Perhaps you haven’t heard of this exciting and ever-expanding new industry yet. Maybe you’re just a beginner, or even a seasoned expert looking to learn some more tricks of the trade. No matter where you are on your freelancing through Email Marketing journey, this article has something for everyone.
By reading this piece, you’ll learn how to build your brand exposure by starting small and working your way up to international fame and fortune. You’ll be able to do it all while also gaining valuable experience in the field of freelance email marketing.
Let’s get started…
| Takeaways |
|---|
| 1. Strategic Communication: Utilizing email marketing enables freelancers to strategically communicate their expertise and services to a wide audience, thereby enhancing brand exposure. |
| 2. Consistent Engagement: Regular email interactions with potential clients foster consistent engagement, reinforcing the freelancer’s brand identity and expertise over time. |
| 3. Personalization: Tailoring email content to recipients’ needs and preferences establishes a personalized connection, making the brand more relatable and memorable. |
| 4. Showcasing Portfolio: Including samples of past work and success stories in emails provides tangible proof of the freelancer’s capabilities, bolstering brand credibility. |
| 5. Call to Action: Incorporating clear and enticing calls to action in emails encourages recipients to take the desired steps, such as contacting the freelancer or exploring services. |
1. Begin With Value
The first step to successful email marketing is to give your subscribers something of value in exchange for their email address. This can be anything from free access to a new course, exclusive tips, and tricks, or behind-the-scenes videos. The most important thing is that you make it clear what they’ll be getting upfront.
People get a lot of emails every day, so if you want them to read yours, it better stand out. To make sure your emails grab the reader’s attention right away, don’t focus on the benefits of the product or service you’re promoting instead focus on how it will benefit your subscriber. A good email campaign should always be about them, not you; so tell them how they’ll get more customers with your product and they’ll want even more!
Building a strong rapport with clients is essential for successful freelance email marketing. Learn how to establish lasting connections in our article on Freelance Email Marketing: How I Build Rapport with My Clients.
2. Offer Something Only For Your Subscribers
You can offer free access to your content, with the only requirement being signing up for your email list. This might seem like a lot of work, but you can repurpose old content in many different ways. For instance, you could write an ebook from a series of blog posts that are all related and offer it as a free download in exchange for subscribing to your newsletter.
Another way you can offer more value is by offering exclusive discounts and promotions to those on the list. This will make them feel special because they’re getting something that other people aren’t, which will make them more likely to stay subscribed.
3. Keep The Email Short And Simple
Keeping the email short and simple means that you should avoid long paragraphs and provide sentences that are short and to the point.
Also, avoid using jargon or technical terms, unless you are sure that your target audience is familiar with those terms. It’s best to use bullet points for easy reading, subheadings for takeaways, and font size that is easy to read.
Consider this paragraph from an employee training program: “To comply with the HR Policies on Sexual Harassment & Gender Discrimination, all employees must complete a self-paced training module by Friday at 5 pm.
This training will cover appropriate workplace behavior relating to such topics as unwanted sexual advances, requests for sexual favors, and verbal or physical conduct of a sexual nature when:
Submission to such conduct is made either explicitly or implicitly a term or condition of an individual’s employment; submission to or rejection of such conduct by an individual is used as the basis for employment decisions affecting such individual, or such conduct has the purpose or effect of unreasonably interfering with an individual’s work performance.
It creates an intimidating, hostile, or offensive work environment. Employees who do not complete this training by 5 pm on Friday will not be allowed into the office until they have completed it.
For questions regarding this policy please contact HR
Want to boost referrals and sales through your freelance email marketing efforts? Discover the secret sauce in our guide: Freelance Email Marketing: The Secret to More Referrals and More Sales.
4. Use A Relevant Subject Line
Use a subject line that reflects your content. Avoid using generic phrases such as “Hi” or “Newsletter” in your subject line. Your recipient might not open the email if he or she does not know what it is about.
Keep it short, preferably less than 60 characters. By doing this, you ensure that the subject of your email will be seen in its entirety by both mobile and desktop applications.
Use the subject line to tell the recipient what the email is about and what they will get out of reading it. Instead of saying “Our newsletter,” try something like “Three Great Marketing Trends.”
5. Connect Yourself To Your Readers Via Storytelling
Before you begin writing emails, you need to establish your writing style. You want it to be casual enough that people will not see it as boring business talk, but professional enough that they can trust you. The easiest way to achieve this is through storytelling.
