Everyone loves a good local restaurant. But what makes the best restaurants stand out? They have a clear style and personality. Even if you’ve never been there, you can tell exactly what the food is like and what kind of experience to expect from the vibe of the place.
And you don’t need to be a designer to create an eye-catching leaflet that will give your restaurant character. With this step-by-step guide, you’ll learn how to design a leaflet that gets people excited about dining at your eatery/restaurant.
| Takeaway |
|---|
| Designing an effective restaurant leaflet requires attention to visuals, layout, and content. |
| Incorporate high-quality images of your restaurant’s dishes to entice customers. |
| Keep the design clean and organized, highlighting key information such as menu items and contact details. |
| Balance creativity with readability to ensure your leaflet captures attention and delivers the intended message. |
| Consider the distribution channels for your leaflet, whether it’s in-person, mail, or digital, to optimize its reach. |
Step 1: Plan Your Content
First of all, you need to plan the content of your leaflet.
- Think about what you want to say. What are the main points that you want people to know about? Write down these points in bullet form, and make sure they’re written in a way that is easy for customers to understand (even if they don’t know much about food).
- Consider how you want to present this information – do you want it all on one page, or on separate pages? If there’s more than one page, do they have similar colors or designs? How big should each page be? Check these things as well!
- Finally, check that everything is clear and easy to read; make sure there aren’t too many words on some pages (or else people will get bored), and also make sure there isn’t too little text either! You might think “if I just put three words per line…” but it looks very unprofessional when there are lots of empty spaces between paragraphs so try not to forget this step!
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Step 2: Consider The Color Scheme
- Consider the color scheme; The color scheme you choose will depend on your location and target audience. If you want to attract customers, try using a combination of colors that is easy on the eye and draws attention to your leaflet.
You can use different textures or shapes as well, but tone down the number of types of elements you use. Too many different styles will make it difficult for people to take in all at once, which could be a turnoff for potential customers looking at your leaflet.
- Consider using a color palette; A color palette is usually made up of two or three main colors that are combined to create an aesthetically pleasing effect by emphasizing certain aspects within your leaflet design (such as text or images).
Color palettes are often used when designing logos and website layouts because they help create consistency throughout any given project; however if you’re new to designing then stick with one main hue until you’re more comfortable designing with multiple hues at once!
Step 3: Find A Great Font
You’ll want to find a font that is easy to read. This means choosing the right size, spacing, and color for your typeface.
The size of the font should be large enough for people to see from a distance, but not so large that it becomes distracting or difficult to read.
Make sure there is enough space between letters and words so they don’t look crowded together on the page (this will also help with legibility).
You can choose different colors of text that have contrasting hues such as dark green against black or light pink against white but make sure they aren’t too similar in value since this can make the text harder to read.
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Step 4: Balance Text And Images
Leaflets for restaurants should be easy to read and understand. You want the reader to focus on the content, not struggle with understanding it.
For the text to be easily readable, you need to make sure that typefaces are legible: big enough and with proper spacing between letters so that readers aren’t distracted from what they’re reading. Using too many different fonts also makes a design look cluttered, which can make everything harder for the eye to digest.
Images should also be easy-to-find and aesthetically pleasing throughout your leaflet design; otherwise they’ll distract from the overall look of your leaflet! Images are an important part of any marketing material because they help tell a story about what kind of restaurant you have or what experience customers can expect when dining there (or just if they want some tasty food).
Step 5: Check Your Spelling And Grammar
When you’re done with the design, it’s time to double-check your work. This is an important step because it can be easy to miss errors when you’re tired or rushed.
It’s also a great opportunity to get someone else’s opinion on your leaflet: you may be too close to the design and not see things other people will notice. You can use these tools for checking spelling, grammar, and punctuation:
Proofread It (for example) – A Chrome extension that highlights mistakes in webpages. You just need to install it in your browser, then go through each page in turn while using its functions via keyboard shortcuts (you’ll find them listed on its website).
Grammarly – This online proofreading service checks spelling and grammar automatically as you type; all you need is an internet connection – it doesn’t require any downloads or software installs.
