The AI Copywriter is a computer program designed to generate original content by using machine learning and natural language processing. Artificial intelligence in its most basic form is the ability of computers to mimic human thinking patterns.
In this article, I will be looking at how the AI Copywriter works and what it means for the future of content marketing
| Takeaways |
|---|
| 1. AI technology is revolutionizing the field of content marketing and copywriting. |
| 2. AI-powered tools can automate various aspects of content creation, including idea generation, writing, and optimization. |
| 3. The use of AI in copywriting can improve efficiency, productivity, and scalability. |
| 4. Human creativity and emotional intelligence still play a crucial role in creating engaging and persuasive content. |
| 5. Copywriters can embrace AI as a valuable tool to enhance their work, rather than viewing it as a threat to their profession. |
1. Be Customer-Focused
If you’re not focusing on the customer, then you’re missing a huge opportunity.
When writing an article or other piece of content, your focus should be on the reader not on yourself or your business. You need to write with a customer in mind and give them what they want to read.
If they don’t want to read it, they won’t engage with it (and they certainly won’t buy anything).
Writing for the customer is all about making sure that every word counts because this is how AI will help automate most of our writing in the future: by being able to tell which words are more important than others within any given sentence (or paragraph).
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2. Write To Your Audience Level
As you can see, we have a lot of options when it comes to writing at different levels. It’s important to do your research and figure out what level of detail works best with your audience.
For example, if you’re writing an article on AI for people who are already experts in the field, then you should use lots of technical terms and jargon to show off how knowledgeable you are.
On the other hand, if you want more newcomers to understand what AI is all about (and why it matters), then try using simpler language that explains everything clearly without going into too much detail. You may also want to include some links so readers can learn more if they’re interested in learning more about something specific.
3. Use The Headlines Correctly
Headlines are the most important part of your content. They’re the first thing people will read, and if they don’t grab their attention immediately, they’ll move on to something else. Make sure you have a good headline for each piece of content so that it’s clear what it’s about and why someone should read it.
When writing headlines, keep them short and specific don’t write something like “How To Do Content Marketing in 2019” when there are multiple ways that you can do content marketing. Write a much more specific title like “How To Create A Video Blog Series on Youtube In 2019” instead.
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4. Write Short Sentences, Paragraphs, And Pages
Another aspect of AI copywriting is its ability to write in a conversational tone. It can do this by using short sentences and paragraphs, which make the content easier to understand.
Short sentences are easier to read and comprehend than long ones. According to research, people tend to lose interest after reading more than 40 words in a single sentence (1).
That’s why it’s important for you as an author or content marketer to use short paragraphs in your writing instead of lengthy sentences that may bore your readers or scare them away from your site.
5. Avoid Distractions & Confusion
The AI writer will make sure you avoid these mistakes:
- Avoiding too many words – Your content should be written in a way that the reader can understand what it’s about without having to read every single word. This means using simple language, making sure sentences are not too long or short, and avoiding using words that are not relevant or difficult for readers to understand.
- Avoiding distractions & confusion – The AI writer will avoid using words that confuse readers and make them stop reading your content, such as “imply” when really you mean “infer.” It also won’t use any distracting quotes or jokes unless they’re relevant to the article itself (and even then only if they’re actually funny).
- Avoiding jargon – Jargon refers to industry-specific terms used by experts but in order for regular people (non-experts) to properly understand your content, there needs
to be an effort made on their part as well it’s not just up to writers like me.
For example: If I were explaining how my company uses artificial intelligence algorithms at its core level then yeah maybe I’d throw around some buzzwords like “machine learning” but if we’re talking about something more basic like sales processes then probably not since those aren’t typically used by anyone outside of marketing teams anyway!
6. Start Strong And End Strong
When it comes to content marketing, the first thing people see (and often judge) is your headline. Make sure it tells a story or asks a question that will compel them to read more.
If you’re starting with a quote, make sure it’s from someone credible and says something new about your topic. For example, instead of jumping on the “content marketing is dead” bandwagon, try: “Content marketing is dead! Long live content marketing!”
