How To Write Compelling Copy In A World Full Of Noise

Ever feel like you’re shouting into the void? It’s not the same world in which we were brought up. We didn’t have to compete with thousands of other voices for our message to be heard. 

But today, we live in a world where noise is everywhere, and it takes an act of God to make anyone listen up. So how do you rise above it all and get people to pay attention to you? How do you get them interested in what you’re selling or offering? Write compelling copy!

How to Write Copy That Sells in a Post-Pandemic World
1. Craft unique and attention-grabbing headlines.
2. Understand your target audience deeply.
3. Focus on addressing customer pain points.
4. Use storytelling to create emotional impact.
5. Keep your copy concise and to the point.
6. Incorporate persuasive language and CTAs.
7. Differentiate yourself from the competition.
8. Test and refine your copy based on feedback.
9. Adapt to changing trends and audience needs.
10. Continuously analyze and improve your results.

Determine Your Audience

The first step in writing compelling copy is to understand your audience and what they want. If you don’t know who you’re writing for, then how can you tell if what you’ve written is effective?

Good copywriting begins with knowing exactly who is going to read it. You need to get inside their head, figure out what pains them, and give them a solution that provides real value.

You should also find out about the demographics of these people because this will help guide the rest of your marketing efforts toward reaching more of them.

When it comes to crafting compelling B2B email marketing campaigns, it’s essential to learn from the best. Explore our article on the 13 Greatest Examples of B2B Email Marketing to gain insights into strategies that have captured attention and driven results.

Don’t Just List Features

The easiest and most common mistake is to just list features, which isn’t compelling, persuasive, or memorable. While you might think that listing a ton of features will help sell your product, it’s quite the opposite. 

Research shows that people don’t care about the details of how something works they just want to know if it works for them or not. So instead of going into detail about what makes your product special (and boring), focus on how buyers can use it in their lives.

Use Action Words

An action word is a word that describes what you want your reader to do. Action words are more compelling than passive words because they tell the reader exactly what you want them to do and how they can do it.

Here’s an example:

  • Passive – You will be redirected to the new website soon.
  • Active – Click here now for a free trial of our product!

The first statement is vague and doesn’t give any clear instructions on how we can take advantage of this opportunity (and why would we want to?) 

The second statement tells us exactly what we need to do for us to get something out of it, which makes sense because that was the goal all along!

Writing copy that converts in the B2B landscape requires mastering certain techniques. Discover the Secrets of Writing Copy That Converts for B2B Marketing to elevate your copywriting skills and engage your target audience effectively.

Give Proof

When you’re writing about a service or product, give proof. This can be done in many ways, including using real-life examples and testimonials from your clients. 

If you’re talking about how effective your copywriting services are for small businesses, include something like “I helped this business make $5 million in revenue.” 

If your client happens to be a celebrity who just got hired for their first big TV role after working with you on the script, use that! Showing off won’t hurt anyone it may even help convince people who aren’t sure if they’ll need your services.

Giving proof is also done by citing data (such as survey results) or statistics (such as how many people have purchased the product). You can also cite case studies characters or companies who used your product/service and achieved positive results as a result of it. 

A case study is an example of how someone else used something similar to yours and got great results.

Address Objections

As you write, consider addressing the most common objections your prospects might have. If their concern is “I’m not sure this product will work for me,” then explain how it worked for others in similar situations or offer a money-back guarantee (if you’re selling a product). 

Don’t be afraid to be bold when it comes to addressing objections.

For example:

  • Objection: This isn’t as easy as [insert competitor’s name] says it is!
  • Response: That’s because no one else has ever tried what we’ve done with this new technology before! 

We have designed this system so that anyone can use it without any prior knowledge of [your field]. If after 60 days you don’t think our program has been working, I’ll give you 100% of your money back.

Explain What Average Is

You can explain “average” by using a few simple examples. For example, if your product is a shoe, you might show how average feet are different from the other end of the spectrum.

If you have an eCommerce store and sell clothing, explain what an average body type looks like and how it differs from someone who has a more athletic build or straight up isn’t overweight but has slightly more muscle mass than someone with a thin frame.

