You’ve heard all the buzz about Facebook advertising. It’s a treasure trove for finding your audience! You can target by location, demographics, interests, and more. You can even create retargeting segments to target people who have already visited your website or app in the past.
There are so many cool features that you might be tempted to jump into ads right away but hold on a second. Facebook advertising CAN work wonders for your business but only if you know what you’re doing.
With that in mind, here’s a quick list of things you should know before launching your first campaign:
| Key Takeaways |
|---|
| 1. Understand the importance of targeting the right audience. |
| 2. Craft compelling ad copy that resonates with your target market. |
| 3. Use eye-catching visuals to capture users’ attention. |
| 4. Utilize Facebook’s ad placement options strategically. |
| 5. A/B test different ad variations to optimize performance. |
| 6. Set clear campaign objectives and measurable goals. |
| 7. Monitor and analyze key metrics to track ad effectiveness. |
| 8. Leverage retargeting to re-engage users who’ve shown interest. |
| 9. Experiment with different ad formats to find what works best. |
| 10. Create a seamless and relevant user experience after clicking an ad. |
1. Facebook Advertising Is A Big Market
Facebook is the biggest social media site in the world, and it’s still growing. In July 2019, Facebook had 2.38 billion monthly active users, up from 2.37 billion in June.
This means that Facebook has a large audience for advertisers to reach and those numbers are only going to keep climbing as time goes on. People spend more time on Facebook than on any other social network or search engine: in 2018, according to data from eMarketer cited by CNBC.
Americans spent nearly 23 percent of their total mobile media consumption time on Facebook compared with just 9 percent on Google’s Android operating system and just 5 percent on Apple’s iOS operating system (the remainder was app-based).
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2. The Facebook Audience Is Huge
If you’re already a regular Facebook user, you know that it is the most popular social network in the world. The site has more than 1 billion active users, and more than 50% of them live outside the United States.
And if you’re not yet familiar with Facebook advertising, here’s another reason it might be worth your while: Facebook has an incredible amount of information about its users all neatly stored in one central data warehouse.
This makes it super easy for advertisers to target potential customers based on their interests or other characteristics like gender and location. In other words: You can reach out directly to people who have likely expressed interest in something related to your business or product!
3. Facebook Advertising Is Effective
Facebook Advertising is extremely effective. It’s one of the most popular social media platforms and it’s used by millions of people every day, from all over the world. If you want your ads to be seen by a lot of different people, Facebook is one of the best places to do that.
You can reach an incredibly diverse audience with Facebook advertising because there are so many different types of people on Facebook from soccer moms to young professionals and everything in between!
You will also find that setting up a campaign on Facebook is very easy and doesn’t take much time at all (and don’t worry if this is something completely new for you).
The best thing about it? You can easily test out different ad types or run multiple campaigns at once without having them interfere with each other or getting confused about what’s working best for which type of campaign (if any).
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4. Facebook Has Advanced Targeting Options
Facebook has more than 70 targeting options, so it’s no surprise that you’ll have plenty of room to fine-tune your audience. For example, you can target users by age, gender, geography, interests, and more the list goes on.
Some of the most useful targeting options include:
- People who are interested in a topic or who have visited a website
- People who have visited a website
5. You Can’t Target People Based On Their Data
While you can use third-party data to target your audience, it is not the same as targeting based on Facebook’s user data.
This means that if you want to show your ad to all women in the United States who are interested in yoga, or whose partner has searched for “Yoga” on Google within the last month, this will not work unless you have access to these audiences through Facebook itself.
You can’t build an audience with a third party and then target them; they’ll just be ignored by Facebook altogether.
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7. You Can Use Third-Party Data
The use of third-party data from companies like Acxiom, Experian, and Bluekai can help marketers better understand their audiences and create more highly targeted ads. Third-party data is often a part of Facebook’s customer segmentation algorithm you just have to figure out which one works best for you.
Facebook allows the import of third-party data into its system through a tool called Custom Audiences, which allows advertisers to upload contact lists or email addresses they’ve already collected over time.
There are two ways to use this information in your campaigns: either by creating custom audience groups that are filled with individual names (like “Vacationers”) or by using pixel tracking technology (when someone visits certain pages on your website).
Facebook will match those users with people who have been identified as having similar behaviors on Facebook, in other words, if you’ve collected emails from customers who have purchased from you before but haven’t yet signed up for an account on Facebook.
This tool will let you target those specific users with ads tailored toward their interests and needs.
8. Lookalike Audiences Are Powerful
Lookalike audiences are powerful, but they’re not easy to create. Facebook’s algorithm is designed to ensure that your Lookalike Audience will be an accurate representation of your target audience.