If you’re launching a product or service that solves an existing problem in an innovative way, start with something bold like this: “Our product will solve your problem better than anything else out there.”
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7. Use The Active Voice To Serve The Reader Better
The active voice is the perfect tool for helping readers focus on the action. If you want your reader to feel like they are actually part of what’s happening in your content, use an active voice sentence structure.
For example: “The robot writer can help you.”
In contrast, passive voice sentences tend to make things sound more abstract and less personal.
They’re typically used when background information needs to be included in a sentence because it’s so important that it needs to be included at all costs even if it means hiding the main point of your message or making it difficult for readers to understand what’s going on.
For example: “It has been found that robots are very helpful when writing articles.” This kind of sentence structure gives readers little insight into what actions were taken or who did them; instead, their focus is distracted by long descriptions and lists of items and people doing things without any context as to why they’re important (if they even know about them at all).
8. Use The Most Common Words For Better Communication
AI copywriters use words that are easy to understand, which means they avoid the use of jargon and technical terms. In fact, they write in a way that’s familiar to their audience so they can read it with ease. Readers also find AI copywriting easy to remember because of its conversational tone.
Tailoring your message by using words that are easier to read will give your audience an instant identification with what you’re saying.
And if they feel like they’re not getting something right away, it’s okay because communication is a two-way street you have the responsibility of telling them what you mean through clear and simple language!
9. Always Deliver What Was Promised In The Title And The Headline
The headline should always tell the reader what they can expect to find in the content. It’s a good idea to consider this as you’re writing your headline because it will help you write better headlines and make sure that your content is on point.
Remember, even if you’ve already written a title, that doesn’t mean you can’t change it later. You can always go back and edit anything before publishing (but try not to).
10. Stay Focused Throughout The Copy
Use a simple structure. Your copy should be as concise as possible and avoid any unnecessary words. The best way to do this is to follow the “AIDA” formula:
Use a consistent tone. You want your message to feel human, so it’s important that you have one voice throughout your piece of writing (or at least within each section). If you’re writing about several different topics, make sure that each message has its own distinct style, but is not so different that it becomes unrecognizable by readers who know your brand well.
Use the same vocabulary and style across all of your content whether it’s blog posts or ebooks or landing pages so that readers immediately recognize who wrote what when they see it again in other places on the site(s) where you’ve published these materials before today
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11. Don’t Try Too Hard To Be Funny Or Clever With Your Writing
Don’t try too hard to be funny or clever with your writing.
Yes, this is a bit of an oxymoron, since you are trying to be clever by telling people not to try and be clever. But there are people out there who will take your attempts at humor as an invitation for them to try their hand at it as well. And they will fail miserably.
12. Understand Your Target Audience
As a writer, you must understand your target audience as best as you can before starting to write content for them. The more you know about your target audience and their needs and wants, the easier it will be for you to write content that they enjoy reading.
If your target market is made up of busy parents with young children at home (such as those who read DIY blogs), then it may make sense to use bullet points in order to keep things short and sweet.
If on the other hand, your target market is business executives looking for advice on leadership development (like those who visit Forbes), then long-form articles may be more effective than shorter ones because they give readers plenty of time to reflect on each point made by the author.
Additionally, knowing what pain points exist within a specific niche will help inform how best to address those issues through content marketing strategies such as blog posts or eBooks.
For example, if we were writing about how small businesses can get ahead by using social media platforms like Facebook or Twitter then our solution would likely involve imparting knowledge regarding best practices while also showing case studies from real companies that have had success using these tools effectively.”
13. Write As If You Are Having A One-On-One Conversation
Now that we’ve covered what you shouldn’t do in your copywriting, let’s talk about what you should do. You’ve got to remember the most important thing when writing for the robot: it can’t have a conversation with anyone.
The AI is only capable of writing content that is written in a way that’s best suited to being read by humans. It doesn’t understand nuance or sarcasm or humor, so if you want your brand messaging to come across as authentic and relatable, then you’re going to need to write in a way that feels like two people talking not like one person talking to another listening.
14. Write In A Very Conversational Style
AI copywriters are good at one thing: writing in a very conversational style. You should write in a friendly tone and style that your audience can relate to by including real examples and references to pop culture, trends, and other topics of interest to them.
