How To Write A Great YouTube Video Script (Expert Advice)

Just like you’re not going to win a game of poker by bluffing, you’re not going to get high engagement on YouTube just because you have a great idea for a video. The best way to write a great script is to be yourself and be genuine.

How To Write A Script For YouTube Videos – The Right Way
1. Crafting an engaging YouTube script is crucial for success on the platform.
2. Use storytelling techniques and hooks to capture viewers’ attention.
3. Keep the script well-structured with a clear introduction, main content, and compelling conclusion.
4. Incorporate humor and relevant information to make the script more enjoyable.
5. Optimize the script for SEO with relevant keywords and tags for better discoverability.
6. Balancing authenticity and preparedness enhances the script’s delivery.
7. Experiment with different script styles and formats to find what resonates with your audience.
8. Regularly review and refine your scripts based on viewer feedback and performance analytics.

Start With A Title

When you write a title for your video, it’s the first thing your audience sees. It should be clear and concise so that viewers can get an idea of what to expect from your content. 

A good title should also be easy to remember and relevant if it’s not, people will click away before they even get a chance to see your content! Finally, it needs to be interesting enough that people want to watch it just because its title sounds exciting or funny.

If you’re unsure about how exactly titles work on YouTube (as many new users would be), here are some examples of good titles: “How To Make Delicious Brownies”, “The Most Amazing Baguette Recipe Ever”, and “10 Reasons Why You Should Never Eat Ramen Again”. 

These titles all tell us exactly what we’re going to learn in the video and make us excited about learning more!

Writing a video script that resonates with the audience is the key to success on YouTube. Learn how to craft a script that gets hit by millions of views in our comprehensive guide on How to Write a Video Script That Gets Hit by Millions of Views.

Write About Something That Affects Your Audience

Now that you’ve come up with a topic and a voice, it’s time to think about what your video will be about.

Here are some tips:

Write about something that affects your audience. This could be anything from a product review to an opinion piece to a how-to video. What’s important is that you’re writing about something that matters to them and their lives.

Write about something that you care about deeply. If there’s anything I’ve learned in writing for YouTube, it’s this: content creation is hard work! It takes time and effort, so why not make it fun? 

The more passionate you feel about what you’re talking about (whether it was in your initial brainstorming or later on during the script process), the more likely people are going to want to watch what comes out of your mouth/keyboard/brain-projector device (or whatever method of communication works best).

Give Your Video A Structure

You’ve got a great video idea and plan, you’ve picked the right topic, and you know what your audience wants. Now it’s time to get down to the nitty-gritty of creating a script.

But before you do that, make sure that your video has a structure! A good script will have an introduction that grabs the viewer’s attention; a body section where they learn about your topic; 

Some sort of conclusion (whether it’s presenting information or asking for something); and finally, a call-to-action (CTA) where you tell them what action you want them to take next.

For example: “Hi! This is Sami from [company]. Today I’m going to tell you how we solve our customers’ problems by using [product name here] because they love us so much.” Or “We offer free shipping on all orders over $50!” That type of thing.

Creating YouTube videos that go viral requires a combination of creativity and strategy. Discover effective tips and techniques in our article on Tips for Creating YouTube Videos That Will Go Viral to boost your video’s visibility.

Get To The Point Quickly

People don’t have time to read. You’ve got to get to the point quickly, and you can’t waste any words getting there.

Don’t spend too much time on introductions. Some people like a good introduction, but most of us just want you to get on with it already. It’s not that hard just say your name and what your video is about in one sentence or less; then move right into your body paragraph!

Don’t spend too much time on background information. If we want more details than this quick intro gave us (and we probably won’t), we’ll let you know by asking questions in the comments section later on down the line.

Don’t spend too much time on conclusions or transitions between paragraphs either; those can be kind of awkward for viewers who don’t know where they’re going yet…

Or where they’ve been! Just keep things moving forward smoothly without losing sight of what matters most: making sure every word counts toward making them laugh/think/scream “NOOOOOOO!” at their computer screens as soon as possible!

