Do you dream of working in advertising? Maybe you’re an aspiring art director or copywriter. Perhaps you want to be a social media manager or account executive. If so, landing your first job in the industry can be challenging.
But if you understand the fundamentals of marketing and have a positive attitude, you can probably find something that’s right for you and maybe even get paid well doing it! Here are some tips on how to land your dream job as a media planner:
Have A Positive Attitude
You’ll need to be confident in your abilities and your knowledge of the company and industry. You should also be confident that you can do the job well.
If you aren’t, then why would anyone hire you? By approaching a company with an open mind and a positive attitude, they will see how much potential you have and they may end up offering you a position!
Research The Company
The first step to landing your dream job as a media planner is to do some research. Do you know what the company’s culture, values and mission are? Have you reviewed the competition in your industry?
Are there any success stories that have been shared with the public? What’s the social media presence of your target brand like?
You must find out about these things so that when it comes time for your interview, you can impress the hiring manager by showing them how well-versed you are in their company.
Customize Your Resume
Your resume is the first thing hiring managers will see, so your resume must be well-written and formatted. A good rule of thumb is to use one format for each job you’ve held, then customize it for every employer.
- Make sure you include all of the contact information needed for a potential employer to reach you.
- Use keywords from their job listing in your resume title and summary statement—for example: “Media Planner with 6+ years experience creating advertising campaigns.”
- Highlight accomplishments using bullets instead of long paragraphs, so they’re easier on employers’ eyes (and yours).
- Use an employer-friendly layout.
Your resume should be presented in reverse chronological order, meaning the most recent work experience appears at the top of the page and earlier work experience is listed below it.
With spaces between each entry so as not to confuse employers as they read through your qualifications. It should also be free of any fancy formatting (such as colored text) or graphics other than those provided by Word itself – save those touches for marketing materials!
This helps ensure consistency across all resumes submitted by candidates who’ve applied online via the same website;
This consistency increases trustworthiness within candidate pools because there’s less chance that applicants are lying about where they worked or how long ago they did something specific.”
Customize Your Cover Letter
Cover letters are your introduction to a potential employer. They are your chance to stand out from the crowd and show off your creativity, experience, and personality.
Cover letters should be tailored to each application you submit. While there is no one-size-fits-all formula for writing cover letters, there are some things not to include in any cover letter:
Never mention salary or compensation unless you’ve been asked directly by the company. If they aren’t willing to pay what you’re worth, then it won’t work out anyway.
Make sure you’re addressing the letter correctly do not use “Dear Sir/Madam” unless there’s no name listed on the job posting!
Prepare For The Interview
Preparing for an interview is a critical step in landing your dream job as a media planner. Preparing well requires that you have a thorough understanding of what the interviewer will be asking, and how their questions relate to the position you are interviewing for.
You should also practice answering questions as if an interviewer was asking them. This will help you identify areas where your knowledge may be lacking or areas where you need to elaborate on previously stated ideas.
Lastly, prepare a list of questions that would benefit both parties during an interview these can be used as conversation starters at any time during the meeting!
Showcase Your Creativity
We’ve all heard the adage, “Show me, don’t tell me.” To land your dream job as a media planner, you need to be able to do both. Showcase your creativity by using data to tell a story.
For example: If you want to show that customer X is likely to buy Y product because they are in market Z at time W with price point X and per-unit cost Y, this shows how much they spend on the said product category and gives them an idea of how much their brand loyalty is worth.
It also lets them know what type of customer would be most beneficial for their new campaign; maybe it’s someone who has never bought from us before? If so then we should target those people more aggressively than ever before!
Another way of doing this would be by showing which customers were interested in buying but didn’t act fast enough when given the chance.
These customers may not have been aware that they were within our reach or perhaps thought they could find something similar elsewhere cheaper (which is why we need creative innovation).
So now we know what kind of advertising messages will work best during those times when consumers won’t rush into action right away instead of waiting until later down the road after reviewing options at leisure.
Or maybe even later still once more research has been done online researching other options first before making up one’s mind about whether or not it’s worth getting involved just yet…
Bring Examples Of Your Work
As you search for your dream job, remember to bring examples of your work. Your resume (and cover letter) should be filled with proof that you’re qualified for the position and have a good understanding of the company’s business.
While showing off your skills is important, showing that you can think creatively and work well with others will also help show off how amazing you are in this career.
Make sure to highlight all the things that make YOU stand out as an employee your creativity, initiative, teamwork abilities, and more!
Demonstrate Your Expertise With Metrics And Statistics
Metrics, statistics, and data analysis are the foundation of a media planner’s job. What do these words mean? In simple terms, metrics are numbers that quantify performance (i.e., “we have X number of subscribers,” or “we sold Y items”)
While statistics are numbers that describe how well something is doing (i.e., “this campaign had a 20% conversion rate.”) Data analysis is analyzing both metrics and statistics to determine trends, patterns, and other factors that can be used to improve results.
While you don’t need to know the exact formulas for calculating metrics and statistics unless you’re studying for exams it’s important to understand what they represent.
So you can demonstrate your expertise if asked during your interview process or when working on projects in the future.
For example, Your client wants their social media strategy to reach more people with their message; so they ask you how many followers they currently have versus last month or last year at this time.
You’ll need some basic knowledge about how people interact with content on Facebook/Twitter/Instagram etc., which means knowing which types of posts perform best in terms of engagement rates and click-through rates (CTRs).
Be Prepared To Ask Questions
Asking questions is the best way to show that you are truly interested in the company, and it also allows you to clarify any information that has been shared.
This will make your interviewers feel more comfortable talking with you and ensure that they know that you have a solid understanding of what’s being discussed.
If there are any additional details about the role or team that were not included in your job description, now is an ideal time to ask them. For example: What does this job entail? How does this role contribute to the overall goals of this organization?
How would a day at work look for someone in this position? Are there opportunities for professional development or advancement within this department/company?
Be Ready To Talk About What You Bring To The Table, Not Beg For The Job
This is your chance to showcase what you bring to the table and not just beg for the job. Be prepared to explain how you can benefit the company, and make sure that this is clear in your resume, cover letter, and interview.
You should also prepare for any questions about why you want this position or what other jobs you’re interested in doing after this one and have answers ready!
You want to show that you’re interested in learning more than just this role specifically because it could open up many doors for you later on down the road (if they hire someone who wants only one specific job).
Conclusion
Now that you know how to land your dream job as a media planner, it’s time to put it into practice. If you follow these steps and make sure that your resume is tailored specifically for each position, it will be much easier for employers to see how qualified you are.
You should also prepare yourself with questions they might ask during an interview, such as “Why do you want this job?” or “Describe one example of an ad campaign from before.” Do not forget about being prepared with examples of work!
