A Compilation Of All The Copywriting Tips From My Website

If you’ve been to this website before, you know that I write a lot of content about copywriting. But what’s the best way to use that information? 

How do you take everything I’ve said and turn it into actionable steps? Well, I’ve got good news: You don’t have to guess how to approach copywriting as a whole or even individual pieces of writing I’m going to give you all the tips right here, in one place.

How to Write Irresistible Website Copy (from a copywriting pro)
1. Comprehensive resource for copywriting tips.
2. A collection of valuable insights for writers.
3. Tips covering various aspects of effective copywriting.
4. Access to a diverse range of copywriting techniques.
5. Practical advice for improving copywriting skills.
6. Useful for both beginners and experienced writers.
7. A reference for crafting compelling and persuasive content.
8. Insights from an assortment of copywriting articles.
9. A hub for enhancing your writing proficiency.
10. A convenient way to access a wealth of copywriting guidance.

The Headlines Collection

The headline of an email is the first thing people see. It should be compelling, short, and snappy and it should tell the reader what they’re going to get out of reading the email.

For example: “How To Get High Ticket Clients Using My Copywriting Formula” is a better headline than just “My Copywriting Formula” because it tells readers exactly what they will learn from reading your email.

To write great headlines that stand out in busy inboxes, keep these tips in mind:

Highlight benefits over features – People don’t care about features; they care about how those features will make their lives better! Don’t waste time explaining how something works before telling us why we should care about it (e.g., “This product has a revolutionary new design!” vs “You’ll save $100/year with this product’s energy-efficient design”).

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The Subheadlines Collection

One of the most important parts of any piece of writing is the subheadline. It’s what readers see before they even start reading your copy and it can make or break their decision to read on.

Here are some tips on how to write good, compelling subheadlines that will compel people to read your copy:

Write as much as you can about each topic in your copy (without losing focus) and then split that into multiple sections by sectioning them off with an asterisk (*). This way, if someone wants to skip ahead or go back, it’s easy for them because each section has its subsection.*

The Paragraphs Collection

My favorite tip is to keep your paragraphs short and sweet. A paragraph should be no more than three sentences, and each sentence should focus on one point.

You want to make sure that you have at least one paragraph per page, section, or point. The reader can get confused if there are too many thoughts in one place without any separation.

The same goes for the overall length of your copy: don’t let it get too long! You don’t need an entire page of text unless you have really important information or a very long list of things to say about your product or service

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The Sentences collection

Sentence length is important. Short sentences keep the reader’s attention and make your copy easier to read. On the other hand, long, run-on sentences can be tiring to read and can make you sound like a newbie writer like someone who doesn’t know what they’re doing or how to write properly.

So use short sentences whenever possible. It makes your writing more conversational and creates more white space on the page that helps attract attention to important points in your writing while making it easier for readers to focus on what they want out of reading your content

The Words Collection

The Words Collection is a compilation of all the copywriting tips from my website. It includes advice on using words that are relevant to your audience, industry, product, or service. You’ll also learn how to use words that are relevant to your niche and brand.

This collection will help you write enticing headlines for your marketing campaigns and blog posts that will get people clicking on them!

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The Promo Email Collection

  • What is a promo email?

A promo email is a short, useful and compelling message that you send to your subscribers. The purpose of a promo email is to get more people to visit your website or store by giving them exclusive offers.

  • How do I write an irresistible promo email?

It’s easy! Just follow these simple steps:

Make sure that the offer is very attractive, but still within what feels like an acceptable price range for your customers. If it’s too high, they might not buy it; if it’s too low, then you won’t make any money!

Include clear instructions on how people can purchase the product or service (e.g., “Go here to buy this now”). 

Provide as many details as possible so that potential buyers don’t have any questions about what they’re getting and can easily find what they need online without having to contact anyone at first glance when searching through their inboxes later on down the line after receiving this initial promotion from one company over another.”

