It’s easy to assume that all great content is created equal – after all, if you’ve got something great to say, surely it will resonate with people?
However, this isn’t always the case. If you want to get your blog post shared thousands of times and seen by thousands of eyes then you need to write it in a way that’s going to work. Your content needs ‘hit potential’ if it’s going to go wild on social media. We’ll show you how below!
|1. Craft a compelling and attention-grabbing headline.|
|2. Focus on providing valuable and shareable content.|
|3. Use visual elements like images and infographics.|
|4. Incorporate social sharing buttons for easy sharing.|
|5. Engage with your audience through comments and feedback.|
|6. Promote your blog post on relevant social media platforms.|
|7. Collaborate with other bloggers or influencers for wider reach.|
|8. Utilize SEO techniques to improve search engine visibility.|
|9. Experiment with different content formats to keep your audience interested.|
|10. Monitor and analyze your post’s performance to refine your approach.|
1. Create A Great Headline
The headline is the most important part of your post. It’s what people will see first, and it will make them click, share, and read. You should spend a lot of time crafting a great headline even more time than writing the content itself!
Here are some tips for creating headlines that work:
- Keep it short and sweet. You have about 10 seconds to catch someone’s attention with your headline so use that space wisely.
- Get specific with numbers or statistics if possible (e.g., “35% More Likely To Buy With This Button”). This gives people something specific to respond to instead of just telling them what they can do (e.g., “Learn How To Sell More On Amazon FBA!”).
Want to write compelling blog posts that attract a wide audience? Check out our expert tips on how to write for the internet in 10 steps to engage and captivate your readers.
2. Use The Right Language In Your Headline
Your headline is the most important part of your blog post. It’s what people will see first and it’s what they’ll use to decide if they want to read on or not, so you can’t afford to half-ass it. Here are some guidelines:
Use words that are relevant to your niche. If you write about craft beer, don’t say “the best way” or “how to.” Just say “best way,” or “best ways.” You’re writing specifically for people who enjoy craft beer they know what the word means!
Plus, using fewer syllables makes it easier for readers’ eyes/brains/fingers (whichever part of them is interacting with their phone) to parse through quickly.
Make sure your language is easy-to-understand and easy-to-read by anyone else reading the article later down the road when writing at a high level of complexity may be offputting rather than intriguing;
This typically means avoiding overly formal words like “conclude” in favor of simpler synonyms such as “end” (or even better yet just leave things off where there would otherwise be an ending point).
3. Write In A Very Niche Area
If you’re writing about something that is relevant to your audience, make the post as specific as possible. Don’t talk about “the best tips for using Facebook Ads to grow your business.”
Talk about “how to get more than 50% ROI from Facebook Ads by targeting users who have recently visited sites with similar content and targeting them based on their geographic location within the last 5 minutes of browsing.”
You see how this makes it much easier for people who are interested in these types of articles? They know exactly what they need to do now if they want to learn more about it!
Writing a blog article that stands out requires finesse. Learn valuable insights from a pro with our guide on how to write a blog article and take your content to the next level.
4. Make Your Post Easy To Share
One of the most important things you can do is make your blog post easy to share.
That’s why you should include a call-to-action in your post. A call-to-action tells readers what they should do next: buy a product, sign up for an email list, or simply give feedback on your article.
To add a CTA, look at the last sentence of each paragraph and ask yourself “what would be missing if I didn’t include this?” Then sprinkle in a few words that encourage people to act now (buy now! Sign up now!) in those spots where they’ll feel most motivated to take action.
You’ll want these CTAs near the top or bottom of all paragraphs except the intro paragraph that way readers who’ve already been sucked into your content won’t miss them when they’re ready to take action!
5. Analyse What’s Already Being Shared A Lot
The next step is to find what’s already being shared a lot in your niche.
To do this, you can use a tool like BuzzSumo to see which posts are getting the most social shares and backlinks.
You’ll notice some similarities between these popular posts they often have images or videos, they’re short (under 1,000 words), and they’re written for an emotional response (rather than just facts).
If you write about similar subjects as these highly-shared blogs then there might be something here that could be applied to your own blog content.
Crafting a news article that informs and engages is an art. Discover the secrets to success with our guide on how to write a simple, informative, and engaging news article to captivate your readers.