They’re also great at writing short sentences, adding bullet points for easier reading flow, using emotive language (think “life-changing”), using numbers where appropriate (the number 5 is more persuasive than the word “many”), etc.
15. Be Empathetic Towards The Reader
Be empathetic to your reader’s point of view. Write about what you know, and write about it from your reader’s perspective. What are their goals? What do they hope to achieve by reading this piece? How can you help them achieve their goals?
Be empathetic to your reader’s situation. You don’t want to waste time or money on writing that won’t resonate with potential customers, so write in line with what they need right now which means understanding where they’re coming from and how they got there (both mentally and physically).
Think about how much time people have available for shopping online: if you were grocery shopping this afternoon, would you read an entire article while standing in line at Starbucks? Probably not you’d probably get distracted by something else going on around you before finishing reading all the words on that page (or maybe even scrolling past some of them).
And then there’s always the possibility that someone will come up behind us who needs more than one item scanned at a single register; so we’ll scan another item–only getting halfway through our article! It happens all too often…but there’s no reason it should happen when we’re talking about content marketing!
16. Help Your Readers Learn Something New That They Didn’t Know Before
You should also be a good teacher. Provide information that is useful and relevant to your audience. Help your readers to solve a problem or make a decision.
Help your readers to make a better decision and provide them with information that they can use immediately after reading your content, such as contact details for you or links to other helpful resources.
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17. Perk Their Interest
Now that we’ve covered a few ways to get the reader’s attention, let’s look at how to keep it.
The best way to keep their interest is by using curiosity. Curiosity is an emotion that propels people to seek out information about something or someone new and unfamiliar. It also makes them more likely to stay invested in what you have written because they want answers for their questions about your topic.
To use curiosity as a tool for keeping readers engaged, consider these examples:
A question that begs for an answer from the reader (like sharing intriguing facts or statistics) will get them wondering what other facts are out there, which can lead them down a rabbit hole of research until they find something interesting enough that they decide not to go any further with their search.
This tactic can be used effectively both in blog posts and social media posts because social media users are often interested in learning more about topics they encounter online while browsing Facebook or Twitter feeds; this means they will likely click through when presented with an intriguing question like “What do you think happens next?”
Conclusion
We still have a long way to go before automated copywriting is truly intelligent and creative. However, AI-powered tools are already reducing the workload of content marketers who want to write compelling articles that resonate with their audience.
The ability to gather data from multiple sources, extract concepts and ideas from them, and then generate long-form content is truly impressive, even if there is still room for improvement.
Further Reading
Here are some additional resources on the topic of AI and its potential impact on content writers and copywriters:
Will AI Replace Content Writers and Copywriters?: Explore the advancements in AI technology and its implications for the future of content creation and copywriting.
Will AI Replace Copywriters?: Dive into the discussion on the role of AI in copywriting and how it may influence the industry in the coming years.
Will AI Content Replace Creative Copywriters?: Discover insights into the potential of AI-generated content and its impact on the work of creative copywriters.
Feel free to explore these articles for a deeper understanding of the intersection between AI and copywriting.
FAQs
Here are some frequently asked questions about the impact of AI on content writers and copywriters:
What is AI’s role in content creation?
AI plays a growing role in content creation by automating tasks such as generating ideas, writing drafts, and optimizing content for specific audiences.
Can AI replace human copywriters entirely?
While AI has advanced in generating content, it’s unlikely to replace human copywriters entirely. Human creativity, emotional intelligence, and nuanced understanding are still highly valued in copywriting.
How can AI enhance the work of copywriters?
AI can enhance the work of copywriters by providing data-driven insights, automating repetitive tasks, and offering suggestions for improving content quality and performance.
What are the limitations of AI in copywriting?
AI in copywriting has limitations in understanding context, creativity, and generating highly nuanced or emotional content that resonates with human readers.
How can copywriters adapt to the rise of AI?
Copywriters can adapt to the rise of AI by embracing collaboration with AI tools, focusing on their unique creative strengths, and leveraging AI to streamline their workflow and enhance their writing process.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.
