I’ve been managing social media accounts for over 10 years now, and I can tell you that things have come a long way. When I first started out, I was using RSS feeds and Hootsuite to try to emulate what other larger brands were doing.
Now, there are so many tools available on the market that it’s easy to find something that works for your brand. The most important thing is to know what works for your audience and stick with it!
| Takeaways |
|---|
| 1. Efficiently delegate tasks through hiring virtual assistants for streamlined management. |
| 2. Leverage the power of social media to scale businesses and reach a broader audience. |
| 3. Save costs with smart social media management service strategies. |
| 4. Explore methods to run a successful business without excessive social media involvement. |
| 5. Embrace real-time news monitoring to stay ahead as a social media manager. |
Know Your Posting Schedule
A good social media manager will know their social media audience and their preferences, which is why it’s so important to pay attention to what times your audience is online.
You can use tools like Hootsuite or Sprout Social to see when your followers are online and what time zone they’re in (if you don’t already have that information).
If you have a big audience in the U.S., but three-quarters of them are asleep at 5 pm EST, then post at 8 am EST instead that way, most people will see it right away!
This tip also helps if there are particular days when people respond more than others;
For example, my friend Sue often sees higher engagement on Thursdays because her followers are more active after work than during the weekdays when they’re busy with work/family commitments (and sometimes with having fun!).
Try out different posting schedules until one stick! I used an app called Latergramme for years before switching over to Buffer; both apps allow users unlimited scheduling options so I could test different strategies until we found one that worked best for my business needs.
The great thing about later rammed posts is that even if no one comments on them initially (or shares them).
Down the road, someone might look back through their archives at something from two years ago and discover our content then share it elsewhere which means more exposure across networks as well as future links back into our blog posts!
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Write Well
But if you want to write well, you can’t just throw caution to the wind. You’ll have to practice writing in a shorter format and learn how to edit yourself.
The first thing you should do is get into the habit of writing short sentences. A sentence should be one idea, not two or three. If it’s not one idea, break it up into two or more sentences!
This makes for easier reading for your audience, who won’t have to stop every few words and process what they’ve just read before moving on to the next paragraph or section of content.
Also, try using short paragraphs whenever possible; this will help keep things organized as well as make sure that your point comes across clearly without ambiguity or confusion from readers who might have skimmed over something.
They didn’t understand because they were used to reading long paragraphs that contain multiple ideas without clearly stating which one comes next (and then asking themselves “wait…what?”).
Add A Text Expander
What Is A Text Expander?
A text expander is a tool that lets you type out long phrases and use a keyboard shortcut to expand them into words, phrases, or even entire sentences. You can think of it as a more advanced version of copy-and-paste.
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Why Should You Use One?
For starters, they’re extremely handy if you’re in the habit of writing out long pieces like blog posts! Text expanders also make it easier for people to collaborate on work.
If everyone has access to the same keystrokes or commands (your custom shortcuts), then everyone can write together without spending time typing out all their thoughts before sharing them with the group.
This saves time and helps keep your team organized by making sure no one accidentally writes over each other’s work while editing documents together.
What are some benefits/disadvantages of using text expanders vs just copy-pasting?
Use Buffer Or Hootsuite
Buffer and Hootsuite are awesome apps for scheduling your posts. They’re free, easy to use, and great if you want to schedule several posts at once.
However, there are a few drawbacks. If you use one of these apps too much, it becomes easy to let social media management take over your life (see the next tip).
Also, the analytics in Buffer isn’t as good as they could be if you want to track conversions or lead generation from your social media pages.
Use The Suggested Posts Feature On Linkedin
The LinkedIn suggested post feature is a huge time saver. If you’re not already using this feature, start exploring it immediately! Here’s how:
Go to your LinkedIn profile and click “Home.”
Under the “Send & Manage Messages” section of your Home page, find the box that says “Suggested Posts.” Click on it so that it turns red and reveals two buttons: Suggested for You and Suggested for Groups.
Click on either one of these buttons (or both) to see what posts LinkedIn thinks are relevant to your network based on your activity and interests.
These suggestions will appear in a drop-down menu at the top of your feed when you visit LinkedIn via desktop or mobile devices no need to click around looking for them!
Learn To Take A Break
Taking a break from social media is the best thing you can do for your mental health. And if you need help with that, we’ve got a tool for you.
I recommend taking at least one day off per week, but there are lots of reasons why an hour every day or even longer may be better for your mental health. If possible, try it out and see how long you can go without scrolling through Instagram or checking Twitter.