6. Use Social Proof To Your Advantage
Social proof is the psychological phenomenon where people are influenced by the actions of others, especially when we are unsure of what to do ourselves. This is why social media platforms like Twitter and Facebook use “likes” and retweets as indicators of quality content.
To use social proof in your blog posts:
- Social media icons: Showcase how many likes your post has (on Facebook) or how many times it has been shared on Twitter. This is a great way to show that your blog post is popular and well-received.
- Testimonials: Include quotes from happy customers who have used your product or service. If possible, include a picture with their quote so that readers can see who they are talking about!
7. Write Evergreen Content
- Evergreen content is content that is relevant and useful for a long time.
- Examples of evergreen content include how to write a resume, how to use social media for marketing purposes, or how to get your blog noticed by search engines.
- To create evergreen content:
- Start with keywords that are related to your niche. These will be the keyword phrases you will use in the title and subheadings of your blog post.
- Identify which keywords will be most relevant for today’s audience, as well as those that might change in the future (ex: “How To Get Your Blog Noticed By Search Engines” could become outdated if Google starts favoring other types of signals).
8. Create An Irresistible Intro
A compelling intro is crucial for attracting readers, and the best way to do that is by creating an irresistible hook. A strong hook will draw your reader in and make them want to read more of your post.
Here are some ways you can create a great hook:
- Use a catchy phrase or quote from the article
- Ask a question that prompts readers to continue reading
- Include a statistic that is interesting or surprising (but make sure it’s true!)
- Use metaphors, analogies, or stories to illustrate your point
9. Don’t Skimp On Research
- Research is the foundation of any blog post. If you don’t know what to write about, research your topic thoroughly.
- Research is the foundation of any good blog post. If you don’t know how to write your topic, research it thoroughly and ask for help from experts in your field if necessary.
- Research is the foundation of any great blog post. If you can’t get all this done yourself, hire a professional researcher (like me), or at least outsource the work if possible so that someone who knows what they’re doing can do it for you instead!
- Research is the foundation of any viral blog post! You’ll never achieve virality with anything less than thorough research into topics like social media marketing and SEO techniques;
Even then it takes time before people start sharing things with their friends on Facebook or Twitter because they found them interesting enough to share first hand rather than just passing along information via email or text message when they see something worth passing along socially instead through those channels too!
10. Publish At The Right Time
The time you publish your post can make a big difference in how much it gets shared.
If you want to get the most shares by your audience, it’s best to publish at a time when they are most likely to be online. For example, if you have a morning audience like I do, then I would recommend publishing around 8am PST or 5pm EST.
However, if you want influencers who write for bigger publications sharing your post on their main feed instead of just linking to it from their site (which is still good).
Then publishing at 11am EST or 1pm PST will give them more opportunity to see it first thing in the morning and amplify that reach as well as promote their own content later in the day.
11. Make Sure You’ve Got Some Great Images And Other Media In There Too
Images and other media are the easiest way to make your blog posts look more appealing and shareable. And what’s more, they’re also more likely to be shared.
Images should be relevant and high quality. They should illustrate the topic of your post and create a sense of urgency or humor in readers.
Use images that tell a story, too: if you share an image of your product before you launch it, people will feel like they’re getting an exclusive sneak peek into something exciting and they’ll want to share their excitement with others!
If you want your news stories to be read by millions, learn from the best. Explore our tips on writing great news stories and gain valuable insights to boost your reach.
12. Link To Other Great Posts That Have Been Shared A Lot On Social Media In Your Niche
You can’t expect people to share your post if they haven’t read anything similar before, so make sure you link to other posts that have been shared a lot on social media in your niche. Your readers will appreciate it and you’ll also benefit from more shares.
The best way is by reading the links that were shared at the bottom of each blog post and then choosing which ones are worth linking to but don’t only choose links with high shares!
You want your links to be relevant and different from the ones already included in this article.
So if there’s no overlap or connection between two blogs’ content (e.g., one blog covers dog training while another covers cat training), that may not be enough for readers to click through and read both articles at once.”
13. Keep It Short And Sweet But Be Comprehensive At The Same Time!
This is the most difficult part of writing a blog post. The ideal length for a blog post is between 1,500-2,500 words and should be as short as possible while still including all relevant information.