I’d also add that if you’re writing copy for something as specific as a gym membership, this may be where it starts to get tricky because there are so many types of bodies but there’s nothing wrong with acknowledging that! 

Presenting yourself as diverse in this way makes people feel included in your message (and will probably help boost sales).

To navigate the complexities of B2B marketing, it’s crucial to understand both the best and worst practices. Our guide on the 16 Best and Worst Practices in B2B Marketing offers valuable insights to help you make informed decisions and optimize your marketing strategies.

Make It Make Sense

When you’re writing, make sure that your copy makes sense. If a reader has to struggle with the meaning of your copy, they won’t be able to continue reading it. That’s why you need to:

  • Use short sentences and paragraphs; this will help them read faster and understand what you are saying more easily.
  • Use lists or bullet points instead of full sentences when possible; this will make them easier for readers to digest and understand the main ideas easier.
  • Keep white space around text blocks so that readers can see where one thought ends and another begins; this makes it easier for them not only to follow along but also to find answers when they want them!

Give A Guarantee

Dare to make a promise.

If you’re offering a guarantee, you have to be willing to stand behind it. If someone who purchases your product doesn’t like it or isn’t able to use it for some reason, you should do two things: 

(1) explain how they can get their money back and (2) offer them an alternative way of solving the problem that’s keeping them from using your service. 

For example: “If for any reason within 30 days of purchase you are unhappy with our product and would like a refund, just email us at [email protected]. We’ll send over an electronic payment within 24 hours.”

This is an important step because if people think they’ll be stuck with something they don’t want or isn’t working for them, they might hesitate before buying and that hesitation could cost you sales if those same people end up going with one of your competitors instead.

Be The Person They Want To Be Friends With

One of the easiest ways to make your copy more engaging is to use a friendly tone. 

There are many benefits to using a friendly tone: it can help you build trust with readers, it can make people feel at ease when reading your content, and it’s easier for them to empathize with you. 

You’ll also find that people will be more likely to engage with your content if they get the feeling that they’re communicating with someone they already know and would like to get to know better.

So how do you write in such a way? It all starts with knowing who your audience is and what kind of person they want for friends and then making sure that every word reflects this knowledge about them. 

For example: if you’re writing for retirees looking for online entertainment, then words like “retired” or “old,” which imply tiredness and boredom respectively are probably not going to make sense in any context (unless perhaps those words are being used ironically). 

On the other hand, terms like “seasoned” have been shown time again over recent years as actually being quite appealing among older audiences because they convey wisdom and experience without sounding old-fashioned or dated.”

Embarking on a successful B2B marketing journey requires comprehensive knowledge. Delve into the details with our comprehensive resource, the Complete Guide to B2B Marketing, and gain a solid foundation in planning, executing, and measuring effective B2B campaigns.

Be Clear And To The Point

We’ve all been there. You’re reading a blog post and you have no idea what the author is talking about because they’re using acronyms, industry jargon, and terminology that you don’t understand. 

This can be frustrating, especially if you were expecting to learn something new but instead feel like you need an interpreter for their language.

But it doesn’t have to be like this! If you want readers to understand what you’re writing about, every word matters and must be clear in its meaning even if that means using simple language everyone understands. 

By avoiding jargon and using a conversational tone throughout your copywriting content (rather than formal), not only will your writing be easier on readers’ eyes but they’ll also feel more connected with the topic at hand as well. For example:

If I were writing a blog post about how I made my first million dollars online in under six months (which I did!), I would avoid using terms like “marketing funnel” or “lead nurturing” when describing my strategy because many people might not know what those mean… 

Or worse yet, get confused by them! Instead of making things harder for my reader by throwing out unfamiliar terms left right and center, why not just explain things in plain English?

Include Testimonials

Testimonials are one of the best ways to get people excited about your product or service. They’re also one of the most effective ways to build trust with your audience and convince them that you’re worth listening to.

But how do you find testimonials that are both interesting and authentic? You ask for them! 

And don’t worry if you don’t have a lot of contacts at first you can always ask friends, family members, and even strangers on social media platforms like Facebook or Instagram if they’d be willing to share their stories with you. 