Come Up With An Original Angle Or Storyline

Your video must have an original angle or storyline because nothing is more boring than watching a bunch of videos that all sound alike. 

The best way to come up with an original angle is by brainstorming topics that are different from what other YouTubers are talking about and then thinking through the best way to present those ideas in a new way. 

If you have something interesting to say, then chances are good that others will too!

Don’t Be Afraid To Be Yourself

Your personality shines through when you’re creating YouTube videos, so don’t be afraid to be yourself! The best videos feature someone who feels like they could be sitting across from us on our couch chatting away over coffee (no matter how famous they may be). 

If you want people watching your video to experience what it’s like hanging out with you in person then allow yourself to be completely authentic while filming it.

Want to capture YouTube’s attention and stand out from the crowd? Learn how to write a script that YouTube will want to read by checking out our guide on How to Write a Script That YouTube Will Want to Read.

Pretend You’re Talking To Your Audience, Not Recording A Video Script

Your script should be like a conversation with someone who is watching your video. Imagine that the camera is just an extension of the viewer’s eyes and ears, and think about what you’d say if you were having an actual conversation with them.

Be yourself! If it feels natural for you to be funny or sarcastic in real life, then do it. If that’s not your style, don’t force it but don’t be afraid of humor either!

Use pauses where appropriate to give yourself time to breathe while thinking through what comes next in the sentence or paragraph. 

You can also use pauses as punctuation marks at the end of sentences (or even paragraphs) so they stand out more clearly from one another on-screen when reading over the script later on before taping begins.

Don’t forget: The person(s) watching this video are probably very busy people who have limited time available for entertainment/educational content like YouTube videos—so keep these tips in mind when writing scripts too!

Use The Active Voice

The active voice is more direct and forceful than the passive voice. The average video has a 3-second attention span. Using the active voice will help you engage your audience more quickly, which means they might just stick around for more than 3 seconds of your content!

In addition to being more engaging, using the active voice will increase the likelihood that people will watch your videos and share them with others. Why? 

Because when people engagingly read something (i.e., using the active voice), they tend to remember it better and so do we!

Keep It Simple!

The point of a script is to organize your thoughts and make sure you say what you mean. The best way to do this is by writing down the exact words you want to use in order and organizing them into sections. 

If a sentence doesn’t sound right, or if there’s something that needs further explanation, it’s okay to change it. But don’t get bogged down in the details unless there’s a specific reason for doing so (like if someone else will be filming the video). 

The goal here is for an audience member who has never seen or heard about your brand before to get all of their questions answered, so keep it simple!

Edit As Much As Possible

Editing your video script is important, but it can be done in more ways than one. For example, if you want to cut down on the amount of time spent editing, you might want to try writing out bullet points for each section. 

This will make it easier for you to find sections of your script that need improvement and allow you to edit them right away after writing them down rather than waiting until later when it’s too late and makes everything harder on yourself in the long run!

It’s also very important that all video scripts are edited before they go live so that no unnecessary information remains within the text itself! If there’s something not necessary in your script then remove it immediately because otherwise

Effective video script writing requires following best practices and avoiding common pitfalls. Dive into the dos, don’ts, and good practices of video script writing in our comprehensive article on Video Script Writing: Dos, Don’ts, and Good Practices to enhance your skills.

Give Yourself A Lot Of Time To Edit And Rehearse

Don’t be afraid to give yourself a lot of time for editing and rehearsing. It’s better to have your video be great, rather than rushing and then having to rush it in the end. If you have time, go over it more than once! 

Don’t let yourself be rushed or nervous when recording the video. Give yourself time and make sure you’re happy with how it turns out before releasing it into the world.

Don’t Forget About Visuals


Visuals can be a lot of fun. They can help you connect with your audience, they can make it easier for you to make your point, and they can even be used to create a memorable video that will keep viewers coming back!

