Facebook has evolved from a social network for college students to a billion-person powerhouse that is now one of the primary ways people connect with brands. In fact, over 65% of adults in the US use Facebook, and according to Hootsuite, 3 million businesses post on Facebook every day.
Even though social media algorithms are always changing and it is becoming harder and harder to reach the right audience at the right time, it’s still possible to stand out on social media if you know what you’re doing.
In this post, we’ll give you some ninja moves for mastering organic (read: free) Facebook marketing so that your posts get more likes, comments, and shares… which will help even more people see your content in their news feeds.
| Takeaways |
|---|
| 1. Master the art of precise targeting. |
| 2. Craft compelling ad copy and visuals. |
| 3. Experiment with different ad formats. |
| 4. Utilize Facebook insights for optimization. |
| 5. Stay updated with the latest trends and tools. |
| 6. Engage and interact with your audience. |
| 7. Test and iterate to find what works best. |
| 8. Incorporate storytelling into your ads. |
| 9. Focus on building genuine relationships. |
| 10. Measure ROI and adjust strategies accordingly. |
Be A Storyteller, Not A Salesman
One of the most important aspects of social media is storytelling. It’s why people love to share photos and videos on their profiles and in groups, and it’s one of the reasons Facebook users still rely on video as a way to connect with friends and family.
When you want to tell stories on social media, you need to think like a filmmaker or author: What are your characters’ goals? How do they overcome obstacles? What lessons do they learn along the way? What do viewers take away from it all in terms of how it relates to them personally (or not at all)?
The answers depend entirely on your audience (and therefore require some research), but there are some basic guidelines that apply across all platforms:
- Keep it simple! Your goal should be clear without being complicated by unnecessary details.
- Use emotional language that appeals directly to readers/viewers rather than just conveying facts or data points (“I am excited” vs “New research shows…”).
- Provide context so people don’t feel like they’re missing something important if they haven’t read/seen previous installments; this could mean summarizing where things stand now or referencing previous installments before launching into new content – whatever makes sense given what type of story we’re telling here today
Are your Facebook ads not delivering the results you expected? Learn from the top 29 Facebook ads mistakes to ensure your campaigns are on the right track.
Big Fans Lead To Big Business
Let’s talk about the importance of having a large fan base. The size of your fan base is directly linked to how much money you can make from Facebook Ads, as well as how much traffic you get for free. The more fans that see your content, the more people will share it, and the higher CTR (click-through rate) you will have.
A large fan base also gives you credibility when it comes to TOS violations or being caught doing anything shady on Facebook.
If someone complains about something that happened in one of your posts or stories, there are far fewer people who will defend whatever happen because they don’t know what’s going on unless they’ve actually seen it happen before!
So how do we get more fans? Well first off make sure that every single post has at least 10 comments because this will encourage people to comment first before sharing in order for their comment not to be ignored by other users who have already commented (it’ll also help increase engagement).
Then after posting everything else should be done manually: Look through each person’s profile and send them an invite request if possible; follow anyone who follows back; like all content posted by others (no matter how boring).
Dive into real-world examples of successful Facebook ad campaigns. Explore these 27 Facebook ads case studies to gain insights and inspiration for your marketing strategies.
Connect With The Community
Engagement is the key to Facebook’s success. If you want your posts to engage with your audience, you need to respond to comments and use Facebook Live. Engagement also means posting in groups, tagging people in posts, using hashtags and location tags (especially if you’re a local business),
organizing contests, quizzes, and polls that are relevant to your blog or business, and running video ads that promote blog articles or other content like how-to videos or case studies live video ads can also be effective but they cost more than traditional videos so it’s a good idea test both out before making a large investment here.
Use 360-degree video if you have an immersive product such as an amusement park ride or a virtual reality experience for example – this is especially useful for entertainment companies looking for new ways of getting people excited about their brand space.
Live streaming can be a great way to get closer with customers and potential customers by showing them what life behind closed doors looks like at company headquarters where they may not have access otherwise
however, this type of social media marketing strategy should only be used sparingly because live video has a very limited shelf life compared with static content (in fact most posts will disappear from view within 24 hours).
Use Your Audience’s Language
You should really be using the language your audience is using. This isn’t about writing for search engines; it’s about speaking to your customers in a way that makes sense to them. It also shows you understand their challenges, which will make them more inclined to trust you when they need help with those same challenges.
As an example, say I was selling an email marketing course and wanted to reach marketers who sell products online. In my ad copy, I would call myself a “Facebook Marketing Ninja” because these are terms they will recognize and understand and they might even decide that this is exactly what they need right now.
In another scenario where I wanted to attract people who run brick-and-mortar businesses with physical locations (such as restaurants), I wouldn’t use the term ninja at all
instead of being seen as cool or hipster-ish or counterintuitively irreverent for no reason whatsoever (which might annoy some people), being called a ninja by someone who owns a restaurant could sound like nonsense from a stranger on Facebook so best skip it altogether.
Ready to take your business to new heights with Facebook ads? Our ultimate guide to Facebook ads for businesses will walk you through the steps to create effective and engaging campaigns.
Don’t Annoy Your Audience
Don’t be a spammer. You know who I’m talking about: the person who writes “Buy my product” in every single post, or posts nothing but links to their website. That’s annoying, and it doesn’t work very well.
Don’t be a salesman either. Think about it you don’t want to be friends with someone who only talks about themselves all the time, and you don’t want to read their posts (since they’re all about themselves),
so why would anyone else? People might actually think less of your company if they see that all you do is talk about yourself and sell them things!
Don’t be a pushy salesperson either. There’s a difference between being helpful when someone asks for help and just forcing your opinion on everyone else without stopping to think whether or not they really want it yet.
