If you’re a real estate agent, you already know that the headline is the most important part of your blog post. Clickbait headlines are not only annoying, but they don’t capture readers’ attention for long enough to generate conversions. The best way to write a great headline is to focus on using words that will help readers feel something.
| Takeaways |
|---|
| 1. Master the art of crafting attention-grabbing headlines. |
| 2. Learn to use power words and curiosity-inducing phrases. |
| 3. Focus on highlighting benefits and unique property features. |
| 4. Create a sense of urgency and emotional appeal. |
| 5. Experiment with different headline formulas for impact. |
| 6. Analyze successful real estate headline examples. |
| 7. Tailor headlines to stand out in the competitive market. |
| 8. Practice A/B testing to refine your headline-writing skills. |
| 9. Captivate potential buyers and increase conversions. |
| 10. Enhance your real estate blog’s impact with compelling headlines. |
#1: Why
The word “why” is powerful. It’s a question, it’s prompt, it’s an implied challenge, and sometimes it can even be considered an answer. The only problem with using this word as a headline is that most people try to use it for the same reason: to get readers to ask themselves why.
But that doesn’t work because the reader already knows why they’re reading your blog post you just wrote out all of the details in your article (which hopefully included some value-adds).
Plus, if you’re asking questions like “how did they do that?” or “what are their secrets?” or even just straight up telling people what they need to know about something the answers will become obvious after reading through your post (and if not then maybe you should rewrite some content).
So instead of trying to get people into the questioning mode with your headlines and calls-to-action (CTAs) just talk about solutions!
Understanding the fundamentals is key to becoming a skilled real estate writer. If you’re just starting out, take a look at our guide on The Basics of Real Estate Writing to get a solid foundation in this field.
#2: How
You can use the word “how” to describe your product or service, which is what a lot of real estate agents do. They write headlines like:
- How To Sold Your Home Faster
- How To Get The Best Price For Your Home
This type of headline is usually used by businesses that offer products or services that are more complicated than the average person would be able to understand from just looking at them.
You’re not selling anything directly in these headlines, but instead, you’re describing how whatever it is you’re offering will help your customer solve their problem (or at least make things better for them).
#3: Tips
The third and final key element to a winning headline is the use of tips. Tips are a great way to provide value because they provide actionable information that’s easy for your audience to digest.
Tips can also be used as a solution or as an answer, for example, if you’re writing about how to paint your kitchen cabinets in 20 minutes without getting any paint on yourself, this could be labeled as “how-to” content.
The idea here is that these kinds of headlines solve problems for readers: too many people are struggling with their kitchens looking dull and dated before they know it, but that doesn’t mean they don’t want them looking new again!
The best way I’ve found when writing my tips is by thinking about what problem people are facing (like having dirty cabinets) and then finding ways around those obstacles (such as using a roller).
Crafting an engaging agent bio is crucial for making a lasting impression in the real estate industry. Learn the essential steps to create a compelling bio in our article on 7 Steps for Writing a Better Real Estate Agent Bio and stand out from the crowd.
#4: Mistakes
Don’t use too many words. The average reader’s attention span is about 8 seconds, so make sure that your headline is short and sweet. If you can’t say what you need to say in fewer than 15 characters, try again!
Avoid negative words. People associate them with failure and wariness – don’t give your reader a reason to be wary of what they will read if they click on your headline!
Avoid numbers. Numbers always come across as boring; instead of saying “three ways” or “five steps”, try something like “three simple ideas” or “five things I won’t do.”
Numbers can also be hard to remember when reading online if you’re writing an article about seven steps for investing in real estate (or whatever), consider writing it as a list instead so readers know exactly what they’re getting themselves into before clicking through!
Don’t repeat yourself unnecessarily in other words: don’t repeat words several times in one sentence because this will only distract the reader from what matters most: getting information quickly without having wasted time reading something that wasn’t relevant after all!
#5: Secrets
The word “secrets” is one of the most powerful words you can use in a headline. Using it will help you stand out from the crowd and attract more attention to your blog post.
Using “secret” or “secrets” in your headline can give your readers an irresistible sense of curiosity, making them want to click through and read more about what you have to show them.
You can also try using other words that suggest something being hidden or revealed as “hidden” or “revealed.”
These phrases have a strong emotional impact, which will make people feel like they’re getting a sneak peek into something they weren’t supposed to see which means they’ll keep reading!
Effective copywriting is at the heart of successful real estate marketing. Explore our insights on 15 Ways to Improve Your Real Estate Copywriting to enhance your writing skills and create impactful content that resonates with your audience.
#6 Free
Free is a powerful word. It’s so powerful that you can get a lot of value from giving away your content for free.
Here are some examples:
A blog post is free to write and publish online. It can also be shared across social media platforms (which gives you some great exposure).
An ebook costs nothing to produce but provides huge value for those who want information about a specific topic in real estate.
For example, an ebook on how to sell your home fast or another on home staging could be very helpful for someone looking to buy or sell their property soon! You could also create ebooks around topics like how to negotiate with sellers and give them away for free too! The possibilities are endless!
Videos are usually inexpensive to produce and promote, so why not offer them up as part of your marketing strategy? Videos help people visualize information presented in other types of content such as photos or blog posts while adding personality through voice-overs (or pre-recorded audio tracks), music choices, and production quality
#7 Discover
The purpose of the headline is to get people to click on your content. The purpose of the body copy is to tell them why they should click. And in this case, it’s because they’re going to learn something new and useful.
