Copywriting One Of The Toughest Things To Do Online

Copywriting is one of the most important aspects of your business. It’s a simple fact: If people can’t find what they’re looking for on your website, or if they don’t read it, then they won’t buy anything from you. That’s why it’s so important that you write effective copy that makes your visitors want to stay and take action. 

The problem is many business owners don’t know where to start when writing copy for their website or blog posts. So here are some tips to help improve your writing skills and make sure customers stay engaged with your content:

10-Step Complete Copywriting Tutorial
1. Copywriting online presents unique challenges due to digital distractions and short attention spans.
2. Crafting compelling and persuasive content requires a deep understanding of the target audience.
3. Successful online copywriting involves balancing creativity with clear communication.
4. Regular practice and continuous learning are essential for improving copywriting skills.
5. Techniques like storytelling, using persuasive language, and incorporating SEO strategies contribute to effective online copy.
6. Analyzing and adapting to changing trends and consumer behavior is crucial for staying relevant as a copywriter.
7. Copywriters should focus on providing value, solving problems, and building trust with their audience.
8. Collaboration with designers, marketers, and other professionals can enhance the overall impact of online copy.
9. Testing and optimizing copy based on user feedback and data-driven insights lead to better results.
10. Embracing a growth mindset and embracing failure as a learning opportunity are essential in the world of online copywriting.

Make Sure Your Copy Is Easy To Read

If you want your sales copy to be effective, it needs to be easy to read.

There are three main things you should keep in mind when writing your copy:

The font you use should be big enough and easy to read, but not so big that it makes your page look too busy. If people have trouble reading the fonts on your website, they’ll leave immediately.

Make sure the font isn’t too small (if it is a smaller size, increase it). Some browsers will automatically adjust their sizes depending on the resolution of their screen or device; this means that if the browser thinks there isn’t enough space available for a certain size of text, then it will automatically make things bigger so everything fits together nicely without any gaps or overlaps.

However, this can look bad because there will be no way for users who need larger text sizes like those with visual impairments or dyslexia!

Use a font that’s easy for both computers/laptops as well as mobile devices such as smartphones and tablets this way everyone has access regardless of how much money they spent on hardware.”

Crafting compelling copy is a challenging task that requires skill and finesse. If you’re struggling with copywriting, our article on mastering the art of copywriting can provide valuable insights and tips to enhance your writing prowess.

Be Clear About The Benefits Of A Product Or Service

Define your problem. Before you start solving it, you need to define it. Do you want to lose weight? Get more clients for your business? Make a lot of money? It’s important to be clear about what you’re trying to achieve and why that goal is important to you.

Set goals that are ambitious but realistic. If your goal is too ambitious (say, losing 25 pounds in one week), chances are good that it won’t happen and even if it did, how much would the experience have taught you? 

On the other hand, if it’s not ambitious enough (like saying “I’ll get fit by eating healthier”), then there’s no sense of urgency or incentive for change and therefore no real motivation behind reaching those fitness goals at all! Instead of setting an impossible goal or an underwhelming one, aim for something challenging yet doable like:

Losing 2 lbs per week for 2 months. If this isn’t happening within the first month after starting up my diet program and exercise routine together with my trainer regularly checking in on me via text message every third day from now until then…then I’m going back home.”

Write For An 8th Grade Reading Level

A good copywriter understands the importance of writing for an 8th-grade reading level. Simple words, short sentences, and an active voice are all part of that. By using these approaches in your copywriting, you will be able to better communicate with your audience and help them understand what you’re selling or trying to accomplish.

With so many businesses competing online it has become more important than ever before to get noticed by potential customers.

Effective legal writing is crucial for lawyers to convey their arguments persuasively. Learn how to write persuasively with our guide on writing to persuade to maximize your impact in the legal field.

