How To Write For Real Estate Publications

Real estate markets can be tricky to navigate, especially if you’re a first-time buyer or seller. Luckily, there are plenty of real estate publications out there that will help you make sense of the process and find your ideal home. If you’re considering writing for one of these publications, here are some tips:

How To Write A Real Estate Listing Description That Shines
1. Understand the real estate industry’s nuances and terminology to communicate effectively.
2. Research your target audience to tailor your content to their interests and needs.
3. Showcase local market knowledge to establish credibility and connect with readers.
4. Highlight property features and benefits to engage potential buyers and sellers.
5. Utilize compelling visuals, such as images and infographics, to enhance your content.
6. Incorporate SEO strategies to improve your content’s visibility in online searches.
7. Craft attention-grabbing headlines and introductions to capture readers’ interest.
8. Provide practical tips and insights that can help readers make informed real estate decisions.
9. Utilize storytelling techniques to create engaging narratives around properties and experiences.
10. Proofread and edit your content to ensure clarity, accuracy, and professionalism.

Understand The Real Estate Marketplace

As with any writing gig, it’s crucial to have a firm grasp of the market in which you are writing. In this case, that means understanding the real estate industry. If you don’t know what’s going on in the market and how your article fits into it, then your work will likely be lost in the shuffle or become dated quickly.

When it comes to crafting compelling real estate content, having the right tools can make all the difference. Discover how to enhance your writing process with the best tools for real estate writers, and create content that truly resonates with your audience.

Know Your Competition

It is important to understand how others are covering similar topics so that we can see where there is room for improvement and innovation in our content plan. After all, if there isn’t any room for improvement or innovation on an idea or concept then why bother?

Know Real Estate Market Trends

The best way to know what is happening in the real estate market is to read other publications and websites. The next best way is to attend seminars, talk with colleagues, and network with people who are interested in real estate.

Learn about local trends: Is there a trend in new construction? What types of homes are being built? How many units are being built? Are there more condos or single-family houses? Do older homes get torn down or renovated? Are investors buying up properties as rental properties or flipping them for large profits? 

What are developers doing with their land building small subdivisions or luxury communities? Which neighborhoods do they think will be hot five years from now, 10 years from now, and 15 years from now (which may be different than today)?

Understand macroeconomic factors: What is happening on Wall Street that could affect your market such as interest rates rising or falling? 

Stock prices going up or down; unemployment rates increasing/decreasing; economic growth accelerating/slowing down etc. 

Global trade policies changing; international conflicts escalating/resolving themselves peacefully (or not so peacefully); government regulations expanding/contracting

Create Articles That Target A Specific Audience

You can’t write for a universal audience. Like it or not, your writing will have to be catered to a specific group of people. This means that you need to know these people inside and out. You need to know what they want and need from an article for it to have any sort of impact on them.

You need to know their pain points the issues they face that cause them the most stress and how your article can help relieve those stresses in some way (or at least make them feel better about dealing with those problems).

You also want to understand what interests this audience has so that you can give them content on topics related directly to their interests; this will encourage readership within the publication because many people are drawn toward topics they’re interested in reading about or hearing more about!

Successful real estate writers have honed their skills by following specific practices. Learn from their experiences and insights by exploring the 15 habits of successful real estate writers that can help you excel in this dynamic field.

Identify An Article’s Purpose

Identifying an article’s purpose is a step that should be taken before you even begin writing. It can help you determine the angle, style, and tone of your article.

The reader’s goal: what do they want to get out of this article? Do they want content that answers a question or teaches them something? Or are they looking for inspiration on how to use their new home space in creative ways?

The author’s goal: why did you decide to write this piece? Are you trying to promote yourself as an expert in real estate marketing, or simply share information with people who might find it helpful?

The publisher’s goal: what does the publisher hope will come from this article do they want more readers on their website or social media profile; are they looking to increase subscriptions; or do they just want good press coverage for their publication name brand?

Determining these goals for each party involved will help set expectations and create an outline for what kind of voice should be used throughout the piece so as not to confuse anyone along the way!

Write Your Article With Your Target Audience And Their Needs In Mind

The most important thing to remember when writing a real estate article is that you are writing it for your target audience, not for yourself or the editor, publisher, or competition.

When I write an article I always ask myself: “What do my readers want to know? What can I tell them that they would find interesting and useful?” If you are not sure what your readers want to know then just ask them! You can do this in many ways such as by asking questions at seminars, on social media, etc.

Be Sure To Include Details About The Location

When writing about a place, be sure to describe it in detail. If you’re writing an article about a local neighborhood or city park, include as many details as possible so readers feel like they can picture themselves there. The more information and detail you give about the location, the easier it is for your reader to imagine themselves in that space.

Also, consider using first-person voice throughout the piece so that your reader feels like they’re right there with you when reading. This will help them relate to whatever emotion or experience is being described.

Finally, think about how someone might use this piece of content when they read it what information could be helpful? What would this article make their life easier? Consider giving your reader something helpful in addition to just telling them what happened; give them something they can do once they’ve finished reading this article!

Writing blogs about real estate involves more than just words – it’s about conveying value and expertise. Dive into the complete guide to writing impactful real estate blogs to unlock the strategies and techniques that will elevate your content and engage your readers.

