How To Write Killer Video Scripts That Sell Products

Video is one of the most effective ways to sell a product. It’s also one of the most challenging to write because it’s such a complex medium. 

There are so many different types of videos and different ways to approach them that it can be hard to know where to begin. But we’re here for you! We’ve got some simple guidelines that will make your video scripts easier to write and more effective at selling products.

How to write the perfect sales video script
1. Crafting compelling video scripts is essential for successful marketing campaigns.
2. Master the art of storytelling to captivate your audience and drive conversions.
3. Use persuasive language to create videos that resonate with your target customers.
4. Incorporate a strong call-to-action to encourage viewers to take the desired action.
5. Engage social media audiences by writing fun and impactful video scripts.
6. Leverage the power of visuals to enhance the effectiveness of your video scripts.
7. Analyze metrics to measure the success of your video scripts and make improvements.
8. Tailor the length of your video scripts based on the content and platform.
9. Follow a structured approach with a clear introduction, main message, and conclusion.
10. Utilize social proof to build credibility and trust with your potential customers.

Tell A Story, Don’t Just List Features

The best sales stories are told through a journey that reflects how your product or service will change a customer’s life.

Imagine you’re trying to convince someone to buy a new car by listing off the specs: “It has leather seats, heated steering wheel, dual exhausts, and all-wheel drive.” 

This sounds like a lot of information for someone who already knows about cars and maybe bored by this list of features.

However, if you were explaining why you bought the same car, it would sound completely different: “I love driving my new Audi A6 because it can handle whatever the winter weather throws at me and still looks stylish on sunny days.”

In this example, we’ve gone from listing features to telling an engaging narrative that makes our listener feel something in this case excitement about owning such an impressive vehicle!

Crafting a compelling video script is the cornerstone of successful marketing campaigns. Learn the art of storytelling and master the techniques with our comprehensive guide on how to write a video script with examples. Unleash the power of words to captivate your audience and drive conversions.

Use A Hook To Go From The Attention Stage To The Interest Stage

The hook is the first line of the script and its purpose is to grab the viewer’s attention. You want to hook them right away so they’ll keep watching your video until the very end, leading them into the next stage of interest.

You can use one or more of these elements as your hook:

  • Story – By telling a story you’re creating an emotional connection with viewers, which will get them interested in what else you have to say.
  • Statistics – Statistics are facts that help people understand your message and make decisions based on it. 
  • For example: “Over 90% of people who buy this product have never been disappointed” or “98% of customers say this product helped their business grow”.
  • Question – The best way to get people involved in what you’re saying is by asking questions that make them think about how they might respond if they were asked those same questions themselves (I’m going to show you how). 
  • With this technique, all eyes are on me because I’ve made them think about themselves and how my message applies directly within their lives.”

Give A Reason Why Your Product Is Important

Now that you know more about your audience, it’s time to give them a reason why the product is important.

The main reason for this step is to make sure that the script isn’t just fluffy fluff, but gives people reasons to buy the product.

If you are selling a dog cage, then talk about how it helps keep dogs safe in an earthquake. If you are selling a book on health and fitness, then talk about how it will help people lose weight and have more energy throughout their day.

You can also use videos as an opportunity to solve problems or answer questions that people may have had before they reach out with questions like: “How do I get started?” or “What should I do first?”

Want to skyrocket your conversion rates through video marketing? Discover the secrets to writing persuasive video scripts that convert with our expert advice on how to write video scripts that will boost conversions. Maximize your impact and turn viewers into loyal customers.

Prove Your Product Helps People Solve Their Problem

You can help convince visitors to your site that you have a product worth buying by showing proof of its effectiveness. 

The best way to do this is by using testimonials, examples, case studies, and data. You can also include video testimonials or even just talk about how the product works in general. 

Finally, if you have time for an extra step and the budget for it you could create a short video specifically designed to sell your product.

Showcase Your Product Solving Customer Problems In The Decision Stage

In the decision stage, the customer is considering whether or not to buy your product. However, they may not be ready to pull the trigger on a purchase yet. This is a good time for you to reiterate why your product is so amazing and how it will solve their problems.

One of the best ways you can do this is through testimonials from real customers who have bought your product in the past. 

Do you have them? If so, use them! If not, go out and find some testimonials from happy customers who are willing to share their experience with others (and send them a thank-you gift!).

Reassure Them They Made The Right Choice By Giving Testimonials

When the viewer is ready to buy, they’ll need all the reassurance they can get. You can’t afford to leave them hanging, especially when you’re asking them to spend money.

To make sure your customers feel confident in their purchase, here are some ways you can use testimonials:

Use video testimonials. Video is a great way for customers to see how happy someone is with an item as well as hear what they have to say about it. 

These videos also often include more information than text-based reviews, since there’s more room for details and explanations in an audio-visual medium than there is on paper or screen (i.e., the internet).

Use text testimonials. Textual testimonials still provide many benefits like those of video testimonies they’re easy for customers who prefer reading over watching videos but will generally be shorter at only one or two paragraphs per person rather than several minutes per person.