It might feel tempting to just install some restrictions on yourself so that the temptation isn’t there: turn off push notifications, put down your phone when eating dinner with friends/family, etc.,
But I think this will backfire in the long run because it creates an artificial divide between online life and real life; people who only interact online aren’t necessarily happy with their lives offline either (they just don’t know any other way).
Instead, try disconnecting for longer periods at a time (maybe start by doing it once per month) until eventually turning off notifications altogether becomes less necessary – ideally, we should all aim toward being more mindful about how much time we spend on social media anyway!
Have A Consistent Look And Feel Across Platforms
If you want your social media accounts to look and feel like they belong to the same company, then you must have consistency across all platforms. Here are a few things that can help:
Color scheme: Are all of your posts blue? Or do they have a pink or yellow tint? Make sure that the colors on each post match up so people know that they’re from one source.
Font choice: Same goes for font selection! A good way to ensure this is by using a tool like Canva (free!), which lets you choose from pre-made templates of various sizes and formats. You’ll be able to see what works best once you try different combinations out for size.
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Use Desktop Apps On Your Mobile Device
Use desktop apps on your mobile device. I’m a big fan of using a browser that is optimized for my mobile device, but if you don’t want to do that, at least use an app that works on both your desktop and your mobile device.
For example, I use Buffer for scheduling posts on my computer and via the app when I am out in the world. You can also choose to go with one or two platforms and stick with them in order to create loyal followers who know where to find you at all times (e.g., Facebook or Twitter).
Get Rid Of Notifications
You’ve probably heard this one before, but it’s worth repeating. Turn off all notifications for your social media accounts and email accounts. If you can’t bear to do that, at least turn them off on your phone and work computer social media is a big distraction at work, after all.
If you’re feeling ambitious (and if you can afford it), I suggest turning off notifications for anything else that may distract you throughout the day: personal accounts, family members’ accounts, etcetera.
This isn’t about being rude; it’s about giving yourself time to breathe without getting bombarded with information from every direction imaginable at once.
It’s ok not to have all the answers, but it’s not ok not to have questions asked.
If you’re new to social media management, the sheer amount of information available can be overwhelming. It’s important to remember that everyone started as a beginner at some point.
So ask questions! Reach out to people who are more experienced and see if they’ll answer your question(s). You may even get an inside look at how they do things or even gain an invaluable connection in the process!
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Go Native Vs Using Hootsuite Or Buffer
I’m a big fan of using native apps for social media management. Your time is better invested doing the actual work of engaging with people, rather than trying to learn how to use a new tool.
You can also look into using a third-party tool like Hootsuite or Buffer, which help you schedule posts and track engagement. However, this requires extra work in setting up each platform individually and costs money (around $10/month).
The benefit is that it’s easier to use than individual native apps but still allows you to manage multiple accounts at once.
If you decide not to use any tools at all, that’s fine too! You can always just manually post updates from each account one by one – though this will take much longer than any other option we’ve talked about so far!
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Conclusion
These hacks and tips are some of the best things I have learned from my teammates, friends, and colleagues over the years.
They’re meant to inspire you to try out new ways of managing your social media accounts so that you can find what works best for your brand as well as your time.
No matter how much time you spend on social media or what platform is your favorite, there is always room for improvement! Maybe this post has inspired you to start using Buffer or Hootsuite more regularly.
Perhaps it inspired you to implement a text expander into your process. I hope these tricks will help make the process of managing social media content easier and more efficient than ever before!
Further Reading
Here are some additional resources for further enhancing your knowledge about social media management:
Wrike Blog – Social Media Management Tips Short Description: Explore valuable insights and tips for effectively managing your social media presence on the Wrike Blog.
Sprout Social Insights – Social Media Management Short Description: Dive into the world of social media management with informative articles and strategies from Sprout Social Insights.
WordStream Blog – Social Media Management Tips Short Description: Learn essential social media management tips and tricks from WordStream’s blog to enhance your online engagement.
FAQs
What are some key social media management tips for beginners?
Beginners can start by planning their content, scheduling posts in advance, and engaging with their audience consistently to build a strong online presence.
How can I effectively measure the success of my social media campaigns?
Using analytics tools, you can track metrics such as engagement rates, click-through rates, and conversion rates to evaluate the effectiveness of your social media campaigns.
What are the benefits of using a social media management tool?
Social media management tools help streamline posting, monitoring, and analyzing activities, saving time and providing insights to improve your strategies.
How do I handle negative comments and feedback on social media?
Address negative comments promptly, professionally, and empathetically. Respond publicly to show your commitment to resolving issues and privately for more personal concerns.
What strategies can I use to increase my organic reach on social media platforms?
Creating high-quality and shareable content, using relevant hashtags, collaborating with influencers, and engaging with your audience are effective strategies to boost organic reach.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.