The Best Conference Talks For Research & Marketing Professionals

Whether you’re a research scientist or an analyst, chances are you spend a lot of time taking in information and synthesizing it for others. But how often do we get to spend time talking about how we take in information?

One of the best ways to get stimulate new ideas is by listening to others’ first-person accounts of their experiences with data science and analytics.

Today, I’m offering you conference talks that will challenge your preconceptions, introduce fresh ideas and approaches, and expand your perspective on the world. Whether you’re looking for inspiration or simply want to be entertained, these talks will add value to your work and maybe even your life.

Market Research for Product and Marketing Leadership
1. Gain Insights from Expert Speakers: The blog highlights talks by industry experts, offering a chance to learn from their experiences and knowledge.
2. Bridge Research and Marketing: Discover talks that seamlessly combine research and marketing insights, helping professionals make informed decisions.
3. Stay Updated on Trends: Attending these talks allows professionals to stay current with the latest trends, enhancing their strategies and campaigns.
4. Networking Opportunities: Conferences featured in the blog provide opportunities to connect with like-minded individuals and expand your professional network.
5. Practical Strategies: Explore talks that offer practical strategies and techniques applicable to both research and marketing endeavors.

Building Your Brand With Ux Research

You haven’t heard of UX research. You’re not alone. But you should get acquainted with the concept because it’s one of those things that can make or break your brand especially if you’re in marketing or research.

UX research is a way to find out what people want and how they think so that you can give them what they need. It’s an essential part of any marketing strategy, especially when it comes to building brands. This talk by Karen McGrane will help teach you all about UX research!

Building a solid foundation in marketing research is essential for success. Learn about What Marketing Research Is & How to Do It: Step-by-Step to master the core principles of effective research strategies.

How To Get Comfortable With Being Uncomfortable

“It takes courage to put yourself out there in front of others. It takes courage to speak your truth and it takes courage to ask for help. And the ability to be uncomfortable, at times, is what differentiates the leaders in our industry from those who are content with being average.”

Some people think they are comfortable with being uncomfortable but they’re not really. Those people have never been truly uncomfortable because they haven’t pushed themselves enough or done anything that was outside their comfort zone.

They stay within their little bubble where everything is safe because they’re comfortable there and don’t want to venture out into unknown territory beyond that bubble. If you want someone who will push your ideas forward and truly help them grow into something great then you need someone who has been truly uncomfortable before.

The Power Of A Brand

We talk a lot about branding, and it’s easy to feel overwhelmed by the term. Branding is so much more than just your logo or tagline; it’s about the entire experience you provide your customers. It’s about the people behind the scenes who bring that experience to life.

It’s about your values and culture, which are best expressed through stories rather than facts on paper. In this talk from [Institute of International Rick Klau explores how brands are made, why they matter, and how to build them from scratch using story-based marketing campaigns as examples in his case studies.

Digital Transformation And The Pervasiveness Of Data

This talk from is one of the best resources out there for learning about how to leverage data to enhance your marketing campaigns and drive sales. The speaker, Alistair Feely, a VP at Big Data Insights, gives practical advice on how to use data to get better results from your marketing efforts.

He emphasizes the importance of knowing where your customers are coming from and what they’re searching for when they look for products or services like yours online. If you want an in-depth look at this topic, this is a great place to start.

When it comes to research, different approaches yield varied insights. Discover why some professionals choose to steer clear of consumer data in their work: Why I Don’t Use Consumer Data for My Research.

Artificial Intelligence For Marketers: Accurate, Confident, And Aligned

AI is a tool that can help marketers do their job better. By providing a way to get accurate, confident answers quickly and easily, AI lets marketers focus on what matters most: making data-driven decisions that will drive business results.

What are some of the ways that AI can help you?. for example: Helping you make more accurate predictions about customer behavior: With AI tools like Amazon’s Machine Learning for Applications, you can train your machine learning models using historical data from your website or mobile app.

Then, when new user behavior occurs in real-time on an ongoing basis (such as user purchases), MLAA uses its past training data to predict how likely it is that this user will convert into some desired action (such as completing another purchase or viewing additional content). 

This ability allows marketers to act faster when they see something happening with one particular group of customers like if they notice increased usage of their mobile app during off-peak times after getting home from work each day.

Also helps them spot trends among groups of users who share common behaviors (e.g., frequent customers versus infrequent ones).

Storytelling And Content Strategy In Modern Marketing

Do you know what the most common piece of advice is when it comes to content strategy? Start with a story. But telling stories isn’t just for marketers anymore. We all tell stories and we all use them to understand the world around us, so now it’s time to get more specific about how we can use storytelling in marketing and research.

