27 Facebook Ads Case Studies You Must Read

You’ve probably heard the old adage that a picture is worth 1,000 words. But what good are those words if no one can find them? That’s why images make such powerful marketing tools: they’re memorable, eye-catching, and thanks to Facebook easy to share.

 In fact, images are so effective that more than 50% of marketers prioritize visual assets as part of their content strategies. At the same time, thanks to Facebook dynamic ads for ecommerce and other social ad tools like Twitter lead cards or Instagram shoppable products, it’s possible to create highly effective campaigns using only a few unique images.

Of course, many brands still struggle with the basics of creating compelling visuals for their digital marketing efforts. Is your team having trouble getting started? Look no further than this list of 27 case studies from top brands like Buffer and Shopify!

Facebook Ads Case Study – List Building For Businesses Part 2
Key Takeaways
1. Learn from real-world case studies for Facebook ads.
2. Understand strategies that drive successful campaigns.
3. Discover tactics to improve ad targeting and engagement.
4. Gain insights into optimizing ad performance.
5. Explore diverse approaches to creative ad content.
6. Adapt strategies to fit your unique marketing goals.
7. Stay updated on trends and innovations in Facebook ads.


Cutco, a kitchen knife manufacturer, is a family-owned business that has been in business for over 65 years. It’s also a direct-to-consumer business meaning they sell their products directly to consumers through retailers rather than through retail stores.

Cutco’s Facebook ads have a high conversion rate, driving new customers and sales through targeted ads because they know exactly who they’re advertising to.

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Old Spice

Old Spice is a brand of male grooming products sold by Procter & Gamble. The company was founded in 1937 and introduced its first men’s body wash product in 1938. Over the years, Old Spice has expanded its range of products to include colognes, deodorants, antiperspirants and shaving gels.

  • Old Spice was one of the first brands to run a Facebook ad campaign back in 2009 before the social network had even been publically released.
  • Old spice’s Facebook advertisement campaign was a huge success with over 4 million people liking their page due to running this ad.

Holly & Hugo

Holly & Hugo is a UK-based clothing brand that sells women’s dresses, tops and bottoms. Its target market consists of women aged 18 to 35 who are interested in fashion and clothing. In March 2017, Holly & Hugo launched an ad campaign on Facebook that reached over 1 million people in the first week alone. The ads were targeted at women in the UK who were interested in fashion and clothing.

Holly & Hugo’s Facebook ad campaign had three main objectives:

  • To increase website traffic by creating awareness of their new summer collection and drive people back to their website where they could purchase items featured in the ads;
  • To increase brand awareness among consumers who had never heard of Holly & Hugo before; and
  • To create engagement with existing customers so they would come back again for more products from Holly & Hugo after seeing how easy it was to shop on their site or social media accounts

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Holiday Inn Express

Holiday Inn Express used Facebook ads to promote their hotel chain. They had a budget of $5,000, and they used a combination of Facebook ads and retargeting to reach more people who were already interested in the hotel brand. The Holiday Inn Express team began by creating an audience from their website’s website traffic:

  • The first ad set was created with the objective “to get new leads for our hotels”
  • The second ad set was created with the objective “to grow page likes.”

Dove Global Campaign for Real Beauty

The Dove Global Campaign for Real Beauty was launched in 2004 and has been running ever since.

The campaign was created to celebrate the natural beauty of women and to encourage women to embrace their bodies.

It features real women, who don’t fit into the mold of what society considers beautiful, accompanied by a message about how every woman is beautiful in her own way.

The campaign has been a huge success for Dove and has prompted a lot of discussion about body image.


Audi’s Facebook ads case study is a great example of how to use Facebook ads to generate sales.

In this case study, Audi was able to achieve the following results:

  • 10X increase in sales leads
  • 5X increase in new prospects

Audi also used their Facebook ad campaign as a way to communicate with current customers, who were then encouraged (with special discounts and promotions) to share their experiences with friends on social media.


Coca-Cola’s Facebook Ads Case Study

Coca-Cola, which has the world’s largest and most valuable brand, wanted to promote its new “Share A Coke” campaign on Facebook. The objective was to drive awareness and purchases of Coca-Cola mini cans.

