Facebook Marketing Techniques That Will Improve Your Business

Facebook is a living, breathing beast that changes from day to day. You’ve probably heard this already if you’re reading this post, in which case I’m going to skip the obvious and get straight to the best Facebook marketing techniques out there right now. 

In the last few years, I’ve been running and testing tons of Facebook ads for companies I work with, and I’ve learned quite a bit about what works (and what doesn’t). So let’s dive right in!

Facebook Marketing: A Complete Video Guide for 2023
1. Implement targeted Facebook ad campaigns to reach specific audiences effectively.
2. Utilize compelling visuals and ad copy to capture users’ attention and drive engagement.
3. Leverage Facebook Insights to gain insights into your audience’s behavior and preferences.
4. Engage with your followers through interactive posts, polls, and user-generated content.
5. Test different ad formats and placements to optimize your campaign’s performance.
6. Monitor key metrics like reach, engagement, and conversion rates to measure success.
7. Develop a consistent posting schedule to maintain an active and engaged audience.
8. Use retargeting strategies to re-engage users who have shown interest in your products.
9. Collaborate with influencers or partner brands to extend your reach and credibility.
10. Continuously adapt your strategy based on performance data and industry trends.

Build A Custom Facebook Audience

Build a custom audience. You can create a custom audience of people who have visited your website or used your business’ Facebook page to download content. You can then target those users with ads that are relevant to their interests and products, driving them back to your site or encouraging them to buy directly through Facebook.

Create an “interested” audience. This is one of the most effective ways to build out a new marketing strategy for your company because it allows you to use people’s own words and actions as indicators of what they’re interested in buying and then advertise directly to them.

A user might say something like “I love turtles” or “I want these shoes,” which means that she has shown an interest in related content (turtles/shoes). If she were then shown an ad for turtle-shaped cookies from a local bakery, she would be more likely than not to go into their store and purchase those cookies!

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Use Dark Posts And Lead Ads

These are two important Facebook advertising techniques that you should consider. Dark posts are a type of ad not visible to your audience, but they can be used to target specific groups of people. 

Lead ads are used for collecting email addresses; when someone submits their email address, it’s sent directly to your email inbox. Both these tools have a high return on investment (ROI) if you’re using them correctly.

Curious about the real-world impact of Facebook ads? Dive into our collection of Facebook ads case studies and gain valuable insights from successful campaigns to elevate your marketing strategy.

Create Video Content

Video is a great way to get your message across. When you create video content, you’re telling a story. And when people watch a video that moves them, they’re more likely to share it with others.

The video makes it easier for people to connect with you and your business. It also helps build trust because people can see what kind of person/company you are before buying from you or hiring your services.

Videos work well on social media platforms like Facebook and Instagram because they allow users who don’t know each other much (like most of us) to make connections in an entertaining way without having to spend too much time talking face-to-face!

Get A Facebook Pixel

Installing the Facebook pixel is simple. First, open your website’s settings by clicking on the gear icon in the upper-right corner of your browser and selecting “Site Settings” from the dropdown menu. Once there, click on “Pixels.” 

From here you can create new pixels and configure existing ones. For example, if you want to track when someone makes a purchase online from your site using PayPal, set up a conversion pixel for that purpose. 

This will allow Facebook to record every time someone makes such an action so that you can see which types of marketing campaign drove users to make purchases on your site or app without having to look through all their activity on Facebook itself (which would be hard since most people don’t post about everything they buy).

You’ll also be able to see how much revenue each specific campaign generated for your business!

What is a Facebook pixel?

A Facebook pixel is one-way businesses use digital advertising tools like Google AdWords or YouTube Ads Manager because they help companies collect information about their visitors based on things like IP address location data or device type. 

Using this information helps companies better target specific audiences with ads so they’re only paying for exposure during important times when people are actually looking at social media feeds rather than wasting money throughout unrelated hours like sleeping hours when no one would ever check their feed anyway​.”

Use Facebook Groups

Facebook groups are a fantastic way to build a community around your business. They’re also a great place to find new customers and promote your products or services. When you use Facebook groups for marketing, it’s important that you’re promoting the right things in the right groups.