Content strategy is more than just creating text; it’s about how you can make your audience feel something or anything! about your product or service by using stories that resonate emotionally with them.

Embracing The Digital Experience

Your customers are increasingly engaging with your brand through digital experiences. The digital experience is a combination of technology and people, and it’s the way people interact with your brand’s products and services.

  • When you think about it, humans have been “doing business” digitally since we’ve had currency money has always been a form of communication between people that represents value.
  • Before money was used as a medium for trade, bartering was the way humans exchanged goods or services. Do you know those cool-looking pictures on Instagram? Those pictures were once bartered for by cavemen back in the day.

So now that we know what digital experience means, how can we make sure it’s successful?

Uncover hidden gems in the world of marketing research tools. Explore the comprehensive list of The Top 10 Most Powerful Marketing Research Tools You Haven’t Heard Of to enhance your research and marketing endeavors.

Humanizing Artificial Intelligence Through Conversational User Interfaces

AI is designed to have human-like interactions, but humans are not perfectly rational creatures. We’re emotional, we don’t always know what we want and when we do it can change in an instant.

One of the key discoveries about how people interact with computers was that users can be comfortable with seemingly irrational interfaces if they feel that the computer understands them.

That’s why conversation flows like “I’m not sure this is right” or “what do you mean?” are so effective when designing conversational UIs they help users feel like their questions are being answered instead of dismissed out of hand for being too stupid or irrelevant (as often happens).

Using Storytelling To Engage Customers At Every Stage Of The Buyer’s Journey

From a customer’s first interaction with your company to long-term loyalty, storytelling can help you engage your customers at every stage of the buyer’s journey.

  • Use storytelling to connect with customers: Storytelling helps you connect with customers by creating an emotional connection that elicits empathy and builds trust, which is both essential for strong relationships.
  • Use storytelling to build your brand: Stories help build brand identity by telling something about who you are and what you stand for as a business or organization. This can have a positive impact on how people perceive and remember your brand so the stories you tell must align with who you are.

Researching The Intangible How To Reduce Uncertainty In Innovation Projects

As a research and marketing professional, you’re likely familiar with the concept of uncertainty. It’s everywhere: in client research, in new media trends, in your projects. But what exactly is it? And how can we reduce it?

According to Foster Provost and Tom Fawcett, authors of “The Essence of Data Science,” uncertainty is the result of insufficient information or knowledge. When we have little data about something whether that thing is a person’s preferences or how well your latest product launch will perform we’re dealing with uncertainty.

But there are different types of uncertainty that affect our work on different levels:

  • Unknown future outcomes reflect things like unknown preferences or unknown outcomes from social behaviors (e.g., voting behaviors). They can also include potential technical risks associated with innovation projects (e.g., new technology).
  • Unknown past experiences reflect things like missing historical data points for cross-platform analysis or previously unseen client segments that need to be researched further before being targeted for new product development efforts (e.g., emerging income levels).

Practical wisdom often emerges from firsthand experiences. Delve into the lessons learned by professionals who have conducted extensive research: 13 Things That I Learned While Conducting My Marketing Research.

The Future Of Customer Service Is Customer Experience Automation

Customer experience automation is the process of using technology to automate customer service requests. It’s also known as “natural language processing,” or NLP for short. The goal of customer experience automation is simple:

It allows customers to interact with a company without having to talk with a human being, thus saving time and money for everyone involved. For this type of technology to work effectively, you have to have both an effective software platform along with smart employees who know how best to use it.

If you don’t have those two things in place, then your efforts will be wasted on a technique that doesn’t actually improve anything and instead causes confusion among customers when they don’t receive the level of service they expect or want from your business.

The Value Of Meaningful Customer Insight

The first thing that makes this talk so impactful is its focus on the value of customer insight. If you’re a marketer or researcher, then you know the importance of understanding your customers and figuring out what they want.

But most marketers don’t have time to sit down and listen to all their customers. In this talk, author and speaker Seth Godin explains why we as marketers need to listen to our customers: “If you don’t listen to your customers, someone else will.”

Godin goes on to explain how companies can get customer insight by asking questions that are specific enough so people feel like they’re being listened to and yet open-ended enough that people can still surprise themselves with the answers they give.

The benefits of listening include better products, higher profits, more engaged employees, and happier customers who feel heard.

The Paradox Of Designing For Humanity

It’s a tough time to be human. With the rise of technology, more things than ever get in the way of our experiences with other people. And so, designers have an important responsibility: when designing for humanity, we can use design to create experiences that help people feel more human again.

Designing for humanity is about designing for the human condition these are things like loneliness and boredom that we all experience at some point in our lives. It’s about creating products and features that make people feel less alone when they use them.

