When it comes to marketing, you can never do too much. There’s always something new to try, some way to improve your strategy or get better at what you’re doing. We’ve put together a list of 16 things that every successful marketer should be doing today!
These are tried-and-true strategies from other industry experts who know what works and what doesn’t so take these tips
| Takeaways |
|---|
| 1. Optimize your website for mobile users. |
| 2. Craft compelling and concise headlines. |
| 3. Utilize social media to engage with your audience. |
| 4. Implement email marketing for personalized communication. |
| 5. Create high-quality, shareable content. |
| 6. Collaborate with influencers to expand your reach. |
| 7. Use data to analyze and adjust your strategies. |
| 8. Leverage storytelling to connect with your audience. |
| 9. Focus on building a strong brand identity. |
| 10. Incorporate video content for enhanced engagement. |
1. Check Your Site For SEO.
- Check your site for broken links. If you find any, update them. Broken links make your site look unprofessional and can hurt SEO.
- Check for duplicate content on your site, as well as other sites that link to yours. Duplicate content will not only hurt your SEO, but it’s also bad for user experience.
- Make sure the title and meta description are keyword-heavy: The title should have an average of 14 words (including spaces), while the meta description should contain 156 characters (including spaces).
Both should be relevant to what you’re writing about so search engines can easily understand what they’re looking at when they crawl through your page’s code.
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2. Keep Your Site Up-To-Date
Your site should be up-to-date with the latest information and search engine friendly.
Use a content management system (CMS) to help you manage your site, like WordPress or Drupal. These systems make it easy for you to update your site when new products are available or events are taking place in your business.
Use Google Analytics to track traffic on your website so that you know what needs more attention on the page and why people visit certain pages more than others.
Check for broken links, as these can negatively impact how people view your site overall, especially if they find them during an online search for information about you and/or your business!
Also check to make sure there aren’t any slow loading times or issues with the design elements themselves (i.e., images).
If possible test out different browsers and devices like smartphones, tablets etc., because they all have different capabilities which may affect how well they work with certain websites’ designs;
This will help determine whether or not changes need made before going live again after making changes such as adding new content etc., since these factors may cause issues if not fixed beforehand.”
3. Optimize Your Site For Mobile
When it comes to mobile optimization, there are a few key things you should take care of.
Make sure your site is responsive. Your website should adjust to fit any screen size so that you can capture leads wherever they may be browsing from.
Make sure your site is fast (mobile-friendly). People expect websites to load quickly, and if yours doesn’t, you’ll lose potential customers who won’t bother waiting around for pages to load or wait on hold with customer service when they get frustrated with the experience and hang up.
Make sure your site is easy to read (accessible). This means using appropriate font sizes and colors so that people don’t have trouble reading content or clicking on buttons or links in your copy; keeping the amount of text used per page low so that scrolling isn’t necessary;
Having no more than one main call-to-action per page; placing important information near eye level; etc., etc., etc.. You get the idea!
Make sure your site is easy to navigate (user friendly). Whether this means providing menus at all levels of navigation or making sure users can easily find what they’re looking for–all without getting lost in a maze.
It’s crucial that someone browsing on a phone has an intuitive way through your website’s content without constantly asking themselves where they went wrong in their search efforts.”
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4. Find The Right Keywords
Keyword research is certainly not the most fun part of content marketing, but it’s one of the most important parts.
Keywords are what people type into search engines like Google to find information on what they’re looking for. Keywords also help determine what content is shown to users at the top of search engine results pages (SERPs).
Your goal as a marketer should be to create high-quality content that addresses people’s questions and interests so that you can rank highly in SERPs for those keywords.
5. Invest In Social Media Management Software
In this day and age, you can’t afford to ignore social media. It’s one of the most important marketing tools out there. But if you’re like me, you probably find yourself spending too much time on your phone and not enough time actually growing your business.
The good news is that there are tons of tools out there that make managing social media easier than ever before. They take care of all the hard stuff so you don’t have to worry about it anymore!
In fact, if I didn’t use some sort of tool or system for my own accounts (like Buffer), I would never be able to keep up with everything that needs attention in my business: responding to customer inquiries, posting new content consistently across all platforms…the list goes on!
