Instagram is a great platform to build your modeling career. There are many users who have gained recognition and success on the platform, including some of our models here! In this post, we’ll share 13 tips that will help you get started on Instagram and make the most out of it.
| Takeaways |
|---|
| 1. Optimize your Instagram bio and profile. |
| 2. Consistently post high-quality content. |
| 3. Utilize relevant and trending hashtags. |
| 4. Engage with your followers and audience. |
| 5. Collaborate with influencers for exposure. |
| 6. Showcase versatility in your content. |
| 7. Leverage Instagram Stories for engagement. |
| 8. Utilize analytics to refine your strategy. |
| 9. Be authentic and genuine in your approach. |
| 10. Connect with modeling agencies online. |
| 11. Showcase your personality and style. |
| 12. Use Instagram’s interactive features. |
| 13. Maintain a consistent posting schedule. |
1. The More You Post, The Better your Chance Of Gaining Attention From Recruiters
The more you post, the better your chance of gaining attention from recruiters. But don’t go crazy with it posting too much can be annoying and will annoy your followers. The best thing to do is to find a balance that feels appropriate for you and stick with it.
Most people recommend posting at least once a day (some say twice), but if you’re an experienced model and have already built up an audience, then once every two days might work better.
Whatever your posting schedule ends up being, make sure that it works with your schedule so that there’s no conflict between your modeling gigs and social media presence!
As far as content goes: remember that not all photos are equal! The ones where you look like yourself.
Makeup-free selfies or pictures taken by friends are going to draw people in because they feel like they’ve gotten close to who YOU are as opposed to just another pretty face on Instagram.”
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2. Don’t Use Too Many Hashtags
The importance of hashtags is undeniable, but too many hashtags can harm your engagement rate. It’s important to know how to use them effectively and strategically.
Hashtags are a great way to connect with new followers and get exposure to your work. They make it easy for people who love the same things as you do to discover your account without you having to do any promotion yourself.
When used properly, they help bring in new followers by bringing in more people interested in what you post about!
It’s important not to overdo it on the hashtags either though they dilute the flavor of each photo posted; instead, try using 1-3 relevant hashtags per photo or video.
Anything more than that could come across as spammy or desperate for likes/comments/followers which can turn off potential followers from interacting with your posts at all!
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3. Don’t Post Too Much In A Short Amount Of Time
Another mistake you should avoid is posting too much in a short amount of time. For example, if you go on a shooting spree and post five images to your Instagram story in a row, it’ll come off as desperate.
It’s also not very user-friendly for people who are following you because it makes them scroll through so many posts at once (especially when they’re trying to keep up with their account).
Additionally, posting too often can make it look like you’re trying to get attention or sell something even if that’s not the case! So make sure that what content you share is quality over quantity.
4. Add Links To Your Instagram Bio
You can also add links to your Instagram bio. These are the perfect place to link to your website, modeling portfolio, social media accounts, and email address.
If you’re not sure what other websites should be added to your bio, here are some ideas:
- Your Instagram account (so people can follow you there)
- Your Twitter profile (so people can follow you there)
- Your Facebook page (so people can like it)
- Your Youtube Channel (so people can subscribe if they want)
5. Network With Other Models
Don’t be afraid to network with other models. You may have a better chance of getting popular if you work together, so it’s important to make friends with those who have a large following already. Follow each other on Instagram and comment on their photos as much as possible!
6. Follow And Interact With Recruiters
The recruiters are following you because they want to find new talent. If a recruiter mentions you in a post, respond with “Thank you” or “Love your work!”.
If the recruiter notices that you have followed them back, they will be more likely to send you a message about modeling opportunities and casting calls that fit your profile.
It’s important not to be annoying when following recruiters on social media or messaging them directly if they are looking for models locally or internationally.
Be polite and friendly but don’t go overboard with compliments as this could make the model seem desperate for work instead of competent enough not to need constant validation from others around them (which is usually unproductive).
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7. Reply To Comments And Messages Don’t Ignore Them!
It sounds obvious, but a lot of models forget or neglect to respond to the comments on their posts. You don’t want your fans to feel ignored or unimportant, so make sure you let them know that you appreciate their support by responding when they leave a comment or message.
It’s also helpful to let people know what type of content you’re posting: whether it be creative shots or candid moments from everyday life, as this can help build trust with your audience and show them what kind of person/model you are outside the camera lens.
8. Make Sure Your Account Is Public
Let’s be real: you’re not going to get noticed by any modeling scouts if your account is private.
