Email marketing is a great way for you to connect with your audience, but it can be hard to find the time and energy to do it well.
To help you out, we’ve put together this guide on email marketing best practices. We’ll cover what you need to include in your emails, how often you should send them out (hint: less is more), and the best ways for getting people to open and read those emails.
We’ll also talk about how these strategies will work for freelancers who are looking for work or clients or both!
|1. Craft personalized subject lines for higher open rates.
|2. Segment your email list to target specific audiences.
|3. Provide valuable content to engage and retain subscribers.
|4. Include clear and compelling calls-to-action (CTAs).
|5. Test and optimize your email campaigns for better results.
Why Email Marketing Matters
The biggest reason why email marketing matters is that it’s one of the most cost-effective marketing strategies for small businesses. In fact, 76% of marketers believe that email marketing is an effective channel for improving their business.
Another reason why email marketing matters is because it helps you get repeat business: 49% of consumers have purchased a product or service after seeing an ad in their inbox and 59% have done so more than once.
Email also helps you increase client referrals: 79% of people have shared company emails with friends, family members, or colleagues they thought might be interested in them.
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Use A Professional Email Address For Your Business
If you’re just starting out as a freelancer, use your business name as your email address. This will help you establish credibility and make it easier for people to find you online. There are two ways to set up multiple emails for your business:
Use different domains and subdomains that have been purchased by the company or that have been created specifically for the purpose of running the business. This is usually the most cost-effective option and can be done with any web hosting provider.
Use an email forwarding service such as Gmail or Outlook which will allow you to send emails from any account using another one (for example [email protected]). Although this may not be free, it’s very affordable in comparison with other methods of setting up multiple accounts where each one requires its own domain name purchase or subdomain creation.
Your Subject Line Matters
Your subject line is what will determine whether or not your email gets read. The first few words of your subject line are the most important and should be short and to the point, as they’re all that’s visible in people’s inboxes.
Personalize your emails by including their name, title, and company name in the subject line. Don’t be afraid to use some emojis! If you’ve received a reply from a customer before, it may make sense to reference that conversation in order to boost engagement rates (and because it’s fun).
You’ll also want to consider adding a sense of urgency into this area: “Last chance!” or “Don’t miss out!” can help encourage people who might otherwise skip over an email without reading its contents.
Don’t Waste Any Time With A Heading Before You Get To The Meat Of The Message
It’s tempting to take a few minutes to write out a long preamble, but this is unnecessary. You want to get to the point as fast as possible and avoid wasting time with formalities or introductions. The recipient already knows who you are and why they’re receiving this email; there’s no need for an elaborate introduction that will end up boring them before you’ve gotten into the meat of your message.
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Build A List Of Email Addresses From The Beginning With Every Client You Work With
One of the best things you can do to make sure you don’t lose clients is to build a list of email addresses from the beginning with every client you work with.
You should always keep a running list of all your contacts, especially if they are often in different places online or offline. Add them as a member of your website, connect with them on social media platforms, and allow them to sign up for updates about your business via an email newsletter.
Make sure that the people who give their contact information receive something in return (a simple thank-you note works wonders).
You want this interaction between you and your audience so that if they hear about someone else doing what you do or selling similar products or services then they can easily refer friends or colleagues because not only do they know how great it was working with us but also how easy it would be for others as well!
Stay Consistent In Your Email Marketing Efforts
One of the best things you can do is be consistent in your email marketing efforts, and this also happens to be one of the most difficult things for freelancers to keep up with.
The reason is: that it’s hard to balance everything else that you have going on in your life while still being able to send out weekly emails. Luckily, there are some simple ways that you can be consistent with your email marketing without having too much stress on yourself or getting burnt out from sending too many emails too often:
Send fewer emails per week than what you think is reasonable. When it comes down to it, if all else fails in terms of time management, just send fewer emails per week than what feels right for you! You don’t want your readers getting annoyed by constant emails (or worse yet unsubscribing because they feel overwhelmed) so take care not to overdo it with content and opt instead for a more spaced-out schedule if needed.
Organize Your Emails Into Different Categories, So Clients Know What To Expect From You
To avoid spamming your subscribers, it’s important to organize your emails into different categories. For example, you could have a list of updates and a list of promotions. Then you can set up a schedule for when you send out the email in each category. You can also tell your subscribers what to expect from you in the future and ask them if they would rather receive updates or promotions every week or month.
