How To Increase Email Sales By 22% Through Content

There’s no doubt that email marketing is one of the most powerful tools a business can use to reach its audience.

It has been reported that email marketing has an ROI of over $38 for every dollar spent (source), which makes it an extremely valuable tool to have in any marketer’s repertoire.

Email is also great because you can use it to nurture leads and build an audience that will eventually turn into customers. That’s why we’re going to share with you how you can increase your email sales by 22% through content.

Sell More With an Engaging Email Marketing Strategy

Takeaways
1. Utilize personalized content to resonate with your audience.
2. Craft compelling subject lines to boost email open rates.
3. Incorporate relevant CTAs to encourage click-throughs.
4. Segment your email list for targeted and effective campaigns.
5. Leverage storytelling techniques to engage and convert.
6. Analyze data to optimize content and strategies.
7. A/B test different elements for continuous improvement.

Table of Contents

Put Your Contact Information At The Top Of Your Site

The most important thing you can do to increase your email sales is put your contact information at the top of your site. When people come to your website, they should be able to find out how they can order from you without having to search around or dig through pages of content.

Use a clear and concise call-to-action (CTA). Your CTA should be easy to find, easy to read, relevant for the page it’s on, and provide a clear next step for the reader.

Make sure that everything on your site is consistent with everything else the use of links, fonts, graphics, and so forth so that visitors don’t get confused by what they’re seeing when they visit different parts of your site.

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Ensure Your Readers Are Covered On Mobile Devices

Mobile email read rates are approximately 40% higher than desktop. This is because people spend significantly more time on their phones than they do on their computers, so you need to make sure that your emails are optimized for mobile viewing.

Another way to increase your sales through email is by ensuring that any calls-to-action or links in the content of your emails are responsive, meaning they change size depending on the device being used to view them.

You could also use toolbars like Tapstream to find out how many clicks have been generated by each email sent and where those clicks came from (e.g., mobile vs desktop).

Focus On Giving More Value Than You Take

Research has shown that people are more likely to buy from you if you give them something first. In other words, if you provide value first, they’re more likely to buy from you.

For example, let’s say I was selling a new book on how to grow tomatoes in your garden. If I were trying to sell my book through email marketing, my subject line could be: “How To Grow Tomatoes In Your Garden!”

In this case, I am not only telling people what the product is but also giving them information about how it can help them right away (in this case with growing tomatoes).

Add Emotional Triggers To Get People To Click-Through

To increase email sales, you need to add emotional triggers to your emails. These are the things that have a direct impact on getting people to click through, buy, subscribe and share your content.

Emotional triggers can be used to get people to do almost anything. If you want someone to click through, make sure there’s an emotional trigger in place for them (like an offer).

If you want someone to buy or subscribe from your email list, include emotional triggers (such as “you will save money”). And if you want someone who has already done these things from reading one of your emails? You guessed it: You need more emotional triggers!

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Segment Your Audience And Personalize Content

Personalizing content for each of your subscribers is a great way to increase email sales. You can segment the audience and then personalize the content based on their profile.

This will help you understand who they are and what they like, which makes it easier for them to connect with you.

Use a tool like MailChimp or HubSpot which allow you to segment users based on different criteria such as location or interests.

For instance, if a user has visited web pages related to travel but has not purchased anything from your store yet, maybe that person isn’t ready yet so don’t push too hard with them yet but continue nurturing them until they do make another purchase since they seem interested in traveling!

If someone reads articles about sports cars but doesn’t own one themselves yet (or perhaps never even rode in one), sending him/her an article about how fun driving these cars can be might help convince him/her into buying one someday soon!

Use A Story-Based Approach To Connect With Readers

Email marketing is all about connecting with your audience. You want to provide them with useful information, but you also want to make sure they enjoy the process of reading it. One way to do this is by telling a story.

People love stories because they can relate more easily and empathize with the characters in them than when reading an essay or fact-heavy article.

When using a story-based approach, you’re able to connect with your readers on a deeper level through their emotions and imagination.

Send Out A Newsletter Once Per Week (Or More)

It’s no secret that email is one of the most effective ways to market your business and reach new customers. It’s also no secret that the more you send out, the better chance you have at increasing sales. So, how often should you be sending newsletters?

Well, there are two schools of thought here:

If people don’t want to receive your emails multiple times per week (or even every day), then don’t send them multiple times per week (or even every day).

This is all about respecting their time and giving them options on how they’d like to be contacted by you. You don’t need to force something on anyone who doesn’t want it!

If someone has signed up for an email list or purchased from your store and they’re engaged with what they read then there’s no reason why they wouldn’t want more content from time to time!

Don’t be afraid to send out weekly newsletters if it means keeping readers engaged with your brand and building trust through consistent communication

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Create A Sense Of Urgency When Asking For An Action

Asking for action is a surefire way to increase email sales. But how do you get your readers to take the next step?

One way is through creating a sense of urgency. This can be done by clearly explaining what they stand to lose if they don’t act right now, and then using time-sensitive language like ‘only’, ‘today’, ‘now’, and ‘immediately’.