Tell your readers about a personal experience of yours from which they can learn something valuable. It doesn’t have to be the most memorable moment of your life remember, the key here is relatability.
But don’t make it too common either if you share something that anyone could relate to, then your readers will get bored easily and lose interest in what you have to say. Instead, look for situations where you can provide an uncommon lesson or insight for readers as well as inspiration for them with your story.
People like stories because they are relatable and informative at the same time; by sharing a personal experience with them through storytelling, you are telling them that even though you might be considered an “expert” in whatever field or subject matter you are talking about in those emails, deep down inside.
We all have struggles and fears we need help overcoming and working through in our lives (and buying whatever product or service mentioned in those emails would help us do just that).
6. Deliver On Your Promises In Every Email
The final element of a good email to your subscribers is having the content match their expectations. If you promised them a weekly newsletter with tips and tricks for freelancing, make sure you deliver on this in the body of your email.
Don’t under-deliver by sending them nothing in the body and simply writing “Full newsletter coming next week!” followed by an image of yourself drinking coffee (I have been guilty of this before).
This goes both ways. Just because they didn’t expect much doesn’t mean you can send them an inbox full of spam. To avoid these mistakes, it is better to over-promise and over-deliver rather than under-promise and under-deliver or over-promise and under-deliver.
A great example of a company that routinely offers high-value content to its subscribers is Ramit Sethi from I Will Teach You To Be Rich. He offers up high-quality blog posts, videos, courses, and events for his subscribers; all for free!
If you’re venturing into freelance email marketing, knowing how to get paid for your services is crucial. Explore strategies in our post: How to Get Clients to Pay You for Freelance Email Marketing.
7. Don’t Just Write, But Also Listen
Don’t forget to listen to your audience. You might think you know exactly what they want, but this often isn’t the case at all. Listening to the audience can give you important insights into how they think, and this can help you be a better writer for them, as well as improve your products or services.
8. Make Your Emails Relevant To Your Subscribers’ Needs
To make your emails relevant, you must create content that is specifically tailored to your readers. When writing an email campaign, it’s crucial to know who your audience is and what they want.
Make sure that you are always creating content that can help your subscribers solve their problems and needs. If you have a solid idea of who your target audience is, then creating content for them will be much easier.
9. Personalize Your Emails
Personalization is the magic word when it comes to email marketing. Email personalization involves addressing each recipient in a unique, yet authentic way. It can take many forms:
- Addressing emails with a person’s name.
- Sending follow-ups based on a person’s browsing history and purchase history, such as suggesting relevant products that they may have missed out on previously.
- Including other personal information like the date of birth and age in an email.
10. Don’t Send Generic Email Messages
If you want someone to reply to your email messages and take action, you need to show that you have put some time and effort into it. By adding a personal touch, it will make the email more personal and help build a stronger connection with the recipient.
This is especially true if you’re contacting someone for the first time or trying to woo a new client. If a prospect sees that your message has been copied and pasted from an email template, they’ll find it easier to hit delete or mark it as spam than take action on your message. They can also tell if your subject line doesn’t match up with the content of your email – so make sure everything is relevant before hitting send.
11. Craft A Compelling Call-To-Action Button For Your Email Signature
As a freelancer, email marketing should be one of your strongest assets. But if you’re not using your email signature to its full advantage, you’re missing out!
To help increase conversions from your emails, you should use a call-to-action button in your email signature. CTAs are important for promoting and inspiring readers to take the desired action (in this case, clicking on the button).
A compelling CTA includes actionable language and a contrasting color that makes it stand out from the rest of the text. This can make a big difference in whether or not someone clicks on the link.
Crafting a successful freelance email marketing business requires careful planning and execution. Find insights on building your venture in our resource: How to Build a Freelance Email Marketing Business.
12. Try Out Different CTAs To Determine What Works Best For You
Make sure to track the results of different CTAs. This lets you know which ones work best for your audience and should be repeated as often as possible in your emails. You can also use A/B testing so that you can determine which of two different CTAs is preferred by your readers and therefore more likely to achieve the actions you want them to take. Whatever CTA is most successful should be used again and again.