If someone tells you they need more information before deciding whether or not to buy something from your store/website then give them what they need by sending them an email containing links back here onto our site where there are other articles like this one that may help answer some questions
You never know how many people might end up buying something just because we’ve convinced one person out there amongst all those thousands out there somewhere right now reading this article on how cool Ninja Marketing really is!”
Think Mobile-First
Who are the ninja marketers? They are the ones who have learned to think mobile-first.
They are not just creating content for a smartphone or tablet, but also advertising that is optimized for mobile devices. They understand that a large majority of their target audience is using an iPhone, Android, or another device with a smaller screen and different touch interactions than PCs and laptops.
Mobile marketing is more than just designing your site to be responsive so it can adjust to different screen sizes – it’s about optimizing every aspect of your digital marketing campaign for optimal performance on small screens:
from creating messages that can be conveyed quickly in limited space; to making sure all links open properly through mobile browsers; to ensuring your calls-to-action are visible so users can take action when they want (and not when they don’t).
Boost your Facebook fan engagement with our comprehensive 7-step guide to Facebook marketing. Learn how to connect and resonate with your audience effectively.
Boost The Content That Works, And Stop The Stuff That Doesn’t
If you’re like most people, you don’t have enough time or resources to create multiple pieces of content for every idea you have. That’s OK! In fact, it’s a good thing it means your ideas are more focused and impactful than those of other marketers trying (and failing) to be everything for everyone.
Boosting successful posts is an important part of creating an effective social strategy but make sure it’s not at the expense of your overall strategy! It may be tempting to only boost posts that perform well in order to get more engagement from each post.
but doing this will actually hurt your overall reach because Facebook will limit how much organic exposure those posts receive by default (since they’re already getting so much engagement).
By contrast, boosting less-engaging posts can help promote them across different audiences so people who aren’t yet engaging with them will see them more often on their timelines. This helps drive awareness and get new fans interested in what you’re offering without putting additional strain on your organic reach.
Show Up Consistently And Often
If you’re going to be a ninja, it’s important that you show up consistently and often. You need to be present in the moment and ready when your fans need you and they will need you! They’ll want to know how best to market their products, or how best to use Facebook for their business.
Being there for them is key, so make sure that if someone posts something related to your area of expertise on Facebook, then respond immediately with helpful advice. Even if it’s not related directly back to your business (but maybe just further down the line) don’t ignore the opportunity it never hurts anyone who asks “How do I?”
Let Your Fans Sell For You
If you want to be a ninja, you must let your fans sell for you.
If you let your fans do the heavy lifting for your business and for their own lives, they’ll look at what you have to offer with fresh eyes. They’ll feel like it was meant just for them and will also make buying decisions from that perspective.
In fact, I recommend letting go of all control and letting the people know how much money they can make working in this industry on Facebook alone by sharing our posts and making sure we get more people involved in our group(s).
Test, Test, Test!
You should be testing your Facebook Ads every single day.
Why? Because it’s the only way to know for sure if what you’re doing is working, or not working.
You may think that this is a lot of work and that “I can just get by with my intuition and a good feeling about what I do”. That’s true, but here are four reasons why you should test anyway:
- You need data to make informed decisions in business. It’s impossible to formulate effective strategies without them (or at least, it will be much harder).
- A/B tests are fun! And they give you an excuse to play around with Facebook Ads Manager (which isn’t always so easy!). It’s like playing Minecraft or Tetris – except there are real results at stake 😉
- If done right, A/B tests effectively double down on any new discovery made before running another test and so on until we’ve found what works best for us and our customers.
The ability to quickly iterate through different types of ads will help us understand how each one performs before moving on to another version; this way we aren’t wasting money advertising something that simply isn’t converting well enough for whatever reason.
Looking to become a Facebook marketing pro? Discover these 14 ways to become a Facebook marketing expert and elevate your skills to the next level.
Conclusion
These tricks can help you get a leg up on your competition, but the biggest thing to keep in mind when you’re marketing with Facebook is to test and see what works for you. Keep your eye out for trends and make sure that the content you share with your audience is the right kind of stuff. Otherwise, how will they know what to buy?
Further Reading
Here are some additional resources for further enhancing your understanding of Facebook marketing:
Udemy Course: Facebook Ads for Business Learn the ins and outs of Facebook advertising with this comprehensive Udemy course. From targeting to ad creation, this course covers everything you need to know.
Facebook Marketing Guide for Beginners If you’re just starting, check out this guide tailored for beginners. It provides step-by-step instructions to set up your first Facebook marketing campaigns.
Boosting Posts on Facebook: A Quick Guide Learn how to effectively boost your posts on Facebook to reach a wider audience and increase engagement with this concise guide.
FAQs
Have questions about Facebook marketing? Here are some common queries answered:
How can I create effective Facebook ads?
Creating effective Facebook ads requires a combination of compelling visuals, clear ad copy, and strategic targeting. Focus on understanding your target audience and crafting content that resonates with their needs.
What’s the difference between boosting a post and creating an ad?
Boosting a post is a quick way to increase its visibility among your existing followers. Creating an ad allows for more customization in terms of targeting and objectives, making it suitable for specific marketing goals.
How do I measure the success of my Facebook ad campaigns?
Use Facebook’s ad insights to track key metrics like reach, engagement, click-through rates, and conversions. These insights help you assess the performance of your campaigns and make necessary adjustments.
What budget should I allocate for Facebook advertising?
Your budget depends on your goals, target audience, and the competitiveness of your industry. Start with a modest budget, monitor performance, and gradually adjust based on the outcomes you observe.
How can I optimize my ad targeting?
Refine your ad targeting by considering factors like demographics, interests, behaviors, and location. Experiment with different combinations to find the sweet spot that yields the best results for your campaign.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.
