The 10 Best Tools I Use For Freelance Marketing Or Email List Building

I have been using these tools myself and find them very useful. Many of them are good for beginners as well as professionals who are looking to improve their results in this area. Each tool has its own unique features that will help you achieve your goals faster than ever before!

Email Marketing For Social Media Managers And Freelancers
1. Discover powerful tools for freelance marketing and email list building.
2. Learn about tools that can enhance your online presence and audience engagement.
3. Gain insights into effective email list building strategies.
4. Explore tools to optimize your email marketing campaigns.
5. Understand the role of tools in successful freelance marketing.
6. Get recommendations for tools to streamline your marketing efforts.
7. Enhance your freelance business with the right marketing tools.
8. Access resources for improving your email marketing effectiveness.
9. Learn from an expert’s perspective on tool selection for freelancers.
10. Elevate your marketing and email list building game with these tools.


Canva is an online graphic design tool that makes it easy to create graphics for social media, email campaigns, and marketing collateral.

With Canva, you’ll be able to make all kinds of designs from simple infographics to more complex presentations.

The paid version costs $9 a month for a basic plan that gives you access to over 1 million images and fonts, plus templates for common business needs like contact cards or price lists. The premium plan costs $12/month and includes advanced features like custom layouts so that you can build your templates from scratch rather than using premade ones.

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Mailchimp is a great tool for email marketing and creating landing pages. It’s easy to use, has a simple interface, and allows you to create newsletters. Mailchimp also has templates that are pre-made with the right amount of information that your audience needs to follow through on whatever it is you’re promoting. 

You can analyze your emails so that you know what types of messages work best with your audience members, which can help when sending out future emails.

Mailchimp also offers free versions so that even if you’re just starting out freelancing or building up an email list for marketing purposes, this is something worth considering!


Zoom is an online video conferencing tool that allows you to hold meetings and training with your clients. The program also has a local desktop client, so you can stay productive even when you’re away from your computer. The web app is great for collaborating on projects, too!

Zoom has both a free version and paid version. If you’re just starting and don’t plan on using this tool frequently (or at all), go ahead and use the free version. Otherwise, I’d recommend upgrading to their paid plans for more advanced features like screen sharing or conference call recording capabilities.

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Skype is a great tool to use for video calls and audio calls. You can use it to stay connected with your family and friends, even if they’re far away. It’s free, easy to use, and works on any device so long as you have WiFi or internet access. It also has screen sharing capabilities, allowing you to share information from your computer onto theirs with ease.

It’s great for staying in touch with people too!. If I’m working on an important project that requires me to spend hours at the office banging out code or writing blog posts (like this one) 

I’ll often work from home where I can talk directly face-to-face with my team members via Skype meetings instead of emailing them back and forth all day long about what we need to do next step by step until our brains are numb from all the boring details (I’m talking about myself here).

Google calendar

Google Calendar is an online service that allows you to coordinate schedules, plan events, and other reminders. It integrates with Gmail and other Google services so that it’s easy to keep track of everything in your life. And as a freelancer, you need all the help you can get!

It’s also free (for up to 15 people) and offers some great benefits like:

Collaboration; You can share calendars with others for easy collaboration on projects or even just share a schedule for work days.

Calendar view; Viewing your calendar will let you see what’s going on right now or in the future. Plus adding tasks is super easy making it simple to stay on top of things without getting overwhelmed by tasks piling up in your inbox!

Reminders; If there’s something important coming up then don’t let yourself forget about it by setting reminders so they’ll pop up when needed throughout the day (or week depending on how frequent).

Google Doc

Google Docs is a great tool for collaboration. You can work with other people on documents, share versions, and create templates.

If you create a document or template, you can then upload it to Google Docs where others can access them for free.

If you prefer to work offline on your computer (or mobile device), Google Docs will sync in the background so that when you go back online all of your changes are uploaded automatically.

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Google Sheets

Google Sheets is a free tool that allows you to collect, analyze and collaborate on data. You can also use it for tracking progress on goals, as well as your finances.

Google Sheets is great for freelancers because it’s easy to use and comes with a lot of helpful templates that are ready-made for projects like tracking clients’ social media interactions or creating a budget plan based on your client’s requirements.

It’s also helpful that Google Sheets is compatible with other Google products such as Gmail and Calendar—and if you have an Android phone, there’s even an app available so you can access everything from anywhere!


Trello is a project management tool that allows you to organize your workload and collaborate with your team. Trello boards are made up of cards, each representing a task or piece of information. You can add due dates, labels (like “assignment” or “research”), and checklists to each card.

For example, I use Trello for:

Email list building: create an email list building board with the tasks “build opt-in page” and “collect email addresses from my website” on it

2019 Marketing Plan: create a marketing plan board with the task “create new PPC campaign” as well as other tasks like “update retargeting ads”

The best part about Trello is that it keeps everything organized in one place so that you never lose track of what’s going on! It also makes collaboration easy because everyone sees the same information at all times.


Dropbox is a cloud storage service that can be used to store, sync, and share files. It’s one of the easiest ways to create a backup of your important documents or photos. You’ll need to use the app on each device, but once you set it up, all your files will automatically be synced between all of your devices.

