How To Be A Pro Real Estate Writer (Tips)

It’s your first day on the job as a real estate writer, and you’re nervous about writing for the first time. You’ve heard about how much money there is to be made in real estate writing, but you don’t know where to start or if it’s even possible for you. 

Well, don’t worry: I’m here to help! We’ll walk through everything from getting an agent to learning how to write content that sells homes without sounding like an ad.

How To Write A Real Estate Listing Description That Shines
1. Understand the real estate industry thoroughly to create accurate and engaging content.
2. Develop strong research skills to gather relevant data and insights for your writing.
3. Master the art of crafting compelling property descriptions to capture potential buyers’ interest.
4. Focus on incorporating effective SEO techniques to improve the visibility of your real estate content.
5. Build a portfolio showcasing your diverse real estate writing skills to attract clients and opportunities.
6. Continuously stay updated on market trends and changes to provide up-to-date and valuable content.
7. Develop relationships with real estate professionals to gain insights and access to exclusive information.
8. Use storytelling techniques to create engaging narratives that resonate with your target audience.
9. Tailor your writing style to match the preferences of your audience, whether buyers, sellers, or investors.
10. Keep refining your writing skills and seeking feedback to consistently improve and grow as a pro real estate writer.

Know Your Audience

You need to know your audience. You should also be aware of the content they like, their interests, and what they do with their time. It’s important that you know the platform they use and how often they use it (for example Twitter or Facebook). 

It’s also vital that you understand the competition. Finally, to be successful as a real estate writer means knowing when to post and tweet.

If you’re looking to delve into the world of real estate writing, you’re in the right place. Our Complete Guide to Writing Blogs About Real Estate offers comprehensive insights into crafting engaging content for the real estate industry.

Do Your Research

Research. It’s the key to good writing. Start by making a list of all the facts, statistics, and quotes you need to support your argument. Then search out these sources and make sure they’re valid:

Use reliable resources like government-run websites, non-profit organizations that have been around for a while (like the American Heart Association), credible news sources like Reuters or The New York Times, etc., as well as reputable academic journals/papers published in peer-reviewed journals. These can be found on databases such as JSTOR or Project MUSE.

Don’t just use one source! Make sure there are multiple points of view represented in what you write otherwise it will sound biased (and boring).

Create A Structure

The first thing you need to do is create a structure that you can use every time.

You should consider using:

A template. This will help you know what to write and how long it should be, and make sure that your article has all the key points of an article.

A story arc. Your article will have an introduction, body, conclusion, and everything in between all of which must be planned out before you start writing so that this structure is followed seamlessly throughout the piece. You want readers to feel like they’re on a roller coaster ride with no bumps or stops until they reach the end!

A lead-in (or lead). This will catch your reader’s attention immediately so he or she doesn’t just skip over your entire article because it doesn’t sound interesting enough at first glance; it also gives them some context as far as what they should expect from reading further into your piece (i.e., what type of content is included below).

A lead-out (or close). A similar idea here: bring readers back down after all their excitement about reading this exciting new post about real estate writing!

Are you considering starting a freelance real estate writing venture? Learn how to kickstart your journey with our detailed guide: The Best Way to Start a Freelance Real Estate Writing Business.

Write A Strong Thesis

A thesis statement is a single sentence that states your position on the subject. It should be clear, concise, and interesting. A good thesis should be memorable and backed up by evidence. It should also be supported by evidence to make it easier for readers to understand why you believe what you do.

A good example would be: “The Founding Fathers believed in limited government power.” To make this statement more effective, the writer could add details that support their point of view such as: “The Founding Fathers believed that citizens had a right to bear arms.”

Make An Outline

When you get to the stage of writing, it is important to understand that even though you may think you know what you want to say, outlining can help ensure that your message comes across as clearly and concisely as possible.

The best way for a writer to do this is by creating an outline before they start their rough draft (or first draft). This will act like road signs along the way allowing them to see where they are going with their story and how much further they have left until its endpoint. 

The key here is not necessarily whether or not a person uses bullet points or paragraphs; but rather that there is some sort of organization within each point made so readers aren’t confused about what’s being said or where in time it takes place.

Be Passionate

Writing about real estate is a passion of mine, and I think it shows. If you’re not genuinely excited about the topic you write about, your audience will know it. 

Don’t be afraid to show emotion in your writing: if you love something (a house or neighborhood), don’t hold back!

Another thing that sets great writers apart from mediocre ones is confidence in their voice and confidence comes from knowing that what you have to say has value and meaning for others who are interested in reading it. 

The best way to develop confidence? Practice! That’s why I recommend starting with a blog first before attempting a full-length article or post; by working on smaller pieces first, you can get comfortable developing an opinion quickly without worrying too much about making mistakes (because there will be some).

Achieving success in real estate content writing requires a blend of skills and strategies. Explore effective techniques in our article: How to Succeed at Real Estate Content Writing to elevate your writing endeavors.

Be Concise And Don’t Ramble

Real estate writing is a competitive field and you’re up against the best in the business. You need to be concise and not ramble. 

Use as few words as possible, but also make sure your sentences are grammatically correct and easy to understand. Don’t use flowery language or complicated words just for the sake of sounding smart you want your writing to be clear and direct.

Don’t Use Passive Voice (The Subject Receives An Action Instead Of Initiating One)

Be careful with how many times you use certain words or phrases; don’t let yourself get repetitive! This doesn’t mean that you can’t repeat yourself at all, but if it becomes apparent that something sounds like filler, it will make your reader lose interest very quickly.

Get Rid Of All The Fluff

If you are writing a blog post, a newsletter, or an article for your website or social media, then you will want to get rid of any fluff.