Use Simple Sentences That Are Between 4 And 20 Words

You should keep your sentences short and sweet. Because you’re writing online, you must use simple words and keep sentences to 4-20 words at most. This will make it much easier for your potential customers or clients to read what you write, which increases the chance they’ll buy from you or hire your services.

Use short paragraphs as well one or two sentences is the ideal length for each paragraph. Again, this makes it easier for people who are reading quickly on a computer screen or mobile device to understand what you want them to know about your product/service without having to strain their eyes with long paragraphs.

By keeping things simple like this throughout the copywriting process (and not getting overly fancy with language), there are no real reasons why anyone would ever have trouble understanding what exactly it is that we do!

Write Short Paragraphs Of 2-3 Sentences Only When The Topic Requires It

While most people are aware of the importance of writing short paragraphs, they often don’t realize how much better their copywriting will be if they write shorter paragraphs. In this section, we’ll look at several reasons why short paragraphs are so effective and popular with readers.

Short paragraphs make your page look more inviting and easier to read. When you see a long paragraph, it can seem intimidating or overwhelming to read. You immediately start thinking about how many other things you have to do today, or in some cases it even makes you yawn as soon as you see one of those huge blocks of text on the screen. 

If every sentence is separated by 3 or 4 lines from its neighbor then your reader will feel like he’s having his attention split between two different parts of the page at once; which is not something we want any part of our copywriting process!

By contrast: short paragraphs keep everything together in one place where readers can focus on reading just one thing at a time; don’t worry about remembering what was said before because there won’t be anything else distracting them from what’s happening now!

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Use The Active Voice, Not The Passive Voice

If you’re not sure whether you’re using active or passive voice, look at the sentence and see if it has an “actor” (the person who is doing something). If so, that’s an active voice. For example:

He ate the bread.

The bread was eaten by him.

In this case, “he” is the actor (“subject”) and “bread” is being acted upon (“object”). In other words, he ate the bread. Compare this to:

The Bread Was Eaten

In this case, no one did anything it just happened by itself! This is why we call it passive voice; there isn’t an actor doing anything for us to focus on in our sentences. The active voice tells readers what happened; passive voice leaves them wondering what happened without telling them anything about who did it or how they accomplished their task

Don’t Overuse Exclamation Marks And Refrain From Using Too Many All Capital Letters

You have probably noticed that some writers use exclamation marks a lot, while others don’t. It’s all a matter of style, and there are no hard and fast rules on when to use them or not. However, some general guidelines will help you avoid looking amateurish:

Use an exclamation mark only when it is necessary to convey emphasis. That means you should only use an exclamation mark if your tone would be unclear without it (for example: “Pick up the phone!”). In other cases where the meaning isn’t ambiguous without an exclamation mark, don’t use one at all (for example: “I’m coming back tomorrow”).

Use capital letters sparingly as well this applies especially if you’re writing online where all-caps text looks very unprofessional in most cases. Capital letters should be reserved for proper nouns and certain titles such as President or Director. 

They may also be useful for headlines or subheadings in your copywriting; however, keep in mind that these can often include emojis as well!

Use right-aligned copy, not justified copy – this is more friendly on the eyes, especially on older monitors that are not high-resolution.

If you’re going to write a right-aligned copy, do it right. If you don’t use the right amount of space between words and lines, your copy will look cramped and hard to read. This is especially true on older monitors that are not high-resolution. The same goes for justified text, which can cause problems if done poorly.

Writing a well-structured legal memorandum is a foundational skill for legal professionals. Discover the key elements of crafting effective memos in our article on how to write a legal memorandum and elevate your legal writing game.

Right-Aligned Copy Is More Readable Than Justified Text Because It’s Easier On The Eyes

Justified text can be difficult to read in general due to its lack of natural line breaks between paragraphs; however, when it comes down to writing an introduction or conclusion for a blog post or article, I recommend using justified text instead of left-aligned because it gives off an air of professionalism (which is important if your goal is something similar).