Just remember quality over quantity! Don’t plaster every item in your store with five different glowing reviews that won’t help anyone decide whether this is something they want or not. 

Instead, limit yourself by using only two or three quotes per page (and keep those pages sparsely designed).

Get Real With Them

Do you know how you can tell when someone is not being genuine? It’s pretty easy to spot. You hear the words, but you don’t feel the feeling behind them. And that’s what makes your copy so much more compelling: it feels real.

Your readers want to feel like they’re getting something from you, not just more noise in their already crowded inboxes. 

They want to hear from someone who understands them and that means understanding that everyone has been there before. So you need to be able to identify with them and talk about it in a way that feels authentic and personal rather than overly produced or fake (because it’s not).

Use Social Proof And Urgency To Create FOMO (Fear Of Missing Out)

Social proof is a great way to build trust. It’s also a great way to show that other people have already been there, done that, and have a good experience.

This can be in the form of testimonials, reviews, or case studies: anything that shows others have used your product or service and had their expectations met or exceeded.

And if you have the opportunity to feature happy customers in an ad campaign do it! People are much more likely to buy from someone who looks like them than from an anonymous company logo or product image.

Don’t Use Jargon Or Industry Lingo

You don’t need to be an expert in your industry to write compelling copy. You just have to know how to explain things in a way that makes sense for the reader, even if you’re explaining something unfamiliar.

The best way to do this is by using plain language, which means eliminating industry jargon and technical terms and acronyms from your writing. 

If there isn’t a word for what you’re trying to communicate, don’t use any words at all! The shorter and simpler the sentence is, the better it works as a copy.

This may sound counterintuitive after all, we’ve been taught our whole lives that short and simple sentences are boring and unoriginal but think about how many times you’ve read something like “I’m feeling great” or “My job rocks.” 

It’s almost always boring in its simplicity, yet these are some of the most common phrases in existence!

Crafting marketing content that not only captures attention but also garners click-throughs demands skillful techniques. Explore our article on How to Write Marketing Content That Gets More Click-Throughs for actionable tips to enhance your content creation strategy and drive engagement.


Hopefully, we’ve got you more excited (and maybe a little less nervous) about embarking on a plant-based lifestyle. We know the struggle, and we came to these tips even the one about watching badminton! through our trial and error. 

Remember that the important thing is to keep on trying. As we covered earlier, you don’t have to go super hard on yourself for slip-ups, because this journey can take time and looks different for everyone. 

Plus, don’t forget that the best way to keep yourself on track is to keep it fun, keep positive, and keep yourself engaged with the people and the world around you. After all, caring about others is a great reason to switch to this lifestyle in the first place!

Further Reading

Here are some additional resources that delve deeper into the world of copywriting and effective marketing copy:

A Short Guide to Good Copy: Explore this concise guide to understand the principles behind crafting compelling copy that resonates with your audience.

Mastering Marketing Copy: Tips for Success: Learn essential strategies for creating impactful marketing copy that drives conversions and engagement in this insightful article.

The Art of Copywriting: A Comprehensive Guide: Delve into the art of copywriting and discover techniques to write persuasive and engaging content that captures your readers’ attention.


What is the key to writing effective marketing copy?

The key to writing effective marketing copy lies in understanding your target audience’s needs, crafting a compelling message that resonates with them, and incorporating persuasive language that encourages action.

How can I make my copy more engaging?

To make your copy more engaging, focus on storytelling, use vivid language, highlight benefits, and establish a connection with your readers by addressing their pain points and aspirations.

What are some common mistakes to avoid in copywriting?

Common copywriting mistakes include being too vague, neglecting the importance of headlines, not focusing on benefits, and forgetting to include a clear call to action that guides the reader’s next steps.

How can I measure the success of my marketing copy?

You can measure the success of your marketing copy by tracking metrics such as click-through rates, conversion rates, engagement levels, and the overall impact on your business goals.

What’s the role of emotional appeal in copywriting?

Emotional appeal plays a significant role in copywriting as it helps create a connection with the audience. Incorporating emotions such as empathy, excitement, or curiosity can make your copy more relatable and persuasive.