If someone unsubscribes from one of your lists (or at least doesn’t open any emails), it may be because they don’t like what they are receiving from you at this time. If this happens, try sending an email that is more specific about what kind of information they will receive from now on so that potential customers know exactly what kind of content they’re going to get before signing up for any lists hosted by yours truly!
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Avoid Using Common Words That Are Flagged As Spam In Your Emails
When you’re writing emails to your subscribers, it’s important to avoid using words that are flagged as spam by their email providers.
It’s not always possible to avoid these words entirely, but you should be aware of what they are and try to limit them as much as possible in your marketing messages. The following is a list of common spammy words:
The term “free” has been widely abused by scammers, so many email systems have rules against it. If you want customers to know about special offers or discounted prices on products or services (without using the word “free”), consider using phrases like “limited time offer” or “only pay to ship”.
As with the term “Free”, this word has become overused and is often considered spammy when used alone in emails that ask for personal information such as credit card numbers or social security numbers.
If there is an element of risk involved with making a purchase (for example, if there is no money-back guarantee), make sure you mention it explicitly so people don’t get upset when they find out later on when they’ve already given out their personal information!
Use An Email Marketing Service That Offers Analytics
Email marketing services help you understand how your emails are being received and what is working, so you can make better decisions about your future campaigns. They also provide data on where your subscribers are opening and clicking on the emails (and what they’re not clicking), so you can prioritize the content that resonates the most with them.
Use Segmentation To Provide Targeted Information To Your Clients And Prospects
You can use segmentation to provide targeted information to your clients and prospects. Segmentation allows you to create groups of contacts based on their shared characteristics, then apply these groups in one or more campaigns. For example, let’s say you have an email marketing campaign that you want to send only to members who have joined a specific group within your email list.
You could create a segment called “Members” (or whatever name is meaningful for this group), add the membership signups from the past month into it, then send the campaign just to them.
If at some point down the road we wanted to send something else only for those who are members maybe there’s an exclusive deal or something like that we could simply add these new people into this same segment without having them join all over again; they would automatically receive any emails sent out based on that segmentation rule.
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Use A/B Testing If You Can In Your Email Marketing Campaigns
A/B testing allows you to determine which of your email campaigns work best so that you can focus your time and energy on sending out the best-performing ones.
You’ll need to set up an A/B testing system for this. First, create two versions of the same email one version will be the control group and one version will be the test group.
Then send both emails out at once, but be sure to keep track of which recipients received which version! After sending out these two versions, compare their performance in terms of open rates (number of people who saw it), clickthrough rates (number of people who clicked on something inside), conversion rates (percentage of clicks leading to conversions), etc., based on whatever metrics matter most to you as a freelancer or business owner.
Once you have some data collected from these tests, use it to inform future campaigns by sending out more effective emails going forward!
Make Sure People Know How To Unsubscribe From Your Emails
You’ll want to make sure that people know that they can unsubscribe from your email list. The easiest way to do this is by using a simple unsubscribe button in the footer of every email you send.
Don’t hide the unsubscribe button! I’ve seen it happen, and it can be really frustrating for subscribers who are trying to figure out how to get off of your list.
Don’t make it hard for people to unsubscribe from your emails! Don’t include “unsubscribe” links at the bottom of every single email you send, because that would be annoying for everyone involved. And don’t require them to fill out forms or answer multiple-choice questions just so they can get off of your list!
Set Up Automatic Responses When People Opt-In
As a freelancer, you should always be thinking about how to make your email list work for you. One thing that’s important to remember is that people like to feel appreciated and appreciated readers are more likely to recommend you. Giving them something of value will make them feel even closer to you.
Here’s an idea: use a link shortener so they can easily share links with their friends. It will also help if they have time on their hands since it only takes a click or two! This will set up an automatic response when someone opts-ins or purchases one of your products or services.
Don’t forget that these links need time before they become available; otherwise, they’ll just keep trying until the message goes through (which could take hours). You might want
to consider using another service such as MailChimp or AWeber for this purpose because many templates exist within those ecosystems which may include additional functionality not available elsewhere online at this time.”
Provide Value In Every Email You Send Out, Even If It Is Just Entertainment Value
While it’s important to provide value in your emails, it’s not always easy to do. There are many different ways you can do this:
If you’re sending out an email that contains a link or video, make sure that the content is useful and relevant to what the email was about. For example, if I’m writing a post on how to optimize Google AdWords campaigns for SEO keywords, I would include videos that show people how to do this step-by-step so that their readers have something specific they can learn from my emails.