Write In A Conversational Style, Like You’re Writing To A Friend

It’s important to write in a way that’s understandable for your audience—don’t use language that is too complex or formal. This is easier said than done, but it will help you create content that people want to read.

Use Simple Language And Contractions: “I’m Going,” Not “I Am Going

Use personal pronouns like ‘you’ and ‘we’: “You should go,” not “One should go.”

Write the post from the first person perspective: “I think this is one of the best ways…” instead of a third person (e.g., “an expert says…”).

Talk To Your Readers Without Talking Down To Them

Here’s the thing: your readers are smart, but it’s easy to forget that when you’re writing copy. You need to remember that they’re not stupid, and they don’t want to be talked down to. They want the information they’re reading, but they also want it in an easy-to-understand way. 

Your goal is always going to be finding that middle ground between talking down and talking up you don’t want people switching off because your content feels condescending, but at the same time, you don’t want them falling asleep because of your writing style is too dry.

It can be a tough balance at times! But there are ways of achieving this balance by keeping one thing in mind: talk like yourself (in other words, use a conversational tone). 

Avoid jargon (i.e., any word or phrase someone outside of your industry might not understand), avoid being condescending (think about how parents talk about their kids) and write for your audience (make sure you’re using language within their realm of understanding).

The power of metaphors in legal writing can’t be underestimated. Learn how to wield metaphors effectively with insights from our post on metaphor as a legal writing tool and add depth to your legal arguments.

Avoid Abbreviations And Acronyms Unless They’re Very Common (Like Faq)

Avoid abbreviations and acronyms unless they’re very common (like FAQ). The rule of thumb is, that if you can’t find the meaning in one or two seconds, don’t use it. And don’t use an acronym in the body of your copy unless it’s a key point or concept that needs to be stated multiple times. For example:

It’s Rare For Anyone To Write “I’ve Been Thinking About This For Awhile Now

But it’s more likely that someone would write “I’ve been thinking about this [meaning ‘this’ word] for a while now…”

Emphasize with bold key points and put a single space between characters in words that you emphasize (be sure to do this sparingly for headings and important points).

Emphasize with bold key points and put a single space between characters in emphasized words.

Use bold text sparingly, but when you do use it, make sure it stands out for the right reasons. Using bold text for headings and important points will help guide your readers’ eyes to what they need to pay attention to most. 

Also, keep in mind that if you’re not sure whether or not something is important enough to be emphasized with bold text, it probably isn’t—and that includes using italics!


Remember, your readers are busy people with a million things going on. Make it easy for them to read and understand what you’re saying so they can focus on the important stuff-like buying your product or service!

Further Reading

Explore more resources to enhance your copywriting skills and improve your web content:

Copywriting Tips from WordStream: Discover actionable tips and techniques to create compelling copy that engages your audience and drives conversions.

Website Copywriting Tactics from Builtin: Learn effective tactics for crafting website copy that resonates with visitors and effectively communicates your brand’s message.

12 Handy Tips for Writing Better Web Copy: Explore a collection of practical tips to enhance your web copywriting skills and create content that captures attention.


How can I improve my copywriting skills?

Improving your copywriting skills involves practicing writing regularly, studying successful copy, and experimenting with different techniques to find what resonates with your target audience.

What are some key elements of effective web copy?

Effective web copy should be concise, engaging, and focused on addressing the needs and desires of the audience. It should also have a clear call to action that guides users toward the desired outcome.

How do I make my website copy more persuasive?

To make your website copy more persuasive, use persuasive language, highlight benefits over features, provide social proof, and create a sense of urgency that encourages readers to take action.

What is the role of storytelling in copywriting?

Storytelling in copywriting helps create a connection with the audience by engaging their emotions and making the content more relatable. It can be a powerful tool for conveying complex ideas and building a brand narrative.

How do I optimize web copy for SEO?

Optimizing web copy for SEO involves using relevant keywords naturally, creating high-quality content that provides value to users, optimizing meta tags, and ensuring your content is easily accessible to search engines.