When it comes to content marketing, one of the most important things you can do is publish blog posts. And while writing a blog post isn’t necessarily difficult, coming up with an idea that will inspire your readers and bring in traffic is another challenge entirely.
To help you get started on your next great article idea, I’ve compiled 15 suggestions for finding unique topics that are sure to resonate with your audience and give search engines something to love too!
| Takeaways |
|---|
| 1. Learn effective ways to generate compelling topic ideas for SEO articles. |
| 2. Understand the importance of keyword research and its impact on article relevance. |
| 3. Explore various content formats and structures to engage your target audience. |
| 4. Discover how to leverage long-tail keywords to attract more organic traffic. |
| 5. Implement SEO best practices to optimize your articles for higher search rankings. |
| 6. Gain insights into creating evergreen content that remains relevant over time. |
| 7. Uncover tips for writing SEO-friendly headlines that capture reader attention. |
| 8. Explore strategies for repurposing existing content to extend its reach and impact. |
| 9. Learn how to use data and statistics to support your SEO articles’ credibility. |
| 10. Understand the role of internal linking to improve website navigation and SEO. |
| 11. Explore the concept of user intent and its significance in crafting valuable content. |
| 12. Gain ideas for creating content that aligns with your target audience’s interests. |
| 13. Learn how to conduct competitor analysis to identify content gaps and opportunities. |
| 14. Discover effective ways to optimize images and media for better SEO performance. |
| 15. Embrace the power of storytelling to make your SEO articles more engaging and memorable. |
1. Revisit The Keywords You’re Targeting
The first step is to look back at your keyword research and find the keywords that you haven’t used yet. This will give you a good idea of what your audience is looking for and what they want to read about, as well as help you discover new ideas for creating content.
Next, go through your article again and see how many times you can use each keyword in the title, meta description, URL, and body text. The more times a word appears on a page (without being unnecessarily repeated), the more likely it is that Google’s algorithms will pick up on it being relevant to what’s being discussed in the article.
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2. Write Short And Long-Form Content
Long-form content is more in-depth and detailed. It usually contains more than 1,000 words, which makes it ideal for topics that require more information.
Long-form content works best on complex topics that require a lot of detail to explain. This type of content is also great when you want to teach your readers something new or give them specific instructions.
Examples include:
- A guide on how to build a website from scratch
- An article about the best ways to cook chicken breasts
- A tutorial about setting up an email marketing campaign
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3. Include Internal Links Throughout Your Blog Post
Internal links are links within your content. They help readers navigate and find more information about the topic.
While internal links aren’t as important for SEO as external links, they do contribute to a healthy site structure. This can in turn help you earn more authority and backlinks, which will ultimately improve your overall search rankings.
4. Answer A Question
One of the easiest ways to come up with article ideas is by answering questions that people are already asking.
For this, you can use Google Autocomplete or Google Trends.
Autocomplete is a tool that shows the most searched terms in real-time based on the terms people type into search engines. If you’re looking for topic ideas related to your niche, simply type out what you think people might be searching for and see which ones show up as options below it!
For example, if I were writing an article about data storage solutions for businesses in San Diego (where I live), one of my first searches would look like this: “Data Storage Solutions San Diego” or “San Diego Data Storage Solutions”
Google Trends will also give you insight into how many times certain keywords have been searched over time and what kind of interest there is surrounding those topics right now so if a lot is going on around something particular, it might be worth exploring further!
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5. Share Something Unique With Your Audience
Now that you know what to write about, it’s time to decide where to share your content.
The best way to find article ideas is by talking with people who are doing the same thing that you want to do.
The key here is finding a way of writing which works for you and makes sense for your audience.
6. Try To Get It Published On An Industry Authority Website
If you have a piece of content that you think could help other people in your industry, submitting it to an authority website is a great way to get exposure.
You can use HARO (Help A Reporter Out) as a resource for finding opportunities to contribute content. HARO is an email alert service that connects journalists with sources for stories. You can sign up for free at HARO.
Additionally, many websites accept guest posts from industry professionals and experts on their blogs or websites, so keep an eye out for those opportunities too!
7. Write Content Around Long-Tail Keywords People Are Searching For
Long-tail keywords are more specific, and therefore more targeted. These kinds of searches tend to be more specific and are therefore likely to convert.
If you look at the Google Keyword Planner, you can see that long-tail keywords get searched much more frequently than short ones do because they’re so specific they’re targeting people looking for something very particular.
So if you want to increase conversions and ranking on Google, use long-tail keywords in your content.
You can use tools like Ahrefs or SEMrush to find these terms by entering them into their search engines (like this one), then using their keyword suggestions feature as inspiration for what else might work well for your industry based on its popularity with users across various platforms (web/mobile/etc.).
8. Develop Content For Different Buyer Personas
I’m sure you’ve heard the term “buyer personas” before. A buyer persona is a fictional character that represents your target audience. It helps you create more relevant content for your audience, understand them better and write better content.
Buyer personas also help you create more effective marketing campaigns, as they allow you to identify what needs and challenges each persona has. This will help you decide on a suitable call-to-action based on their needs so that they become a lead or customer in the end!