6. Offer Something Special On Social Media
If you’re looking for some free marketing ideas, social media can be a great place to start. Social media is all about engaging with your audience and offering them something useful in return for their time and attention.
- Give away an ebook or report as a lead magnet.
- Give away a gift as part of an incentive to opt-in to your email list (ex: a t-shirt or hat).
- Offer discount codes or coupons that people have to share with others on their Facebook pages in order to get them (ex: “Get 10% off any purchase at [your store] by sharing this link with 10 friends”).
- Give away consultations where you can help them solve problems or answer questions they may have about what you do (or any topic related to your business).
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7. Grow Your Instagram Following
To grow your Instagram following, you need to create an account for your business. This is a great place to interact with potential customers and share photos related to the industry you’re in.
Here’s how:
Use hashtags. Hashtags make it much easier for people who are looking for something similar to discover your content, so make sure you include relevant tags every time you post something on Instagram!
Post regularly (but avoid posting too often). It’s important that users have time between posts so they don’t get tired of seeing the same thing over and over again; posting once or twice per day should be sufficient!
You can also try posting three times per week if this works better for your schedule.
Post high-quality photos that show off what makes you unique or different from other businesses in your field this will help set yourself apart from them as well as attract more followers because people want something fresh!
Don’t forget about humor either – nothing sells better than funny pictures!
8. Start A Facebook Group For Your Community
If you have a following on social media, or if you have a list of email subscribers, take advantage by creating a Facebook group for your community.
You can invite people to join the group on their own (no need for them to sign up for an account), and it makes it easier for them to interact with each other and engage with your content.
Create an engaging welcome message when someone joins the group, then regularly share content from your blog or website in the group’s News Feed.
Use the group as another platform to ask questions–not only will this give readers more ways to engage with you but it’ll also help them feel more invested in what you’re doing as an authority figure in their industry!
Use Facebook ads targeting people who’ve liked related pages or shared similar content on their profiles; this way they’ll be more likely than others out there who aren’t connected yet but could still benefit from what we offer here at [your company name].
From there we’ll know exactly which type(s) of products should be sold along with which audience members would respond best based off past purchases/interests.”
9. Respond To All Comments On Social Media
You should always respond to all comments. This is how you build relationships with your customers, and it shows them that you care about what they have to say.
If a customer has taken the time out of their busy day to leave a comment on one of your social media posts, it’s important that you take just as much time to respond thoughtfully and professionally.
Many websites use Disqus or some other third party commenting system. These tools automatically show an excerpt of the comment at the bottom of each post so that readers can see who wrote it and when they did so (and not just their name).
You should reply directly from within these platforms so that all this information is retained.
However, if someone left a comment via email or sent it through some other method besides yours, then reply back by replying directly in those communications channels instead so all this information remains intact too!
The same goes for blog posts: no matter where someone leaves feedback about your content (Google+, Facebook etc.), make sure they know they’ve been heard!
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10. Mention Influencers On Twitter
Donating to charity is a great way to make a difference in the world, but it also works as a marketing strategy.
You can get involved with organizations that are relevant to your brand and business interests, and then promote their work through Twitter or Instagram. Just make sure you’re donating money and not just time!
It’s important not to overwhelm these potential advocates by tagging them too often; they’ll start unfollowing you if they feel like they’re being sold at every turn.
It’s also important not to spam your followers with promotions instead of valuable content: if people see posts about how great your product is all the time, but never about anything else, they’ll stop following you for good.
11. Run A Giveaway On Pinterest
I know you’re thinking, “What? There are so many giveaways out there! Don’t I have to be a big brand to run one?” Actually not. You can run your own giveaway at any time, and it doesn’t take much effort or money.
The key is having an irresistible prize something that’ll get people excited enough to enter or share with their friends. If you don’t have something in mind already, here are some ideas:
- A free product or service for the winner(s)
- Exclusive coupons or discounts for other products from your company (this works best if you have multiple products/services)
- Something unique or weird that people would never think of buying themselves but would love as a gift (like custom printed rugs made from photographs of their homes)
12. Be A Guest On Relevant Podcasts
Podcasts are a great way to reach an audience. They’re also a great way to build your brand and personal brand as an entrepreneur, but more importantly, they can help you bring in new business.
The beauty of being interviewed on a podcast is that it gives you the opportunity to build trust with potential clients or customers by showing them who you really are and what makes you special.