You want to keep it sweet but not too sweet – keep it comprehensive but don’t go overkill on the details!
Remember: brevity is key here. You don’t want to ramble on and risk losing your reader’s interest by being too verbose or overly-wordy (which sounds like some sort of terrible curse). Just remember: if something doesn’t need saying, then don’t say it!
14. Don’t Just Write New Content – Repurpose It! (That Means Re-Writing Or Re-Working Old Content So That It’s New)
Sometimes, the best way to write a blog post that gets shared thousands of times is to take an existing piece of content and give it a new spin.
For example, if you have an old blog post about how to use Trello for marketing strategy and you decide that your product has changed or evolved since then, then don’t just write a new article on this topic re-work or re-write your old article so that it’s still relevant but fresh.
This is also a great tip if you’ve already written multiple articles on similar topics: even if they’re not exactly the same, there may be some overlap between them!
You can use this as an opportunity to rank for different keywords by offering different perspectives on the same subject matter (and thus targeting different audiences).
Just make sure that any changes are significant enough for people searching for these terms not only find what they’re looking for but also want more from you.
15. Promote, Promote, Promote! (Via All The Channels You Can Find)
So, you’ve written a high-quality blog post that you’re proud of. You know that the content is going to be valuable to your audience and make them want to spread it around because they’ll want to share that great resource with their network.
You need readers who will read it! That’s where promoting comes in. You can use social media, email marketing campaigns and paid ads on other sites or even on search engines like Google (known as SEO).
If you want more visibility for your content on the web, consider using ALL of these channels:
Social media: Use Facebook, Twitter, and LinkedIn for personal profiles; Pinterest for visual content; Instagram for images; Snapchat for short video clips;
YouTube for longer videos…the list goes on! Remember that each network has its own rules when it comes to advertising so check out our guide if you’re not sure where best place would be.
Email lists/newsletters: Send an email every once in a while with a link back over here so everyone gets caught up. Content marketing: Create additional posts based up off this one by answering questions people ask about it.
Affiliate links: If someone buys something after clicking through one of these links then we both get paid! Paid ads (Google AdWords): These are expensive but very effective way reach new visitors quickly and effectively***END SECTION
Improve your news article writing skills with expert advice. Check out our guide on ways to improve your news article writing to make your content more impactful and compelling.
You Can Make A Blog Post That Has Much More Potential To Go Viral Than Others
You can make a blog post that has much more potential to go viral than others. But first, you need to create a great headline.
Begin by using the right language in your headline. Words like “help” and “warning” are powerful ways to grab people’s attention. If your post is about some kind of problem (like how hard it is getting rid of bed bugs), then use those words in your headline!
Next, write in a very niche area so that only people interested in this topic will find your content compelling enough to share on social media sites like Facebook and Twitter.
The more specific you get with what kind of information is contained within an article or blog post; the better chance there is for something really awesome happening afterwards!
It’s not that hard, is it? In fact, it’s a lot easier than writing an article for a magazine or newspaper. By following these steps you’ll get started on the road to building your own viral blog post in no time at all!
How to Start a Blog: Learn the step-by-step process of starting a blog and building an online presence.
How to Write a Blog Post: Discover expert tips on crafting engaging and shareable blog posts.
How to Write a Blog Post: A Comprehensive Guide: Dive deep into the art of blog post writing and create content that resonates with your audience.
How to Start a Blog?
Starting a blog involves several key steps, including selecting a niche, choosing a domain name, setting up hosting, and installing blogging software like WordPress.
What are the essential elements of a well-written blog post?
A well-written blog post should have a catchy headline, clear structure with paragraphs and subheadings, engaging content, relevant images, and a strong call-to-action.
How often should I publish new blog posts?
The frequency of publishing new blog posts depends on your goals and resources. Consistency is key, so choose a schedule that you can maintain, whether it’s weekly, bi-weekly, or monthly.
How can I promote my blog posts to reach a wider audience?
Promote your blog posts through social media, email newsletters, collaborations with other bloggers, and utilizing SEO strategies to improve visibility in search engines.
What are some effective strategies to keep readers engaged with my blog?
Interact with your readers through comments and social media, provide valuable and insightful content, and consider using multimedia elements like videos and infographics to enhance the reading experience.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.