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9. Create A How-To Guide For Something Difficult For Others
How-to guides are useful because they help people solve problems. If you can create a how-to guide that is thorough and well researched, then your article will likely rank well in search engines.
How-to guides can be written in a list format or a narrative format (or both). For example, if you write an article about “How To Write Blog Posts That Rank Well On Google”, this might work best as a list post with subheadings breaking down each step of the process into smaller pieces:
10. Focus On A Single Idea Or Tip Per Post, And Make That Idea Great!
This should go without saying, but it’s worth repeating: focus on one main idea in each article you write. Don’t try to be too broad, or too narrow; don’t try to be too specific or general. Stick to one topic and make sure that your content is as good as it can be before moving on to something else.
11. Use Google Autocomplete To Get Keyword Suggestions For Your Topic Ideas
When you type a search into Google, the results are based on what people have searched for in the past. This means that some of the suggestions will be exact match keywords and others will be variations on your theme.
It’s a great way to get keyword ideas because it gives you an idea of what people are looking for when they search for something similar to what you’re writing about.
However, Google Autocomplete is not an exact science, for example, if someone has just typed “SEO article topic ideas” into Google then perhaps they were looking for this article!
But if your keyword suggestion is too close to what someone has already searched then it might show up as not very useful in their mind and they won’t click through to your site (and they also won’t see any ads).
Knowing how close or far away from an exact match you should go with these suggestions can take some trial and error but generally speaking, keeping them at least 2 words away from their closest counterpart will give the best results both in terms of traffic and ad clicks
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12. Create Lists Of “X” Tips Or Ideas, Such As The 15 Tips I Mentioned Above In This Article! 😉
Create lists of “X” tips or ideas, such as the 15 tips I mentioned above in this article!
Create a list of “X” types of content, such as ten types of SEO articles you could write (and link to).
Answer a question that someone else has asked on Quora or Reddit, and then link back to it in your post with an answer from your site (or just include it somewhere within the body text for bonus points).
13. Think About What Your Competitors Might Be Writing About, But Do It Better!
When you’re writing your SEO article, think about what your competitors might be writing about, but do it better! Use Google autocomplete to get keyword suggestions. If some keywords are popular in the industry and you want to rank for those keywords, make sure your article is more comprehensive than anyone else’s.
14. Write Articles That Serve As Updates To Old Content, To Keep Them Evergreen And More Authoritative Over Time
If you’re lucky enough to have some older content that is still relevant, don’t neglect it. Be sure to update it with new information whenever possible.
You may even want to consider creating new versions of your older content (i.e., a second or third iteration) so that you can keep the article updated with new information while also keeping each iteration evergreen and authoritative over time.
This helps attract new readers and links, while also ensuring that existing readers are kept engaged and informed throughout the lifespan of your content.
If you find yourself having trouble coming up with topics for new articles, try thinking about how an old article could be updated or expanded upon in some way perhaps by adding some more advanced tips for beginners who’ve already read the original version. It’s always great when a reader gets more value out of their first experience reading our work!
Finding Seo Article Topic Ideas Doesn’t Have To Be Frustrating Or Boring If You Use These Helpful Hints I Covered In This Blog Post!
Finding SEO article topic ideas doesn’t have to be frustrating or boring if you use these helpful hints I covered in this blog post!
Because there are so many different potential topics for articles, finding the right one for your audience can seem overwhelming. In this post, I’m going to share 15 ideas that will help you get started on the search for your next big article idea.
Think of what your readers want to know about
Ask yourself: “What content would my competitors most likely have written? How can I make my article better than theirs?”
Find out what keywords people are typing into Google when they search for something related to your topic – then create an interesting piece based on those keywords!
Conclusion
I hope that this article has helped you find some great SEO article topic ideas that are relevant to your business. If you have any other suggestions for finding them, feel free to leave a comment below and share your thoughts!
Further Reading
Backlinko – Actionable SEO Tips: Discover practical and actionable SEO tips to improve your website’s search engine rankings.
Ahrefs Blog – SEO Tips: Stay updated with the latest SEO tips and industry insights from the experts at Ahrefs.
Marketing Insider Group – SEO Tips to Boost Search Rankings Today: Boost your website’s search rankings today with these effective SEO tips from Marketing Insider Group.
FAQs
What are the essential on-page SEO techniques?
On-page SEO techniques include optimizing meta tags, using relevant keywords, creating quality content, and improving site speed.
How can I build high-quality backlinks for SEO?
To build high-quality backlinks, focus on creating valuable content, outreach to relevant websites, and guest post on authoritative sites in your niche.
Does mobile responsiveness affect SEO?
Yes, mobile responsiveness is crucial for SEO. Google considers mobile-friendliness as a ranking factor, so ensure your website is optimized for mobile devices.
What role does site speed play in SEO?
Site speed directly impacts user experience and SEO rankings. Faster-loading websites tend to rank higher in search engine results.
How can I optimize my website for voice search?
Optimize your website for voice search by using natural language in your content, answering frequently asked questions, and targeting long-tail keywords.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.