The 13 Greatest Examples Of B2B Email Marketing

Email marketing is one of the most valuable ways to interact with both new and existing customers. 72% of B2B marketers use email as part of their content strategy for customer acquisition, engagement, and retention. 

But effective B2B email marketing isn’t just about sending email campaigns. It’s about building relationships through the information that’s valued by your target market.

We’ve put together an extensive collection of some of the best examples of B2B email marketing out there that can help you craft strategies for lead nurturing programs and build effective welcome emails, on-boarding sequences, promotional campaigns, and more.

13 Great Email Marketing Designs & Ideas | Marketing 360
1. Explore diverse B2B email marketing approaches.
2. Learn how effective storytelling boosts engagement.
3. Understand the power of personalization in B2B emails.
4. Incorporate visual elements for attention-grabbing content.
5. Leverage social proof and customer testimonials.
6. Craft compelling subject lines for higher open rates.
7. Implement clear and relevant calls to action (CTAs).
8. Analyze data and use insights to refine your strategies.
9. Experiment with interactive content to engage recipients.
10. Prioritize mobile responsiveness for a seamless experience.
11. Showcase industry expertise through educational content.
12. Segment your audience for targeted and relevant emails.
13. Continuously test and optimize your email campaigns.

#1 – Amazon Web Services

Amazon Web Services (AWS) is a cloud computing platform that allows you to create and run applications on the internet. It’s used by many large companies, startups, small businesses, and individuals alike.

If you’re a small business or startup with limited resources, the ability to host your entire website and data in one place can be crucial for your success. 

If you’re an individual developer who wants access to state-of-the-art technology without having to manage all of it yourself, using AWS will give you the freedom and flexibility necessary to build whatever comes into your mind without worrying about hardware or software maintenance issues.

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#2 – Doorbell

The Doorbell is a great way to keep your leads engaged and focused on the next step in the sales cycle. The goal is to create a sense of urgency and make them act sooner rather than later. 

You should design this email so that it appears as soon as they open their inbox, no matter what time of day or night it is! 

This email should have an offer that leaves them with no choice but to click through right away. Make sure there’s an image right at the top of the email that supports your call-to-action (CTA).

#3 – Dropbox

Dropbox is a cloud storage service that allows users to store, share and sync files online. It’s been used by over 250 million people since its inception in 2007.

Dropbox works on almost every device, including Macs and PCs, iPhones and iPad, Android phones and tablets, Linux computers, and Chromebooks (to name just a few). They also offer an easy-to-use web interface for those who prefer it over downloading their app.

There are two options: free or paid. The free plan includes 2GB of space on Dropbox’s servers while they keep your files synchronized across all your devices; 

If you need more space the paid plans start at $9.99/month for 50GB or $19.99/month for 100GB of storage space not bad considering that would have cost thousands back when I started college in 2005!

Dropbox is used by over 4 million businesses around the globe including Microsoft Office 365 customers like Coca Cola so even if your company isn’t using it yet there could be some benefits from switching over too!

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#4 – Hubspot

Hubspot is a marketing automation platform that helps companies grow. Hubspot is a B2B company, and they use their blog, podcast, newsletter, Twitter account, and Facebook page to build their brand and attract new leads.

This email marketing campaign was sent out on April 9th with the subject line “Weekly Marketing Update” and contained 3 attachments: two images (one was an infographic) and a PDF file with links to all of the content Hubspot had produced that week.

#5 – Litmus

Litmus is a popular tool for designers and marketers. It’s used by some of the biggest companies in the world, including Adobe, Intel, and Zendesk. Litmus is a tool that allows you to test your emails on different devices and browsers before sending them out to your audience.

There are two plans available: Free ($0/mo) or Premium ($99/mo). The Free plan gives you access to all of Litmus’ features with no time limits or restrictions on email sending limits. 

If you don’t have money in your budget right now but would like an email designer later on down the road, sign up for this plan so you can use it as soon as possible when funds become available!

#6 – Zendesk

Zendesk is an established software company, producing customer-facing software for businesses. Zendesk’s most popular product is its “Customer Service Software,” which enables companies to manage their interactions with customers through a single interface.

Zendesk’s website markets itself as “The #1 Customer Service Software,” but it has also expanded into other areas of business processes that integrate with customer service software. 

The company offers tools for marketing, sales, and support teams as well as training on how to use various aspects of its products effectively.

#7 – Wistia

Wistia is a video hosting platform that helps businesses create, host, and analyze videos. Wistia serves over 5 million videos per month, generating more than 400 million views for its customers. 

The company’s blog publishes content about video marketing best practices and offers actionable tips for improving your video strategy. 

You can also find relevant articles from outside sources on their blog as well as case studies of companies like Zendesk who have used Wistia’s services to grow their businesses.

