You’ve probably thought about starting your own product review business, but you’re still not sure if it’s the right move for you. Are you the kind of person who can write about products all day long?
Do you love spending hours researching and writing about products? If so, a product review business might be the perfect way to make money online.
But before diving in headfirst, consider these tips first. In this article we’ll explore everything from deciding what niche to choose, building an email list, finding sponsorships and affiliate sales links…and more!
1. Understand Your Niche
Before you start any business, it’s important to understand your niche. Defining your niche is more than just picking a subject that interests you. It’s also about identifying what sub-niches and benefits of your business will be most appealing to potential customers.
It’s very important to have a good understanding of the challenges, questions, and objections people might have with your product or service before launching it into the market.
Doing so will help guide how you position yourself in relation to those challenges, questions, and objections when promoting yourself as an expert in the field.
2. Get An LLC
The next step is to get an LLC. If you are a sole proprietor, you can do this yourself by filing Form SS-4 with the Internal Revenue Service and paying a $65 fee.
If you are a partnership or corporation, however, we highly recommend hiring an attorney to help with the legal aspects of getting your business up and running.
3. Get A Website
A website is one of the most important elements of your business, and it’s something you will want to invest in. A good website should include:
- Domain name – this is what people will type into their browser to get to your site, so make sure it’s easy for people to remember and spell (think ‘Google.com’)
- Hosting – hosting means paying someone else (or renting space on their server) so that they can host your website and make sure it is available 24/7 on the web
- Web design – this includes creating or hiring someone to create a professional-looking site that makes potential customers want to stay and read more about your product reviews and how they can benefit from them
- Web hosting – if you don’t know how to do any of these things yourself then hire someone who does know how!
- You will find plenty of affordable options out there if you take the time to look around at some different providers before making your decision; just make sure whichever option you choose has good reviews first!
4. Build An Email List
Once you have the first three things in place, it’s time to build an email list.
Email marketing is one of the most powerful and effective ways to grow your business. It’s also how you will generate revenue as a product reviewer.
The best way to build an email list is through content marketing: blogging, podcasting, and creating ebooks or courses that offer value to your audience.
If this sounds overwhelming then don’t worry because in this article I will show you exactly how I built my email lists from scratch using these strategies (without spending too much).
5. Create Content
Create content that is helpful and valuable to your readers. Remember, you’re trying to build a community of people who trust you.
They won’t be interested in what you have to say if it doesn’t help them solve their problems or answer their questions.
Create content that is relevant to your niche. Your audience will appreciate it if they know right away that the information they’re getting is relevant for them instead of having to wade through irrelevant information first before getting down to business.
This means being familiar with the topic area itself so nothing sounds unnatural or forced when talking about it (which would defeat the whole point).
Create unique and useful content every time.”Unique” means something different than “original”; while some ideas may have been used before, there’s no point in simply copying someone else’s work without adding something new into the mix yourself; otherwise, why bother?
And when I say “unique”, I mean things like:
A) using your own words instead of copy-pasting someone else’s article verbatim
B) doing research beforehand so as not only to avoid any factual errors but also to make sure everything reads as naturally as possible
C) taking advantage of any tools at hand such as images from Unsplash or Pixabay (both are free)!
6. Write Sponsored Posts / Create Sponsored Videos / Do Sponsored Podcasts
Finding the right companies to work with is the next step you need to take to start your product review business. You want to create a list of companies that are a good fit for your audience, and then find out their requirements for sponsored posts or videos.
If they require that you have an established social media following, then make sure that you have one! Once you’ve done all this research, write up a good pitch and see if they’re interested in working with you. If so, congratulations!
7. Sell Courses, Digital Downloads, And Services
Depending on your niche, you may be able to sell courses or digital downloads to your prospective customers. Courses give you the ability to teach them how to use a certain product in their businesses and/or lives.
Digital downloads are usually ebooks that help with marketing strategies, which can also be sold along with courses that go along with those strategies.
If you have any other services that would benefit the person who purchases your product (for example: writing their blog posts for them), then make sure that service is available as well!
If you want even more money from this customer base, offer all three! The possibility of making even more money off of one purchase is worth it because it will likely increase sales overall.
8. Link To Your Affiliate Sales Page
If you’re not already familiar with affiliate marketing, it’s a great way to earn passive income. Affiliate marketers work as a middleman between the seller and customer. When someone buys something through your affiliate link, you get paid by the retailer for driving that sale.
For example, if you are promoting an Amazon product in an email signature and someone clicks on that link and then later buys something from Amazon, you get paid a commission for referring them (plus any additional purchases they make within 24 hours).
Here’s what I would recommend:
- Add your affiliate links to every single piece of content (email signature, social media posts, blog posts).
- Tighten up this process by creating custom CTAs for different types of customers (e.g., VIP members versus free users).
9. Create A Membership Site (Or Join One)
A membership site is a website where you sell products and courses, while also providing your customers with access to exclusive content that they can’t get anywhere else.
Some people use membership sites as a way to deliver additional products, while others use them as an alternative sales channel.
The benefits of a membership site are vast. They give you the ability to sell multiple products at once without having to create separate websites for each product.
You also have more control over the content on your site and can easily add a new video or audio lesson as time goes on (and when those new ideas pop into your head).
Once you’ve set up a membership site, set up some email automation so that when someone buys from you or subscribes.
They’re automatically added to your email list for future updates about what’s going on in your business. This gives them a reason not just now but down the line why it’s worth keeping their subscription active!
When you’re thinking about starting a product review business, there are many things to consider. The first step is always identifying your niche and finding product reviewers who are interested in covering it.
Then comes the hard part: making sure your team is on the same page about what makes a good review and how to get those results quickly without sacrificing quality over quantity.
As we mentioned earlier, there are no one-size fits all approach when it comes to running a successful product review business.
But by following these guidelines and keeping them in mind as you go forward with your work, you can be assured that you’re doing everything possible for success!
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.