The video market is changing. The consumer is now in control and it’s up to you to meet their expectations. If you want your business to thrive in this new world, then you need to make sure that people watch your videos and share them with others.
That means we need to write scripts that get people talking about what they see and sharing it with their friends!
|1. Crafting a compelling video script is essential for driving viewers to share your content.|
|2. Use storytelling techniques to captivate the audience and create an emotional connection.|
|3. Keep the script concise, clear, and aligned with your brand’s tone and voice.|
|4. Include a strong call-to-action that encourages viewers to share the video with their networks.|
|5. Test and gather feedback to continuously improve the script’s effectiveness in boosting shares and engagement.|
Video Shares Are The New Currency For Your Business
If you want to build an audience of people who are interested in what you have to say and will share it with their friends, then video is a great way to do it. Not only that, but it also gives you a nice little boost from social media platforms as well.
And if you already have an audience of highly engaged fans, then getting them to share your content on their social channels can be more powerful than anything else.
Crafting a captivating video script doesn’t have to be a daunting task. Our comprehensive guide on Video Script Writing Made Easy will provide you with valuable tips and insights to simplify the process.
Here’s How To Make People Watch And Share Your Videos
When you’re writing a script for your video, there are some things you need to keep in mind.
First, don’t be afraid to be unusual or outrageous. The more unique and offbeat your idea is, the better chance it has of getting viewers’ attention. If you have a great story but no one knows about it, who’s going to share it?
Second, keep your video short! This might sound counterintuitive because shorter videos typically get fewer views than longer ones (at least on YouTube).
However, if a viewer is engaged with what they’re watching, they’ll share it anyway even if there are only 20 seconds of content at the end of the clip. So why not give them as much as possible while keeping their attention?
#1 Write A Compelling Title
You want to make sure that your title is as compelling as possible, so use the words “how to” in it. If you’re writing a video script about cooking French toast, for example, you may be tempted to name it “French Toast Recipe.”
The word recipe is relevant but not as compelling as how-to, which should be in all of your titles.
Another thing you can do is include keywords that are important to what you’re talking about in the title. If you were writing a script on how to build electronic devices with Arduino boards and LEDs (light emitting diodes), then those would be good words to include in your title!
Also, try using numbers; they tend to catch people’s attention better than unadorned text alone because they seem more official and authoritative (and thus trustworthy).
For example: How To Build An Electronic Device That Blinks Lights Using Arduino Boards And LEDs In Less Than 30 Minutes By Me (Or Any Other Name) can work well if the reader wants quick results or has limited time available for reading/watching videos online at any given moment during their day.
Maximize the potential of your videos and engage your audience effectively by mastering the art of scriptwriting. Want to know the secret behind creating video scripts that drive conversions? Check out our comprehensive guide on how to write video scripts that will boost conversions. Elevate your marketing game and captivate viewers like never before.
#2 Keep Your Video Short
Much like your written script, you should also make sure that your video’s length is within the recommended time limit. It’s tempting to include all of your best content in a single video, but this can hurt its chances of going viral.
While it might seem like a good idea to cram in as much information as possible, the reality is that longer videos are less likely to be shared on social media than shorter ones.
If you’re not sure about what exactly makes a video too long or short, try testing out different run times with some friends and family members before publishing anything online.
Ask them questions about what they liked/disliked about each version of your script; use this feedback when writing future scripts for other videos you want to create!
#3 Don’t Be Afraid To Be Unusual Or Outrageous
When it comes to video scripts, don’t be afraid to be unusual or outrageous. Don’t worry about being different from everyone else, and don’t worry about what other people will think of your videos. If you have an idea that makes you laugh, go for it!
The best part about YouTube is that there are no rules so let yourself have fun with it and see what happens!
#4 Use Only One Major Point Per Video
The next thing you want to do is make sure that your video has only one major point. You can have more than one, but don’t overdo it. If there’s too much information, people won’t remember it all and will be less likely to share the video with their friends.
The key here is to keep it simple and memorable.
A great way to do this is by using a call to action at the end of each section or thought in your script that gets viewers excited about sharing what they just learned with others.
For example: “I hope this helped you understand how important it is for companies like Facebook and Google+ to use hashtags in their advertising campaigns! Now let me hear from YOU – what did you learn from today’s lesson? Leave me some comments below!”
You should also think about how well-known your brand or company name is before making any decisions on video length because if no one knows who you are yet then they won’t care about anything else but themselves so don’t waste time telling them who YOU are (that comes later).
Delve into the world of video script writing and uncover the core principles that make videos stand out. In our detailed article on video script writing explained, you’ll gain insights from industry experts. Enhance your storytelling skills and leave a lasting impact on your audience with compelling video scripts.
#5 Keep The Backdrop Professional
You want to stay away from anything too distracting. Something too busy or cluttered will draw viewers away from your message, and it can make your video seem unprofessional.
You also want to make sure the backdrop you choose is relevant to the video and its message. If you’re making a video about how much fun your office has at the annual holiday party, don’t use a generic backdrop like a blank wall or window ledge with nothing in it.
Instead, choose something specific like a sign for “Froggy Fun Land” (your company mascot) or maybe even an action photo of someone wearing a Santa hat and laughing hysterically while riding down a slide into an enormous pile of presents!
Finally, keep in mind that the backdrop should also be relevant to your brand and audience so they feel connected with it emotionally when watching the video – which will ultimately help them share their favorite parts later on social media!
#6 Use Soundbites To Make Your Point Quickly
That’s the key. The more concise, the better. If you can say something in one sentence and get the point across, do it.
It’s not about being funny or using a fancy phrase here it’s about getting to the heart of what you want viewers to take away from your video script so they’ll share it with their friends and family on social media.