It’s about making products easier and more rewarding to use; it’s about giving users control over their data; it’s about making sure your product doesn’t become another thing getting between you and your friends or family members or partners – because those relationships are what make us truly feel alive as humans.

Design Thinking And What It Means For You

Design thinking is a process that helps you solve problems creatively. It’s different from traditional problem solving, and it can be used to create new ideas and products.

Design thinkers start with empathy for the user or customer they put themselves in their shoes to understand what they need and why they need it. They then use this knowledge as the foundation for generating ideas that will make life better, easier, and more enjoyable for people.

Defining What Matters Most Creating Meaningful Product Experiences

In this talk, Caroline discusses the importance of defining what matters most in your work. Specifically, she talks about how companies can define their key metrics, target audiences, business goals, and objectives as a way to keep their focus on what matters most.

She also dives into how companies can use these same tools to develop meaningful experiences for users when designing products.

Mobile First A Framework For Successfully Testing Your Mobile App

Mobile-First by Daniel Burka and Braden Kowitz is a framework for successfully testing your mobile app. The authors of this talk (both lead designers at Google) define the mobile-first philosophy as “a set of principles that can help you design better products,” which they further refine into four phases:

  • Designing for constrained screens and networks
  • Developing more engaging interactions
  • Testing with real users in real environments on real devices
  • Launching new features to scale

Combining marketing prowess with effective research is a recipe for success. Explore insights on Marketing Research: How to Market Products and Be Successful to unlock the potential of informed decision-making and impactful marketing campaigns.

Final Thoughts

I hope you find these conference talks as useful and eye-opening as I did. As a UX researcher, it’s important to be curious about everything around us.

And the best part is, this list isn’t exhaustive there are endless sources of information out there that can help improve our skills as professionals in any industry

Further Reading

Explore these additional resources to deepen your understanding of research and marketing:

Best Marketing Speakers: Inspiring Insights and Expertise Discover influential speakers who share their expertise on marketing strategies and trends, offering valuable insights for professionals seeking to stay ahead in the industry.

Top Marketing Conferences: Stay Updated on the Latest Trends Stay informed about the latest marketing trends by attending top industry conferences that bring together thought leaders, experts, and innovative ideas.

Best Marketing Events: Networking and Learning Opportunities Engage with the marketing community and expand your knowledge by attending events that offer networking opportunities and in-depth discussions on marketing best practices.

People Also Ask

What Is A Research And Marketing Professional?

A research and marketing professional is someone who works in the field of market research and consumer data.

They help companies understand their customers and markets by collecting information, analyzing it, and reporting on their findings. This includes things like surveys, focus groups, interviews, etc.

What Is This Conference?

This is a one-day event that brings together the leaders in research, marketing, and analytics to share their best practices and help you build your career.

You’ll have the opportunity to learn from some of the most forward-thinking professionals in the field and participate in hands-on workshops that will give you real-world experience with new tools. The conference is also an opportunity for you to network with others who share your interests.

What Is The Difference Between Qualitative And Quantitative Research?

Qualitative research involves using non-quantitative methods to understand consumer behavior and attitudes. It’s often used to identify a problem with your product or service, then develop a solution.

Quantitative research involves using statistical analysis to get answers to specific questions, like how many people use your product or service in a given month, or how much they spend on it. It can also be used to measure the effectiveness of an ad campaign or other marketing strategy.

What Is The Difference Between The Research And Marketing Professionals Program And The Data Science Program?

The Research and Marketing Professionals program focuses on teaching students how to use data to solve real-world problems, while the Data Sciences program focuses more on theory and statistical analysis.

Do I Need To Choose A Specialization Before Applying?

No, applicants are free to apply for any specialization they are interested in. Once accepted into the program, students may change specializations during their first year of study.

How Do I Create A Marketing Plan?

A marketing plan is a roadmap for how you’ll engage with your target audience. It will help you define the goals you want to achieve, the tactics that will help you get there, and the metrics you’ll use to measure success. You can use [tool name] to create a marketing plan that aligns with your business goals.

What Are Some Of The Benefits Of Hiring A Research Company?

Research companies can help you gain insights into people’s behaviors and attitudes about your brand or product. This information can be used to inform decisions on product development, packaging design, pricing strategy, and more.

Some research companies also offer guidance on how to implement those insights into actionable strategies for increased sales or customer satisfaction.

Why Should I Hire An Agency?

Agencies offer many services including strategic planning and implementation of digital solutions (website development/redesign), social media management, email marketing campaigns, influencer relations programs (Influencer Marketing), content creation (blog posts/articles/eBooks), paid advertising campaigns (Facebook Ads), etc…

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