It has several different subscription options depending on how often you want to access, but if having multiple users sharing one account isn’t feasible then Grammarly Lite might be best suited instead as this version allows up to 10 users per month at no charge (although there are some limitations compared with other paid options).
Step 6: Choose The Type Of Leaflet You Want To Design
Now that you know how to design a leaflet, we’re going to talk about the different types of leaflets. Before you start your design, identify which type of leaflet will work best for your restaurant.
This will help you determine how many pages and how much information should be included in your leaflet. There are two main types of leaflets: single-fold and tri-fold. With a single-fold pamphlet, one side folds over while the other folds underneath it; with a tri-fold pamphlet, all three sides fold over each other like an accordion.
Front cover or back cover? If one side has information about your restaurant on it (like an address), then make sure this is visible when viewed from outside through the window or when picked up by customers at restaurants or gas stations near yours!
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Step 7: Keep It Simple
Simplicity is the key to good design, so keep everything you add to your leaflet to a minimum. If you’re not sure whether an element will be helpful or just confusing, take it out. A clean layout and clear copywriting will go far towards selling your restaurant (and, in some cases, lead people directly into buying your food).
Don’t use too many different fonts: stick with one. Don’t use too many different colors: stick with one color palette and use different shades of that color throughout the leaflet. Don’t try too hard to stick with minimalism!
Step 8: Use A Professional Program For Your Design
This is a good time to choose your design software, which will be used in the final steps of this process. You can use InDesign or Photoshop for professional designs, or GIMP for free alternatives. If your program does not have layers, this may be an important consideration you’ll want to make sure that you can easily rearrange and adjust your images without having to start from scratch each time!
Once you’ve chosen a program and imported all of your images, arrange them however you like using drag and drop or copy/paste functions within the program. They may be on separate layers already if they were exported as transparent PNGs (see Step 7).
Step 9: Include Contact Details On The Menu
You should include a contact number on your restaurant leaflet. This is essential for customers, who may need to contact you for more information or if they have questions. It could also be useful for other reasons, such as if guests want to inquire about booking a table at your restaurant or if they want to ask about special offers that are happening on the day.
By including this information and making it easy for customers to get in touch with you through multiple channels, such as over the phone and via email, then there’s no reason why any potential clients shouldn’t be able to get in touch with you no matter where they live or what time of day it is!
Step 10: Consider The Layout Of Your Menu Information
Before you get to the point of designing your leaflet, you need to consider how you’re going to display the information. Is it going to be in sections? If so, how are those sections arranged? Are there illustrations that go with each section? This is one of the most important decisions in creating a leaflet because it determines how easy it will be for customers to read and understand what they’re looking at.
If you have lots of information on a page, then make sure that this is broken up into bite-size chunks so people don’t feel overwhelmed by too much text or imagery at once. You also want all elements on your page whether they’re links or text boxes positioned carefully so they’re easy for customers to click on (or tap).
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Step 11: Set Up Your Document In InDesign
You can import your logo and images into InDesign, and set up your document, master pages, and styles.
Importing Your Logo And Images In Indesign; You can easily create an image from the resources tab or you can add them from Adobe Stock. If you are adding a logo, then import it into Photoshop first by creating a new document with a transparent background. You will then be able to paste it in as an object in Indesign.
Setting Up The Document In Indesign; Once your image is in place on the page, you need to set up the rest of the document so that everything is done correctly before moving onto other elements such as setting up master pages or styles etc…
Step 12: Create Your Cover Page
Your cover page should include the name of the restaurant, address, and phone number.
Include a short paragraph with a brief description of what makes this restaurant special. You could also add information about how long it’s been open and who founded it.
You can also mention if there are any awards or accolades the restaurant has won in local or national competitions.
Finally, be sure to include some contact details so people can find out more about your establishment if they’re interested in visiting (or getting some takeaway!).
Step 13: Add A Page With The Menu
Add a page that has the menu. You can add it to the front or back of your leaflet. If you have a small number of dishes and want to keep it simple, you can just list them all on one page. Or if you have many items, you could use multiple pages for the menu and include an index in each section for easy navigation:
- Main Menu Page
- Vegetarian Options Page
- Desserts Page
Step 14: Include Imagery With Your Menu Items Where Possible
The point of using images is to make the text more engaging, memorable, and readable. Images can also help you save space on your leaflet by replacing words with an image.