The company created a video ad featuring 10 different types of people sharing their names with a Coca-Cola mini can that shared their name. The video was then promoted on Facebook with an image of the “Share A Coke” branded mini cans in each user’s hands and the text “Find your bottle.” Users were encouraged to press play on the video and watch it while they held up their own personalized bottle. 

When they did so, they would see themselves at the end of the ad saying their name along with other people who have that same name as them (i.e., “Michael”). This helped drive social sharing by allowing users to share this personal moment with friends via Facebook’s native sharing functionality right within its platform itself; in fact, nearly 80% of views occurred directly via its News Feed post rather than through an external link or app install/redirect.

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If you’re selling a product, Eladó.hu is the right place for you to do so.

Eladó.hu is a Hungarian e-commerce website that allows users to post classified ads for free. The website was launched in 2010 and has grown to become one of the most visited websites in Hungary with over 600,000 daily visitors and 2 million monthly unique users. It’s also ranked as the second most visited website on the internet in Hungary by Alexa (the first being Google). 

The site facilitates communication between buyers and sellers by providing ways for both parties to contact each other using their email addresses or phone numbers when they register an account on the site. If you want help selling your products online, then this case study should definitely be considered!

Missguided Clothing

Missguided is a UK online clothing retailer for men and women. Founded in 2008, Missguided sells affordable clothes that are inspired by the catwalk. The company sources from premium brands including Kenzo, Gucci, Louis Vuitton and more to create pieces that are as affordable as possible.

Missguided sells dresses, tops, bottoms and outerwear as well as shoes and accessories such as bags and watches. The company has over 800 stockists across its global network including House of Fraser in the UK; Selfridges & Co., Debenhams & Co., Harvey Nichols & Co., Fenwick & Co.; John Lewis & Partners (John Lewis) in England; David Jones & Co (David Jones), Myer Australia; Smiggle Pty Ltd Australia; Jay Jays Pty Ltd Australia; Sportsgirl Pty Ltd Australia (Sportsgirl); Witchery Group Ltd Australia(Witchery); Kirna Zabete Inc USA/Canada(Kirna Zabete); Nasty Gal Inc USA/Canada(Nasty Gal)


Everlane is a fashion brand that sells clothes and accessories online.

The company’s marketing team uses Facebook Ads to drive sales, and in this article, we’re going to take a look at their case study! Everlane has seen incredible results from using Facebook Ads over the last few years: they’ve grown their Instagram following by 1 million (from 4 million to 5 million), they’ve acquired more than 2 million new customers on Facebook alone, and they now see $100 per customer lifetime value (CLV).

For those of you who are unfamiliar with CLV or LTV, “customer lifetime value” refers to how much revenue one customer will generate throughout their entire relationship with your business whether you sell products or services  while “lifetime” simply means the amount of time it takes for them to become completely satisfied with whatever it is you gave them in exchange for money.

Zillow Mortgages

Zillow Mortgages is a new product of Zillow, and they used Facebook ads to target homebuyers. They started by targeting homeowners who were in the process of buying or selling a home, then expanded their target audience to include people who had visited them website.

They created three different ad sets: one that targeted people looking for information about buying or selling real estate; one that targeted people looking for mortgages; and another one that targeted people who had visited their website but hadn’t converted yet. The latter two campaigns were retargeting campaigns, where Zillow used pixel tracking to find people who had visited their site and then reached out with ads across Facebook.

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Hotels.com UK

In the case of Hotels.com, they targeted people who were interested in traveling (or planning to). This was a good place to start because it allowed them to narrow down their audience and avoid targeting people who were specifically looking for another type of accommodation.

Hotels.com also narrowed down their audience by targeting people interested in finding hotels rooms in the UK as well as those interested in booking hotel rooms at any time.

This specific ad campaign ran between March 2017 and June 2017 and generated over $1 million USD worth of sales revenue per month!

Tarte Cosmetics

Tarte Cosmetics is a beauty brand that uses Facebook ads to promote their products. Tarte Cosmetics is a brand that is known for their high quality makeup products.

Tarte Cosmetics uses Facebook ads to promote their products, which include eye shadow palettes and lipsticks.

Xero Shoes

Xero Shoes is a shoe company that sells minimalist shoes. They used Facebook ads to increase their sales. They used a combination of product-focused ads and retargeting ads, using different images and copy to appeal to different audiences, as well as a variety of ad formats. The results were impressive: they saw an increase in conversion rates of up to 8x!