You may also want to send out information on your blog posts or articles before they go live so that people know what kind of content will be published in future emails. If someone gets excited about one of my articles during its pre-release phase (and hopefully shares it with others), then they’ll more likely read through everything else too!
If all else fails and there really isn’t any helpful info lying around anywhere… Just write something funny! It may sound silly but humor has been proven over time as being effective at getting people interested enough in something where they end up clicking through links embedded within emails like ours 🙂
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Email marketing is a great way to grow your business and convert more leads. But in order for it to be successful, you need to create an effective email strategy that speaks directly to the needs of your target audience.
In this article, we’ve covered the different types of emails you can send as well as some best practices for writing them. We also showed you how to set up an email marketing campaign using Mailchimp so that you can get started right away!
If you have any questions or want help getting started with email marketing, feel free to comment below or reach out via Twitter: @emailmktgtips
Explore these additional resources to deepen your knowledge on email marketing, freelancing, and effective outreach:
Email Marketing for Freelancers: Strategies for Success Learn how to leverage email marketing as a freelancer to connect with clients and grow your business.
From Inbox to Income: Mastering Cold Outreach Email Marketing Discover expert tips on perfecting cold outreach through email marketing, turning your inbox into a revenue-generating tool.
Effective Email Marketing: Techniques for Maximizing Impact Dive into the world of effective email marketing with strategies that can enhance engagement and conversion rates.
Frequently Asked Questions
What Are The Benefits Of Email Marketing?
Email marketing is one of the most effective ways to build your brand, generate leads and increase sales as a freelancer. When you send regular emails to your subscribers, you can use them to share blog posts, product updates, or even new products you’re selling. If people like what you have to offer, they’ll sign up for more information!
What Do I Need To Start Using Email Marketing?
The first thing you’ll need is an email service provider (ESP). It’s where all of your emails will be sent from so that your recipients get them in their inboxes instead of spam folders. You can use Gmail as an ESP if all else fails—it’s free! But there are plenty of other options out there too:
Mailchimp is my personal favorite because it’s easy to use and has helpful features like A/B testing which allows me to test different subject lines against each other until I find the best one that gets clicked on by my audience over others who only had text without any images added in yet again just in case someone wasn’t paying attention before clicking away without even looking back after seeing how bland everything was looking right now…
- The top email marketing services are AWeber, MailChimp, and Active Campaign.
- The best email subject line is “Here’s a freebie!” or “I’m on vacation.”
- Email marketing best practices include: creating an opt-in list, sending newsletters, segmenting your audience, using automation tools (like a drip campaign), and being consistent.
What Is An Email Marketing Campaign?
It’s when you try to sell something through emails to people who want information about it! You can also use them to promote blog posts or send thank you notes after they buy something from you.
How Do I Start My Own Email Marketing Campaigns?
First, ask yourself why am I doing this? Is it because I want more money or do I just love getting people’s emails in their inboxes? If it’s the former then think about what product/service would make people want one of those things then write an enticing offer for them in your message so that they know exactly what it does for them before asking for money.
If it’s more about wanting someone else’s attention than making money then focus more on giving away valuable content from yourself rather than trying hard at selling anything at all costs because nothing hurts worse than being ignored by someone who has value if only we knew how much time & effort went into finding those things out beforehand instead of just staying silent until someone else finds out first (this doesn’t always happen though).
Email marketing is a critical aspect of your business and something you should be focusing on. The following questions and answers are meant to help you understand how to implement email marketing into your business.
How Do I Create A Good Email Marketing Campaign?
Designate someone in your company who will take responsibility for creating all aspects of the email campaign, from planning it out to sending it out. This person needs to know about design, copywriting (i.e., writing content for an ad), and strategy: what kind of offer is being made, whether there should be discounts or not, when and where it should go out (time zone).
They also need to make sure that every part of the process works smoothly together and if there are problems along the way they need to fix them!
Why Is Email Marketing Important?
Email Marketing allows companies to communicate directly with their customers via email at any time – even 24 hours before an event starts! This means that if someone has questions about tickets or merchandise then they can contact us directly via email rather than waiting on hold over phone lines during busy periods such as convention season.”
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