The best thing about Dropbox is that it can be used to sync files across multiple devices. This means that if you have an image saved on one computer and want to send it over email, then all you need to do is copy/paste the link into an email message and send it off! It’s very convenient because this eliminates any hassle involved with emailing large images (such as attachments).


Slack is a cloud-based set of proprietary team collaboration tools and services. Slack’s basic service, which comes with every team, includes searchable chat rooms called “channels,” ephemeral group messaging threads called “direct messages” (DMs), and integrations with other third-party applications such as Dropbox, Google Drive, GitHub, and Trello. 

Its free version allows for 10MB of storage per channel or DM; unlimited search; 1GB of file storage per user; the ability to create unlimited teams with up to 15 members each; and one free custom emoji.

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Asana is a project management tool that’s particularly helpful for organizing your workflow. It allows you to create tasks or projects and assign them to different members of your team, as well as keep track of their progress. 

You can also use Asana for collaboration purposes; for example, if you have a writer who’s working on content for your blog post, they could create their task in Asana and list down what they need from you (such as images) so that everyone knows where they are at with the project.

Asana is great because it helps us stay organized by keeping all our projects and tasks in one place. It also makes planning easier because we know exactly what needs doing when it comes time to plan our week/month out or even further into the future!

Image Optimizer

When you post an image to your website, it’s automatically compressed by the web server. But you can compress images further in advance to reduce file sizes and improve load time.

Image optimizers are handy tools that help you compress photos before uploading them to your website or blog. Compressing images will also make them easier for clients to share on social media because they’re smaller and faster loading.

I use typing as my go-to tool for compressing images because it’s free, fast, and easy to use you just drag and drop files onto their site and then download a zip file with all of your new optimized versions. You can also specify how much compression you want for each image (they have a sliding scale from 1 to 100) depending on how much quality vs file size tradeoff you want in each instance.

WordPress Plugins (Optinmonster, Social Warfare, Bloom)


OptinMonster is a comprehensive email list-building plugin. It offers you the ability to grow your email list with one-click popups, exit intent popups, sidebar options, and more.

Social Warfare

Social Warfare is an all-in-one Facebook and Twitter marketing tool. It allows you to manage your social media feeds effortlessly while giving you access to an arsenal of features including native Facebook posts, scheduled tweets, and many more!

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I hope this guide has helped you find a tool to make your marketing easier. If you’re struggling with your email list building, or if you’d like to learn more about growing your list, check out my free email course here!

If you have any questions about any of these tools or anything else related to this post, feel free to reach out in the comments below!

Further Reading

Here are some additional resources you might find helpful:

10 Free Marketing Tools for Your Business: Discover a collection of valuable free marketing tools that can boost your business’s online presence and efficiency.

Effective Email List Building Tools for Successful Campaigns: Learn about essential email list building tools that can help you create successful email marketing campaigns and connect with your audience.

Best Email List Building Tools for Growing Your Subscriber Base: Explore a selection of the best email list building tools available to help you grow and manage your subscriber base effectively.

Frequently Asked Questions

What Is The Best Tool For Freelancing?

For me, I use Airtable. It’s a database that allows you to store all of your clients, projects, and contacts in one place so you can easily access them. It also has a dashboard which is great if you want to track how much money you are making and how much time each project took. 

The other thing I like about Airtable is that it integrates with Slack so I can message my clients directly through their user accounts without having them emailing me back and forth all the time or calling me on Skype (which gets very annoying). If this sounds good to you then check out this article about how people are using Airtable as a freelancer: 

What’s The Best Tool For Email List Building?

The answer depends on what kind of business owners are looking at starting up but if I were asked which platform would be best suited for email list building then Mailchimp would defy recommendation as they offer some pretty competitive pricing packages depending on what type of service provider needs them most

What Is The Best Way To Find Freelance Marketing Jobs?

The best tool for finding freelance marketing jobs is Upwork, which is a marketplace for freelancers. You can use Upwork to find clients and get started with your own business.

What Are The Best Tools For Building An Email List?

The two main tools for building email lists are Mailchimp and ConvertKit (or Aweber). Both of these companies allow you to create landing pages and autoresponder emails that will be sent out when people subscribe to your list. They also have a variety of templates you can use if you don’t want to design them yourself!

How Can I Build My Email List For Free?

You can build your email list using social media, especially Facebook groups! Most groups have rules about how often members should post new content before they start asking questions or spamming other members’ posts so make sure that what makes sense before signing up somewhere else where this would happen more frequently like Facebook Groups​4​5/​6

How Do You Build An Email List For Your Business?

How to build your email list is a common question. You want to know how to get started building a freelancer’s email list and what tools I use. Well, the first thing that comes to mind is Mailchimp. It’s free for up to 2,000 subscribers or 12,000 emails per month. 

They have lots of templates when it comes time to send out newsletters or promotional emails as well as easy-to-use drag-and-drop landing pages so you can create custom landing pages without having to hire someone else who knows how it works!

Why Should I Use These Tools?

Every successful business has an online presence today because marketplaces like Amazon are changing our world with innovations such as FBA (Fulfillment by Amazon), which allows sellers who don’t have their distribution channels yet still want access to markets outside their local area(s) such as international sales & shipping…or even just shipping across state lines if all goes well 🙂

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