How To Take Control Of And Extend Your Career In Copywriting

As a copywriter, you are an important part of the marketing machine. Whether it’s in-house or freelance, your ability to craft compelling content is key to any company’s success. 

Copywriting is a versatile field of work and you can take your career in any direction that suits your skills and interests but sometimes taking control of your career is easier said than done. Here are some tips on how to extend your career as a copywriter:

How to “Level Up” Your Copywriting Skills in 2023 – YouTube
Embrace continuous learning to stay updated with industry trends.
Cultivate a diverse skill set, including persuasive writing and SEO knowledge.
Network with fellow copywriters and professionals in related fields.
Create a solid personal brand to stand out in the competitive market.
Explore niche areas within copywriting to develop expertise and authority.

Be Responsive

You get a new email. It’s from your boss. She wants to know when you can file that copy for the website redesign, and she wants it by tomorrow at 3 pm. You check your calendar and see there are no conflicts with that deadline. So what do you do?

You respond immediately with “I can have this done by noon tomorrow!” And then you make yourself available from 8 am-12:30 pm to work on it if need be (which means being responsive). 

That way, if your boss needs something changed or edited at some point during those three hours, she knows where to find you without having to wait for a response from you and she doesn’t have to send out an email asking what’s taking so long.

Because part of being a good employee is being proactive about communication by providing information when asked and not waiting until someone asks before sending it over. 

You only have one shot at making an impression in an interview; don’t blow it by ignoring emails or showing up late or unprepared!

Building a successful career in copywriting often involves understanding various aspects of marketing. To truly excel, explore our complete guide to B2B marketing, which covers strategies, trends, and tactics to enhance your copywriting journey.

Be Reliable

You are a professional. Your clients are counting on you to be reliable and trustworthy, and they need to know that they can rely on you to do what you say you will do. If they don’t, it will reflect poorly on your business and reputation and ultimately lead to less work for everyone involved.

Be on time: This may seem simple enough, but it is surprising how many people arrive late or even flake out completely without warning or notice of cancellation. 

You don’t want to be the person who stands up to an editor or client because they couldn’t make it in time for their scheduled call or meeting with him/her/them. 

Keep track of all appointment times via calendar so there are no issues later down the road (later being when he/she/they decide whether or not he/she/they would like more work from yours truly). 

Be prepared: Preparation is key when working any job; however, this could not be truer when it comes time for you as a freelance writer at home business owner doing both customer service representative duties as well as creative writing talents needed by said clients who have hired me! 

For me not only provide value through great copywriting content but also meet deadlines set forth by my manager at work (you), I must always be ready ahead of time each day before leaving my house so I am ready to come Monday at 9 am sharp!

Be Authentic

It’s important to be authentic because as a copywriter you’re writing for people, not robots. People are smart and they know when you are fake or just trying to sell them something. You have to be genuine and honest in everything that you do. 

This is why authenticity is so important, because if a brand doesn’t feel authentic then the audience isn’t going to either!

Here’s the thing: being yourself means more than just wearing the clothes that make you feel comfortable or adopting mannerisms that come naturally. It also means honestly telling your story without sugarcoating it (or embellishing).

The idea of being transparent is especially useful when it comes down to your career goals letting others know what motivates them can help them understand where someone stands on certain topics so there’s no confusion later on down the line.”

Crafting copy that converts requires mastering the art of communication. Learn invaluable insights from our exploration of writing copy that converts for B2B marketing and enhance your ability to create persuasive and impactful content.

Be Adaptable

You are in control of your career. You can make a big difference, and you can do it quickly.

You want to be adaptable, so you can anticipate the changing needs of clients and employers. How? Use these tips:

Be prepared to change your approach. Remember that 90% of the time, copywriting is about understanding the client’s business goals. 

If their goals change, so should yours! So keep an eye on what’s happening in your market and industry; if something new comes along that will help you do better work for them (or someone else), seize it!

Be aware of your strengths and weaknesses as a writer but don’t let them define who you are as a professional writer! 

Many experienced writers have found that they had to learn some new skills or techniques.

Just because there were certain kinds of projects coming through their door more frequently than others over time (i.e., one month might be all about SEO writing; another month might focus on blogging for social media). 

The key here is flexibility: being ready to learn new things means keeping an open mind about various kinds of writing projects even if they’re not necessarily within your comfort zone just yet…

Because eventually, those same types may become part of what makes up 80% or 90% of what makes up most jobs during any given year for most professionals like ourselves!

Be Open-Minded While Being Confident In Your Abilities

If you’re a copywriter, you are likely to be a self-starter. You’ll feel most comfortable taking the lead on your projects and will be able to do so without anyone telling you what to do. 

But as you move up in your career as a copywriter and start taking on more senior roles, it becomes more important than ever for you to be open-minded about new ideas from others.

One of the most common reasons that people fail when they take on leadership roles is because they refuse to listen to their team members’ advice or input. 

It’s not uncommon for someone who has had success with one approach in the past to think that everything should work the same way again but this isn’t always true in every situation, or even most situations!

If someone suggests an idea that isn’t something that has worked well in the past, don’t get defensive or close yourself off right away; instead, try thinking about why this could work differently now than it did before and maybe give it a try!

