This post is a continuation of our series on logo design. If you haven’t already read the first post, check out this link. This time around we’ll be exploring some of the best fonts for logos.
Many people have a hard time deciding what typeface works best for their brand’s logo design. It can seem like there are hundreds of different options available, and each one has its own unique characteristics.
In this article, we’ll show you some examples of great fonts that will help inspire your next logo design project!
| Takeaways |
|---|
| 1. Selecting the right font is critical for a logo’s success. |
| 2. Fonts convey brand personality and establish identity. |
| 3. Consider readability, scalability, and brand alignment. |
| 4. Certain fonts suit specific industries and messages. |
| 5. Harmonious font combinations enhance visual appeal. |
| 6. Proper kerning ensures balanced and professional typography. |
| 7. Explore the 15 best fonts to elevate your logo designs. |
| 8. Experiment with both serif and sans-serif options. |
| 9. Prioritize uniqueness and memorability in font choices. |
| 10. Fonts contribute to the overall aesthetics of a logo. |
1. Playfair Display
This serif typeface is designed by Claus Eggers Sørensen and was released in 2014. Playfair Display comes in eight weights: Light, Light Italic, Regular, Regular Italic, Medium, Medium Italic, Bold and Bold Italic. The font has a wide variety of options including bold and italics.
Playfair Display is a great modern serif font that can be used for both print and online projects. It works well for logos as well as other branding materials such as business cards or brochures!
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2. FF Meta Serif Web Pro
FF Meta Serif Web Pro is a great option for a logo font. This font has an old-school feel to it, but it’s not too old-school to be difficult to read. The balance between thin and thick strokes makes this font easy to read in small sizes (like on your website).
The best way to use FF Meta Serif Web Pro is as the main body of your logo, with thicker lines for emphasis where needed. You might also consider using one of its alternate characters in the wordmark portion of your logo.
If you want something bold, try using a black version of this font instead of white that way you can still benefit from the solid look while having more visual weight than just regular white text!
3. Brandon Grotesque
In this article, we’ll be looking at the best font for logos.
A font is a set of characters that share a common style and appearance. Some fonts are better suited for small print (i.e., body text) while others look great on posters or larger formats like billboards. While you may have never given much thought to the fonts used in your logo design, it’s actually one of the most important elements of creating an effective logo design!
Fonts can determine whether people will stop and look at or walk right past your business sign. And they can also convey information about your company’s culture, values, and personality as well as its industry niche or target market group memberships.
An attractive typography choice isn’t just about making something easy on the eyes; it’s also about making sure people understand who they are dealing with when they encounter your company name anywhere from social media platforms like Twitter or Facebook to printed materials like brochures or business cards.
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4. Futura
Futura is a sans-serif typeface designed in 1927 by Paul Renner. The original name for Futura was “Neue Haas Grotesk”, which can be translated as “New Haas Grotesque”.
Unlike many other sans-serifs, Futura has no calligraphic roots and instead draws inspiration from other geometric designs such as the Bauhaus style of 1919.
The letterforms are based on the proportions of an ideal rectangle and circle, with strokes becoming more weighty towards their ends. It’s been used for numerous logos over the years, including Gant Rugger, Honda, and Gap’s original logo (before they dropped it).
5. Avenir Next
Avenir Next is a modern take on the classic Avenir typeface, designed by Adrian Frutiger in collaboration with Linotype’s in-house type director Akira Kobayashi.
The font was originally released in 2000 and has since been expanded to include four widths (Wide, Extra Wide, Condensed, and Compressed) as well as italics.
The family has also grown to include six weights: Light, Regular and Bold; plus Ultra Light & Black. It’s available for use across all platforms including print and web design projects.
Avenir Next cut off some of its weight to create a more contemporary look than its predecessor while still retaining the same geometric feel that made it so popular among designers over the years.
6. Gotham Rounded
Gotham Rounded is a sans-serif font that has a rounded edge and therefore has more personality than other sans-serifs. This font is a great choice for companies that want to look fun and approachable.
Gotham Rounded comes in three different weights: light, medium, and bold. You might find yourself wondering why the letters are slightly heavier on some of the characters than others this is called “condensed” lettering (or kerning).
It makes sense when you think about it; if you were using a pen or marker to write out your name, you would probably leave more space between each letter if it were written all at once versus one character at a time (for example “M-A-C” vs “maac”).
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7. Neuzeit S
Neuzeit S is a typeface from the 1970s that was designed by Wilhelm Pischner. It’s one of the most popular sans-serif fonts on Google Fonts today. The design is inspired by geometric-style sans-serif faces, with an elegant and modern look.
Neuzeit S comes in three weights: regular, medium, and bold. You can download Neuzeit for free here!
8. Segoe UI
Segoe UI, designed by Microsoft in 2004, is a clean and simple font. It has a condensed look that looks good at any size and works especially well with color. It can be used on websites and it’s also great for logos, branding, business cards, letterheads, and invoices.
The font is easy to read in small print but also looks elegant when scaled up so it works well on large signs and billboards too.
9. Tungsten Regular
Tungsten Regular is a modern, unique, and clean-looking font that works well for logos with a futuristic feel. It can be used in small or large-scale projects, making it great for many different applications. The letters are easy to read even when they’re printed in very small sizes.