By sharing your story and insights, people will begin seeing themselves in much better light because they feel like they know who you really are beyond just being “the owner of XYZ business” or “the person who sells ABC product.”
If someone sees themselves in their ideal role model because he or she has similar goals, dreams and interests then it may inspire them to achieve those goals faster than before!
13. Create Email Sequences For Different Types Of Leads
Email marketing is a great way to keep in touch with your audience, and it can be used to generate more leads. Create email sequences for different types of leads you have.
For example, if a lead fills out an application form on your site or sends you an email about your services, they’re likely interested in what you offer.
Send them a welcome email with some information about the topic they were looking at so that they see that there are real people behind the company.
This will help build trust in your company as well as get them interested in what else is available from you.
Use tools like LeadPages or ClickFunnels to create landing pages easily and quickly; these features are usually included when these tools are purchased (and sometimes even free).
14. Try Out A Text Campaign
Text marketing is an easy way to reach new customers and keep in touch with existing ones. It’s a great way to drive people to your website, or even the nearest store if you have one nearby.
Text marketing campaigns are simple! They just require a little bit of setup time and some attention from you as it goes along. You can set up an SMS campaign in minutes, so there’s no reason not to try it out today!
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15. Add Data Capture Forms To Your Site
Data capture forms are a great way to build a database of leads. They collect information about your visitors, giving you insight into their interests, buying habits, and preferences.
You can use these forms to ask for anything from names and email addresses to social profile information whatever is relevant to building an audience for your product or service.
You can also put data capture forms on landing pages that point back to your website; this is a great way to get people who’ve left without completing the process back on your site so they can finish filling out the form (and hopefully buy something).
Here’s how you set up a basic data capture form:
Select an option in the dropdown menu next to “Submit Your Form” at the bottom of any page, then click “Submit” below it . This will open up another page where you’ll be able to create fields like those shown above .
16. Make Sure All Forms Are Filling Correctly And Providing You With The Right Information, Then Export That Data And Make Sure It’s Correct! Correct Any Errors You Might Have Found And Set Up Notifications In The Future So You Get Alerted As Soon As A Form Is Incorrectly Filled Out And Requires Correction!
Forms are an easy way to gather information from potential clients about how they would like to work with you, as well as what you can do for them. You can also use forms to get feedback on your website or products if there’s something wrong with either of those things.
Forms are a great tool for any business owner who wants to collect data from their customers and prospective customers without having to spend time directly contacting them.
In some industries, it’s required that you have the correct information before making any sales calls or sending emails so make sure your form is up-to-date!
Conclusion
Marketing is an essential part of any business, but it’s also a tricky one to master. It takes time, patience and practice before you can really be successful at marketing your products or services.
Luckily for you, we’ve got a list of 30 things that should help improve your efforts regardless of what industry you’re in!
Further Reading
Here are some additional resources to further enhance your marketing knowledge:
Marketing Trends to Watch Short Description: Stay up-to-date with the latest marketing trends that can shape your strategies and drive success.
Effective Marketing Strategies for Success Short Description: Discover actionable marketing strategies that have proven to deliver results and drive business growth.
Insider Tips for Inbound Marketing Short Description: Unlock insider insights on inbound marketing techniques to attract, engage, and convert customers.
FAQs
What are some key trends shaping the marketing landscape?
The marketing landscape is constantly evolving. Keep an eye on emerging technologies, shifts in consumer behavior, and changes in social media algorithms to adapt and stay competitive.
How can I create an effective marketing strategy for my business?
Crafting a successful marketing strategy involves understanding your target audience, setting clear objectives, selecting the right channels, and regularly analyzing and optimizing your efforts.
What is inbound marketing, and why is it important?
Inbound marketing focuses on drawing customers in through valuable content and experiences. It’s important because it helps build meaningful relationships and positions your brand as a trusted resource.
How can I leverage social media for better marketing outcomes?
Social media can be a powerful marketing tool. Identify the platforms your audience frequents, create engaging content, interact with your followers, and use analytics to refine your approach.
What role do data and analytics play in modern marketing?
Data and analytics provide valuable insights into consumer behavior, campaign performance, and market trends. Utilizing this information helps refine your strategies for more targeted and effective marketing campaigns.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.