However, if you don’t give it the right data to work with, it won’t be able to do its job properly. The process of creating a Lookalike Audience involves four steps:
- Creating Custom Audiences and Interests that represent all of your fans (or followers, customers)
- Uploading a file containing the names and email addresses of everyone in those Custom Audiences and Interests
- Adding those people into an Existing Lookalike Audience through the Ads Manager tool or Power Editor (for advanced users who have access)
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9. Video Ads Have Boomed On Facebook
Video ads are more engaging than static ads. Video is a more interactive and interesting medium than static images and text, and it’s easier to explain complex things with video.
When you’re listening to someone talking about something that’s happening right now, your brain is processing information differently than when you’re reading or looking at static images.
That means that video ads are more likely to be watched in their entirety by your audience and they’re also more likely to be shared because people like sharing videos with friends and family members (especially the ones who are easily swayed by peer pressure).
Finally, video ads are effective at creating brand awareness for consumers who see them: when someone sees an ad on Facebook for a product or service, they’ll remember it better if there was some sort of visual element involved (i.e., an image or video).
10. Brands Are Combining Online And Offline Channels With Facebook Ads
Facebook ads are a great way to reach people who aren’t connected to your business. You can use them to drive traffic to the website, store, or event of your choosing.
Facebook is a great way for brands to connect with customers and potential customers who aren’t connected yet – users can find out about new products, services or deals without having to search for them.
As you may have noticed by now, Facebook advertising is a bit more specific in its targeting than Google Ads; it allows users to target specific demographics based on age, gender, or location as well as interests (like “food” or “traveling”).
11. Automation Will Revolutionize Your Ad Campaigns
You’ll never have to spend hours and hours on your ad campaigns again. Automation tools, such as AdEspresso, will do wonders for your Facebook advertising. You can set up an automated campaign that targets new customers or even retarget people who have already visited your website but didn’t convert.
Automating the creation of ads will save you time, money, and frustration because it frees up your valuable time to focus on other areas of business (or sleep). It also ensures that every single one of your ads looks the same which means they’ll be more effective at getting clicks because they won’t look like a hot mess.
AdEspresso helps you scale up quickly if needed by automating posting times so there’s less work involved if you need to increase traffic numbers quickly (i.e., during Black Friday sales).
12. Mobile Ads Represent A Great Opportunity On Facebook
One reason is because of the enormous size of their mobile user base. The number of people who use Facebook on their phones is much larger than the number who use it on desktop computers, so advertisers get to reach more people in one fell swoop by advertising through Facebook’s mobile property.
Another thing that makes this platform attractive is that it’s affordable for small advertisers or even individuals! That’s right: you don’t need to have deep pockets or an army of employees to get started with this kind of marketing strategy; all you need is a good idea and some creativity
Also, keep in mind that many parts of the world don’t have access to desktop computers at all; they may only have smartphones (and/or tablets).
If you want your message heard by these people as well, using FB Ads can help make sure they hear about whatever services/products might interest them most from someone near home instead of being tricked into buying something expensive overseas without realizing what they’re getting into first.”
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13. You’ll Need To Get Familiar With The Ad Auction Process To Succeed On Facebook Advertising
You can’t win if you don’t play the game, and the same is true for Facebook advertising. You’ll need to understand how the ad auction process works to get good results from your ads.
Facebook has a system of bidding that determines which ads are displayed on its platform, so it’s important to know how this works. Here’s what you need to know about bidding:
- The Ad Auction Process: How It Works and Why It Matters
- Setting Your Bid Amounts & Budget Limits
- What Are Clicks vs Impressions?
14. You Should Expect Some Trial And Error When You’re Starting With Facebook Advertising
When you’re first getting started with Facebook advertising, you should expect some trial and error. Facebook ads are different from other kinds of ads. They’re more complicated than other kinds of ads.
They’re also more expensive than other kinds of ads because they work so well! But don’t worry this is only because Facebook ads are incredibly effective (and the effect they have on your business is worth the cost).
You’ll quickly see that it’s worth paying a premium for such outstanding results: if you’ve got a great product or service to offer, then it’s only natural that people will want to buy what you’re selling!
15. It’s Affordable And You Can Control Over Who Sees Your Ads
If you’re looking for an affordable way to market your business on social media, Facebook advertising might be the right choice for you.
Because it’s so popular and has such a large user base, it’s easy for companies and brands to reach their target audience for less money than other platforms such as Twitter or Instagram.
Another thing about Facebook advertising is that you have more control over who sees your ads than other forms of digital marketing such as Google AdWords or banner ads on websites.