First Let’s Talk About What A Promo Email Is

You probably already know what a sales letter is. It’s the email that you send to people who are on your list, or even just potential customers, to get them to buy something from you. Sales letters can be used for any kind of product or service: a physical good like a book or CD; an online course; monthly access to your list-building material; whatever.

Sales letters usually have one goal: to get someone interested enough in your offer that they do something about it (for example, buy something). It makes sense you wouldn’t want to send out an email that delivers value but doesn’t do anything other than inform people about what’s going on with your business!

But there are two different kinds of sales letters: promo emails and transactional emails. 

Transactional emails are those urgent “Please click here now!” messages we all get from time-sensitive offers from companies that have our email address they’re designed solely for this purpose: getting us into their store as quickly as possible before some other company steals our attention away from them forever. 

Promo emails aren’t transactional at all; they’re usually just written in such a way that they feel more like personal correspondence between friends than cold marketing copy sent straight through our inboxes without regard for how we might feel receiving it!

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Often I Hear The Term Sales Letter

Often I hear the term sales letter. What does it mean? It’s a type of promo email that is sent to an audience with the intent of making them purchase your product, service, or membership.

Sales letters are also known as ad copy, direct mail, and lead generation letters (among other things). They should be well-written with a clear call to action at the end. In some cases, they might even be considered a sales document rather than just an email because they can have so much detail about your business.

A Promo Email Can Be Used To Sell A Product Or Service

A promo email can be used to sell a product or service, or promote a book, product, or service that you’re currently offering. You can also use it to promote an event or seminar at your business.

It’s important to note that promotional emails are not the same as sales emails they’re more like announcements than anything else. Promotional emails should focus on providing information and value rather than trying to get someone to buy something right away.

There Are 3 Typical Sections In A Promo Email

Let’s get into the details of your email. There are 3 typical sections:

Introduction: Why you should care about this email and how it can help you.

Problem/Solution: Explain why the reader has a problem and how your product addresses that problem. This is also where you show why your product is better for them than other solutions on the market today. 

In some cases, it’s best to start with a quote from an influencer or customer who says something like “I’ve been struggling with this issue for years…” or “I tried everything, but nothing worked until…”

Proof: Here’s where you prove that what they’re reading is true by providing proof in the form of testimonials or data points (e.g., surveys). Be careful not to overload this section with too many data points keep it short and sweet! Remember, we’re trying to keep things simple so we’re likely messaging one message at a time.”

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Here Are The Things To Include In Your “Goal” Section

You should include the following in your “goal” section:

The goal of the promo email. What do you want the reader to do? The best way to answer this is by asking yourself, “What’s the purpose of this email?” You might be trying to get them to buy something, download a free guide or ebook, or sign up for a webinar or event… Your goal should be as specific as possible so that you can focus on it throughout your copywriting process.

The benefits of achieving that goal (and how they’ll feel when they get there). If you don’t tell people what they’ll get out of an email, they’ll assume it’s just another boring sales pitch! 

If someone says “I want people who are interested in my brand/product/service area” but then doesn’t tell them why those people would want their stuff or why those people need their stuff they’re going to lose interest pretty quickly and move onto something more interesting (even if that something else isn’t nearly as useful). 

And if someone tells me about all this cool stuff I can have with little effort and minimal time investment required from me… well then I’m not going anywhere!

Here Are Things That Help Make An Offer Irresistible

To make an offer irresistible, you need to do the following:

Make the offer clear. Is it a coupon? A free trial? A contest? If the terms of your deal are too complicated, people will be less likely to take advantage of it.

Make the offer easy to understand. If there’s no way for someone to figure out what they’re getting when they click through on that ad, they probably won’t! And if they don’t know what they’re getting, they’ll have no reason to look at it again later on either so don’t let them get away! Use words like “free,” “new,” and “now” in order

Make the offer easy-to-get (and easy-to-use). Do not require complicated information from potential customers just so that you can track them down later on their credit reports or something like that.

Instead, focus on making things as simple as possible by asking for only basic info like name/email address/phone number (or even just one email address) upon registration with your site.