Facebook groups have a reputation for being filled with spammy posts and irrelevant content, but that doesn’t mean they can’t be used effectively as part of your marketing strategy. Just make sure that when you post something in one of these communities, it’s actually useful and relevant to the people who belong there!

Steer clear of common pitfalls in Facebook advertising by discovering the top 29 mistakes to avoid this year. Elevate your ad game and ensure your campaigns yield the desired results.

Optimize Your Images For Facebook

When it comes to optimizing your Facebook images, there are a few things you need to remember. First, you’ll want to make sure they’re the right sizes. If they don’t match the dimensions of the grid in which they’re placed, then they won’t look as good and will be harder for users to see and that means less engagement with your content. 

You also have to understand how different types of images affect performance on Facebook. For example, if someone is scrolling through their News Feed and sees an image that’s not optimized for mobile devices or has too much text in its caption or description field (which is limited to 200 characters), 

then that person might not click through because it doesn’t look like something worth taking up space in their newsfeeds.

However, there are some ways that these issues can be remedied by making sure each image has all the correct metadata information attached: size and dimensions; format type (jpeg vs png); compression rate; image quality level; whether it’s square or rectangular; captions for added context about what’s happening within each photo; watermarks so nobody steals them without permission; etcetera.”

Make An Offer They Can’t Refuse (Or Resist)

Offer them something they can’t refuse.

In case you haven’t noticed, people are on Facebook for a lot of reasons. Some are using it to stay in touch with friends and family members. Others use it for entertainment purposes like watching videos or listening to music. But most people use Facebook to get something that they can’t resist like free stuff.

Make sure your offer is irresistible by giving them what they want: something that will make their life better or easier, but at no cost to themselves (or even better a small cost). If you’re going to give away something worth having, make sure it’s of high quality and won’t disappoint those who take advantage of your offer.

Link To A Landing Page (Not Your Blog)

Landing pages are a great way to convert visitors into customers, and they’re usually a lot more effective than your blog.

A landing page is a separate web page that’s designed to bring visitors in and convert them into customers. They usually collect emails, leads, or information from potential customers.

They’re not the same as your blog because they only focus on one goal: getting people to sign up for something.

Building an engaging Facebook page requires a combination of strategy and creativity. Discover our insider tips and tricks to cultivate a strong online presence and connect with your audience effectively.

Grow Your Tribe

You’re building a community, so focus on the tribe you want to build.

It’s important that you be yourself and not try to be something you’re not. Even if it’s funny or entertaining at first, people will see through your façade and realize you don’t have any substance behind what you do.

When it comes to business on Facebook, don’t try too hard to sell something all the time; instead, focus on being helpful and providing information that is relevant to your audience (and their interests). When someone reads your post or shares it because they think it might help them out in some way, that’s when they’ll take notice of what else you have going on outside of social networks like Facebook.

Make sure everything is consistent across all platforms including Twitter  You don’t want anyone thinking about one thing about who makes up this “tribe” only for them then find out otherwise later down the line when another platform gets mentioned without context from previous conversations with members from other sites where communication has been ongoing long before anything was ever said publicly online via new channels such as those found within our personal circles here at home base which happen quite frequently thanks again guys!

Be Transparent

When you’re transparent, you show your audience that you’re trustworthy and willing to be open about anything. This can lead to better brand loyalty and more sales since people will be more likely to buy from a company they trust.

Here are some ways you can be more transparent:

Be honest about what your business does (and doesn’t do). Don’t overpromise on what your company has to offer by claiming things like “best in class” or “world-class” service when in reality it’s just okay. Instead, set realistic expectations by telling people exactly what they can expect from working with or buying from your company.

Be honest about the price of everything you offer don’t charge extra fees just because it’s possible!

Don’t Neglect Comments And Messages

Respond to comments on your page as well as message requests from potential customers. When you respond, make sure to answer any questions or objections in a helpful manner and don’t be afraid to admit mistakes or ask for help if you need it. 