13. Don’t Send The Same Email Multiple Times to the Same Recipient
If you send an email and it bounces, you may be tempted to resend it again to make sure that person saw it. Or maybe they didn’t open your email the first time, so you try again with a new subject line. Don’t do this
First of all, if someone doesn’t care enough about your brand to open your initial email, they probably don’t care enough about your brand at all and are a waste of your time and effort. Second, sending multiple emails can hurt your chances of getting into people’s inboxes: recipients will get annoyed at you for flooding their inboxes and they may mark your email as spam if they get too many of them in a row (note that there is no magic number here).
Excelling in email marketing as a freelancer demands the right approach. Learn the right techniques with our guide: Email Marketing for Freelancers: How to Do It Right.
Final Thoughts
Email marketing can be a great way of building up your brand exposure and can even translate into more work as a freelancer. Getting started might be difficult, but with the right knowledge and expertise, you’re sure to make it work and once it’s in place, you’ll reap the benefits for years to come.
Further Reading
Explore more resources to enhance your understanding of freelance email marketing:
Send It Out: Email Marketing Strategies for Freelancers: Discover effective email marketing strategies tailored for freelancers to maximize your outreach.
Leveraging Email Marketing for Freelancers: Learn how to harness the power of email marketing to expand your freelancing opportunities and grow your brand.
Email Marketing Essentials for Freelancers: Delve into the essentials of email marketing that every freelancer should know to stand out in a competitive market.
People Also Ask
What Is Email Marketing?
Email marketing is a way of reaching out to customers through the internet, using an electronic mailing service.
How Do You Write A Marketing Email?
To write a good marketing email, think about your audience and how they’d like to be communicated with. Get your point across succinctly and clearly. Show them you care by making the subject line relevant to their interests and also by writing in a relaxed tone rather than being overly formal or stiff. If you’re writing to someone who’s already bought from you before, thank them for their support.
How Do You Write A Marketing Email That Converts?
A good rule of thumb when creating a marketing email that converts is asking yourself whether the content would be interesting and useful for you if it came from another business owner. You should also focus on the value your product or service offers instead of just listing its features.
It’s important to have strong calls-to-action (CTAs) throughout the body of your email, such as “Order now!” or “Sign up today!” It’s also helpful in an e-commerce context to include links within your message allowing readers easy access to purchase products directly from your website.
The ability to click on links within the text itself makes it simpler for potential customers who don’t want to scroll past pictures or other information before getting right into buying things they want. There are many resources available online providing additional tips on how best practices can help improve conversion rates with each message sent out by marketers as part of their overall strategy as well!
What Is A Good Open Rate?
A good open rate is 50 percent or higher, but it will depend on how many subscribers are being sent emails daily – this number may vary depending upon industry standards, etc., so check around first before determining what yours should aim for specifically
How Do I Make My Email Stand Out?
In order to make your emails stand out, you need to know who they should be going to. Your emails should not be sent just to anybody and everybody. Identify the people that would want to hear from you and get their attention with a subject line that hooks them in.
Once you have an idea of who your audience is, create content for them based on what you know about the product or service being sold. If your email has some personalization it will also help it stand out because recipients are more likely to open an email with their name in the first line rather than a generic greeting like “Dear Friend” or “To Whom It May Concern” (although these may still work depending on the type of business).
How Do I Get More Email Signups?
Getting more email signups can be done by creating a website where the user must input their contact information before using some sort of service offered through this site – whether it’s playing games, watching videos, downloading music, etc.
These users will be added to an existing database for future marketing purposes as well as potential sales opportunities down the road when new products/services become available later on the road if they are opt-in by checking the yes box next time around (these checkboxes are usually found at bottom of the form).
This strategy works well because it gives people access right away without having to wait for verification emails which might never arrive due to their spam filters blocking those messages entirely (spam filters often block promotional emails containing links or attachments too much so always best practice good ol’ fashioned plain text format).
How Do I Make My Email Marketing More Effective?
That’s a good question! Email marketing is a great way to build your brand. People are more likely to check their email, and it’s a good way to get your name out there.
After all, it’s no secret that emails with catchy subject headlines are what catch people’s attention in their inboxes and get them to open the email. Say you want to sell something online through email marketing; you want your customers not only to open the email but also click on the link inside so they can read about whatever you have for sale.
Emails should be well-written and engaging so that people will keep reading; this is where writing catchy headlines comes into play because if someone likes the headline, they might continue reading. The best way for freelancers to make their emails stand out is by making them unique, interesting, and eye-catching.
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!