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#8 – Freshbooks

Freshbooks is a cloud accounting software that has a free plan, as well as paid plans. They also have a referral program where you can earn money by referring them to your friends and family members. 

Their blog posts are very informative and helpful for small business owners looking to grow their companies. Additionally, they have a YouTube channel with videos about how to use the service, which is great for those who prefer video content versus written tutorials. 

Finally, if you want even more Freshbooks resources then check out their Twitter account:

#9 – GeoFli

Geli is an email marketing tool that helps you reach the right audience at the right time. Using patented technology and a combination of data science and machine learning, GeoFli automatically clusters your users based on how they interact with your emails. 

From there, it uses this information to deliver segmented campaigns in real-time.

So you can better target messages that resonate with each specific user type whether it’s by location or any other relevant characteristic you choose to include in your targeting criteria (age range, job title, etc.)

#10 – Infusionsoft

Infusionsoft is a CRM and marketing automation platform that works with small businesses up to larger companies. Its features range from email marketing to sales automation, making it a great pick for any company looking for an all-in-one solution.

One of the best things about Infusionsoft is that it’s easy to use and comes with training videos, so you can get started right away. Plus, if you’re not sure how your business could benefit from its tools, there are plenty of free trials available!

#11 – ActiveCampaign

When you’re looking to grow your business, you must find the right tools. This is especially true when it comes to email marketing. 

We’ve been around the block a few times and have seen plenty of companies use different platforms, but we think ActiveCampaign is one of the best.

Here’s why:

  • It has an enormous number of features that can help you grow your business by making better marketing decisions.
  • It has an intuitive interface that makes it easy to get started without having to learn any complicated processes or software lingo, which means anyone on your team can use it!
  • It doesn’t cost much money at all (if anything). There are three plans available for free trials: 1) up to 500 subscribers/month; 2) up to 2,500 subscribers/month; 3) 20K+ subscribers/month

Writing copy that effectively converts is an art in B2B marketing. Uncover the secrets behind creating compelling copy with our article on the secrets of writing copy that converts for B2B marketing, and see how impactful words can drive your marketing campaigns.

#12 – Constant Contact

Constant Contact is a B2B email marketing platform that has been around since 1998. It’s one of the most popular email marketing platforms and one that small-to-medium-sized businesses tend to favor because it’s easy to use and offers plenty of features.

Constant Contact comes with a free plan, so you don’t need to pay anything before you start using it. You can use this plan for up to 2,000 subscribers on your list, which should be plenty for most businesses who want an easy way to create beautiful emails for their customers or clients.

#13 – Unbounce

Unbounce is a B2B email marketing solution that helps marketers create, publish, and A/B test landing pages. Unbounce is used by marketers to create, publish, and A/B test landing pages.

Unbounce is a B2B email marketing solution that helps marketers create, publish, and A/B test landing pages. 

This company takes the guesswork out of creating effective lead generation campaigns by offering a website builder tool that lets users design their mobile-responsive templates with drag-and-drop simplicity; 

It also allows you to use an existing template as the foundation for further customization options if you want something even more unique than the default structure provides (which already looks great).

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We hope that this list has inspired you to get more creative with your email marketing. Experiment with different designs, layouts, and formats, not only in the body of the email but also with the subject line. 

To create a truly memorable B2B email campaign, you need to focus on providing value to your customers first: whether it’s with content they’re interested in or an understanding of what they need as a business owner.

Further Reading

Check out these additional resources to explore more about B2B email marketing examples:

SuperOffice: B2B Email Marketing Examples Short Description: Explore a comprehensive collection of effective B2B email marketing examples that can inspire your campaigns.

Zen Media: 50 Incredible Examples of B2B Email Marketing Short Description: Discover 50 remarkable B2B email marketing examples that showcase creative strategies and successful outcomes.

WebFX: B2B Email Marketing Examples Short Description: Dive into a curated selection of B2B email marketing examples with insights into strategies that drive engagement.


How can I improve my B2B email marketing strategy?

Enhancing your B2B email marketing strategy involves personalization, segmentation, and compelling content that addresses your audience’s pain points and offers valuable solutions.

What are some key elements of effective B2B email campaigns?

Successful B2B email campaigns include attention-grabbing subject lines, clear and concise messaging, compelling visuals, strong CTAs, and mobile responsiveness.

How do I avoid common pitfalls in B2B email marketing?

To avoid pitfalls, focus on maintaining a clean and updated email list, avoiding excessive frequency, providing relevant content, and always testing and optimizing your campaigns.

How can I measure the success of my B2B email marketing efforts?

Key metrics for measuring B2B email marketing success include open rates, click-through rates, conversion rates, ROI, and engagement metrics like shares and comments.

What are some emerging trends in B2B email marketing?

Emerging trends in B2B email marketing include interactive content, AI-driven personalization, video emails, use of user-generated content, and incorporating social media elements into emails.