Use images to enhance the text: If you are writing about a menu item that is high in protein or low in calories, use an image of a piece of meat or fish and include some nutritional information next to it. This will reinforce the information you have written down while also making it interesting and accessible visually.
Use images to make the text more interesting: You could use photos of your food or drinks instead of just describing them in the general language (e.g., “We serve meal size portions”). You could even include high-quality photos from another page on your website so that people can see what they will get when they visit your restaurant for example!
Use images for better readability: Text that contains paragraphs without breaks between lines can be difficult for some people (e.g., those with dyslexia) because their eyes struggle not only reading vertically down lines but also horizontally across lines too which makes everything blend together into one big mess!
One way around this problem would be breaking up paragraphs into sections with subheadings which helps break down long blocks of text into smaller chunks that are easier both on our eyesight as well as comprehension levels too.”
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Step 15: Check And Proofread, Export, Then Print Design!
For this step, you’ll want to ensure your leaflet is entirely the way you want it. Once you’ve finished writing everything, proofread it and check for any spelling or grammar mistakes.
Once that’s done, export the document as a PDF file this will allow you to print out multiple copies of your design if needed. Finally, print out your design! This can be done at home or an office supply store like FedEx Office (or Staples).
Final Thoughts
Nobody says that designing a leaflet or flyer is going to be easy. (Indeed, the image you see here looks like it took a lot of work.) But, if you’ve got a knack for design, it’s a great project to try.
Just remember to use a clear and legible font nothing too fancy. And look into the restaurant beforehand so you know what kind of tone and language you should use in your leaflet/ flyer. We wish you the best of luck with your new leaflet design, and can’t wait to see what you come up with. Don’t forget to share your final results on social media!
Further Reading
Explore these resources for more insights on creating effective restaurant flyers:
How to Create a Restaurant Flyer Template: Learn step-by-step instructions on designing a captivating restaurant flyer template that leaves a lasting impression.
Restaurant Flyer Ideas: Get inspired by a collection of creative restaurant flyer ideas to help you design unique and compelling promotional materials.
Canva – Restaurant Flyers: Discover a user-friendly platform that offers customizable templates and design tools for crafting eye-catching restaurant flyers.
People Also Ask
What Is A Leaflet?
A leaflet is a small flyer that can be distributed to customers or potential customers to advertise your restaurant. It’s an effective way of letting people know about your business and its offerings, and it’s a great way to get new customers through the door.
What Is The Best Size For A Leaflet?
The best size for a leaflet is 7.5″ x 11″. This allows you to print one side on one sheet of paper, which will save you money and make it easier to hand out. You can always fold it in half if you want to keep it smaller.
How Many Pages Should My Leaflet Have?
You’ll want your leaflet to have at least three pages. One page will be devoted to the front cover and two pages will be devoted to your content. If you’re only going to have one page of content, then you won’t need a cover page, but we recommend having at least two pages of content with one page being the cover page and another being dedicated entirely to your content.
What Kind Of Paper Should I Use?
Your leaflet should be printed on glossy paper because it’s more eye-catching than regular copy paper or card stock.
The glossy paper also feels nicer when you’re holding it in your hand and gives off an air of professionalism that can’t be achieved by other kinds of papers unless they’re specially treated with something like linen lamination or silk screening (which would raise costs). The only downside is that glossy paper tends
What Are The Elements That Should Be Included?
The layout is an important factor in designing a leaflet, so it’s best to think about the layout before you get started with the content. You can use standard templates or create your own if you have time and resources.
When it comes to the content, you have to know what you want your audience to do after reading the leaflet. For example, if you want them to go eat at your restaurant, then you should include more information about the food than if you just want them to know that it exists. You should also consider whether there are any special offers available when creating your content.
How Will This Do Leaflet Help You Achieve Your Goals?
This leaflet will help us achieve our goals by giving potential customers an idea of what they can expect when they visit our restaurant. It will show them how we differ from other restaurants in terms of what we offer, which makes us unique compared with other options available locally (or even nationally).
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.