In other words: If you want someone interested in buying a home in your city but aren’t sure what neighborhood would suit them best or how much the house can fit into their budget, then here’s where we’ll help you find out! We’ve got tips for every stage of the process from getting preapproved for a mortgage down to choosing which schools are best for your kids.”
#8 Unlock
In this section, we’re looking at the word unlock. Unlock is a very powerful word that can help you to achieve your goals and dreams. It’s also a great way to gain new followers on Twitter and Facebook.
When you unlock something, it means that things are easier for you because there are no longer any obstacles standing in your way. For example, if someone has locked their car in a parking lot, then it’s harder for them to get where they want to go because they have no access to their vehicle.
If this person unlocks their car door with a key or code then they will be able to get inside quickly and drive away easily without having any issues with security guards or other people trying not to let them have access
#9 Problems
People love to read about problems. If you’re getting a lot of repeat visitors, this is the perfect time to look at your blog posts and see if you can find a common theme.
It’s not enough for you to just write about problems. They have to be the right kind of problem, or else no one is going to care (and anyone who does care will probably be weirded out by your tone). You need something that feels genuine and relatable, but also interesting enough on its own so that it stands out from the rest of the articles people are reading each day:
#10 Hacks
On your blog, you could share hacks for all kinds of things. For example, if you’re trying to find a new home in the area and have been unsuccessful, why not write a post about all the ways you’ve tried to find homes for sale? You could include tips about what tools worked best for each step along the way.
Or maybe some hacks can help people get ready for an open house or meet with a real estate agent.
If you decide to create this kind of post on your real estate blog, then keep in mind that hacks should be easy to understand and use by people who aren’t tech savvy (or haven’t used them before).
Crafting persuasive advertisements is essential for driving traffic to your real estate blog. Dive into our guide on How to Write a Compelling Ad for Your Real Estate Blog and Why It’s Important to discover strategies that will help you create attention-grabbing ads that drive results.
#11 Ways
The key to writing a great headline is to use the word “Ways”. The word “Ways” is the key to writing a great headline.
It’s not just that one word you’ll want to make sure you repeat it as many times as possible in your headline and body copy. You might even want to use a few different synonyms for “ways”, like “methods”, or “approaches”.
The number of ways you can write about something is almost limitless, so don’t be afraid of getting creative! You can also try using some other words from this list:
How To-Everyone loves how-tos, but why stop there? Go above and beyond by doing more than just telling people “how” they should do something (which is boring). Instead, show them! Use visuals and illustrations whenever possible so that your readers can learn more quickly by seeing what they’re reading instead of just reading it.
Finding your first gig as a real estate writer can be challenging, but with the right approach, you can succeed. Check out our article featuring 15 Tips on How to Find Your First Real Estate Writing Gig to uncover valuable insights and advice for kickstarting your writing career in the real estate niche.
Conclusion
It’s not a hard formula, but it does require you to think about your blog as more than just an online diary. You have to remember that it’s also an opportunity for people who aren’t in your local area to learn about what goes on there.
When you reach out to them with a message about why they should consider moving there, or even just visit sometime soon because it sounds like a great place. Well then! That’s already halfway towards making sure they’ll end up buying real estate from someone they met while reading your content someday soon!
Takeaway: A good headline is key when writing content for any industry, but especially blogging in real estate where it can help drive traffic and leads to potential customers-plus using this guide will make things easier on everyone involved including yourself!
Further Reading
Tips for Writing Attention-Grabbing Headlines: Learn essential techniques to craft headlines that capture readers’ attention and boost your content’s impact.
7 Best Examples of Real Estate Headlines: Explore real-world examples of effective real estate headlines that can inspire your own creative writing for the industry.
Mastering Real Estate Headlines: Delve deeper into the art of real estate headline creation with insights and strategies to make your property listings stand out.
And here’s the “FAQs” section with five questions and answers in H3 format:
FAQs
How can I write attention-grabbing headlines for my real estate blog?
Crafting attention-grabbing headlines involves using strong language, focusing on benefits, and creating a sense of urgency. Incorporate power words and curiosity-inducing phrases to intrigue readers right from the start.
Are there any successful real estate headline examples I can refer to?
Absolutely! Check out the 7 Best Examples of Real Estate Headlines to see real-life examples that have effectively piqued readers’ interest in the real estate market.
What are some techniques for improving my headline-writing skills?
You can improve your headline-writing skills by practicing A/B testing, analyzing successful headlines in your niche, and experimenting with different headline formulas. The article on Tips for Writing Attention-Grabbing Headlines offers more insights.
How can I make my property listings’ headlines unique and compelling?
To create unique and compelling property listing headlines, focus on the property’s unique features, benefits, and emotional appeal. Highlight what sets the property apart from others and use descriptive language to paint a vivid picture.
What’s the importance of mastering real estate headlines?
Mastering real estate headlines is crucial for capturing potential buyers’ interest quickly and effectively. A well-crafted headline can entice readers to click and learn more about the property, increasing the chances of conversions. Explore Mastering Real Estate Headlines for in-depth insights and strategies.
Informative tone
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.