I’ve been a cold email marketer for almost 10 years, and I love it. It’s challenging, interesting, and allows me to grow my skills every day. But like anything else in life, there are certain rules you have to follow if you want your cold email campaign to succeed.
And while most of these rules are pretty intuitive – like “don’t send spam!” – there are some that might not be so obvious. To help you avoid common pitfalls (and get the most out of your mailing list), here are some tips for getting started with your own cold emails:
| Takeaways |
|---|
| 1. Leverage personalization to increase the effectiveness of your cold email campaigns. |
| 2. Craft compelling subject lines that grab recipients’ attention and encourage opens. |
| 3. Focus on delivering clear and concise value propositions in your email content. |
| 4. Include a strong call to action (CTA) that guides recipients on the desired next steps. |
| 5. Regularly clean and update your email list to ensure better deliverability and engagement. |
Keep It Focused, And Split Up Your Campaigns
When you’re reaching out to your audience, it’s important to keep in mind what kind of campaign you’re doing. If you’re sending out a survey, be sure not to include any links or calls-to-action that might get in the way of your reader answering it.
If they are already interested in taking part in your campaign, they’ll answer questions and provide valuable insight for you; if not, then focusing on the survey will do little good if they can’t or don’t want to complete it successfully.
To make sure this doesn’t happen with surveys, keep them short and sweet (10 questions or less) with no agenda other than getting info from respondents.
You can also add a link at the bottom so people who want more information can find more details on how best to answer each question without having any influence on their answers.
This will help ensure that everyone feels comfortable answering honestly and thoroughly without feeling like there is anything being asked that may be considered too personal or uncomfortable for them.
Leveraging cold email can yield tangible results for your business. Discover how I use cold email to get real fruit in the basket and turn prospects into customers effectively.
Don’t Assume The Worst The First Time You Send An Email
I know that sounds like some kind of Buddhist koan, but it’s true: You have to have a long-term strategy when it comes to cold emailing. It’s easy to get caught up in the moment and think “Oh no, they didn’t respond!” or “This is a disaster!” or even “I’m going to lose my job.”
But let’s say that after sending countless emails and not getting any responses, you finally hear from someone who says they’re interested in what you’re selling what then? That person is going to be excited about this new opportunity for their business, right?
But wait! What if it turns out that this person only seems interested because of how persistent you were? What if he realizes there are other people out there just as good as him who don’t spend all day sending cold emails?
Start A Conversation With A Story
When it comes to cold email, the most important thing you can do is start a conversation with your reader. Use stories to help them engage with your business, open up their inbox, and read what you have to say.
`However, for that story to be effective, it needs to be authentic and relevant and not just another marketing message.
It’s no secret that people don’t like being sold things they don’t want or need over email (or anywhere else).
But when an email campaign tells a deeper story about the company behind it and its values as a brand or personification of those values through characters in its narrative? Well then maybe people will actually want what they’re selling!
Are you a marketer or salesperson looking to excel in cold email outreach? Our comprehensive Cold Email Guide for Marketers & Salespeople has you covered with essential tips and strategies.
Focus On Value Propositions That Call Out The Problem And Solution
A value proposition is a short and compelling statement that explains the problem you solve and how you solve it. It should be easy to understand, easy to remember, and easy to share with others whether they’re potential customers or influencers.
If your content is going to have an impact on readers’ lives, then it needs to offer them some sort of benefit or advantage over their current situation something that makes them want more than what they have now.
This will help them decide if they should purchase from your business or recommend your products without having any other incentives like discounts or freebies in play;
Otherwise, people might just say “thanks but no thanks” unless there’s something else motivating them besides saving money (or getting free stuff).
Solid Copywriting Can Be More Important Than Following Templates
Copywriting is the most important part of an email, landing page, social media post, banner ad, and sales page.
It’s not just about writing something that will get people to click on your link. You need to write copy that keeps them engaged long enough for them to read the entire email and then remember who you are so they’ll click on your next one.
The best way I’ve found to do this is by following three simple rules:
Customize Every Cold Email
If you’re sending cold emails, you need to make sure that every email is personalized. The best way to do this? Use the person’s name in your subject line, body and signature.
In the subject line: It’s important that you also use their name in your subject line. This will keep them interested enough to open up the email and read it further.
Your goal is to get them engaged with what you have to say; make sure they know who they are talking with by using their name in this spot!
In the body: Not only should you use their name here too but go one step further by making sure everything else feels like it’s written just for them! Write as if it were a personal letter coming straight from yourself (but still professionally). Try something like this example below:
Ready to take your cold email outreach to the next level? Explore our Ultimate Guide to Cold E-mail Outreach for expert insights and techniques to enhance your campaign’s effectiveness.