Remember: You only have seconds of someone’s attention during an average YouTube view (and even less than that on Facebook).
Those seconds add up over time, which means even if your video isn’t on par with Hollywood standards right now (and let’s face it, it probably isn’t), there’s still potential for success if you follow this simple trick!
#7 Present Information Visually Whenever Possible
Whenever you can, present information visually to help viewers understand your point. Use video and photos to illustrate something important in your script. If you can’t use a video or photo, then try to convey the same info with an infographic or storyboard instead.
And if none of those options are available, there are always whiteboards, flowcharts, and other ways of visually presenting data that don’t require any special equipment.
Looking for inspiration to create captivating video scripts? Explore our curated collection of the 12 best video script examples that cover various genres and formats. Learn from the masters and gain valuable insights to take your video creations to the next level.
#8 Talk As You Would In Real Life
If you’re a real person, you talk to people in real life. You don’t stand up in front of an audience and recite Shakespeare out loud.
The words your characters say should be the same as the words you would say if you were talking to someone in person.
Use everyday language that feels conversational. Speak naturally and casually instead of sounding like a robot reciting lines from a script or reading from cue cards.
#9 Don’t Bury The Lead – Tell Us Up Front What The Value Of Your Video Is
There’s a big difference between a compelling video and one that gets shared. It’s not just about the script—you need to consider your audience as well.
Making people wait for the answer is bad for business because you’re likely losing viewers who are jumping from tab to tab before they find more information about your product or service, or worse yet, leaving YouTube altogether to go somewhere else (like Facebook).
So when writing your copy and developing ideas for videos that are fantastic content marketing tools, remember this: Don’t bury the lead! Tell us up front what the value of your video is so we don’t have to scroll through an entire article/script to get there.
#10 Put The Most Important Elements Of Your Message Up Front
In the next step, we’re going to put together a script that your viewers will want to share.
The most important parts of your video should be upfront so that viewers get the message and move on. You don’t want them to spend too much time wondering or questioning what you’re trying to say; they need you to explain it quickly and clearly so they can share it with others!
One way I like doing this is by using a story. A good story will grab people’s attention right away and keep them engaged until the very end and if they love your video, they’ll want their friends and family members (and maybe even their friends’ friends) to see it too!
Another way I like doing this is by using metaphors. Metaphors are great for creating visuals in someone’s mind about what you’re talking about so that they have an easier time understanding what you mean when explaining it in real-life terms…
#11 Ask For Likes And Shares! It Works! (If You’ve Got Great Content
You can’t have a great video and not ask for shares, or you may as well just post it on your Facebook wall. It’s not a must, but it’s worth considering.
When I say “ask”, I mean to make the viewers feel like they’re part of your community by asking them to do something that helps grow your brand. Ask for their support in one way or another (likes, comments, shares), and don’t be afraid to overdo it!
A great video script can turn an ordinary video into an extraordinary one. Want to make your video script truly shine? Our guide on how to make your video script the best it can be will show you essential tips and tricks to ensure your content leaves a lasting impression on your audience. Unleash the power of your storytelling skills with these expert insights.
#12 Include A Call-To-Action
As a final touch, you should include a call-to-action (CTA). This is a statement that encourages viewers to take some kind of specific action after watching your video. For example, “Click here to get my free report” or “Subscribe now for more videos.”
The reason why it’s so important for viewers to be able to do something after watching your video is that when they see the CTA, their brains will automatically feel compelled to act on it.
So if your goal was for them to click through and view another video or sign up for an email list, then including a CTA in your script will help increase those chances by 300%.
Everything about this step should be clear and direct: The language you use needs to avoid any ambiguity or uncertainty whatsoever (that means no “maybe”s), and don’t forget that brevity is key here.
You want people moving quickly toward their destination without getting distracted along the way!
If you’re looking for a way to get more views on your videos and more shares, try writing a script. Writing out your video can be tough, but it’s worth the effort. When you have more viewers sharing your content they will also be sharing it with their friends, family, and coworkers!
How to Write a Video Script: A Step-by-Step Guide Short Description: HubSpot’s comprehensive guide takes you through the step-by-step process of crafting an effective video script that captivates your audience and drives results.
Video Script Templates: Save Time and Increase Production Value Short Description: Jasper AI’s blog offers valuable video script templates to streamline your video creation process and elevate the production quality of your content.
How to Write a Script for a Video: A Beginner’s Guide Short Description: TechSmith’s beginner-friendly guide teaches you the fundamentals of video scriptwriting, helping you communicate your message effectively through videos.
How important is a well-crafted video script for a successful video?
A well-crafted video script is crucial for a successful video as it lays the foundation for engaging storytelling, clear messaging, and audience connection, leading to higher viewer retention and better conversion rates.
What elements should I include in a video script to keep the audience engaged?
To keep the audience engaged, include a compelling hook, a clear and concise message, a well-structured story arc, impactful visuals, and a strong call-to-action that motivates viewers to take the desired action.
How can I ensure my video script aligns with my brand’s tone and voice?
To align your video script with your brand’s tone and voice, focus on using language that resonates with your target audience, reflects your brand’s personality, and stays consistent with your overall brand messaging.
Should I memorize the entire video script before recording?
While memorizing the script can be helpful, it’s essential to strike a balance between memorization and natural delivery. Familiarize yourself with the content, but allow room for spontaneity and authenticity during the recording.
How do I know if my video script needs revisions or improvements?
Regularly gather feedback from peers or test audiences to assess the effectiveness of your video script. Pay attention to audience reactions, engagement metrics, and conversion rates to identify areas for improvement and refinement.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.