screen device like a smartphone or tablet computer, readable fonts (such as Arial), visual hierarchy page layouts, etc.
Plugin(s): Plugins like WooCommerce and Gravity Forms will work seamlessly across any device thanks to their responsive features.
Image(s): Images should be sized down according to how much space they take up within their container element (as opposed to just resizing them larger after uploading). You also need appropriate filenames so search engines know what the image is about.
Video(s): Videos uploaded directly from YouTube tend not to appear well when viewed from mobile devices because YouTube’s player tends not to support HTML5 video players which would allow us greater control over how content looks/behaves when viewed outside our website domain
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15. Kickstart Search Marketing With Top-Of-Funnel Content Promotion Tactics
Content promotion is an important part of a successful search marketing strategy. It’s an effective way to drive traffic to your website, provide value to your target audience, and increase brand awareness.
Content promotion strategies can be divided into two main buckets: top-of-funnel tactics and bottom-of-funnel tactics.
Top-of-funnel content promotion tactics are those focused on driving awareness and generating leads at the top of the funnel (before a customer has engaged with a product or service).
Bottom-of-funnel content promotion focuses on converting leads into paying customers by closing sales through lead nurturing campaigns
Here are some examples of top-of-funnel content promotion methods:
Publish engaging articles and videos on social media channels like Facebook, Twitter, LinkedIn, Instagram, etc., using relevant hashtags that will help you reach the right audience; Create sponsored posts on Google AdWords that link back to your website;
Host webinars or online seminars featuring industry experts who can help educate customers about what sets you apart from competitors;
Follow These Tips To Find Success In Marketing Your Business
To find success in marketing your business, follow these tips:
Use the right tools and techniques. The best tools are ones that are easy to use and give you access to data about your campaigns.
For example, Google Analytics is a powerful tool that can help you measure how well your website is performing or whether there are any problems with loading time.
Create high-quality content. Content quality refers to how much value it provides to readers and if they’ll share it with others after reading it (which will generate more traffic).
To create great content, consider using a variety of media formats like images and videos as well as short snippets of text on social media sites like Twitter where people might not have time for lengthy articles but still want helpful tidbits they can act upon right away.
Use promotion tactics wisely by looking at what works best for each platform before trying something new just because everyone else seems successful…
Conclusion
It’s tough to get started with any new venture, and that can be especially true for marketing.
However, if you take the time to plan out your strategy and organize yourself on the back end, it becomes much easier to effectively communicate with customers and prospects in a way that’s relevant to them.
We hope this article has given you some helpful tips for getting started with marketing your business. If you have any other questions or need further assistance, please contact us at [Contact Information].
Further Reading
Improving Your Marketing Operations: Explore strategies to enhance your marketing operations and streamline your processes for better efficiency.
Digital Personalization at Scale: Dive into the concept of digital personalization at scale and discover how it can revolutionize your marketing efforts.
Crafting an Effective Marketing Strategy: Learn the essential elements of a successful marketing strategy and how to tailor it to your unique business goals.
FAQs
What are the key components of an efficient marketing operation?
An efficient marketing operation relies on clear workflows, collaboration tools, data-driven insights, and streamlined processes to ensure seamless execution and consistent results.
How does digital personalization impact customer engagement?
Digital personalization tailors marketing messages and experiences to individual preferences, leading to higher customer engagement, satisfaction, and conversion rates.
How can I develop a comprehensive marketing strategy?
Crafting a comprehensive marketing strategy involves analyzing your target audience, setting clear objectives, selecting appropriate channels, and continuously evaluating and adapting your approach.
What role does data analytics play in modern marketing operations?
Data analytics plays a crucial role in modern marketing by providing valuable insights into customer behavior, campaign performance, and market trends, allowing marketers to make informed decisions.
Why is aligning marketing efforts with business goals important?
Aligning marketing efforts with business goals ensures that marketing activities contribute directly to the company’s growth and success, enhancing the overall impact and value of marketing initiatives.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.