Stay Open To Constructive Criticism And Feedback

Next, you should be open to constructive criticism and feedback. It’s easy to get defensive when someone points out a weakness in your work, but this will only make it harder for you to improve. 

The best thing you can do is listen carefully, accept the criticism with grace, and use it as a way of improving yourself for future projects.

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Maintain A High Level Of Professionalism

Being professional is about more than just being punctual and dressing appropriately. It’s about being kind and respectful to everyone, even the people you don’t like. It’s about being a good listener, problem solver, team player, leader, and communicator both verbally and on paper.

It’s also about mentoring others in your field so that they can become better writers themselves. Maintaining a high level of professionalism will help ensure that you’re taken seriously (and paid accordingly) by clients and employers alike.

Master The Basics Before You Try Mastering Anything Else

The basics are the foundation for everything else. When you learn how to do something, you learn the basics first and then build up from there. If you don’t understand how something works, it won’t work well or at all.

The basics are also the foundation for a successful career in copywriting. You have to be able to write well before anything else will happen in your life: 

Getting a job as a copywriter, becoming successful at that job, getting promotions and raises while working as a copywriter…the list goes on and on!

If you’re not sure what we mean by “the basics,” it’s time that we define them more specifically so they can help guide your efforts towards mastering them (and then moving on).

Keep Your Skills And Knowledge Up To Date

Keeping up with the latest trends, developments and new technologies is an important part of being a copywriter.

As a writer, you must keep yourself updated on the latest copywriting news and techniques. This will ensure that your work remains relevant, which in turn can help you to secure more clients.

Here are some ways in which you can keep yourself up-to-date:

Understand That It Takes Time To Develop Your Skillset

As you begin your copywriting career, you should know that it will take time to develop your skill set. You must practice and learn the skills you need to succeed in this field.

It’s important to keep learning new things all the time. You should be reading, listening, and talking with people who are more experienced than yourself (and keep an open mind). This is how you’ll continue developing as a writer and as a person!

You can also take courses on copywriting or read books about it but don’t forget that there’s no substitute for hands-on experience!

Effective marketing content is the backbone of successful campaigns. Discover strategies to enhance your content’s impact by checking out our guide on writing marketing content that garners more click-throughs, helping you engage and convert your audience.

Don’t Let Yourself Get Stuck In A Rut Keep Challenging Yourself

Despite all the best efforts you make to improve, sometimes it can feel like things are going nowhere. You’re stuck in a rut and every day is an uphill struggle.

But don’t let yourself get bogged down by this sense of inertia – it will only lead to frustration and depression. Instead, take a step back from your work and ask yourself: what can I do today to make things better?

The answer might seem obvious: Try harder! But that won’t help if there is no clear path forward for your career development. 

Instead, try something new – learn something new about copywriting or try writing at a different time of day or on a different platform like Twitter or Snapchat! Failure is okay – surrendering completely isn’t. 

You have nothing left but hope now anyway so why not give yourself one last chance before giving up completely?

Take Pride In Your Work! If You Don’t Believe In It, Nobody Else Will Either

You should be proud of the work you produce. If you don’t believe in it, nobody else will either. Don’t be afraid to ask for help if you need it.

 It can be daunting to try new things and even more intimidating to admit when you are wrong, but these are essential parts of learning and growing as a writer. When you feel like there is no more room to grow, then ask for a promotion or raise!

Standing out in a noisy digital landscape requires exceptional copywriting skills. Dive into our insights on writing compelling copy in a world full of noise and learn how to create captivating and effective messages that cut through the clutter.


Your career is a long-term project, and it needs to be managed as such. Put in the time and effort now to build connections with others in your field, develop your skills, find new venues for work and continue to grow as an individual. 

The best thing you can do is use tools like social media, job boards, and freelance sites to keep tabs on who’s hiring where. You never know when an opportunity might pop up or who will approach you with a great offer! I hope these tips have been helpful best of luck!

Further Reading

Becoming a Copywriter: A Comprehensive Guide Learn the essential steps to kickstart your journey in copywriting, from honing your writing skills to finding your niche and building a portfolio.

How to Become a Successful Copywriter Discover actionable tips and insights on becoming a successful copywriter, including advice on skill development, client acquisition, and career growth.

Copywriting Q&A: Building a Flexible Career Dive into a Q&A session that addresses common questions about building a flexible copywriting career, providing insights into balancing work and life.


How do I start a career in copywriting?

Starting a career in copywriting involves improving your writing skills, identifying your target audience, and building a strong portfolio that showcases your capabilities.

What are the essential skills for a copywriter?

Effective copywriters need strong writing skills, creativity, the ability to understand and connect with their audience, and a knack for persuasive storytelling.

How can I find my niche in copywriting?

Finding your niche in copywriting involves assessing your interests, strengths, and expertise, and then aligning them with industries or areas that require copywriting services.

How do I build a portfolio as a beginner copywriter?

To build a portfolio as a beginner copywriter, consider creating spec pieces, volunteering for projects, or offering your services at a discounted rate to gain real-world experience.

How can I market myself as a freelance copywriter?

To market yourself as a freelance copywriter, create a professional website, utilize social media platforms, network within relevant communities, and showcase your expertise through content and case studies.