Like a full video, testimony might take up if it were filmed at length with multiple camera angles and editing breaks between each clip sharing thoughts on why someone decided against buying other brands before choosing yours instead!

Calling all video creators! Elevate your video scripts to the next level and create compelling content that sells. Dive into our ultimate guide on video scripts that sell to unleash your creative potential and leave a lasting impression on your audience.

Build Credibility With Facts And Figures

You can use statistics to prove your product’s effectiveness. For example, if you’re selling a weight loss supplement, you could say: “Studies show that after three months of taking this supplement, people lost an average of 15 pounds and felt less hungry during the day.”

Another way to build credibility is with testimonials from customers who have used the product. For instance: “I used to feel tired all day long, but now that I take [your product], I stay energized all day long! It’s amazing! Plus it helps me sleep better at night too! This stuff works!”

You can also use case studies as proof that your product works for example: “A recent study found that 90% of patients using my skincare system saw an improvement in their acne within one week. 

The remaining 10% saw improvements later on down the line (which makes sense because everyone is different). 

But overall there are very few negative side effects associated with using my skincare system compared with other products like Accutane which has dangerous side effects such as birth defects or liver damage if taken over time.”

Use Scarcity And Offer An Incentive

  • The second thing to consider is scarcity
  • You can use scarcity to increase urgency.

For example, you could say something like: “We only have 2 left of this item.” Or: “Limited time offer!” Or: “Only one left in stock!”

The idea is that people will think it’ll be gone soon and want to buy quickly. Some people may even feel like they’re missing out on something special.

It also gives an incentive for them to buy now rather than later because once the product runs out, it’s gone for good! If you run out of stock, you can’t restock it later when someone asks about it again (unless you decide to make more). 

As a result, people are more likely to purchase your product while they still can rather than putting off buying until some other time in the future when they might forget or slip up on their intentions altogether (i’m talking about me right now…).

Video script writing can be a daunting task, but fear not! Our complete guide on the ultimate complete guide to video script writing will take you from a beginner to a pro in no time. Master the art of scripting and produce videos that resonate with your target audience.

Make Sure You Have A Powerful Call To Action

The next step is to tell people what they can do next. This is your call to action or CTA. Your CTA should be clear and concise, and it should be relevant to the video. 

Tell them exactly what will happen if they click the button like “Buy now” or “Start your free trial” and make sure that it’s easy for them to do so.

It could even be something as simple as an image of your product with an arrow pointing at it with text saying something like “Order now!”

A good rule of thumb for CTAs is: don’t make them too short or too long; somewhere between 12-15 words seems to be ideal according to research by Unbounce (and my own experience).

Follow These Tips To Make Excellent Video Scripts

  • Use the right tone.
  • Use the right words.
  • Use the right images.
  • Use the right music, if you have it in your budget or can afford to hire a composer for it (if not, no worries).
  • Keep your video short, around 1-2 minutes long (unless you’re selling an education product, then maybe 5-10 minutes). 
  • The longer it is, the less likely people are going to watch all of it and then remember what they watched anyways! Only because of social media timelines do we have so many bite-sized videos on our feeds nowadays!

Engaging social media audiences through video scripts is both fun and effective. Want to learn how? Check out our guide on how to write video scripts for social media marketing in a fun and easy way and unlock the potential of your social media marketing campaigns. Get ready to stand out from the crowd and drive meaningful engagement.


If you follow these tips, you’ll be able to craft a powerful video script that sells your product. And if you need help with writing scripts in general, check out our other blog posts on the subject: How To Write A Script and How To Write The Perfect Script.

Further Reading

Writing Successful Sales Video Scripts: Discover the key elements and strategies to create powerful sales video scripts that drive conversions and boost sales.

5 Tips for Writing Killer Video Marketing Scripts: Unleash your creativity and craft compelling video marketing scripts with these expert tips for engaging and converting your audience.

How to Write a Video Script: Dive into the nitty-gritty of video script writing with this comprehensive guide from HubSpot, covering everything from structure to storytelling.


What are the essential elements of a successful sales video script?

A successful sales video script should have a clear and compelling hook, a well-defined problem statement, a persuasive solution, social proof, and a strong call-to-action.

How can I make my video marketing scripts more engaging?

To make your video marketing scripts more engaging, focus on creating a captivating story, keeping it concise, using visuals effectively, speaking directly to the audience, and incorporating a touch of humor.

Should I follow a specific structure when writing a video script?

Yes, following a structured approach is essential. Start with a strong introduction, present the main message in the body, and conclude with a clear call-to-action.

How long should a video script be?

The ideal length of a video script depends on the content and platform. Generally, shorter scripts work better for social media and ads, while longer scripts are suitable for explainer videos or webinars.

How can I measure the success of my video script?

You can measure the success of your video script through metrics like view count, engagement rate, click-through rate (CTR), conversion rate, and audience feedback. Analyzing these metrics will give you insights into the effectiveness of your script.