Don’t Be Afraid To Talk About Yourself

You should be yourself. What do you want people to know about you? One of the most important things is to talk about what you know and what interests you. 

The more authentic your video is, the better. Remember that this is a commercial for your brand, so it’s important to show off who YOU are as well as what YOU sell or do.

Have Interest In What You’re Talking About

If you are interested in what you are talking about, it will show. Your audience will pick up on it and respond positively. 

It’s possible to write an interesting script, even if you don’t have an emotional connection with the material. But this is much easier done when you have an interest in your topic of choice. 

When writing a script, think of why someone would want to watch your video and make sure that it covers those reasons for them. Some examples:

  • Do they want to learn something new?
  • Are they curious about how something works?
  • Does it inspire them or make them happy?

Engaging your audience is vital for success on YouTube. Master the art of writing an engaging YouTube video script by following our expert advice in the guide on How to Write an Engaging YouTube Video Script, and watch your views and engagement soar.

Use The “Rule Of Three” And “The Hook”

The rule of three is a writing technique that uses lists of three items to make a point. While it only takes a few seconds to read, the effect has been shown to linger in your mind for much longer. 

The hook should be short and catchy. It should summarize the main point of your article or video as quickly as possible so that people remember it when they see your title.

You can write an entire script with just these two techniques! For example:

“The hook”, “the hook”, “and” . . .

Be Yourself And Have Fun

Be yourself, but be a better version of yourself.

It can be difficult to write a script for your video when you’re not used to writing scripts, or even if you are! 

The first thing that’s important to remember is that this isn’t a novel or screenplay it’s an informative video. 

While it’s good practice to have structure, keep in mind that YouTube viewers aren’t going to watch hours upon hours of information without getting bored and eventually closing their browser tab. 

You want them watching from beginning to end! That being said…the content should also be entertaining and engaging enough so that not only does it educate them about what they’ll learn from watching your videos but also make them want more (and pay attention). 

So how do we accomplish both? It all comes down to authenticity and personality.


We hope you’ve learned a lot about how to write an effective video script that will help you get the most out of your YouTube channel. 

The most important thing to remember is that you need to make it fun and interesting for yourself, because if you don’t care about what you’re doing then neither will your audience. 

You should also keep in mind that there are no hard-and-fast rules when it comes to this type of content creation just find something that works for you and go with it!

Further Reading

How to Write a YouTube Video Script: A Step-by-Step Guide: Learn the step-by-step process of crafting an effective YouTube video script to engage your audience and boost your channel’s success.

How to Write YouTube Video Script: Get valuable insights and tips on writing a compelling YouTube video script that keeps viewers hooked from start to finish.

How to Write YouTube Video Scripts: Discover practical advice and strategies for writing YouTube video scripts that captivate audiences and drive more views to your channel.


What is the importance of a well-crafted YouTube video script?

A well-crafted YouTube video script is essential because it forms the foundation of your content. It helps you deliver a clear message, maintain viewer engagement, and increase the chances of your video being shared and recommended to a wider audience.

How can I make my YouTube video script more engaging?

To make your YouTube video script more engaging, consider starting with a hook to grab viewers’ attention, use storytelling techniques, incorporate humor when appropriate, and keep the content relevant and valuable to your target audience.

How do I structure a YouTube video script effectively?

Structuring your YouTube video script effectively involves planning an introduction that introduces the topic, a well-organized main content section, and a strong conclusion that encourages viewers to take action, such as subscribing or liking the video.

Should I memorize the entire script or use prompts?

Memorizing the entire script can come across as unnatural. It’s often better to use prompts or bullet points to guide your delivery while allowing room for improvisation and maintaining authenticity.

How can I optimize my YouTube video script for SEO?

To optimize your YouTube video script for SEO, use relevant keywords naturally throughout the script, include a keyword-rich title, write an engaging and informative video description, and add relevant tags to increase discoverability and search visibility.