Your Facebook Post Deserves A Call To Action

Let’s face it: it doesn’t matter how great your Facebook posts are if they don’t actually get people to do something. You can have the greatest content in the world, but if you don’t ask your readers to take action, they’ll just scroll right by. The problem is that most marketers haven’t been trained in direct response practices. 

Even those who’ve studied marketing tend to gloss over the fundamentals of copywriting including writing a powerful call-to-action (CTA). It’s not enough just to tell people about your brand or product. You have to tell them what you want them to do next and then give them an easy way to do it. So let us teach you how…

How to Add a Call to Action Button on Facebook
1. Every Facebook post should include a call to action.
2. Calls to action guide users to desired interactions.
3. Clear and action-oriented CTAs drive user engagement.
4. Use relevant CTAs that align with post content.
5. Emphasize value and urgency to boost CTA effectiveness.
6. Monitor analytics to assess CTA performance.

Ask Questions

You can get people to answer a question by asking them questions that make them think. Are you a fan of our favorite band? Are you an aspiring entrepreneur? Do dogs have better personalities than cats? These are all great ways to start a conversation.

You can also encourage your followers to share something by asking them questions that appeal to their sense of humor or curiosity. For example: What’s the funniest thing someone has said about kale? Or, if you were stranded on an island, which book would be the most important for survival (choose one)?

Another way to encourage engagement is by offering relevant information in exchange for it. For example: If you send us a photo of yourself with this article in front of you, we will enter your name into our contest for free tickets!

It’s important not only to ask people questions but also to give them opportunities at every turn – whether through contests or sales – so they feel like they’re getting something in return when they respond accordingly

When it comes to running successful Facebook ad campaigns, steering clear of common pitfalls is crucial. Learn from the experience of others and avoid these mistakes by diving into our guide on 29 Facebook Ads Mistakes to Avoid this year.

Use The Right Words

You’re not just writing a Facebook post; you’re selling something. So make your call to action clear and direct.

To do this, use words that inspire action, such as “join,” “learn,” or “claim.” These are specific calls to action that fit well with the rest of your copy and are easy for readers to understand. They also serve as reminders about what exactly you want them to do: join the email list, learn more about our product/service, or claim a discount.

You can also use familiar phrases like “click here” or “sign up today” if they fit in with your brand image (and if they don’t cause confusion).

If there is room for it in your design, try using an arrow icon next to each text-based call-to-action button it will help guide people who may not be sure where exactly they should click!

Organize Your Content

With a little bit of planning, you can start to organize your posts into a coherent, easy-to-navigate structure. There are several ways to do this:

  • Subheadings: Use subheadings for each section of your post these are usually the first three or four words in bold font. This will help users who skim-read and want to skip over some sections of your post while still understanding its overall message.
  • Bullet points and numbered lists: These are great tools for organizing information that’s less important than what comes before it in an article (e.g., tips that aren’t as central). They also make it easy for people who skim-read or have attention deficiency issues (like me) because they can scan them quickly without having to read anything in-depth.
  • Images/videos: Graphics and videos help break up text on Facebook pages without distracting from what’s being said within each paragraph or sentence itself.”

Unlock the potential of Facebook ads to connect with a wider audience and boost engagement. Check out our comprehensive tips on utilizing Facebook ads to reach more readers and make your content resonate.

Include Links And Other Helpful Information

You should also include links and other helpful information in your Facebook post. For example, if you’re promoting a new product or service, consider including a link to the product page on your website. You might also want to link to an up-to-date blog post containing more information about the item or service you’re trying to advertise.

Including links in your posts will help boost traffic and engagement on this platform as well as elsewhere on the web. For example, if someone clicks through one of these links and then follows through by purchasing something from your site, that’s another opportunity for you to receive some revenue!

Place Calls To Action Strategically

The placement of your call-to-action button is just as important as the button itself. If a user doesn’t see your CTA, they can’t click on it. This will result in lost sales and frustrated customers.

When writing your post, think about where you want to place the call to action. There are four main areas on Facebook where you can put CTAs: at the end of a post (after all text), at the top right or left side (depending on which page or ad version you’re creating), 

between paragraphs or sentences, or within a paragraph or sentence (within one line). The best placement depends on what kind of conversion rate you need and what kind of message you want to send out.