Responding will show that you care about what people have to say and are willing to listen and that can go a long way towards building trust with your audience.

Post Consistently

Consistency is key, so it’s important that you post consistently. Posting at the same time every day will help your audience know when they should expect your updates. We recommend posting at around the same time each day and keeping a regular schedule (if possible).

If you want to take this further, try posting on a consistent basis across multiple platforms. For example, if you have an Instagram account and Facebook page for your business, try to post Instagram photos at the same time every week and Facebook posts on Monday mornings before 10 AM for example.

Finally, don’t forget about the holidays! There are plenty of times during which consumers expect businesses to pause their marketing efforts holidays are one of those occasions where brands can get away with skipping out on content creation altogether!

Unlock the hidden potential of Facebook marketing with our collection of underrated Facebook tips. Elevate your social media strategy, harness new opportunities, and stand out in the crowded digital landscape.

Marketing On Facebook Is Tricky But These Tips Will Help You Get Started

Facebook is a great place to market your business. It’s easy to get started, and there are countless ways you can use Facebook to promote your business and grow your audience. But marketing on Facebook can be tricky there are several best practices that will make it easier for you to market on this platform.

Here are some tips that we’ve found helpful in our own marketing efforts:

Know the rules about what content is allowed on Facebook pages, ads, etc., so that you’re not wasting time creating content or ads that aren’t allowed by the site’s terms of service.

Create engaging content (i.e., posts) with relevant links back to your website so people who visit those websites will want to come back again later once they find out more about what they like there!


If you aren’t marketing on Facebook today, you’re missing out on a huge opportunity. Why? Because there are over 2 billion active users on Facebook, waiting for your message. We hope that this article has given you some inspiration and ideas on how to improve your Facebook marketing strategy.

To recap: use dark posts to promote content, create video content to increase engagement, deploy a pixel to track conversions, create an offer and promote it in the news feed, optimize images for the news feed, and grow your email list by including lead ads,

use Facebook groups to test ideas with potential customers (and engage with them), get organic search traffic from Facebook by linking directly to a landing page (not a blog post), be transparent  share wins and losses so people can relate to you; don’t neglect comments or messages  they are opportunities to engage with customers one-on-one, and post consistently so people will come

Further Reading

Here are some additional resources to help you dive deeper into effective Facebook marketing strategies:

WebFX – Facebook Marketing Strategies Short Description: Explore a comprehensive guide to mastering Facebook marketing strategies for optimal brand engagement and growth.

Sprout Social – Facebook Marketing Strategy Short Description: Learn how to develop a successful Facebook marketing strategy with insights and tips from industry experts.

Mailchimp Resources – Facebook Marketing Strategy Short Description: Discover a collection of resources and guidance to enhance your Facebook marketing strategy and achieve better results.


How can I improve my Facebook ad campaigns for better results?

Enhancing your Facebook ad campaigns involves targeting the right audience, crafting compelling ad copy and visuals, and continuously analyzing and optimizing your performance metrics. A/B testing different elements of your ads can also help identify what resonates best with your audience.

What are some creative ways to engage my Facebook followers?

Engaging your Facebook followers can be achieved through interactive posts, polls, contests, behind-the-scenes content, and user-generated content sharing. Regularly responding to comments and messages also fosters a sense of community and connection.

How do I measure the effectiveness of my Facebook marketing efforts?

To measure effectiveness, track metrics such as reach, engagement (likes, shares, comments), click-through rates, conversion rates, and return on ad spend (ROAS). Facebook’s Insights tool provides valuable data for evaluating your campaign’s success.

Are there any common mistakes I should avoid in Facebook marketing?

Yes, some common mistakes include targeting too broad an audience, neglecting mobile optimization, overcomplicating ad design, and not having a clear call-to-action. Regularly monitoring your campaigns and adjusting based on performance can help avoid these pitfalls.

What’s the importance of consistent posting on my Facebook page?

Consistent posting keeps your audience engaged and informed about your brand. It also helps maintain a regular presence in their feeds, fostering brand recognition and increasing the likelihood of your content being seen and shared.