No one likes reading long-winded paragraphs with too much filler. If you can cut out the unnecessary words and phrases in your writing, it will make it easier for readers to understand what you are trying to say. 

As a result, they will be more likely to read on and learn from what you have written instead of getting bored and leaving the page before finishing their coffee break at work!

Here Are Some Ways That I Have Found Help Me Get Rid Of Unnecessary Fluff

Cut out all “um”s and “like”s; those words don’t add anything valuable or necessary at all! Instead, use periods while thinking through what comes next before saying it out loud (or typing it). 

This way people know exactly where each sentence starts without having any extra interruptions along the way…which makes sense since they’re reading this post right now. 

Cut out the passive voice; saying something like The house was sold quickly means that someone else did something without being too specific about who did so versus using an active voice which would be better suited by stating The seller listed their property quickly which gives credit directly back where it belongs!

Real estate copywriting demands a unique set of insights and techniques. Discover valuable tips from experienced writers in our post: Real Estate Copywriting Tips I Wish I’d Know to refine your craft and enhance your impact.

Don’t Be Afraid To Ask For Help

As a real estate writer, you will learn many things about the business and writing. You are not expected to know everything right away. This is why it is important to ask questions when you need help. Don’t be afraid to ask your friends, family, or colleagues for advice on how they write their articles; they might even share some tips that could help you out!

If none of those options work out, then feel free to reach out to me directly at any time with any questions that you may have!

Don’t Plagiarize, Ever!

Once you have your first draft, it’s time to get serious about avoiding plagiarism. You might think that you can’t be accused of plagiarizing because you don’t even know what it is, but you’d be wrong! Just because someone isn’t aware they are committing plagiarism doesn’t mean that their action isn’t still illegal. 

For example: If you’re writing a paper on The Great Gatsby and decide to copy someone else’s work as your own (even if it seems like common sense that everyone knows F. Scott Fitzgerald wrote the book), then guess what? It’s still cheating!

If this sounds scary and let’s face it: who wouldn’t be afraid of getting sued over something dumb like using an online dictionary? don’t panic too much. It turns out there are some easy ways to avoid accidentally plagiarizing yourself without having any idea what’s going on or even trying in the first place

Edit, Edit, And Then Edit Some More!

Editing is one of the most important parts of writing. It’s something that should never be rushed, and if you want to be a good writer, it’s something that must not be skipped. Again: editing is not just about making sure your grammar and spelling are correct; it’s also about improving the content and flow of your work!

For example, two people can write an essay with the same words but if one person has better structure and organization than the other, it will be easier to read their essay. And if one person writes better than another? Well, then their essay will probably contain more information (and therefore be longer) than theirs did.

So how do we know when we’re done editing? When does our work feel as though it has been thoroughly polished and perfected? The answer is “when no one can find anything wrong with it except for maybe some typos.” But what does this mean? 

How do we know whether or not our paper could use a few more tweaks? The best way I’ve found is by asking yourself these questions: Are there any sentences in my paper that aren’t necessary for conveying information but make me sound smarter or more educated than I am? 

If so, then cut them out! Do all paragraphs have only 1-2 sentences per paragraph (with exceptions being made for longer ones)? If not, maybe add another point or two into each paragraph until they’re all at least around 2 sentences longs

Transitioning into a successful SEO writer requires dedication and skill development. Explore our article: How to Become a Successful SEO Writer to gain insights and strategies for excelling in the realm of search engine optimization writing.

Aim For Originality And Creativity

Writing a good article is not easy. But if you want to be a pro writer, here are some tips:

Write about something you’re passionate about. If you don’t care about the topic, your readers probably won’t either. This rule applies regardless of whether we’re talking about real estate or anything else. Don’t just write because you think it will make money write because it excites you!

Believe in what you write and say so with conviction. People can tell when someone is faking enthusiasm or trying too hard to sound smart; if there’s no passion behind what’s being said, then why should anyone care? That said.

Be original! Avoid boring clichés at all costs and find new ways of saying things instead of falling back on old standbys like “this will blow your mind” or “there’s no other way to put it but…” (which are both used frequently by lazy writers). In addition.


Real estate writing is a lot of work, but it can also be rewarding. If you’re looking to get into real estate writing, or are just planning on improving your current skills, this post has all the tips and tricks you need!

Further Reading

Here are some additional resources that you might find helpful:

How to Be a Successful Real Estate Agent: Discover tips and insights for achieving success in the competitive world of real estate agency.

Mastering Writing for Real Estate: Dive into strategies and techniques to excel in writing for the real estate industry.

Growing Your Real Estate Business: Learn effective methods for growing and scaling your real estate business.


How can I become a successful real estate agent?

Becoming a successful real estate agent requires a combination of market knowledge, effective communication, strong negotiation skills, and a commitment to providing excellent customer service.

What are some key writing tips for the real estate industry?

Writing for real estate involves capturing the unique features of properties, highlighting their benefits, and crafting compelling listings that resonate with potential buyers. Consistency, accuracy, and engaging descriptions are crucial.

How can I leverage writing to enhance my real estate business?

Writing can be a powerful tool for real estate businesses. By creating informative blog posts, property descriptions, and marketing materials, you can attract more clients, showcase your expertise, and establish credibility in the industry.

What are the essential components of a successful real estate blog?

A successful real estate blog should include a mix of educational content, market insights, property spotlights, and advice for buyers and sellers. High-quality visuals and clear, concise writing are essential for engaging your audience.

How does effective writing contribute to real estate sales?

Effective writing can significantly impact real estate sales by presenting properties in the best light, establishing trust with potential buyers, and conveying the value and lifestyle associated with a property. Well-written listings and descriptions can drive higher engagement and interest.