Here are some rules for using CTAs:

  • Do not have more than one CTA at the end of any post; do not have multiple calls-to-action within each paragraph; do not use more than one call-to-action per ad unit; do not use more than one call-to-action per single page/post

Encourage Social Sharing

Encourage social sharing.

  • Add social sharing buttons to your posts, so that users can easily share what you’ve posted on their Facebook page, Twitter account, or email lists.
  • Tell people exactly what they’ll get if they share it with their friends this could be a discount code, an opportunity to enter a contest and win something valuable (like concert tickets), or another incentive that helps make your post more interesting than just another status update.
  • Include a link in each post so that people can easily share it across social media platforms ideally, the link will go directly back to the original post so that when people click “share” on Facebook or Twitter (or anywhere else) all of their friends will see exactly what content was shared originally and where they came from.

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Keep It Simple

Your post should be written in such a way that it can be easily understood by your readers.

Keep it short and sweet. This is not the time to get fancy with your language, so keep things simple and clear.

Keep it relevant. Make sure the message you’re trying to convey is on topic with what you do or who your audience is. Don’t stray too far from the main idea; go off-topic and lose people’s interest quickly.

Keep it interesting! If you want people to read something, make sure they have reason enough to pay attention instead of scrolling past without even noticing they just skimmed over something important.

Be creative with your content  think outside of the box when coming up with ideas for posts because if all else fails then at least try something different before giving up completely (and don’t forget about those hashtags I mentioned earlier either.)

Personalize Your Ctas

Personalize your CTAs by using the person’s name.

Think about how you would feel if someone were to tell you to “like” or “comment” on their post. You’d probably be pretty annoyed because it would feel like they’re telling you what to do instead of giving you a choice. Use this tactic in your CTAs as well

if someone sees a post from their friend who had shared a funny video and tagged them in it, they’ll be more likely to watch the video if the CTA reads something like “‘Like’ this video for [friend’s name].”

Test Buttons Vs. Links

Facebook offers a number of different options for you to use when creating a CTA. Which one works best? The answer is, that it depends on your audience.

For example, if you have a list of subscribers and an opt-in box in the sidebar or footer of your website, then sending people to that page may be the best option for you. 

But if you’re trying to get traffic from Facebook ads or sharing content on other social media platforms like Twitter or Instagram, then maybe using a link directly back to your site will result in more conversions than something else.

It’s important that the button copy matches up with what’s happening on the landing page itself – otherwise, people won’t know why they should click it or what they’ll get when they do!

Boost your fan engagement on Facebook with a step-by-step approach. Discover effective techniques and strategies in our detailed 7-step guide to increased fan engagement, and create a vibrant community around your brand.

Add Custom Tabs To Your Facebook Page

Custom tabs are an excellent way to help you organize and display content on your page, whether it’s from another website or straight from your fan page. They’re also great at driving traffic to other sites, which is why we recommend using them when creating a new campaign or event that you want people to attend in person (like a concert). 

Using custom tabs will make it easy for fans to find information about the event without having to search through multiple pages on my Facebook account, or even worse clicking out of Facebook altogether!

Avoid Long Landing Pages

Long landing pages are similar to long-form content you’re asking people to spend a lot of time reading your message. The problem with this approach is that it can be too much work for people, and thus they might not stick around in the first place. 

Instead, keep it short and sweet: ask them to take some sort of action right off the bat (like click on an image or link).

Tell People How To Help You

If you want your post to lead to something, let the reader know what that is and make it easy for them to take the next step. You must tell them what your goal is and make that goal obvious as soon as they visit your page, but keep it simple and short (no SEO keyword stuffing!).

Use FOMO (fear of missing out) effectively in your calls to action. People are more likely to respond if they think there’s something on offer that only a few others will get access to. For example: “This event will sell out fast! Sign up now.” Or: “Only 5 spaces left at this price — secure yours before we increase our prices again.”

Make It Easy For People To Take The Next Step

In the post, you should make it as easy as possible for people to take the next step.