To create this feeling of urgency, use words like “only” and “today” in the subject line of your emails. For example: “Only 1 Day Left To Buy A Year’s Worth Of Food At Your Favorite Grocery Store” or “Today Only – Get 20% Off On All Orders Over $50.” You can also include countdown timers at the bottom of your emails or duplicate that countdown timer on your website or blog so it’s visible wherever customers look online.

Set Up An Autoresponder Series New Subscribers Will Love

One of the easiest ways to increase email sales is by setting up an autoresponder series for new subscribers. This allows you to remind new subscribers about your company and content, so they can get the most out of it.

Welcome Email – A welcome email is a great way to start your relationship with potential customers and give them a little taste of what you have in store for them.

You should make it easy for people to sign up in the first place (thank you page), but once they do that, make sure they know exactly what they’re getting into!

Thank You Email – A thank-you email after someone signs up will help create a sense of urgency among new subscribers and encourage them not only to take action on their wish list but also refer their friends or connections who may have similar interests/needs as well.

Welcome,/Thank You Series – If possible, try sending out both welcome and thank-you emails simultaneously.

So as not only to increase engagement rates but also to show appreciation towards those who took time out from their busy schedule just so someone else knows how much value they provide within this community.-

Stay Focused On Email Marketing (Don’t Use Social Media)

Do you know what’s a great way to get your email marketing strategy off on the right foot? Focus.

An email is a powerful tool for building relationships with your customers, and social media isn’t.

Social media takes up too much time, it doesn’t allow you to build lasting relationships with buyers (or sellers), and it’s too easy for people to get distracted from their task at hand by mindless scrolling through their newsfeed.

However, if you can get them into an email list where they can easily find out about upcoming sales or product launches without having to worry about being distracted by social media posts or tweets, they’ll stay engaged with you!

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Build Your Email List With Incentives And Promotions

You’ve already built your email list and are now regularly sending out emails. But your goal isn’t just to send out emails you also want people to buy from them. To do so, you need to offer incentives that encourage customers to sign up for the mailing list in the first place.

It’s important to note here that incentives don’t always have to be monetary. Sometimes just offering something free is enough of an incentive for people to give their email address away (and then buy something later).

That being said, there are some things you can do in order to make sure they continue purchasing from you over time:

Offer discounts on future purchases
Give away a free product sample or gift certificate in exchange for signing up
Include contests or sweepstakes with prizes as part of the signup process

Get Over Fear About Emailing Too Often (Your Subscribers WILL Appreciate It)

The more you email your subscribers, the better.

Here’s why: The more you email, the more chances you have to connect with your audience and get your message across.

Why? First of all, when people sign up for your list they’re permitting you to send them emails.

So it’s okay to be in touch with them frequently in fact, they expect it! If they don’t hear from you often enough or at all (or if their last interaction was negative), they may unsubscribe or mark as spam everything else that comes through after that point.

You could even lose them forever if this happens once too often.

Also consider that people want their inboxes kept as clutter-free as possible, so if there’s something important going on in their lives that requires an immediate response like a job offer or a possible opportunity.

They’ll likely hit “reply” rather than opening an email from some stranger who hasn’t been communicating with them recently (and thus maybe never will again).

Make It Easy For People To Subscribe To Your Newsletters, Blogs, And Content Updates Through Sidebar Forms And Exit-Intent Forms

By making the sign-up process easy, you’ll increase your email list size. This increases the number of people who can receive your content and helps you build a relationship with them. It also makes it easy for subscribers to unsubscribe if they don’t want to receive any more emails from you.

To make sure that people subscribe to your content, use sidebar forms and exit-intent forms in each piece of the published content.

A sidebar form is an area on your site that appears in each post or page usually at the top or bottom and allows readers to subscribe without leaving the page they are currently reading.

An exit-intent form is a pop-up that appears as soon as someone tries to leave a webpage;

This type of pop-up will confuse if used too frequently, but it has been shown that they work well when strategically placed on high-traffic pages designed specifically with conversion in mind (like sign up pages).

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Conclusion

The bottom line here is that you should be focused on email marketing. In fact, after reading this article, you should have a much better idea of just how powerful email marketing can be.

You’ll also know what strategies to use to maximize your results with your own business or blog. And if you haven’t already, now is the perfect time to start building your email list so that you can begin growing your business today!

FAQs

How can I improve the click-through rates of my email campaigns?

Enhancing your email’s content, using compelling subject lines, and segmenting your audience for targeted content are all effective ways to improve click-through rates.

What are some effective strategies to drive sales through email marketing?

Strategies like personalization, segmentation, compelling CTAs, and leveraging automation can significantly boost your sales through email marketing.

How can email marketing contribute to increasing online sales?

Email marketing allows you to engage with your audience directly, share relevant offers, and provide personalized recommendations, leading to increased online sales.

What role does customer segmentation play in email marketing for sales?

Customer segmentation helps you tailor your email content to specific customer groups, delivering more relevant messages that resonate and drive higher sales conversions.

Are there any best practices for writing engaging email copy that converts?

Yes, crafting concise and benefit-driven subject lines, maintaining a clear and focused message, and using persuasive language are all essential for writing email copy that converts readers into buyers.

Costantine Edward

Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.