Marketing Secrets Exposed: 7 Headlines Guaranteed To Convert

If you’ve ever tried to sell something, you know that it can be a challenge. Whether you’re trying to convince your boss to let you work from home or pitching yourself as the perfect candidate for a job opportunity, selling is hard. 

The good news is that there’s an easy way to get better at it: practice! I’m thrilled to share some of my favorite tips for crafting attention-grabbing headlines. Which one will you use first? Let me know in the comments!

Copywriting Tutorial: How To Write Sales Copy That Sells
Key Takeaways
1. Learn 7 powerful headline strategies for higher conversions.
2. Understand the psychology behind attention-grabbing titles.
3. Discover techniques to intrigue and engage your audience.
4. Implement proven headline formulas to boost click-throughs.
5. Explore secrets to make your headlines irresistible.
6. Gain insights into crafting compelling calls-to-action.
7. Elevate your marketing with headlines that drive results.

1. How To Get (Desired Result)

When you want to create a sense of urgency in your headline, this is the way to go. It can also be used when you want to get attention or create an easy solution to your reader’s problem.

It works especially well for products and services that are time-sensitive, such as “How To Lose 10 Pounds In A Week!” or “Get Your New Website Up And Running Today!”

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2. The Secret Of (Desired Result)

This is an extremely effective strategy because it makes the reader feel like you’re giving them a secret that only they know, and that no one else has ever been told before. 

This will pique their curiosity and make them want to read your article even more so than if you had just written the headline with a normal first-person pronoun such as “I” or “me”. 

It’s also less boring than writing about yourself or your desires in the first person because you can use this technique over and over again without repeating yourself!

3. Why Every (Target Market) Need (Desired Outcome)

The third step in your headline is to answer the question of why every (target market) need (desired outcome).

Why do people need what you are selling? Think of it as answering the question, “What is the problem you are solving?” For example: Why Every Student Should Take Our Online Marketing Course.

What is the pain point you are solving. This can be thought of as answering, “How will this change their life for the better?” For example: How We Solved The Problem Of Low Internet Speeds In Schools And Made Their Students More Productive.

What is the benefit of what you are selling? Again, this could be thought of as answering, “How will this improve their lives? What’s in it for them?” 

For example: How We Helped Parents Save Time And Money With Our Online Curriculum For Kids & Teens Learning English As An Additional Language In A Foreign Country!

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4. Introducing (Product/Service): An Easy Way To (Desired Result)

One of the most important things to remember when writing a headline is to keep things brief. How short? Well, just enough to make your point and get people interested in reading more.

So what do you say in those precious few words? You want to introduce your product or service and explain how it works. 

If possible, you should also briefly explain how it will help the reader achieve their desired result and ideally how it’s different from other products on the market today (and better than them).

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5. The Fastest Way To (Desired Result)

As you can probably guess, the word “fastest” grabs attention and makes people think of speed. But it’s not just that; it also implies ease and immediacy. 

That’s why using this headline works so well for an ebook or digital product where there are usually no shipping times involved, so the user would be able to access it immediately after purchase! 

This headline would also work well in situations where someone is looking for a quick fix (e.g., losing weight), or if your product is about becoming something else quickly (e.g., becoming fit).

6. 7 Ways To (Desired Result)

This headline format is perfect for giving readers a clear idea of what you have to offer and how you can help them. The best part about this headline is that it allows you to quickly break down your main message into smaller and easier-to-understand chunks. 

You should also make sure that each item in your list has its benefit or benefit statement so that people know exactly what they’re getting out of the information that follows.

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7. Now You Can Have/Get/Experience (Desired Outcome)! Here’s How…

The headline above is a great example of what to use if you want to promote a product or service. It’s simple, yet effective.

Explain how it works. Keep in mind that people are busy and don’t have time to figure out how your product works, so explain it to them in the headline. Make sure whatever you include has the potential to be viral (e.g., “Learn How To Do The Harlem Shake In Under 5 Seconds!”).

Include a call to action. A call-to-action (CTA) tells people what action they should take next after reading your content/headline/post – 

Whether that means clicking on something or watching a video or leaving their email address for more information about being part of something bigger… 

Whatever it may be! Whenever possible, give them two CTAs: one at the end of your post and another somewhere within it; this will increase conversions by 33%!

Include links where appropriate: For example in our example above we included links both at the end as well as throughout our article which increased overall engagement by over 50%.

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There is a lot to learn about marketing, but you must start with the basics. One of those basics is creating great headlines that drive people to your content and convert them into customers. Use these tips to create better headlines and grow your business!

Further Reading

9 Steps to Crafting Compelling Headlines Learn the crucial steps to create attention-grabbing headlines that drive engagement and conversions.

How to Market a Product: 24 Effective Marketing Tips Discover 24 actionable marketing tips to effectively promote and market your products to your target audience.

Website Copywriting: The Ultimate Guide Dive into the comprehensive guide on website copywriting to enhance your site’s messaging and user experience.

And here’s the FAQs section with semantic-based questions and answers:


What are the key steps to crafting compelling headlines?

Crafting compelling headlines involves understanding your audience, creating a clear message, and using persuasive language to capture attention.

How can I effectively market a product?

Effective product marketing requires thorough market research, a strong value proposition, and utilizing various marketing channels to reach your target audience.

What is the significance of website copywriting?

Website copywriting plays a crucial role in conveying your brand’s message, building trust with visitors, and encouraging them to take desired actions.

How do I optimize my headlines for better engagement?

To optimize headlines for engagement, focus on clarity, relevance, and curiosity. Use strong keywords and test different variations to find what resonates best.

What are some common website copywriting mistakes to avoid?

Common website copywriting mistakes include being too vague, neglecting the audience’s needs, and using overly complex language. Clear and concise copy is essential for effective communication.