You have many ways to do this:

  • Use a clear call to action.
  • Make sure it’s easy to find (for example, don’t bury it at the bottom).
  • Use a button for visual weight and emphasis; buttons are typically blue or green in color and have an arrow pointing toward them. You can also use links or forms, which can be really effective if they’re embedded within content that encourages people to interact with them (like video or images). 

Another option is using video, which gives you more control over how your message will be received by viewers than just text alone does because they’ll need to click through several pages before getting there and videos tend not only to keep people engaged longer but also give them something exciting with which they can interact right away

If none of these methods seem right for what you want users doing next then consider gifs (short animations), memes (pictures/text), quotes…or any other type of content that might work best given how much time viewers spend reading each day vs watching stuff online:

Running out of ideas for engaging Facebook posts? Don’t worry, we’ve got you covered. Explore our curated list of best Facebook post ideas for entrepreneurs to keep your audience interested and connected.

Make Your Goal Obvious As Soon As They Visit Your Page, But Keep It Simple And Short

Before you even start creating your post and content, it’s important to set a goal for yourself. What do you want people who visit your page to do? Do you want them to share it with friends or sign up for an email list?

This is where being ambitious but realistic is important. Don’t try to sell something that isn’t going to work just because it’s exciting or interesting stick with what works best. You should also think about how much time and energy are required before making any commitments, especially if this is your first campaign.

You could use this strategy when brainstorming ideas: If someone asked me whether they should start working out, I would tell them that they need at least three months of consistency in order to see results (unless they have been consistently exercising already). 

The same goes for other goals like losing weight or improving sleep habits there needs to be enough time invested before seeing results!

Use Fomo (Fear Of Missing Out)

You’re probably well aware of the power of FOMO (fear of missing out), but if you’re not, here’s a quick primer: people hate missing out on things. It’s why we have birthdays and holidays to celebrate, why we meet up with friends for brunch and go on vacations together because we don’t want to be alone without them 

The same applies to your Facebook posts. If you’ve got an event coming up or something new going on in your life, tell people about it. Make sure they know what they’re missing out on if they don’t click through and see what you have going on.

If you do this right, even if it’s just for one post or two every now and then, it’ll help keep people engaged with your content over time instead of feeling like they’ve already seen everything worth seeing.


Armed with these tips, you’ll be able to give your Facebook posts the CTAs they deserve. Just remember that a call to action isn’t just a sentence; it’s a promise and an invitation. Readers will only act if you give them something valuable in return. If you’re offering something good, you can afford to be generous.

Further Reading

Here are some additional resources to explore for further insights on creating effective calls to action for your Facebook posts:

7 Effective Calls to Action for Facebook Posts Learn about seven actionable calls to action that can boost engagement and drive desired actions from your Facebook audience.

Why Every Facebook Post Needs a Call to Action Discover why incorporating a call to action in every Facebook post is essential for maximizing user engagement and achieving your marketing goals.

6 Tips for Writing a Facebook Post with the Perfect Call to Action Enhance your call-to-action writing skills with these six valuable tips, designed to help you create compelling and effective Facebook posts.


What is the significance of using calls to action in Facebook posts?

Incorporating calls to action in Facebook posts is crucial because they guide users toward taking desired actions, whether it’s visiting your website, making a purchase, or engaging with your content.

How can I make my calls to action more compelling?

To create compelling calls to action, ensure they are clear, concise, action-oriented, and relevant to the content of your post. Offering value and a sense of urgency can also enhance their effectiveness.

Can I use emojis in my calls to action?

Yes, using emojis in your calls to action can add visual appeal and help convey emotions. However, use them sparingly and ensure they align with your brand’s tone and messaging.

Should I use different calls to action for different types of posts?

Yes, tailoring your calls to action based on the content of your posts can improve relevance and engagement. For example, a product announcement might warrant a “Shop Now” CTA, while a blog post could use a “Learn More” CTA.

How do I track the effectiveness of my calls to action?

Utilize Facebook Insights or other analytics tools to track metrics such as click-through rates, conversions, and engagement rates associated with your calls to action. This data can help you refine your strategies for better results.