This way there’s no chance whatsoever of anyone forgetting about their membership card after downloading it from Dropbox onto their smartphone before leaving home without batteries installed inside theirs because those would’ve been drained out. 

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Here Are Things That Go Into A Great Benefits Section

The benefits should be clear and easy to understand.

The benefits should be specific to the reader. It’s more effective if you talk about how your product will help them specifically, instead of talking about how it will generally help everyone else (or “you”).

The benefits should be relevant to the reader. If you’re selling a new kind of electric toothbrush, don’t just say that it helps clean teeth talk about how much money the average person saves each month by using your product instead of their old one! Just make sure that those figures are backed up with solid data from sources like Consumer Reports or Nielsen ratings).

The benefits should be in the present tense. This might seem obvious, but sometimes people get carried away explaining how awesome something was back in 2006 when they invented it and then forget all about why someone is reading this page right now (i.e., because they’ve already bought whatever product they were looking at). 

That’s why we see phrases like “your teeth will become whiter after two weeks” instead of “your teeth may become whiter after two weeks.” This way there’s no doubt as to what will happen when someone purchases this item!

Here Are Ways To Convince Readers You’re Credible

The first step to building trust with your readers is to ensure that they know you’re an expert. You can accomplish this by writing in a manner that makes it obvious you know what you’re talking about, or by using one of the following techniques:

Be specific, not general. If every sentence in your copy is general, it will be difficult for readers to connect with it (and therefore difficult for them to trust you). 

Instead of saying “Being a good copywriter means…” say something like “To be a good copywriter means…” This creates the illusion that there are specific steps involved in becoming a great writer and adds credibility by showing off knowledge and experience.

Use testimonials from other experts/customers who have found success from reading this post. Studies show people look up to those who have been successful before them—so give them proof that others have made use of your advice before!

Here Are Ways To Fill Out Your Proof Section With Compelling Evidence

The proof section is the heart of your copy. It’s where you need to convince readers that your product/service will make their lives better, and convince them to take action by purchasing it.

As you can imagine, there are a lot of ways to fill out this section with compelling evidence. I have six methods for doing so in mind right now! Here they are:

  • Testimonials from customers
  • Case studies (with photos)
  • Data from surveys or industry reports (like this one)
  • Data from third-party reports like Money Incorporated’s annual report on small businesses * Your research


So there you have it: my top tips. I’m sure you’ll find that some of them are different from what you expected and others might not be so useful to you, but take them all with a grain of salt and listen to your gut, too. If something doesn’t sit right with you maybe a certain tip just doesn’t feel right in your mind then don’t use it! 

But remember that even if one or two pieces of advice don’t work for you, there are still plenty more left over that will be helpful. So keep trying new things until something clicks and makes sense for everyone involved (yourself as well as readers).

Further Reading

Here are some additional resources to further enhance your copywriting skills:

15 Copywriting Tips That Will Elevate Your Content: Explore these 15 expert tips to elevate your copywriting and create compelling content that resonates with your audience.

Copywriting Tips From Industry Experts: Learn from seasoned copywriting professionals as they share their insights and strategies for crafting persuasive and impactful content.

Copywriting Tips for Increasing Conversions: Discover proven techniques to optimize your copy for conversions, turning readers into engaged customers.


How can I improve my copywriting skills?

Improving your copywriting skills involves consistent practice, studying successful copy, and experimenting with different writing styles.

What’s the key to writing persuasive copy?

Writing persuasive copy requires understanding your target audience, highlighting benefits, and using compelling language that resonates with readers’ emotions.

How can I increase conversions through copywriting?

To increase conversions, focus on clear and concise messaging, effective calls-to-action, and addressing your audience’s pain points and needs.

What role does storytelling play in copywriting?

Storytelling in copywriting engages readers on an emotional level, making your content more relatable and memorable.

How can I make my headlines more attention-grabbing?

Craft attention-grabbing headlines by using curiosity, addressing a problem, or offering a solution that piques readers’ interest.