Mashable Shop’s Facebook Ads Case Study (Exclusive Offer)

In Mashable Shop’s case study, the company has a unique offer that customers can get by following a link in one of their Instagram posts or Facebook ads.

This is an exclusive offer because only people who see the ad will be eligible to claim it. And because they are using a link shortener (bitly), they can track clicks and conversions in order to optimize the campaign further.

LeadPages’ Facebook Ads Case Study (Exclusive Offer)

LeadPages is a landing page and conversion rate optimization platform that helps businesses create and publish web pages, email templates, and sales pages. The company offers a free trial of its software, which allows you to create an unlimited number of landing pages for free.

LeadPages has been around since 2008 and has grown to become one of the world’s largest landing page platforms. In this case study you will learn how LeadPages used Facebook Ads to grow their business by over 30% in just 5 months:

Airbnb Experiences (Beta) Case Study (Exclusive Offer)

Airbnb Experiences (Beta) Case Study

Airbnb is a leading technology company that connects people to unique travel experiences around the world. In this case study, we’ll look at how Airbnb used Facebook Ads to promote its new product called Airbnb Experiences.

The new product combines local experts with a curated selection of tours and activities in cities around the world. For example, you can book an experience with a local guide who will teach you how to make pizza from scratch or show you their favorite spots for street art in their city. The idea behind this was to create an experience that was more intimate than just booking a hotel room or renting out an entire apartment.

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CrateJoy’s Facebook Ads Case Study (Exclusive Offer)

CrateJoy is an all-in-one eCommerce platform that helps online sellers manage their products, inventory, and orders. CrateJoy offers free plans for up to three products and a 14-day free trial of its premium plans. The company has grown rapidly since launching in 2011 and now serves over 300,000 customers worldwide who sell more than $3 billion in product each year (according to TechCrunch).

In this Facebook ads case study from 2015, you’ll learn how CrateJoy used Facebook ads to grow their business. By using this guide you too can apply these lessons learned by CrateJoy’s team of marketers so that you can increase your own sales through targeted advertising on Facebook!


The only way to get better at something is to practice. And that’s why we’ve compiled some of the best Facebook ads case studies out there. You can learn a lot from these ad campaigns, and you can use them to give your own Facebook advertising a bump. Good luck!

Further Reading

Here are some additional resources to further enhance your understanding of Facebook ads and related strategies:

Facebook Statistics Overview Short Description: Explore the latest trends and statistics in the world of Facebook marketing. This resource provides valuable insights into user engagement, ad performance, and more. Read more

Real-life Facebook Ads Case Studies Short Description: Dive into a collection of 13 detailed Facebook ads case studies. Learn from real campaigns to discover effective strategies and tactics for successful advertising. Read more

Seltzer Goods: A Facebook Ads Case Study Short Description: Uncover the strategies behind a successful Facebook ads campaign by examining the case study of Seltzer Goods. Discover how they achieved impressive results. Read more


Have questions about Facebook ads? Here are some common queries answered:

How do I create effective Facebook ad campaigns?

Creating effective Facebook ad campaigns involves understanding your target audience, crafting compelling ad copy and visuals, setting clear objectives, and utilizing advanced targeting options.

What are some best practices for optimizing ad performance?

To optimize ad performance, ensure your ad visuals are engaging, your ad copy is concise and impactful, use A/B testing to refine your strategies, and regularly analyze campaign metrics for insights.

How can I improve my ad targeting to reach the right audience?

Improving ad targeting involves using Facebook’s audience insights to define your ideal audience, utilizing custom and lookalike audiences, and refining your targeting based on demographic, behavioral, and interest-based data.

What is the Facebook Pixel, and why is it important for ads?

The Facebook Pixel is a tracking tool that allows you to measure the effectiveness of your ads, track user interactions on your website, and optimize your campaigns based on valuable data-driven insights.

How can I measure the success of my Facebook ad campaigns?

Measure the success of your Facebook ad campaigns by tracking key metrics such as click-through rates, conversion rates, engagement metrics, and return on ad spend (ROAS). Adjust your strategies based on the results to achieve better outcomes.