For example: Let’s say that you’re running an ad campaign for a new product designed specifically for women ages 18-35 who live in Chicago but work outside
Final Thoughts
It seems like every day, there is some new feature or piece of information about Facebook advertising that marketers have to learn about. With all of the available options for targeting and different ad types, you’ll need to learn as much as possible before you put your campaigns into action.
We’ve tried to give you a head start with this guide to 15 things that you need to know when it comes to Facebook ads. Please let us know if there’s something we should add!
Further Reading
Here are some additional resources to further enhance your understanding of effective Facebook advertising:
10 Examples of Facebook Ads That Actually Work (And Why) Discover real-life examples of successful Facebook ads and the reasons behind their effectiveness.
Facebook Advertising Tips: 10 Tips for Better ROI Explore valuable tips to maximize your ROI and improve the performance of your Facebook advertising campaigns.
15 Do’s and Don’ts of Facebook Ads Learn essential do’s and don’ts to ensure your Facebook ads are engaging, relevant, and generate positive results.
People Also Ask
What Is Facebook Advertising?
Facebook advertising is a form of paid media on Facebook. It allows you to promote your content, products, or services to people who are interested in similar things as your business.
How Much Does Facebook Advertising Cost?
The cost of Facebook advertising varies depending on the objective of your campaign and the audience you choose to reach.
For example, if you want to reach customers who already like your Page and live nearby, it will be less expensive than reaching new customers who don’t know who you are yet but are interested in similar things as your business.
Does Facebook Advertising Work?
Yes! There are lots of success stories about businesses that have used Facebook ads to grow their audience and increase their sales. One recent study found that more than half of all online transactions now begin with an ad on social media and a third of those start with an ad on Facebook.
What Is Facebook Advertising And What Can I Use It For?
Facebook advertising is a way to promote your business or product on Facebook. You can use it to reach specific audiences, such as people who like your page and live in a certain area, and you can pay for these ads based on the number of impressions they receive.
Why Should I Use Facebook Advertising?
There are many benefits to using Facebook advertising. Here are just a few. It allows you to target specific people with your ad so that they see what they may be interested in.
You can control how much money you want to spend each day on ads, which will help keep costs down if you don’t need conversions from every ad.
You can track the success of each campaign and make changes if necessary, which will allow you to optimize for better results in the future.
How Does Facebook Advertising Work?
When you create an ad on Facebook, it will be shown to people who meet your targeting criteria.
For example, if you’re a shoe store and want to attract customers who are women between the ages of 25 and 35 who live in New York City, then you could target that audience by selecting that age range, gender, and location for your ad’s audience.
Why Should I Advertise On Facebook?
With over 2 billion monthly active users, Facebook reaches more people than any other platform in the world. You can reach people who are interested in your product or service and you can measure the results of your ad campaign so you know what works and what doesn’t.
Is There A Minimum Spend For Facebook Ads?
No, If you want to spend $1 or $100,000 per month, that’s fine with us. We’d be happy to help you set up an ad campaign that works for whatever budget you have available.
What Are The Best Times To Post On Facebook?
Facebook is always changing its algorithm and adding new features. But in general, we find that the best time to post on Facebook is between 8:00 am and 11:00 am. This is when your post will be most likely to reach your target audience.
What Should I Do If My Ad Isn’t Running?
If you’ve created an ad but it’s not showing up, you may have selected a bad targeting option. Try adjusting your target audience or changing the ad set so that it only shows up in certain locations or demographics this will help make sure your ad reaches the people who care about it most.
How Do I Know What Type Of Content Works Best In My Ads?
It’s important to think about how your audience feels when they see your ads: what emotions do they want to evoke? What problems do they want to be answered? Once you’ve figured that out, try creating a few different versions of your ad with different messages and images, then test them out by seeing which one performs best.
How Much Does Facebook Advertising Cost?
The cost of Facebook advertising depends on several factors, including where your ad will appear, what type of ad you’re running, and how long you want it to run. You can choose between three basic types of ads:
Sponsored Posts: These appear on the right side of your News Feed and are shown to people who already have a connection with your page. They’re great for promoting new products or services or announcing special offers or events.
You can also use them to spread awareness about a cause or event or encourage engagement around seasonal campaigns like back-to-school or Black Friday sales.
In-Market Audiences: These ads are targeted at people who are likely to be in the market for what you offer and live near your business. So if you run a restaurant in New York City, you could target ads at people who live in Manhattan who like Italian food and have visited your website before.
Business Manager Ads: These are more complex than Sponsored Posts and In-Market Audiences because they allow for more customization but also come with higher costs since they take advantage of all available targeting options available on Facebook’s platform (like age
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.