Timing Is Everything – So Test It
The best way to get the most out of your campaigns is by testing different timings. If you’re running a campaign for your business, consider the climate of your industry, when people are most likely to be working on their computers.
It may be that sending emails after 5 PM works better than sending them at 9 AM, or it could be that Saturdays are better than Tuesdays.
Some general rules:
- Early morning and late afternoon tend to work best because they’re when people are most likely to have time to read email.
- Weekends are also popular times for mailing lists because many businesses have slower traffic on those days (but remember not everyone works 9-5).
Be Smart About How You Get Leads For Your Cold Email Campaign. Use Dynamic Lead Generation Tools
Lead generation tools can be used to generate a list of prospects for your cold email campaign. These are the people who have expressed interest in your product or service and thus have a high probability of buying from you.
There are many lead generation tools available today, but some of the most popular ones are:
Leadfeeder – This is an all-in-one solution that combines data from various sources like Google Analytics, Shopify & Facebook ads into one place to help you optimize your sales funnel and increase conversions.
SumoMe – It’s an easy to use tool that helps you grow any website or blog with their suite of free WordPress plugins (apps), including things like heatmaps, social sharing buttons & more!
Collect The Right Information – Then Segment Based On It
To make the most of your mailing list, you’ll need to collect and segment the right information.
Collect the right information. If you’re going to send out a cold email blast, make sure it’s targeted at an audience that will be interested in what you have to say.
To do this, collect data on your contacts as soon as they sign up for your list (if not before). You can then use that data later on when drafting emails or creating new segments for future campaigns.
Segment based on that information. Once you’ve collected all of the relevant contact information from your mailing list, segment it so that specific groups get different kinds of messages based on their interests and needs.
This ensures each message is tailored specifically for a certain type of person – which means better results for everyone involved!
Crafting compelling copy is key to successful cold email campaigns. Dive into the art of Cold Email Copywriting That Converts to discover how impactful copy can drive engagement and conversions.
Don’t Give Up When It Gets Hard
So you’re ready to start sending cold emails. Great! But before you do anything, make sure that you have a clear goal in mind. You should be really clear on what you want out of this campaign.
Maybe your goal is to increase sales, maybe it’s to get more website signups or maybe it’s just to build up goodwill with potential customers and partners. Whatever the case may be, make sure that all of your efforts in email marketing are geared towards reaching that particular goal.
Don’t give up when things get hard. This is especially important when it comes to getting a reply from someone who doesn’t want what you’re selling (or even if they do).
Rejection will happen it’s part of life! But instead of letting yourself get discouraged by the rejections, use them as motivation for future successes.
Save time and kickstart your cold email campaigns with our collection of 13 Cold Email Templates You Can Use Today. These templates are designed to help you create effective messages that resonate with your target audience.
Conclusion
Cold emails are one of the most effective ways to reach out to potential customers and get them interested in your product or service. But, like anything else in business, it’s not always easy, and there are many pitfalls that could derail a campaign before even getting off the ground.
By following these tips and tricks from an experienced cold email marketer (and avoiding some of the mistakes he made along the way), you can improve your success rate and avoid common mistakes that other marketers have made before!
Further Reading
Explore these resources for more insights on cold email marketing:
Cold Email Guide for Beginners: A comprehensive guide tailored for beginners, providing step-by-step instructions and tips for effective cold email outreach.
The Ultimate Email Marketing Guide: HubSpot’s in-depth guide to email marketing covers various aspects, including best practices, segmentation, and automation.
Mastering the Art of Cold Emailing: Dive into advanced strategies and techniques for mastering cold email campaigns with this resource from GMass.
FAQs
What is cold email marketing?
Cold email marketing involves sending unsolicited emails to potential leads or prospects with the aim of initiating a conversation or conversion.
How can I improve my cold email open rates?
To improve open rates, focus on crafting compelling subject lines, personalizing your messages, and sending emails at optimal times for your target audience.
What are some key elements of an effective cold email?
An effective cold email should have a clear and concise subject line, personalized content, a strong value proposition, and a clear call to action.
Is cold email legal and ethical?
Cold email legality depends on local laws such as CAN-SPAM Act (USA) and GDPR (EU). It’s crucial to comply with relevant regulations and obtain consent when necessary.
How do I build a quality cold email list?
Build a quality list by targeting relevant prospects, using opt-in forms, leveraging LinkedIn and industry events, and regularly cleaning and updating your email database.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.