That’s why your Instagram profile must be set to public as soon as possible. It’s also a good idea to make sure that your bio includes information about which agencies are already interested in working with you.
If they’re willing to go public and promote themselves as an agency on social media, then the chances of them being legitimate should increase significantly.
9. Post Every Day, But Don’t Rely On Autoposting Apps
The more consistent you are, the more followers you’ll gain. Unlike most social media platforms, where growth is exponential and can happen within hours or days of joining an account, Instagram requires a longer time frame to build your audience.
This means posting every day for at least a month will give you a steady stream of new people to follow and engage with your content.
If there’s any one thing you should take away from this guide it’s that consistency matters on social media!
Permitting yourself to post five times per week (at least) will help keep your momentum going instead of letting life get in the way of sharing with others what makes you special as an individual or brand owner.
10. Make Sure You Have Good Quality Photos Or Videos They Should Be Clear, Crisp, And Not Blurry Or Pixelated
Make sure you have good quality photos or videos they should be clear, crisp, and not blurry or pixelated.
If you’re using an app like VSCO to edit your photos, then make sure to export them in a higher resolution so that they don’t look pixelated when uploaded on Instagram. You can also use apps such as Photoshop or Afterlight if you want more control over the editing process.
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11. Don’t Post Low-Quality Selfies
If you want to share a selfie, make sure that the photo is in focus and has enough light. If you’re using your phone’s camera, avoid using the flash feature when taking selfies as it can make your face look washed out or too bright.
If you’re using an app like VSCO Cam or Camera+ (which I highly recommend), then try experimenting with different types of lighting. For example:
When taking a photograph outdoors on a sunny day, if there’s too much sun hitting your face from one direction then use an editing tool like VSCO Cam’s “darken” option to tone down the brightness of that area of your face.
This will create a better contrast between where there is direct sunlight hitting and where it isn’t so that you don’t end up with halos around certain areas such as around someone’s forehead or eyes when they have sunglasses on!
You’ll also notice that most professional photographers do this trick if they need their subjects’ faces to look natural yet still clearly visible from all angles.
12. Show Off Your Assets…The Right Way!
It’s okay to show off your assets, but be careful not to overdo it. Don’t post photos that are too revealing (i.e., super short shorts and push-up bras) or provocative (i.e., bikini photos).
If you’re trying to project a more sophisticated image, avoid posting photos that are too sexual (for example, no lingerie shots).
13. Keep It Fun And Playful But Professional!
While you want to be seen as a fun, exciting person, you don’t want to come across as unprofessional or too informal. Be careful about how you pose or act in your photos. If someone were to see these things out of context, would it make sense for them?
For example: if there’s an ad that shows someone drinking champagne in their living room with friends.
And then another one where they’re taking selfies at an event dressed up in formal attire and sitting at a table filled with people (both ads are posted back-to-back), which one would feel more appropriate?
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Conclusion
Instagram can be a great place for you to network with modeling recruiters and get noticed by the industry.
But if you’re not careful, it could also end up being a waste of time (and money) if you’re not posting in the ways that will get people interested in what you have to offer. So make sure you follow these tips for success on Instagram before jumping into this world!
Further Reading
Explore these additional resources to enhance your knowledge on Instagram modeling and marketing:
How to Use Instagram to Become a Model: Learn valuable insights and strategies to leverage Instagram as a platform for modeling aspirations.
How to Get More Followers on Instagram: Discover effective techniques to increase your Instagram followers and expand your online presence.
13 Expert Tips to Help You Build Your Instagram Following: Gain expert advice on growing your Instagram following and engaging with your audience.
FAQs
How can I use Instagram to enhance my modeling career?
Using Instagram to boost your modeling career involves showcasing your portfolio, connecting with agencies, and engaging with followers interested in the industry.
What strategies can I implement to gain more followers on Instagram?
You can attract more followers by posting high-quality content, utilizing relevant hashtags, engaging with your audience, and collaborating with influencers.
How do I effectively build my Instagram following?
To build your Instagram following, focus on creating consistent and visually appealing content, engaging with your audience through stories and posts, and utilizing analytics to refine your strategy.
What are some expert tips for improving engagement on Instagram?
Engagement can be enhanced by posting at optimal times, responding to comments and messages promptly, utilizing Instagram’s interactive features, and fostering a sense of community among your followers.
How important is authenticity in Instagram marketing?
Authenticity is crucial for building a genuine connection with your audience. Being authentic in your content, interactions, and brand voice helps in establishing trust and loyalty among your followers.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.