This font is available in a variety of weights from light to bold so you can choose the one that best matches your design needs.
10. Helvetica Neue LT Std 55 Roman
This font is used by many brands, like Twitter and Skype. It’s a good choice for your logo if you want to make sure that everyone can read it without any trouble.
The font is flexible and versatile: it can be used in big letters or small ones, and it doesn’t look odd no matter how much space you leave between the words. Helvetica Neue LT also has a modern feel but isn’t trendy at all—it will still look fresh after ten years have passed!
11. Myriad Pro Bold Condensed Italic
- Myriad Pro Bold Condensed Italic is a font that can help you create an eye-catching logo.
- It’s designed by Steve Matteson and is a sans serif font, so it will not distract from your message with any unnecessary embellishments or decoration.
- This font was created to be used in large areas of text, so it works well as part of your company’s name or slogan on your business card or website.
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12. Mercury Text G1 Roman
Mercury Text G1 Roman is an excellent font for logo design. It’s bold, yet elegant a classic that will never go out of style. This font would work well in logos for long-established companies or institutions that want a timeless look.
The font can also work well with corporate branding, but it would not be suitable for a younger company or organization that wants something more contemporary.
13. Miller Display Regular
When you’re looking for a font that’s bold, unique, and just a little bit different than the rest of the pack, Miller Display Regular may be exactly what you need.
This serif typeface has an unmistakable look that makes it stand out from the crowd but not in an obnoxious way. The letters are tall and angular while still maintaining a certain gracefulness. If you want something distinctive but also approachable, this is a great choice!
14. Poppins SemiBoldItalicDisplay
Poppins is a geometric sans-serif typeface that was designed by Lucas De Groot in 2016. It’s used in Google’s Material Design, and you can get it on Google Fonts.
It has a clean and simple look, with high contrast between thick and thin strokes. This means that it will work well for logos that need to stand out from whatever is behind them (like the white space around your logo).
15. League Spartan Black Italic
League Spartan Black Italic is a geometric slab serif font with a modern feel. It’s great for logos, and it has quite the history to boot: League Spartan was commissioned by the Spartanburg Herald-Journal in South Carolina to celebrate its centennial anniversary in 2001.
Since then, it has become one of the most popular fonts around, thanks to its versatility and ability to adapt well across different contexts (including the web).
The font has been used by big names like Puma and ESPN, so if you’re looking for an established professional look for your logo, League Spartan is worth checking out.
Fonts can make your logo stand out.
Fonts can be used to convey a specific message or feeling. The font you choose should match the branding of your company, as well as be easy to read and memorable. It should also be versatile enough that it can be used for both print and digital designs.
A unique, attention-grabbing font will make your logo stand out from the crowd but remember that it’s not all about aesthetics: the best fonts for logos are often the most versatile ones too!
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Conclusion
In conclusion, the right font for your logo can make all the difference. The fonts for logos listed in this article are all tried and tested they’re well-known for their legibility and versatility. The best part is that you don’t have to be a professional designer to make use of them; just follow these steps and you’ll be on your way!
Further Reading
Here are some additional resources for further exploration on the topic of fonts for logos:
Best Professional Fonts for Clean and Minimal Logo Design: Discover a curated selection of professional fonts ideal for creating clean and minimalistic logos that leave a lasting impact.
Fonts for Logos: How to Choose the Perfect Typeface: Learn about the importance of font selection for logos and gain insights into choosing the perfect typeface to represent your brand’s identity.
Choosing the Best Fonts for Logos: 10 Tips & Examples: Dive into practical tips and real-life examples that guide you through the process of selecting fonts that elevate your logo design.
Frequently Asked Questions
The most popular font for logos is Helvetica.
What Makes A Logo Good?
A good logo should be simple and easy to read, but also distinctive and memorable. It should be clear in small sizes, as well as large ones, and work equally well in black-and-white as it does in color.
Can I Use My Own Font Instead Of Buying One?
More often than not, the answer is yes. The ability to customize your logo is a major perk of using a font instead of artwork or stock photos. However, there are some restrictions on what kind of work you can create with certain fonts (such as logos).
For example, if you want to sell products with your logo or make it public in any other way besides displaying it on your business cards and website, then you’ll need an extended license from the creator of that particular typeface. Check out this page for more information about licensing fonts for commercial use.
What’s The Difference Between Serifs And Sans Serifs?
It may seem like just two different ways to spell “nose” but there’s actually more than meets the eye when it comes to these two types of fonts! Serifs are characterized by little lines at the edges and corners while sans serifs are missing those lines entirely (pronounced “so-ans”).
If you’re trying to decide which one might be right for your company name or logo design, here are some pros and cons:
Pros:
- Eye-catching
- Easy readability
- Stands out against other text
Cons:
- Makes reading slower
Can I Use These Fonts For My Logo?
Yes! These are all free for commercial use, so go ahead and download them to start creating your own logos!
Are These Fonts Safe To Use?
All the fonts in this article have been verified as safe to use by Google Fonts’ team of experts. They’re also all free for commercial use, which means you can legally download and install them on your computer without having to pay any royalties or fees.
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