Stay On The Page, Don’t Go Off On Tangents

You may be tempted to write in the first person, or tell a story about your life and how it relates to the topic at hand. But don’t do this! It’s not going to help you get published.

Instead, stick with the topic at hand and stay on track. Don’t wander off into unrelated ideas or stories; stay focused!

Staying on-topic is important because real estate is complicated and confusing for most people before they’ve done any research on their own. If you’re going off on tangents, readers are likely to lose interest very quickly.*

Make Sure You’re Talking About A Place Where People Can Live In And Buy Homes

You might be tempted to write about the location where you think your readers might want to live. Instead, you should focus on a location where they can live and buy homes.

If you have an expensive neighborhood with $500,000 properties and no one wants to buy them (or if there are no such neighborhoods), that’s going to limit your readership quickly. Don’t write about places where people can’t afford homes or don’t want them it doesn’t matter how nice your writing is!

Review The Editorial Calendar To Make Sure You’re Not Getting Side-Tracked By Other Articles Or Deadlines

Before you start writing, it’s important to make sure that your article is right for the publication you’ve chosen. You may have a great idea that isn’t relevant to what they do. If the editor doesn’t think your idea is a good fit for their publication, they won’t accept it!

Make sure your topic is relevant to the publication before submitting an article. 

For example, if you’re writing an article about selling homes in Napa Valley and selling wine country real estate fits their editorial focus better than writing about home improvement tips it will be easier on everyone if you choose another publication where selling wine country real estate would be more appropriate. 

If possible, talk directly with an editor or publisher before submitting any material so they can help determine whether or not there’s a fit between what they publish and what kind of content appeals most strongly within their readership demographic segmentation profiles (or whatever fancy terms publishers use).

Avoid Clichés And Buzzwords, Use Correct Grammar And Punctuation, And Spell Correctly All The Time

Clichés, buzzwords, and incorrect grammar are all things that you should avoid. This means using words like “literally” when you mean “figuratively.” It also means using the wrong word or spelling it incorrectly when you mean something else entirely.

To be clear, we’re not talking about choosing between “taco” and “take,” but rather whether your sentence says “I love tacos” or “I luff takes.” Get it right!

Give readers a reason to read your article; give them something helpful to know or do, or a story they can relate to.

Real estate agents can amplify their deal-closing potential through effective writing skills. Discover how to achieve greater success by incorporating writing techniques for real estate agents into your arsenal and enhancing your ability to communicate your listings and services.

Give Your Readers A Reason To Read Your Article

Give them something helpful to know or do, or a story they can relate to.

Make it useful and interesting by allowing real estate seekers and agents to gain insight into how the market works in their area, or how they can be more effective with their listing strategy.

Don’t forget that writing for real estate publications is still writing—so write as though you were writing an article for The New York Times.

Describe The Location In Detail; Use First Person Voice So Readers Can Picture Themselves There

The first thing you should do is describe the location in detail. Let the readers picture themselves there. It’s important to use first-person voice so that the reader can picture themselves walking around, enjoying their time at this location. 

You don’t want them seeing it as if they were watching someone else on TV or something like that. Use active voice when describing where your property is located; passive voice makes it sound uninteresting!

You should also use the right tense when talking about where your property is located; for example: “The most beautiful home.” rather than “The most beautiful home was…”

And finally, make sure to use proper grammar, vocabulary, and punctuation when writing about real estate locations! These things are essential if you want others to take interest in what you’re saying (or reading).

Curious about real estate writing? Explore the most frequently asked questions about real estate writing to gain clarity on various aspects of this exciting field. From breaking into the industry to refining your craft, find answers to common queries that can kick-start your journey as a real estate writer.


In conclusion, real estate writing is a fun and rewarding way to make money while helping others. If you follow these tips and use them in your work, then I’m sure you’ll have no problem making it as an author.

Further Reading

Here are some additional resources to help you further enhance your skills in real estate writing:

Writing Real Estate Blog Posts in 20 Minutes – Learn efficient strategies to create engaging real estate blog posts quickly.

Real Estate Press Release Example – Explore a real-world example of an effective press release in the real estate industry.

Writing for the Real Estate Market – Discover valuable insights and tips for writing effectively in the competitive real estate market.


What are some essential tips for writing successful real estate blog posts?

Creating compelling real estate blog content requires focusing on visual storytelling, incorporating local insights, and addressing common questions potential buyers may have.

How can I craft an effective real estate press release?

An effective real estate press release should highlight key property features, emphasize unique selling points, and provide relevant market data to capture media attention.

What aspects should I consider when writing for the real estate market?

When writing for the real estate market, it’s crucial to understand your target audience, convey the value of properties, use clear and descriptive language, and stay updated on industry trends.

Are there specific guidelines for writing in the real estate niche?

Yes, writing for the real estate niche often involves using descriptive language, providing accurate property details, utilizing local knowledge, and creating content that resonates with potential buyers and sellers.

How can I make my real estate content stand out from competitors?

To stand out in the competitive real estate landscape, focus on storytelling, offer unique insights, use high-quality images, optimize for search engines, and demonstrate expertise in the local market.